How to Create Amazingly Effective Video Content for Your Online Marketing Campaigns

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1 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN 1 How to Create Amazingly Effective Video Content for Your Online Marketing Campaigns not possible with static content. Did you know that you should be using video in your marketing mix because it is the most engaging form of communication, activating more of the senses than any other single communication form? Video provides an opportunity to build trust, to literally speak directly to your viewers, and to showcase yourself, your business, or your products and services in a way that is Video marketing has become an essential marketing tool for all businesses with any online presence. With YouTube being the second largest search engine and websites using video landing pages ranking significantly higher on Google than those without, it is crazy not to at least consider using video in your own online campaigns and marketing strategies. Combined with effective use of Social Media, it is possible to drive a rapid increase in visitors to your website and substantially increase your traffic, leads and sales. There are now numerous channels (YouTube, Vimeo, Vine, and Instagram) to distribute your videos and indeed many tools to enable even amateurs to do so. However, to effectively engage your viewers and encourage them to signup, click-through, request more information, or buy your products, you will need to create content using the following rules!

2 2 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN What You Must Include in Your Videos! The Story Whether you want to grow your mailing list, sell a product, or elicit customer queries (leads), you are more likely to be successful if you create a story-based video than just going straight into sales mode. Just like any other form of marketing, you need to keep focus on what the customer needs, what problem are your business and your products/services solving for your viewer. Your video story should have a beginning, climax and resolution to be truly effective. Being innovative with how this is done (the 'sales pitch' doesn't need to be at the end of the video) can be really effective info@newhorizons123.com NewHorizons123.com

3 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN 3 Keep It Short! If you are creating explainer videos, then seconds is recommended. This should be sufficient time to get your idea, product, or service across to your viewer. There are many examples of great explainer videos within this timeframe which have been hugely successful in selling products, generating leads, or growing mailing lists. See: How Long Should Your Video Be? Remember that your viewers are probably time-limited and are used to spending short durations reading or watching online content, so any video which is too long will not keep them engaged unless it is truly engaging, compelling, entertaining, different, relevant and valuable. If you feel the need to tell a longer story, consider breaking you video into a mini-series. However, you might get better value creating multiple small videos for each of your products, or services and creating separate campaigns and landing pages for them. This also makes it easier to track individual product/campaign conversions.

4 4 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN Your Call-To-Action There is absolutely no point putting a video online without a call-to-action. That is, just like any other sales or landing page, it is necessary to ask the viewer to do something for you; sign-up to an list, download a brochure / whitepaper, request a call-back, trial, or buy a product. Make it explicit what to do next and make it simple to do! If You don t tell them what you want them to do they won t! info@newhorizons123.com NewHorizons123.com

5 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN 5 What Kind of Content Works Most Effectively in Video Marketing? Demonstrating a Physical Product or Service People have always liked to try products and services before buying them, that's why stores often use product demonstrations to sell products, and why the TV sales channels and call-to-action ads (with hotlines and special buy it here exclusively, or buy it now offers) have always done so well. It is relatively easy, and inexpensive, to record live video footage or create animated videos that demonstrate a physical product in use or show the features and benefits. Similarly for software products, for which high-quality screen grabs and video excerpts can be integrated into your video to let people see what they will be getting for their money. Click on the Images Below to See Sample Product Videos Audio Blocks Subscription Based Website for Audio Content HIGH RES Video Backgrounds for Your Marketing Videos

6 6 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN Cool Cartoon Vector Graphics Create Your Own Graphics & Look Like A Photoshop Guru info@newhorizons123.com NewHorizons123.com

7 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN 7 Some businesses also effectively integrate the buying actions into the video to reassure the viewer that it is easy and safe to buy their product online. Instructional Videos Using step-by-step instructions to show your buyers how to work with your product is easier to do today than at any time in the past. This is so because of tools like Camtasia, PowerPoint (yep, even PowerPoint can be used to make videos!) and a multitude of other similarly cheap(ish) and easy(ish) to use video making/screen capture software. My ABSOLUTE FAVORITE new(ish) video creation tool is VideoMakerFX. I have seen people who have NEVER created a video before use this product with very nice results. Read: You Too Can Create Awesome Videos Like The PROs to learn more about this awesome product!

8 8 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN Click on the Images Below to See Sample Instructional Videos How to Make Your YouTube Videos Autoplay How to Optimize Your Video FILE for Search BEFORE Uploading to YouTube info@newhorizons123.com NewHorizons123.com

9 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN 9 How to Use Annotations to Link Out of YouTube Videos However, if you really want that professional touch why not speak to us to see how we can help, or advise you with your production? (Contact New Horizons 123) Funny Content Recent YouTube history attests to the effectiveness of humor in creating viral content. It is however, actually hard to be truly funny in a manner that is appreciated by everyone who watches your video. (Remember that what's perceived to be funny in one culture may not be so in another).

10 1 0 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN Click on the Image Below to See Sample Humorous Video How to Kill Your Personal Brand in 4 Easy Steps Unique Attention-Grabbing Content Your content should be unique, different to other similar content that is available elsewhere. Use creative visuals in your content. What is the best way to get someone to read your content? Wrap it in a visually-appealing, attention-grabbing image as the hook. Read: Images Are to Content as Covers Are To Books to learn more about why images are so important to your video and Internet marketing info@newhorizons123.com NewHorizons123.com

11 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN 1 1 News Stories and Informational Content Relevant to Your Target Any new information which may be relevant to your viewers could serve as the basis for a news story, or a factual informational content video. It could be simple statistics about your industry, new products, or services, which you have found useful (not an affiliate sales pitch!), or new processes which may be useful in their businesses. For example, Facebook released the ability to add calls-to-action inside your videos uploaded to Facebook from a business page. Providing this information helps elevate you to the level of a valued resource, or expert in your business niche or vertical, and associates you and/or your brand with this expertise in your viewers minds.

12 1 2 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN Live Events Streams If your business gives courses, live demonstrations, or does webinars regularly, create video content using them as a basis. Live content has a higher perceived value to an audience, especially if you use people considered especially knowledgeable in a particular field of expertise, and if they are not normally easily, or cost-effectively available to most viewers. These live events can be made more desirable by using the idea of scarcity, with limited attendance, and a recording of the video made available later to people who sign up to a mailing list. New Horizons 123 Video Production Services Did you know that the best way to improve your search ranking on Google is to put a video on your landing pages? Sites with video content are 50% more likely to rank on page one of Google! Online video marketing improves your SEO ranking and drastically improves your lead generation and sales conversions. At New Horizons 123, we are more than a video production company. We are focused on getting you return on your investment quickly, with improved SEO positioning and better conversions from lead generation to sales. We help you stand out from your competition online by using video to increase your online visibility. We create custom videos for local business, video book trailers, and offer affordable video production solutions. Our services are totally customizable to your needs info@newhorizons123.com NewHorizons123.com

13 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN 1 3 We provide totally customizable and flexible solutions to your Video Marketing Strategies. We will create compelling, engaging and fun videos to deliver your marketing message. We also offer Video Marketing Consulting Services to help you get started with your video marketing. We Help You Be Creative, We Increase Your Visibility, We Help Grow Your Business using video to deliver your business story and messages. Want to Create Your Own Videos (DIY)? We have video products and solutions for everyone. There are a zillion products/tools/platforms out there all vying to be the best thing since canned corn. Why waste your time researching or purchasing everything out there and end up with a whole lot of junk? We only recommend products that we use extensively and know how valuable they will be to you in all your content marketing efforts! Because we create videos FOR clients, we KNOW the best tools available for creating your own videos. This is the absolute best time to start using video marketing for your business. As we mentioned earlier, video marketing has exploded over the last couple of years with the emergence of video enabled mobile devices and new tools and platforms to edit and view video. One minute of video is the equivalent to 1.8 million words of text, but stimulates all of the senses and allows you speak directly to your customers, grab their attention, and engage them with your content. YouTube is now the second largest search engine and with Google also owning YouTube, Google places a higher value on video content thus leading to higher search engine rankings for websites using relevant optimized video content. At New Horizons 123 we are with you along your video marketing journey and help you achieve the best results possible with your video investment by helping YOU get started including video in your marketing mix.

14 1 4 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN Subscribe to Our YouTube Channel (Click in image below) info@newhorizons123.com NewHorizons123.com

15 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN 1 5 Some Insightful Statistics on the Use of Video in Online Marketing Seo and Search Engine Video Statistics These statistics relate to the use and effectiveness of video in increasing search engine ranking. Videos in universal search results have a 41% higher click-through rate than plain-text results [Econsultancy] YouTube accounts for over 28% of all Google searches [b2bmarketing.net] The chances of getting a page one listing on Google increase 53 times with video [Forrester Research] YouTube Is the Number Two Search Engine In The World General online Video Statistics General usage statistics and trends in online video for marketing purposes. Blog posts incorporating video attract three times as many inbound links as blog posts without video [Source: SEOmoz] [Cisco] expects video to account for 57% of consumer internet traffic by 2015, nearly four times as much as regular web browsing and 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text [3M Corporation & Zabisco]

16 1 6 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN A Third Of All Online Activity Is Spent Watching Video Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks [Bytemobile Mobile Analytics Report] 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety 40% of people will respond better to visual information than plain text [Visual Learners, Audio Learners, Tactile Learners] [Web Marketing Group UK] Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users [NPD] Campaign-Oriented Online Video Statistics These statistics relate to website landing pages, lead generation, and campaigns. You have 8 seconds to get the attention of a typical website visitor [Unbounce.com] 80% of Internet Users Remember The Video Ads They Watch Online Click-Through Rates Increase 2-3 Times When Marketers Include a Video In An Subscriber to Lead Conversation Rates Increase 51% When Video Is Included In Marketing Campaign The average user s visit to a text and image-based website lasts only 43 seconds; for a website with video, the average visit lasts 5 minutes and 50 seconds Landing pages with video have up to 800% more conversion than the same page info@newhorizons123.com NewHorizons123.com

17 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN 1 7 without a video. So, focus on video rather than content refinement [Source: Orion21] Real Estate Listings with Videos Receive 403% More Inquiries Than Those Without Videos Online Video Viewer Outcomes How effective video is in getting a viewer response, e.g. to carry out a desired action. A study by Comscore found that on average a website visitor will stay two minutes longer on a site when they watch a video [Comscore.com] Video promotion is over 6 times more effective than print and online [b2bmarketing.net] 46% of users take some sort of action after viewing an ad [Online publishers association] Video effectiveness in Sales / Conversions / Lead Generation The effectiveness of video in increasing sales, conversions, and lead generation. Over 53% of e-commerce retailers are already using non-product related video content (informational videos) on their sites 75% Of Users Visit the Marketer s Website After Viewing A Video 90% Of User Say That Seeing A Video About A Product Is Helpful In The Decision Process After Visiting a Video Ad, 12% Of Viewers Purchase The Specific Product Featured In The Ad

18 1 8 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN Customers that watch videos about products or services are 85% more likely to purchase them afterwards [Internet Retailer] Shoppers who viewed video were 174% more likely to purchase than viewers who did not [Retail Touchpoints Channel Innovation Awards] Now that you understand how important video is to your business, GET STARTED TODAY! info@newhorizons123.com NewHorizons123.com

19 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN 1 9

20 2 0 THE BEGINNER S GUIDE TO STARTING A VIDEO MARKETING CAMPAIGN info@newhorizons123.com NewHorizons123.com

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