MRAID for Mobile and PC Apps

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1 MRAID for Mobile and PC Apps Zuletzt aktualisiert - February 18, 2015 Creative Acceptance Policy All creative must meet the requirements of the MSA Creative Acceptance Policy Accepted File Types Javascript/jscript The User Experience Rich Media display ad formats are a great way for brands to interact with consumers across Microsoft apps using their mobile smartphones. These experiences tend to perform better than banner ads as they allow the consumer to engage more intuitively with the brand without leaving the safety of the apps they enjoy. Users with web-enabled mobile phone devices can view your advertising. The ads are usually presented first as standard banner ads which are user initiated. When clicked the ad expands to a full-screen panel in which videos can be played automatically or multiple images can be displayed in a gallery. The user can close the ad experience at any time by clicking on the close button and they will be returned to the app page they were interacting with. Users of Apps on non-phone enabled devices (e.g. tablets and desktop pcs) can view your advertising. The ads are usually presented first as standard banner ads which are user initiated. When clicked the ad expands to a full-screen experience. The user can close the ad experience at any time by clicking on the close button and they will be returned to the app page they were interacting with. Ad Specifications Type RM Format Publisher Size Initial File Weight Animation Audio Video File Type Mobile Apps In-Banner 35 kb 24 fps MSN, Skype 320x50 MSN Not allowed Not allowed; Exceptions may apply. 480x80 Expandable (Tap to fullscreen) 300x50 -> MSN, Skype 320x50 -> MSN -> 35 kb 24 fps User initiated duration: 30 sec. user initiated duration 30 sec, 24 fps, streaming video. 480x80 -> 480x480 PC Apps In-Banner 160x kb 24 fps All All 300x600 Not allowed Not allowed; Exceptions may apply. 1 of 5

2 728x90 250x x510 Expandable 160x600 -> All -> All 300x600 -> 35 kb 24 fps User initiated duration: 30 sec. user initiated duration 30 sec, 24 fps, streaming video. 728x90 -> 250x250 -> 250x510 -> *Contact the certified Rich Media vendor directly for their detailed creative specs in order to support low res / high resolution devices or devices that allow expansions larger than standard defaults. General Ad Specifications In-Banner Sizes (Mobile): In-Banner Sizes (PC/Tablet): 300x50 320x50 480x80 Expanded Size (Mobile): 160x x x x x90 Full Screen Initiated by Click to Expand on in-banner (anchor banner) image is the max expansion for the 300x50, 320x50, and in-banner (anchor) ad sizes 480x480 is the max expansion size for the 480x80 inbanner (anchor) ad size Expanded Size (PC/Tablet): Full Screen () Initiated by Click to Expand on in-banner (anchor banner) image Animation: Allowed (without user initiation) 30 seconds maximum 3 times max looping within max duration Audio: Must be user initiated Max duration: 30 sec Audio mute button control required. 2 of 5

3 Video: Any audio within the video must be user initiated Host-initiated video may be used in any portion of the expanded experience. Video duration 30 seconds max. Video Frame Rate: 24 fps; Streaming Video Replay allowed with user initiation (requires a close button). Custom video players must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control). Audio must be set to 0 or mute by default. Video may be played in native player which has standard controls Third Party Tracking: Impression and Click tracking: Allowed. App Download Conversion Tracking: INFORMATION FORTHCOMING Other Specifications: On Mobile: click-through landing pages should be optimized for a mobile browser unless the campaign targets devices with full HTML browsers. This may be a dedicated mobile page, or a page that can detect mobile browsers and generate the HTML accordingly. Supported Standards: MRAID 1.0 (Full) [IAB SPEC] Supported Third Party Rich Media Ad Behaviors and Features Behavior Features Accepted In-Banner Click to Web / App Click to Full-Screen Dynamic Other MRAID 1.0 features generally are supported. Exceptions may apply. Expandable Full-Screen Click to Web / App Audio Video Dynamic Other MRAID 1.0 features generally are supported. Exceptions may apply. Interstitial Not accepted at this time Supported Platforms Windows Phones version 8 and above iphone ios versions 4.0 and later Android Phones versions 2.4 and later Windows 8.1 Other Specifications In-Banner on Mobile Phone 3 of 5

4 In-Banner on Tablet Certified Rich Media Vendors MediaLets Celtra Sizmek Admotion Adform Flashtalking Weborama Crisp Data Reported Microsoft: Ad impressions & click through (if applicable) 3rd Party Partners: o Ad impressions and click-through data. Please consult 3rd party partners for details on any available enhanced interaction metrics. o For App Download Conversion Tracking. INFORMATION FORTHCOMING Data Collection Microsoft permits advertisers to collect user-provided personal information (for example, through web forms linked to ads). Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for advertising on Microsoft sites. Advertisers wishing to collect personal information (according to specifications above) must follow these guidelines: o Clearly identify organization o Provide link to privacy policy (usually adjacent to the web form s submit button) o Identify purpose for collecting information 4 of 5

5 Ad Submission Guidelines All creative must meet the MSA Ad Submission Guidelines 5 of 5