Kansendossier 2020 Tokyo Olympics business opportunities for Dutch companies. Japan

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1 Kansendossier 2020 Tokyo Olympics business opportunities for Dutch companies. Japan

2 Introduction In September 2013 Japan landed the bid for the 2020 Summer Olympics and Paralympics. The Olympics will be held in Tokyo from the 25th of July till the 9th of August, the Paralympics from 25th of August to the 6th of September. The Tokyo 2020 Bid Committee presented in the Candidature File the document Discover Tomorrow which is the outline for its plan of approach for the Games. 37 sport venues are listed, of which 22 will be newly built, two will be renovated and 11 will be temporal constructions. Most noteworthy is the main Olympic Stadium, where the opening and closing ceremony will be held. An athlete s village will be built from scratch and an international media hub renovated. For these huge infrastructure projects the Committee estimates costs up to 383 billion Yen (4,4 billion dollar). Current situation The Tokyo Metropolitan Government (TMG) is responsible for setting up the procurement process for the construction of the permanent sport venues, in close collaboration with the Tokyo Organizing Committee for the Olympic Games (TOCOG). With regard to the procurement process they are bound by the rules outlined in the WTO Agreement on Government Procurement and their own procedures. While the TMG and TOCOG will work together on permanent venues, temporal venues will fall under the sole responsibility of TOCOG, due to the fact that funding is expected to be covered fully by sponsors and there won t be a public tending process. The construction of the main stadium will be supervised by the Japan Sport Council. TOCOG will work in tandem with the TMG to outline the requirements for the sport venues, monitor the tender process and manage the actual construction process. While the TOCOG is still setting up shop at the moment this paper is being published, it will be staffed by around 2000 personnel in the final run-up to the games. The Olympic Venues Department of the TOCOG is the section directly concerned with the construction of the permanent venues. While non-japanese companies are allowed to participate in the bidding, this is significantly complicated by the fact that the entire tender process is done in the Japanese language only. On top of that companies must be recognized by the government through the Business Construction Law. Additionally, actual participation has to be done online after registration of an electronic ID-card. TMG has published a manual (in Japanese, see left) on this latter process. Information on the tenders for the Games will be posted under Procuring Entity Tokyo-to on JETRO s site. Meaningful and economic post-game usage of the sporting venues and facilities as a means to renew and reinvigorate areas of the city is a major point of focus and top priority for TOCOG. In this respect, TOCOG sees the London Games 2012 as a huge success story and wants to copy-paste these concepts. This has already led to a close cooperation between the Cities London and Tokyo and both governments. It means that the UK and its relevant corporate Olympic Games-sectors are already strategically well positioned. Pagina 2 van 6

3 TMG: TOCOG: Manual: https://www.eprocurement.metro.tokyo.jp/html/manual.html JETRO: https://www.jetro.go.jp/en/database/procurement/local Opportunities and gaining access To what extend are there opportunities for Dutch companies in gaining access? While the Japanese-only procurement process poses a significant entry barrier several factors could help to successfully land a bid. (1) Entering a partnership with a Japanese company would significantly increase the chances of smooth sailing through the Japanese procurement process. (1a) Because regulations require staff to be present in Japan to clear all the requirements for participating in the tender process, access to Japanese speaking staff seems nearly essential for successful participation. (2) As the Games are for a large extent a prestige project, companies that are market leaders in their sector or product(s) or have recent experience with executing projects for the Olympics or other large sport events, would have a clear advantage. Numerous Dutch companies have contributed in the build-up for the London Olympics, f.e. lighting for the Olympic village, specialized floors for volleyball and handball and construction advice for the Olympic stadium, among many others. Also in the realization of major football events like the 2012 Euro Cup and the 2014 World Cup, many Dutch companies won contracts. Additionally, in areas as stadium security, cyber security, hospitality business (refurbishing of hotels) and temp staffing there exist opportunities. Connecting the different sport venues and facilities by means of eco-friendly nodes (such as cycling roads) could be another possible angle. From the perspective of the Netherlands government a variety of steps will be taken to stimulate Dutch business opportunities: (1) An up-to-date source of information on the Olympics, tailor-made for Dutch companies will be created on the RVO-Japan website. The evaluation of Economic diplomacy around the Games in London stresses the fact that specific webpages on the Olympics on the site served as an important communication hub where the different parties could reach out to each other and gather information. (2) RVO will closely coordinate with FME, VNO-CNW, MKB Nederland, the Dutch Olympic Committee and the Dutch Embassy in Tokyo to compose an action plan to help maximize positive output for Dutch business. (3) The Netherlands Embassy in Tokyo will continue to cultivate its close contacts with TMG and TOCOG, as this could help to pinpoint in what sectors and projects the best opportunities could to be found. Looking from the perspective of the Dutch private sector it is important to mention the Dutch Sport Infrastructure, which forms a cluster of companies working together to create a platform for international exchange of innovations and ideas Pagina 3 van 6

4 around the largest sports events like the Football World Cups and Olympic Games. They have recently released a promotional video to open discussion on the realization of the Stadium of the Future - sustainable stadium concepts build with Dutch Technology: Additionally, the Dutch Sports Infrastructure could consider creating a specific brochure on opportunities for the Tokyo Olympics combining infographics on Dutch involvement and innovative accomplishments during the London Games and other major sport events, as this could serve as a tangible example to present to TMG and TOCOG. * Evaluatie Rol Ambassade Olympische Spelen London 2012 HMA London Sep 2012 RVO: FME: MKB: VNO-NCW: Dutch Sports Infrastructure Guide by FME-CWM: Business lead Category Country Sector Source Japan Sports infrastructure Japan (Netherlands Embassy in Tokyo) Embassy of the Kingdom of the Netherlands in Tokyo Trade Secretary: Karin Jager Telephone: +81 (0) Internet: Shibakoen Minato-ku, Tokyo Pagina 4 van 6

5 Colofon Dit is een publicatie van: RVO.nl / Klantcontact Prinses Beatrixlaan 2 / 2595 AL den Haag Postbus / 2509 AC Den Haag T +31 (0) E RVO.nl Juli 2014 RVO.nl is een agentschap van het ministerie van Economische Zaken. RVO.nl voert beleid uit voor diverse ministeries als het gaat om duurzaamheid, agrarisch, innovatief en internationaal ondernemen. RVO.nl is hét aanspreekpunt voor bedrijven, kennisinstellingen en overheden. Voor informatie en advies, financiering, netwerken en wet- en regelgeving. RVO.nl streeft naar correcte en actuele informatie in dit dossier, maar kan niet garanderen dat de informatie juist is op het moment waarop zij wordt ontvangen, of dat de informatie na verloop van tijd nog steeds juist is. Daarom kunt u aan de informatie op deze pagina's geen rechten ontlenen. RVO.nl aanvaardt geen aansprakelijkheid voor schade als gevolg van onjuistheden en/of gedateerde informatie. Binnen onze website zijn ook zoveel mogelijk relevante externe links opgenomen. RVO.nl is niet verantwoordelijk voor de inhoud van de sites waar naar wordt verwezen. Pagina 5 van 6

6 Dit is een publicatie van: Rijksdienst voor Ondernemend Nederland Postbus AC Den Haag

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