Mediakit PRINT - TABLET - SMARTPHONE - WEB - NEWSLETTER - SHOWROOM MARKET CHANGES AND WE HAVE TO FOLLOW THE MARKET!
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1 Mediakit PRINT - TABLET - SMARTPHONE - WEB - NEWSLETTER - SHOWROOM MARKET CHANGES AND WE HAVE TO FOLLOW THE MARKET! 2017
2 ALLESTIRE... It is a quick and practical magazine of information, easy to use and read. It is a comprehensive tool of work which provides information on the exhibition themes, the new technologies, systems of settings, furnishing of shops, retail and GDO, of the shop windows and show rooms, with particular attention on the materials, systems and instruments of the Visual Communication and the promotion of the point of sale. CONTENT ALLESTIRE deals topical subjects related to important realizations, methods and systems of customization, new materials, new systems of emotional involvement, and it is mainly addressed to organizers, shop designer, planners of sales areas of retail and GDO, event planners, architects and visual merchandisers. ALLESTIRE offers solutions and new systems in an editorial way which let to communicate with the market, in order to place the products in an effective way, to propose them in a clear manner from the technical and business point of view to the potential customers and to strengthen the Corporate Identity. Ki6 editori via Buozzi Bolzano tel.: AppStore: All&pubb
3 The main actor is not more the print advertising (ADV)! But in a Multichannel context it is a tool with great potential. The company message must be where the customer wants to read it: on printed magazine, web, tablet, smartphone, newsletter and on other information tools offered in the future. Our team pays attention to these trends and expands multichannel following the tecnology trends. PRINT ADVertising Storytelling Print News Loose insert The company message must be credible! Daily we are invaded by advertising messages and it is important to adjust the content in order to attract the interest of the reader. We can have this through the Storytelling: telling the company and/or its service like a narrative marketing we can catch the attention of the reader. People like the story and in particular the telling truth, it gives different results in comparison to advertising slogans. Yearly print run Average readership Reader / copy Average reading time (minutes) MOBILE Mobile ADV m-story Mobile News m-extensions ,00% 1, If our interlocutors were more or less 15,000 reachable by the printed magazine they are more or less 15,000 through the Multichannel composed of printed edition, digital on tablet, smartphone, web e-paper, website and newsletter. The main target of multichannel is to keep the readers who are changing habits. For this we were among the first to be present through an editorial App reaching the readers who use mobile device. The App and this is a crucial point lets us to increase average time on company message. If advertising space has a movie or a photo gallery the reader would see the additional content. If we implement a brochure of 24 pages in an ADV space it becomes a space of 24 pages and a half. An extension not inconsiderable. Yearly downloads Average readership Reader / copy Average reading time (minutes) Average reading time ,00%
4 WEB Web is an important tool because we can reach a large number of interlocutors in our case specific target of our sector. To catch the attention of potential customers we have different tools. The banner can be a solution even if it has lost efficacy. A similar consideration as for the printed issue: the company message has to be told in a different way but always with a narrative language that catches the attention of the reader. So we come back with Storytelling through the e-story. Banner e-story / review News Blog e-catalogue Press Channel While the News Blog section contains your press releases, the Review section reserved for the narrative marketing and articles writing by our journalists or by other experts of the market. These last ones make the site unique. The PressChannel allows a personalized web presence on style-different.com site. All pubblications are assembled under Company Logo as a web-in-website. Unique visitors yearly Returning visitors ,00% Pages / visitor 2,7 Average time on site (minutes) 2,4 NEWSLETTER DEM personalized DEM collective A firm tool that lets you to reach the target in any moment. The methods available are two: the NL shares among 5 6 companies which is sent monthly or the NL that contains the message of a single company. Which is the most efficient? Someone thinks it is the shared one that is an editorial case and less advertising. There is someone who uses those dedicated to strengthen the own brand putting into the foreground the company message. The indisputable fact is that during the day many NLs arrive and too often they are throw away before reading them. NLs are important tool that cannot miss in the editorial multichannel but they are to measure carefully. The newsletters are undoubtedly suitable tool to communicate events in short periods such as courses, workshops, exhibitions or special proposals. Number of mails / year Opened mails 18,00% Clicked links 11,00% Clicked links / user 1,
5 NE W SHOW ROOM What do you think about a magazine that you don t leaf through but you physically come into. About a magazine that you don t read but 20 EXHIBITising Workshops Events Sample Wall where you personally compare yourself with the editorial team. What about a magazine without advertising but it shows the product so you can see it with your own eyes, live it, touch it and understand how to use it? This is the Showroom Allestire Decor Lab in Tortona Area in Milan and it lets us to hold thousands of people during Tortona Tortona Design Week Settimane della Moda Design Week and the Fashion Weeks. The Workshops and events will be occasions to meet multipliers such as architects, designers, industrial companies, retailers and franchising branches with the opportunities to personalize through techniques, technologies, materials and above all the know-how of our sector Exhibitising: the new way to make advertising. Visitors yearly Relevant target 48,00% 45 Average time in location (min) PARTNER STATISTICS 14% Booth- and shopfitter with production unit 14% 2% 28% 42% 15% READING TARGET 27% 6% 18% 34% YEARLY DISTRIBUTION Print Mobile Web Newsletter Showroom YEARLY REACH Print Mobile Web Newsletter Showroom READING ROLE 34% 57% 39% 29% 27% 14% Booth- and shopfitter (any prod. unit), architects, visual merchandiser,window dresser Distributors, exhibit. secr., shopkeeper, franchisor, wholesaler and retailer TARGET Owner, CEO, Division manager Marketing, wholesale buyer Business dealers total CONTRACTOR distributors - reseller - industries 20,13 % END COSTUMER companies - franchisors - fairs - pubblic offices 15,92 % PROJECT&DESIGN architects - designer - agencies 58% 27% 7% 6% 2% AVERAGE TIME ON SITE Print Mobile Web Newsletter Showroom 31,03 % CONVERTER 27% 7% 6% 2% 58% booth- /shopbuilder - visual merchandiser 22,72 % OTHERS 10,20 % In Italy 71,85 % Not in Italy* 28,15 % *in Germany 92,35% 17
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