Mobile DTV - Electronic Service. Claude Seyrat VP Marketing

Transcription

1 Mobile DTV - Electronic Service Guide Claude Seyrat VP Marketing

2 The company delivers WW Offices in Paris, Washington DC & Tokyo Numerous patents on efficient metadata management and delivery VCs funded Expway is the market leader in Mobile DTV MW 5 deployments, 10 Pre-commercials, 50+ trials WW Expway at a glance Our customers are broadcasters, device manufacturers and wireless carriers World s first deployed Service Guide platform on DVB-H World s first & most deployed Service Guide engine iphone Mobile TV Application Recognized expertise in Mobile TV Editor of Mobile TV specification at Open Mobile Alliance Award winning product with FastESG 3.0 2

3 Mobile DTV Tiny TV is more than it is a unique new media

4 EXPLORE 10 s of tv channels 100 s of video or audio..on a small screen.. Rich Program Guide!

5 WATCH High Quality Videos now, later at home, outside Live TV Catch-up TV Video On-Demand Top 10 Music Unified User Experience!

6 PLAY With Content & Communities Get info weather, news, stats,.. Interact recommend a program, vote, participate to polls, quizzes, Interactivity!

7 What Business Model? Mobile DTV should be monetized with several sources of revenue + + Buy Clicks Ads

8 Electronic Service Guide «Mobile TV Middleware» A unique mean to engage the A unique mean to engage the audience and increase revenue

9 What is an ESG? It is an extension of the notion of EPG EPG It is the portal for Mobile TV For accessing the content For interacting with the content For downloading di additional i content It requires an ESG server at the broadcast head end ESG Engine embedded in the devices allows the end-user to access, to watch, and to interact with the Mobile TV content

10 Video encoders Architecture Mux - Exciter ATSC-MH Platform Manager Manage your content at ATSC-MH, iphone, 3G Metadata Provider WIFI / 3G Web ESG server CMS Deliver Rich Mobile TV Experience Live TV, TV VOD, VOD ads ads Audience Measurement Agency Audience Collection Servers Collect Audience & Usage Data Mobile Video Applications iphone & Android applications li ti

11 ESG increases audience and revenue! Since we deployed ESG feature, the whole Mobile TV service penetration grew by more than 30%. The key features for this growth are 1) simple-to-use EPG 2) channel logos mosaïc, 3) one-click-access to all the services. Olivier Dhotel - Group Strategic Marketing Orange - Director Mobile TV EXPWAY Confidential 11

12 ESG in more details

13 Electronic Service Guide 1. Metadata describing services and contents Channels, programs, previews, etc Title, synopsis, Related interactivity Media Vote, Advertisements, Audio Video 2. Delivered to the device 3. Interpreted by the device CaptionGraphics OMA-BCAST 4. To assist the user in its content consumption To find the right content To play with the content 13

14 How is it delivered? The service Guide + related content Delivered in a carousel mode.. The devices or using standard web protocol.. XML fragments + Images, HTML pages, video clips,

15 ESG Data-Model Purchase Item Service Access 1 1..n 0...n 0 n 0 n 0...n 0...n Session Description n 0...n 0...n n Schedule 1 n Purchase data 0 C Content 1..n Purchase Channel Access Core Provisioning PreviewData 15 Interactivity Data Interactivity

16 OMA-BCAST Interactivity

17 OMA-BCAST interactivity 6am 7am 8am 11am 1pm 3pm A program A time period or a complete TV channel SMS Voice Call Web Page OMA-BCAST & IMD Technical Overview

18 Example of a Scenario During American Idol - over 178 million text messages traveled through the AT&T network in 2009 dwarfing the 78 million messages tallied from last year. "This engagement g signifies that not only has text messaging become mainstream, it has also solidified its place as a viable way for entire families to stay connected with many of today's popular entertainment shows, Jennifer Erdman senior marketing manager Jennifer Erdman, senior marketing manager, AT&T mobility and consumer markets, Atlanta, GA.

19 Examples

20 Interstitial Advertisement The application display ads or promotional images when the end-user is changing channel (during the channel switch time) Allows to increase TV brand awareness generating additional ad revenue

21 Broadcast Web site The application displays additional information Sent through broadcast as a small web page Allows to engage the viewers with local interactivity Enrich the current program Increase viewers loyalty

22 Voting & Polling The application displays voting scenarios Do you vote for? O Kansas City Chiefs O Chicago Bears Allows to engage the viewers with easy to create voting/betting services generating extra revenue with sms back

23 Automatic Datacasting The application displays news information Weather, tech news, etc.. Allows to enrich TV viewing experience Increase viewer loyalty

24 OnDemand ClipCasting The application proposes content for download Sport, Songs, Ringtones, Allows to Provide VOD services Enrich content Increase viewers loyalty

25 Conclusion Do you vote for? O Kansas City O Chicago Bears Mobile DTV is growing throughout the world Europe, Asia and now USA USA benefits of unique situation Frequencies are available Free to air TV to kick start the Mobile TV Premium pay content A rich standard includes whole interactive capabilities For more information contact ulla.saari@expway.com

26 NEW ATSC-MH - TEST & MONITORING

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