[This section is largely based on the work of Sarah Jane Rehnborg and Betsy Clubine as found in Volunteer Recruitment: Tips from the Field ]
|
|
|
- Kathryn McDowell
- 8 years ago
- Views:
Transcription
1 1 RecruitmentStrategies [ThissectionislargelybasedontheworkofSarahJaneRehnborgandBetsyClubineasfound in VolunteerRecruitment:TipsfromtheField ] Indevelopingarecruitmentplan,youneedtoconsiderthethreetypesofrecruitment strategies.theseare:targeted,broad basedandconcentriccircles. Targeted Reachingvolunteersthroughatargetedrecruitmentapproachrequirescarefulplanning. Thetargetedapproachisreachingouttoasmallpoolofcandidates.Thissmalltargetpool ofcandidateshasspecificskillsanddesirablecharacteristicsthatmeetanorganizational need.theyalsohavetheinterestandavailabilitytofilltheposition.thereareseveral questionsthatneedtobeansweredbeforereachingthisdistinctiveaudience. Thefirststepistolookatthejobpositionsyouhavecreatedandassesswhatyouare lookingfor: Whatdoyouneed? Whatskillsandcharacteristicscanmeetthisneed? Next,youwillbeabletoidentify: Whohastheseskillsandcharacteristics? Wheredowefindthem? Lastly,youneedtoconsider: Howdowecommunicatewiththem? Howdowemotivatethem? Broad based Positionsthatrequireminimaltrainingcreateagreaterpoolofpotentialvolunteersand youcanthereforereachouttoawideraudience.thisisespeciallytruewhenthevolunteer positionrequiresashort termcommitment,suchasforanevent. Thegoalistokeepyourorganization'svolunteerneedsinthepubliceye Inordertoreachyouraudiencethroughabroad basedrecruitmentapproach,youmuch disseminateinformationverybroadly.forinstance,youmaydistributebrochuresin strategiclocations,putupposters,speaktogroups,channelnoticesthroughappropriate media,andlastbutcertainlynotleast,enhanceyourrecruitmenteffortsthroughwordof mouth. Thebestwaytorecruitvolunteersistoaskpeopletohelp
2 2 Concentriccircles RickLynchandSteveMcCurley,authorsof EssentialVolunteerManagement,offerathird recruitmentstrategy:concentriccircles.thisstrategyremindusthatcurrentvolunteers, communitystakeholders,staffandadministratorsareanassettoyourorganizationinthe volunteerrecruitmentprocess!donotunderestimatethisresource;theindividualsinthe immediatenetworkofyourorganizationhavecontactsandsocialtiesthatmightbe interestedinacceptingavolunteerposition.ifyouidentifythisresource,youcanreachout tothispopulationthatisalreadyindirectorindirectcontactwithyourorganization. Consider: Yourclients,theirfamiliesandrelatives Alumniofyourprogram(s)Ex.Interns,etc. Friendsofyourcurrentvolunteersandstaff Formervolunteers Advisors Partnergroups/organizations Peopleintheorganization sneighborhood Peoplewhohavebeenaffectedbytheproblemyouaretryingtosolve
3 3 ABCDTechnique [ThissectionislargelybasedontheworkofIdealistonCampus ActionWithoutBordersas foundin RecruitingVolunteers:ATotalApproach ] A=Approach Howmanypeopledoyouneedtorecruit? Knowingthesenumbershelpstocreateastructurethatutilizesyourimmediate resources/colleagues. Whatisthecaliberofpeopleyouneedtorecruit? Youshouldknowwhatleveloftrainingand/orexperienceyourvolunteersneedtotrulybe helpfulinyourwork,andyouneedtoknowwhere/howtofindandcommunicatewith them. B=Belonging Whatmotivatespeopletovolunteer?Someofthereasonsinclude: SkillDevelopment:peopleseektheopportunitytolearnandpracticenewskills WorkExperience/ProfessionalDevelopment:togainworkexperienceanddevelop professionally PersonalExperience:basedonapastpositiveexperiencevolunteeringand/or activismtochangeidentifiedproblem SocialContact/SocialInterests:tobuildfriendshipsandrelationshipswiththose withsharedcommonalities Contributetocommunity:desiretogivebackandcontributetothecommunity Thesearejustsomeofthewaysthatyourorganizationcanappealtovolunteers.Whenyou arereachingouttoprospectivevolunteers,rememberthatvolunteeringisareciprocaland oftentimespositiveexperience.bycontributingtheirtimeandskillstoanorganization, volunteersinturnreceiveworkexperienceandprofessionaldevelopment;enhancetheir skills,growinpersonalareas,andareabletocreatelastingconnectionswiththe community. C=CastaWideNet Castingawidenetisequaltothebroad basedstrategyfortherecruitmentofvolunteers. Whereyourorganizationcanmakeuseof:ads,flyers,door to doorinvitations,online recruitmentincludinglistservesandmass ing,bulkmailingsandpublicservice announcementsthroughradioand/ortelevisionadvertising. D=DirectAsks Directasksintherecruitmentofvolunteersisalsoknownasthetargetedstrategy.The mosteffectivedirectasksinclude:in personinvitations(ex.inmeetings,coldcalls,etc.) andmailingpersonalletters.
4 4 TheAsk [ThissectionislargelybasedontheworkofSusanJ.Ellisasfoundin TheVolunteer RecruitmentBook ] Doing theask cansometimesbethemostchallengingstepinthevolunteerrecruitment process.however,thereareseveralfactsandtipstorememberthatcansimplifythis process. Tobeginwith,youneedtorememberthatdoing theask isextendinganinvitationand notpleadingforvolunteers.susanj.ellisremindsusthat youneverinsultsomeoneby askingthemtovolunteer.rather,youareusuallyflatteringthembyimplyingtheyhavethe talentforthejob. Rememberthatvolunteeringisareciprocal,positiveexperience,and thatvolunteersreceiveexperienceandskilldevelopment,andwellaspersonalgrowth opportunitiesandsocialnetworkingbyinvestingtheirtimeandskillstoyourorganization. Sowiththisinmind,youneedtogatheralltheenthusiasmyoucangetasyoupreparetodo theask. Youcanfollowthesesixsimplesteps: 1. Getexcited Youneedtobewelcomingandenthusiasticinordertoeffectivelytransmitthe importanceofthisopportunitytoboththeagencyandthevolunteertothe interestedcandidate. 2. Describeyourorganizationandcause Whileyoudoneedtobeenthusiastic,youalsoneedtobeclearandhonestasyou describeyourorganizationand/orcauseandthenatureoftheworkfortheposition youarerecruiting.makesuretheinterestedcandidatelearnsexactlywhoyouare andwhyyouareapproachinghimorher. 3. Answerquestions Anotherveryimportantstepistobeabletoansweranyquestionsthatariseabout theorganizationandthenatureofthework.makesurethattheyunderstandand believeinthemissionoftheorganization.rememberthatyouneedtobespecific aboutneedsandexpectations.mostlyimportantly,youneedtobeclearaboutwhat youlookingforfromvolunteers,intermsofexperience,knowledge,commitment, time,etc.itisgoodtohavevolunteerjobdescriptionsduring theask tosharewith theinterestedcandidate. 4. Explainwhysheorhematters Foranysuccessfulrecruitmentendeavor,youneedtobeabletoarticulatewhatthe benefitsarefortheinterestedparty.youcanespeciallystressthemotivationsand reasonsforjoining,whattheywillgetoutoftheexperienceandwhyitissocrucial fortheorganizationthatthepositionforwhichtheyqualifyforbefilled.
5 5 5. Negotiateandprovidecontactinformation Expectmanyinitialobjectionsinresponseto theask.itisalwaysdifficulttoheara No,butrememberthatitisnotafailure.Itisreasonabletonegotiateif: Candidateseemshesitant youcansuggestthattheytryitand testthe waters andofferaone timeassignment Candidatewantstomakemanychangestothejobdescription offeranother positionthatisabettermatch Candidatesaysheorsheis toobusy askiftheywouldbeinterestedinthe positioniftheyhadthetime,thenscheduleafollow upforatimewhenthey aremoreavailable Makesurethatyouprovidethepersonwithyourcontactinformationandclearly explainhowandwhentheycanreachyou.itisagoodideatohandthemabusiness cardand/oraflyer. 6. Thankandaskthemtopassontheword Makesureyoucordiallythankthepersonfortheirtime,andalwayskeepinmindthat theymightvolunteerwithyourorganizationinthefuture.additionally,youcanaskthe persontopassonthewordtofriendsandrelativesaboutthevolunteerpositionand needswithyourorganization.
6 6 VolunteerRecruitmentWebsites RecruitingvolunteersviatheWorldWideWebisagreatidea,especiallysinceitcomesat noextracosttoyourorganization.however,itisgoodtokeepinmindthatonline recruitmentshouldnotreplaceofflinerecruitment.onlinerecruitmentshouldsupplement offlinestrategiesandefforts,whichrequiremuchplanning. Onceofflinestrategizingandimplementationiscomplete,youwillbepreparedtomakeuse ofthemanysophisticatedwebsitesthatcanbeofaidinonlinerecruitment: HandOnCentralTexas HandsOnCentralTexas,aprogramofUnitedWayCapitalAreastrengthenscommunities thoughmeaningfulvolunteeraction.weprovideover400volunteeropportunities& projects,daysofserviceandvolunteerleadershipopportunities.weenvisionaworld whereallindividualsdiscovertheirpowertomakeadifferenceandareequippedasactive, engagedcitizens. VolunteerMatch Wherevolunteeringbegins. VolunteerMatchstrengthenscommunitiesbymakingiteasierforgoodpeopleandgood causestoconnect.theorganizationoffersavarietyofonlineservicestosupporta communityofnonprofit,volunteerandbusinessleaderscommittedtocivicengagement. Ourpopularservicewelcomesmillionsofvisitorsayearandhasbecomethepreferred internetrecruitingtoolformorethan75,000nonprofitorganizations. Servenet YouthServiceAmerica Launchedin1996,servenet.orgisawebsitethatmobilizesandempowersthevolunteer servicecommunitytotacklesomeofthetoughestchallengesfacinglocalcommunities. Sinceitsinception,servenet.orghasenabledmillionsofyouthvolunteerstoconnectwith localnonprofitstomakeadifferenceincommunitiesthroughoutamerica.in2000,asa partofglobalyouthserviceday,servenet.orgexpandedintoaglobalresourceforthe3.5 millionyoungpeople,in155countriesaroundtheworldthatparticipateinglobaland NationalYouthServiceDay. Idealist.org Imagine.Create.Act. IdealistisaprojectofActionWithoutBorders,anonprofitorganizationfoundedin1995 withofficesintheunitedstatesandargentina.idealistisaninteractivesitewherepeople andorganizationscanexchangeresourcesandideas,locateopportunitiesandsupporters, andtakestepstowardbuildingaworldwhereallpeoplecanleadfreeanddignifiedlives.
7 NetworkForGood Imaginewhattheworldwouldbelikeifeverytimeyouwereinspiredtohelpsomeoneor something,youcould withjustafewclicksofamouse,anywhereonline.that sthe missionofnetworkforgood.wemakeitaseasytodonateandvolunteeronlineasitisto shoponline,andwemakeitsimpleandaffordableforallnonprofits,ofanysize,torecruit donorsandvolunteersviatheinternet. VolunteersofAmerica AtVolunteersofAmerica,wearemorethananonprofitorganization.Weareaministryof servicethatincludesnearly16,000paid,professionalemployeesdedicatedtohelpingthose inneedrebuildtheirlivesandreachtheirfullpotential.throughourthousandsofhuman serviceprograms,includinghousingandhealthcare,volunteersofamericahelpsmore than2millionpeopleinover400communitiesin44states.since1896,wehavesupported andempoweredamerica'smostvulnerablegroups,includingat riskyouth,thefrail elderly,menandwomenreturningfromprison,homelessindividualsandfamilies,people withdisabilities,andthoserecoveringfromaddictions.ourworktouchesthemind,body, heart andultimatelythespirit ofthoseweserve,integratingourdeepcompassion withhighlyeffectiveprogramsandservices. VolunteerSolutions Connectingpeopletocaring. VolunteerSolutionsisaVolunteerMatchingApplicationthathelpsVolunteerCenters connectindividualstovolunteeropportunitiesintheircommunity.volunteersolutions helpsvolunteers,nonprofitagencies,corporations,eventorganizers,andvolunteercenters getconnected.readontolearnhowvolunteersolutionshelpseachoneofthesegroups andhowtogetyourselforyourorganizationinvolvedwithvolunteersolutionstoday Volunteer.org volunteer.org/1800vol/openindexaction.do Isapowerfulservicethatenablesyoutoexpandyourorganization srecruitingeffortsand easilymanageyourvolunteers.the1 800 Volunteer.orgwebsitehelpsorganizations recruitandengagevolunteers,communicatewiththepublic,andmeetthecomplexneeds ofstakeholders. GuideStar GuideStargathersandpublicizesinformationaboutnonprofitorganizations.Primarilya serviceforphilanthropieslookingtodonatemoney,guidestaralsolistsvolunteer opportunitiesthroughawell maintaineddatabaseofhundredsofthousandsnonprofit organizations combiningdatafromseveralsourcesforaccuracyandcredibility.keeping yourinformationupdatedmovesyoutothetopofthelist,andalinktoyourwebsiteallows peopletolearnmoreaboutyourprogram. 7
8 AllForGood Allforgoodhelpsyoufindandsharewaystodogood. InspiredbythecallofPresidentObamatoengagemoreAmericansinservice,agroupof individualsfromthetechnology,marketingandpublicsectorscametogethertobuildan opensourceapplicationthatallowsyoutofindandsharevolunteeractivities.allforgood letsyoubrowseactivitiesandfindeventsbasedonyourlocationorinterests.thesiteis governedbyourgoodworksanonprofitorganizationthatwasformedbysomeofthe peoplewhoinitiatedtheprojectandwhosupporttheproduct'sgrowth.evenbetter sign inwithyourprimarysocialnetworktoconnectwithfriends,anddiscoverandshare interestingactivities.doinggoodismorefuntogether! ServiceNation AcampaigntoinspireaneweraofvoluntarycitizenserviceinAmerica. ServiceNationisanationalcampaigntoincreaseserviceopportunitiesandelevateservice asacoreidealandproblem solvingstrategyinamericansociety.servicenationisthe firstcampaignofbethechange,inc.,acambridge,ma basednon profitdedicatedto strengtheningamericandemocracybyunitingcitizens,socialentrepreneurs,theservice worldandleadersfromeverysectorofamericansociety.bethechangetapsthewisdom, experience,andnetworksofthesepractitionersandthoughtleaderstocraftpost partisan policysolutionstoourgreatestchallengesandbuildpowerfulcoalitionstoadvocatefor them. PointsofLightInstitute PointsofLightsInstituteinspires,equips,andmobilizespeopletotakeactionthatchanges theworld Throughthreeinnovativeanddynamicbusinessunits,PointsofLightInstitute helpsputpeopleatthecenteroftransformingtheircommunities. 8
9 9 SocialMediaandNetworking Today, the world is connected and social media has become a hub that encourages and facilitates human interaction. Nonprofits have taken notice, and social media is becoming the standard for nonprofit fundraising and volunteer recruitment. Here are some of the renowned platforms for social media and online networking: Craigslist Craigslist is a local classifieds and forums - community moderated, and largely free. Craig NewmarkofCraigslistisparticipating,alongwithHuffingtonPostandmanynonprofit organizationsnationwide,withaprojecttosharevolunteeropportunities.thisprojectis calledallforgood,andcraigslistfoundationstaffmembershavebeenheavilyinvolvedin creatingthewebsite.inaddition,craigslistitalsofeedinginthevolunteeropportunities listedontoallforgood swebsite. Youcanbothfindvolunteeropportunitiesandrecruitvolunteersthroughtheuseofthe onlineclassifiedsandforumssitecraigslist.todothis,onthecraigslistwebsiteselect yourstateandcity.underthe Community heading,youwillfindthelinkto Volunteers andrecentpostings.tocreateaposting,clickontherighttopcorner Post.Choosethe desiredcategory(ex.volunteers)andcompletethefields.makesuretocheck OK to distribute this charitable volunteerism opportunity for inclusion in 3rd party web sites that have been approved by craigslist. Submit. Facebook FacebookcanfoundedinFebruaryof2004withthemissionistogivepeoplethepowerto shareandmaketheworldmoreopenandconnected. It is highly recommended that your organization, if it does not already have one, create a Facebook fan page to connect with other organizations and supporters. You can post video content, images, podcasts, interviews, or documents on your "wall". As well as post brief messages, and reach out to your supporters through ing and status reports that alert the user's entire network. You can also create, manage and invite your supporters to events on Facebook. Other options include "pokes" and "likes" which can serve as little reminders and free advertisement. Facebook also provide the opportunity for your nonprofit organization to raise funds through the application Causes. SarahBarbeeofFussBudgetPromotionssaidthat Facebookisparticularlygoodfor reachingtheagedemographic18to34 ReachingouttothemusingFacebookmeetsthis groupinacomfortablespaceandallowsinteractionthatenablesorganizationstoconnect withthem.
10 Twitter Twitter is a very fast and concise way to recruit volunteers. By making use of Twitter, your organization can post messages of up to 140 characters to which supporters who subscribe to your feed will be automatically notified. In one simple message, or a "tweet", you will make sure that your supporters and fans are aware about volunteer opportunities and needs. These messages can also be "re-tweeted". Through the use of Twitter, your organization would be opening up a whole extended network of friends of friends of friends, and so on that will be received your messages. YouTube YouTubeistheworld'smostpopularonlinevideocommunity,allowingmillionsofpeople todiscover,watchandshareoriginally createdvideos.youtubeprovidesaforumfor peopletoconnect,inform,andinspireothersacrosstheglobeandactsasadistribution platformfororiginalcontentcreatorsandadvertiserslargeandsmall. YourorganizationcanmakeuseofYouTubebypublishingaPublicServiceAnnouncement torecruitvolunteersontheyoutubewebsite.youcanalsoembedthepsaonthewebsite ofyourorganizationand/orothersocialnetworkingsitesthatyourorganizationutilizes (ex.facebook). Inordertodothis,youwillhavetocreateafreeaccountanduploadavideofile.Youwill alsobeabletoeditthevideoandsetprivacysettingsbeforeyouuploadthevideo. 10
11 OnlineResources CorporationforNationalandCommunityService ResourceCenter Toolsandtrainingforvolunteerandserviceprograms (TollFree) RGKCenterforPhilanthropyandCommunityService VolunteerRecruitment:TipsfromtheField SarahJaneRehnborgandBetsyClubine 3a OtherResources (2008).UsingFacebookforYourNonprofit.Techsoup:TheTechnologyPlaceforNonprofits. Retrievedfromhttp:// Burke,M.A.&Liljenstolpe,C.(1992).RecruitingVolunteers:AGuideforNon Profits.Los Altos,CA:CrispPublicationsInc. Ellis,S.J.(2010).FromtheTopDown:TheExecutiveRoleinSuccessfulVolunteer Involvement,3 rd ed.philadelphia,pa:energize,inc. Ellis,S.J.(1994).TheVolunteerRecruitmentBook.Philadelphia,PA:ENERGIZE,Inc. IdealistonCampus(n.d.).RecruitingVolunteers:ATotalApproach.ActionWithoutBorders. C.O.O.L.IdealistCivicEngagementCurriculum. KingHumphrey,E.(2010,March).SocialMediaProvesHelpfultoRecruitVolunteers. GreaterWilmingtonBusinessJournal,SAJMediaLLC.Retrievedfrom Lynch,R.&McCurley,S.(1989).EssentialVolunteerManagement.HeritageArtsPress. 11
Target Marketing 102 What s Next?
Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007
FACEBOOK FOR NONPROFITS
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
Teleconference information: Call-in toll-free number: 1-866-410-6539 (US) Conference Code: 597 987 4688. Webinar call-in number: 1-866-410-6539
The audio for this webinar will be broadcast through your computer. Once you join the presentation, a small audio broadcast box will appear on your screen and you will hear the host through your computer
Social Media and how Parks can benefit from it
Social Media and how Parks can benefit from it David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,
DEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
Marketing Guide for Authors
Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.
The Financial Advisor s Guide to Social Media Regulations
The Financial Advisor s Guide to Social Media Regulations For US, UK and Canada With the right preparation and attention to detail, firms should feel confident about their ability to reach out to customers
Social Media: Making it Work for Your Business
Presented by: Social Media: Making it Work for Your Business Presented by: Cheryl Musial Mopdog Creative + Strategy and Bill Musial Mopdog Creative + Strategy Objectives Understand the importance of Social
Sample Social Media Strategic Plan
Claire McNelley Adams CEO/Founder McNelley Media 949.436.9098 claire@mcnelleymedia.com www.mcnelleymedia.com Sample Social Media Strategic Plan This plan includes the tactical objectives to be used to
Engagement Marketing Corissa St.Laurent, Constant Contact
Engagement Marketing Corissa St.Laurent, Constant Contact Email & Social Media Differences Email Marketing Trust and Authority Personal, Relevant, Anticipated Top of Mind Awareness Social Media Marketing
EFFECTIVE MARKETING TIPS & TRICKS FOR CLICKS Putting The Puzzle Pieces Together 1
PUTTING T HE PUZZLE PIECES TOGETHER EFFECTIVE MARKETING TIPS & TRICKS FOR CLICKS Putting The Puzzle Pieces Together 1 ABOUT TODAY'S SPEAKER Alec Stern Founder, Vice President of Strategic Market Development
#umea2014 Digital Strategy
#umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to
Terese Jonsson, Open Up Administrator, talks through the basics of online social networking.
Social Networking Terese Jonsson, Open Up Administrator, talks through the basics of online social networking. What is social networking? An online social network is a website where you can set up a profile
Using Social Media to Market Online Programs
FDLA Journal Volume 2 Article 2 1-1-2015 Using Social Media to Market Online Programs Denise Starbek Saint Leo University, denise.skarbek@saintleo.edu Follow this and additional works at: http://nsuworks.nova.edu/fdla-journal
Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government
Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social
www.konnectsocial.com Social Media Analysis of Key Ecommerce Portals By Konnect Social
Social Media Analysis of Key Ecommerce Portals By Konnect Social Industry: ecommerce Brands Analysed: Flipkart, Snapdeal, FashionAndYou, Myntra, HomeShop18 Listening Period: July 12, 2013 to July 26, 2013
Social Media Usage Now Ubiquitous Among US Top Charities, Ahead of All Other Sectors
Social Media Usage Now Ubiquitous Among US Top Charities, Ahead of All Other Sectors Introduction Conducted by: Nora Ganim Barnes, Ph.D. (nbarnes@umassd.edu) The University of Massachusetts Dartmouth Center
POSITIVE SOCIAL MEDIA CASE STUDIES
POSITIVE SOCIAL MEDIA CASE STUDIES The world is talking. Are you listening? www.taurusmarketing.com.au Cold Rock. WHERE Facebook, Twitter Dessert franchise Cold Rock embrace social media at all levels
Using Social Media. to improve your Career prospects
Using Social Media to improve your Career prospects Why you should have a professional presence online the facts. 73% of employers currently use online social networks or social media to support their
Master Paid Advertising in Social Media
Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big
Constructing Your Social Marketing Architecture
Constructing Your Social Marketing Architecture How to Build A Bridge Between Social Marketing Strategies and Social Media Platforms Follow Conversation on Twitter #SherpaROAD Constructing Your Social
Social Media Creating an Approach That Will Bring You More Business
2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications
Social Media Recruitment 101 Supplementing your recruiting practices with the use of social media.
Social Media Recruitment 101 Supplementing your recruiting practices with the use of social media. Karla Stanchina Manager of Communications The Graduate School kstanchi@uncc.edu Social Media What is it?
Social Influence Marketing The Opportunity for the Road Industry
Social Influence Marketing The Opportunity for the Road Industry Siobhan McKelvey Marketing Manager Nynas Bitumen IRF Lisbon Congress 26 th May 2010 Social Influence Marketing (SIM) What is SIM?
Decisions in the Social Sector. Evan Paul VP of Products, GuideStar USA
Decisions in the Social Sector Data, Action, Feedback, and Innovation Evan Paul VP of Products, GuideStar USA 5/22/14 Not-For-Profit Leadership Summit 1 OUTLINE Data to Action (and back again) GuideStar
Beat The GMAT MBA Watch Guide
Beat The GMAT MBA Watch Guide 1 Why MBA Watch? MBA Watch is a special social media platform that sits within Beat The GMAT (BTG). As the largest online community of current MBA applicants, the MBA Watch
Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA
Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with
April 4, 2012. Frequently Asked Questions Regarding Social Media and the Hatch Act 1
U.S. OFFICE OF SPECIAL COUNSEL 1730 M Street, N.W., Suite 218 Washington, D.C. 20036-4505 202-254-3600 April 4, 2012 Frequently Asked Questions Regarding Social Media and the Hatch Act 1 In light of the
Social Media Marketing Strategies
Social Media marketing.ca.uky.edu LISTEN FIRST and visit your wall or feed and begin to build a list of people you want to follow. and research who is talking about the organization, county, events, people.
Engaging E-Patients in Clinical Trials through Social Media. Patient Recruitment and the E-Patient: A Survey Analysis
Engaging E-Patients in Clinical Trials through Social Media Patient Recruitment and the E-Patient: A Survey Analysis Introduction Social media is a powerful medium for reaching patients engaged in their
Multimedia Contact Center YUPIQ Integration. Product Brief
Multimedia Contact Center YUPIQ Integration Product Brief March 29, 2012 YUPIQ SOCIAL MEDIA The information contained in this document is believed to be accurate in all respects but is not warranted by
Online Marketing & Social Media for Best of British Parks
Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved
SOCIAL MEDIA 80 78 76 74 72 70 68 66 64 Access to free content Series 1 To learn Advanced news of products Series 1 A Social Roadmap Understand how and why people use social media Map the social
Social Media Playbook
Social Media Playbook Personalized Experience Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced
SOCIAL MEDIA MARKETING 101. By Debbie Laskey, MBA
SOCIAL MEDIA MARKETING 101 By Debbie Laskey, MBA Marketing, Strategic Branding, Communications & Website Consultant December 2009 What is social media? According to Wikipedia, the term social media has
How to find your next job using Social Media?
How to find your next job using Social Media? Practical applications By John Roland, MDiv Director of Alumni Services & Student Success Twitter: @luther_rice or Email: jroland@lru.edu A survey by Jobvite
The Social Media Best Practice Guide
The Social Media Best Practice Guide A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Social Media Marketing Introduction With an ever increasing number of
Copyright 2010, Jeffrey S. Krause, Esq. and Lawtopia, LLC
Communications revolution or fad? Social media is about information and relationships It is an easy way to build and maintain relationships with clients, prospective clients and referral sources Law firms
NU SKIN IS A SOCIAL BUSINESS NU SKIN SOCIAL MEDIA GUIDELINES
NU SKIN IS A SOCIAL BUSINESS NU SKIN SOCIAL MEDIA GUIDELINES 1 DIRECT SELLING COULD BE CONSIDERED THE ORIGINAL SOCIAL NETWORK Our business model is based on person-to-person selling leveraging the power
Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus
Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus Why is social media so important? Why use it? Facebook - understanding the medium and how to maximise usage
Attributes and Objectives of Social Media. What is Social Media? Maximize Reach with Social Media
What is Social Media? "Social media is an innovative way of socializing where we engage in an open dialogue, tell our stories and interact with one another using online platforms. (Associated Press, 2010)
Social Media Management Pricing
Social Media Management Pricing Facebook Monthly Management Packages Option 1 Connecting with your customers Four posts relevant to the company, organization and/or customers. Up to two custom branded
Digital Strategy Social Media Branding & Design Search Mobile Marketing
How should NGOs leverage Social Media? Social media is all about conversations It is about reaching out to your desired target audience and making it worth their while to interact with you on a social
UNSW Social Media communication guidelines
\ UNSW Social Media communication guidelines UNSW Marketing Services CONTENTS: 1. Purpose... 2 2. Definition of social media... 2 3. Risks associated with social media... 3 4. Social media branding...
Social Media 101: A Guide for Affiliates Part I
Social Media 101: A Guide for Affiliates Part I Presented by Kimberly Steimel and Kristina Gawrgy of the Marketing and Communications Department of NAEYC What is social media? Social media is any form
Using Technology to Recruit and Manage Volunteers
Using Technology to Recruit and Manage Volunteers May 27, 2015 Welcome! SMPs Senior Medicare Patrol SHIPs State Health Insurance Assistance Program 2 1 Webinar Resources: Today s Recording and PowerPoint
Why Digital Marketing?
Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses
Selling Email Marketing
Selling Email Marketing A guide to positioning and selling Email Marketing to your customers PAGE 1 Contents Introduction... 3 What is Email Marketing?... 4 Who are the customers who use Email Marketing?...
Bonita Springs Estero Association of REALTORS Policy: Member s Use of Social Media in the Real Estate Business
Bonita Springs Estero Association of REALTORS Policy: Member s Use of Social Media in the Real Estate Business As used in this policy Broker shall refer to the Broker. REALTOR or Agent shall mean a licensed
I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector
I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social
SEO, Search Engine and Online Reputation Management
SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member 1-800-408-0093 x 210 kdorsey@globalseoresults.com Today s Topics Overview
Social Media How to use social media to enhance your reach. Ashton Wingate
Social Media How to use social media to enhance your reach Ashton Wingate Agenda The What & Why of Social Media Know Your Audience Language & Direction Facebook Twitter Social Media Making a Change Lessons
Social Media. Style Guide
Social Media Style Guide CONTENTS General Guidelines Maintain Mission Focus...4 Be Authentic...4 Don t Censor Content...4 Pay Attention and Listen...4 Post Relevant and Interesting Content...4 Remember
Syndacast. Company Introduction. Find out how we can guide your business to higher ROI
Syndacast Company Introduction Find out how we can guide your business to higher ROI Some Facts about Syndacast Syndacast is one of the fastest growing performance driven digital marketing and concept
Email Me, Text Me, Facebook Me:
American Marketing Association 2010 Symposium for the Marketing of Higher Education Email Me, Text Me, Facebook Me: Mobile and Social Communication Preferences in the Neomillennial College Search Presented
How To Use Digital Media Marketing to Boost Fundraising
How To Use Digital Media Marketing to Boost Fundraising Lucy Sytov Marketing and Annual Fund Manager, Central Scholarship LSytov@central-scholarship.org Before You Jump In Determine what you want to get
Using Social Media to Plan and Promote Your Events
Using Social Media to Plan and Promote Your Events Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-876-8464 How to Use Social Media to Plan and Promote Your Events An
SOCIAL MEDIA AND YOUR PERSONAL BRAND
96% of Americans know this logo! But the feelings or impression the bulls-eye evokes is part of branding. Target has carefully crafted their brand as fun, design-oriented, innovative, value-driven, and
The 2012 State of Web and Social Media Analytics in Higher Education
The 2012 State of Web and Social Media Analytics in Higher Education Survey Results Executive Summary by Higher Ed Experts June 2012 Want to learn how to use Web Analytics in Higher Ed? Check out our 4-week
Fast Track Program in Social Media Marketing
Fast Track Program in Social Media Marketing Overview This social media marketing fast track training program is a planned initiative to expose executives and business communities to social media marketing.
How to Use the Internet to Market Your Business
How to Use the Internet to Market Your Business What are your marketing goals? If you don t think Social Media marketing is powerful, just ask someone from Egypt. 89% of US internet users search online
Social media metics How to monitor a Social Media campaign?
Social media metics How to monitor a Social Media campaign? White paper Summary I II III IV V VI VII VIII IX X Introduction Preparing the website Setting up the objectives Measuring the traffic on the
Your guide to using new media
Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.
Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing
Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments
Social Media Glossary of Terms
Social Media Glossary of Terms A Adsense: Google's pay-per-click, context-relevant program available to blog and web publishers as a way to create revenue. Adwords: advertiser program that populates the
Using social media to promote children s play
Using social media to promote children s play Community play briefing 8 A briefing for community groups, voluntary and community sector organisations and others interested in using social media to campaign
Learn to build your business in 30 minutes through Social Media. Presented by: Katie Brockhaus Marketing Manager May 6, 2015
Learn to build your business in 30 minutes through Social Media Presented by: Katie Brockhaus Marketing Manager May 6, 2015 Agenda What is Twitter, Facebook, YouTube and LinkedIn for business? How social
DealerCenter Online Ad Post
DealerCenter Online Ad Post User Guide Version 2.1 Online Ad Post The Online Ad Post product provides DealerCenter users with an improved, easy to use interface for managing their online advertising needs.
Mobilize Your Organization
WEST VIRGINIA INTEGRATED BEHAVIORAL HEALTH CONFERENCE Mobilize Your Organization How To Effectively Reach, Communicate and Engage with Your Audience and Generate Funds at the Same Time! Carlos Morales
1 www.socialscoup.com
www.socialscoup.com 1 Index Revision History Revision Date Description 01 Jan 2015 Socialscoup User Guide 1.0.1 Contents 1. Login 6 1.1 Using Facebook 6 1.2 Using Google+ 7 1.3 Using Registered mail id
Social Media Glossary
Social Media Glossary API An acronym for Application Programming Interface App App Filename An acronym for Application. See also app filename The filename.app indicates that the file is an application
AmeriCorps* VISTA Assignment Description (VAD)
AmeriCorps* VISTA Assignment Description (VAD) VISTA Project: Alliance for Nevada Nonprofits (ANN) Site Name: Reno, Nevada VISTA Member Name/Title: Fathey Abdullah, Marketing & Fundraising Online Specialist
Presented by David Vane
Presented by David Vane Traditional Marketing for the SME? What are the problems? Identifying market? How to reach them? Knowledge of activities? Skill? Budget? Time? Online Marketing for the SME? Online
Social Media Optimization: Is SMO the New SEO?
Social Media Optimization: Is SMO the New SEO? 5 essential elements every organization needs to know Bill Rogers, CEO, Ektron, Inc. Spreading the message CommonCraft.com produced video Twitter in Plain
Social Media Strategy
Social Media Strategy Let s get social! Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence while simultaneously training your team
Nonprofit 911: Raising Money Using Social Media: 5 Ways Twitter, Facebook and LinkedIn Can Help You
Nonprofit 911: Raising Money Using Social Media: 5 Ways Twitter, Facebook and LinkedIn Can Help You With JJ Ramberg Audio for this event will be available beginning at 1 pm ET via your PC speakers or headphones
Social Media Marketing Specialist Training 2010 Certification. Primary Learning Outcomes
Social Media Marketing Specialist Training 2010 Certification Primary Learning Outcomes Here is a summary of the specific skills and knowledge covered in the Social Marketing Specialist Training 2010 Program:
The Author Website: Building a site that works for you. Presenter: Linda Lee www.askmepc-webdesign.com www.wptotaltraining.com
The Author Website: Building a site that works for you Presenter: Linda Lee www.askmepc-webdesign.com www.wptotaltraining.com The Author Website: Building a Site That Works for You 1. Sales Page 2. Biography
Dean College Social Media Handbook
Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the
DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media
DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,
NCTL s marketing offer for schools
NCTL s marketing offer for schools Online seminar 25 November 2015 Welcome to our School Direct online seminar While we re waiting to start, why not let us know who you are and where you are based by typing
105 Tasks You Can Outsource To Virtual Assistants
105 Tasks You Can Outsource To Virtual Assistants # GENERAL VA: Name of Task To Be Outsourced ing Email & Schedule Management Tasks 1 Filtering Email Inbox / Deleting Spam 2 Importing Database / Updating
A Guide to Great Giving
A Guide to Great Giving For the last three years, #GivingTuesday has challenged individuals and communities to make the world a better place through generosity. The simple act of giving not only helps
Technology for Small Business
Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:
Developing a Social Media Marketing Plan
IN FOCUS Developing a Social Media Marketing Plan by Mark Shelley and Dan Dunlop It s time to take your hospital into the world of social media marketing, but first there are a few items to consider. Too
Social media. Ineke Imbo Science Communication UGent Ineke.Imbo@UGent.be
Social media Ineke Imbo Science Communication UGent Ineke.Imbo@UGent.be Why? Research most important aspect of our job but not the most visible How big was the audience at your last conference? How many
Socioboard. User Guide 2.1
Socioboard User Guide 2.1 Index Revision History Revision Date Description 01 Jan 2014 Socioboard User Guide 1.0.1 02 Jun 2014 Socioboard User Guide 1.0.2 03 Oct 2014 Socioboard User Guide 2.0 04 April
Internet Video Campaigns for NonProfits:
Internet Video Campaigns for NonProfits: How to Use the Power of Video and the Reach of the Internet to Grow Your Donor Base and Engage Your Community by Catie Foertsch Yes! MediaWorks In this new world
Congratulations on getting a grant from the Big Lottery Fund.
Publicity guidance 1 Congratulations on getting a grant from the Big Lottery Fund. We want you to promote your project as widely as possible and we have written this guide to help you do this. Promoting
Social Media Get Beyond the Hype and Find Out the True Business Value
Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers
Social Media Marketing Made Simple
Social Media Marketing Made Simple Making Chapters Soar Building a Strong Chapter Base & Improve Fundraising through Branding, Social Media and E-mail Marketing Contact Information Terry Allen NABJ Associate
Nonprofits and Social Media: It Ain t Optional. A Survey Conducted by Ventureneer and
Nonprofits and Social Media: It Ain t Optional A Survey Conducted by Ventureneer and October 4, 2010 Copyright 2010 Ventureneer This survey is distributed under Creative Commons Attribution 3.0 US License
LinkedIn Tutorial. An Introduction to Today s Leading Job-Search Social Network
LinkedIn Tutorial An Introduction to Today s Leading Job-Search Social Network Introduction to The second most popular social network in the U.S., LinkedIn is used for keeping track of and growing a professional
Social Media and the Talent Landscape: What HR Needs to Know About Social Media
To download today s materials, please visit: www.manpower.us/materials Social Media and the Talent Landscape: What HR Needs to Know About Social Media Tuesday, March 20, 2012 Innovative Workforce Solutions
SOCIAL MEDIA HANDBOOK
SOCIAL MEDIA HANDBOOK TABLE OF CONTENTS Social Media Contacts Why Social Media? LinkedIn Twitter Facebook Blogs Analytics Additional Resources SOCIAL MEDIA CONTACTS If you are a CFA Society looking for
SOCIAL MEDIA DID YOU KNOW: WHAT IS SOCIAL MEDIA? IGNORE IT AT YOUR PERIL! WWW.SPORTENGLANDCLUBLEADERS.COM ANYWHERE GETTING GREYER
The world s top brands are using social media as a meaningful way of deepening relationships with their customers. Is it now time for Sport Clubs to join in? WHAT IS SOCIAL? According to the Chartered
Your online image makeover
Day 1 article Your online image makeover Your online image How to monitor your reputation on social networks Skim any news website these days and you are likely to find a story about online privacy and
Social Media, How To Guide for American Express Merchants
Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What
Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists
Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE
Introduction to Social Media
Introduction to Social Media Today s Discussion Overview of Web 2.0 and social media tools How EPA and other agencies are using these tools Agency and governmentwide policies governing use of tools Case