AGENDA: Highlights Operational Performance Stock Market Business Strategy and Outlook

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2 Disclaimer This presentation contains forward-looking statements relating to the prospects of the business, estimates for operating and financial results, and those related to Cia. Hering's growth prospects. These are merely projections and, as such, are based exclusively on the expectations of Cia. Hering management concerning the future of the business and its continued access to capital to fund the Company s business plan. Such forward-looking statements depend, substantially, on changes in market conditions, government regulations, competitive pressures, the performance of the Brazilian economy and the industry, among other factors and risks disclosed in Cia. Hering s filed disclosure documents and are, therefore, subject to change without prior notice. 1

3 AGENDA: Highlights Operational Performance Stock Market Business Strategy and Outlook 2

4 Highlights GOALS OUTPERFORMED 4Q07 results above initial targets Total gross revenues increased 26.9% - Domestic market 39.3% EBITDA increased 73.9% STRATEGIC PLAN INITIATED Price repositioning for Hering brand larger product offer Marketing New campaign Distribution chain owned, franchised and multi-brand stores network expansion Own brands exports focus on Hering, PUC and dzarm. brands CAPEX AND CAPITAL STRUCTURE Capex of R$ 10.3 millions in 4Q07 Net cash balance of R$ 33.4 millions 3

5 AGENDA: Highlights Operational Performance Stock Market Business Strategy and Outlook 4

6 Gross Revenues - R$ MM DOMESTIC MARKET Per Brand Per Channel GROSS REVENUE BY MARKET % % Exports Domestic market Q06 EXPORTS 9.0% 11.9% 36.4% 45.3% Q07 Other Dzarm PUC Hering Q % 64.0% Q07 Multibrand stores Franchise/ Owned Stores 4Q % 4Q07 Private Label x Own brands % % 7.5 Private Label Destination Other Europe LatAm Mercosul % 4.1 4Q06 4Q07 Own brands 2.7 4Q Q07 North America 5

7 Gross Profit and Adjusted EBITDA - R$ MM Gross Profit and Gross Margin 40.3% 4.2 pp 44.5% 39.8% 0.4 pp 39.4% % 62.5% 47.2% Exports Domestic market % 61.7% 17.8% Q06 4Q07 Adjusted EBITDA and EBITDA Margin pp 19.6% 14.8% 1.0 pp 13.8% 14.1% 73.9% % Q06 4Q

8 Stores and Expansion Project Stores chain evolution Goal: Foreign PUC Hering Hering Store expansion plan Plan 2009 Plan 2010 Plan Franchise Own stores 7

9 Distribution Channels in Brazil 8

10 Status of Franchise Store Opening Plan for 2007 State City Location Status Date Franchise SP - São Paulo Rua Vieira de Morais Opened mar/07 SP - São Paulo Al. Nhambiquaras Opened may/07 BA - Salvador Salvador Shopping Opened may/07 RS - Porto Alegre Rua 24 de Outubro Opened jul/07 SP - Guarujá Shopping La Plage Opened sep/07 SP - S. J. Campos Shopping Vale Sul Opened oct/07 PR - Foz do Iguaçu Shopping Cataratas JL Opened oct/07 SP - S. J. Rio Preto Shopping Plaza Avenida Opened nov/07 MG - Araxá Rua Capitão José Porfírio Opened nov/07 SC - Florianópolis Shopping Itaguaçu Opened nov/07 SP - São Paulo Rua Carlos Weber Opened dec/07 GO - Ap. de Goiânia Buriti Shopping Opened dec/07 SP - Marília Shopping Aquarius Opened dec/07 SP - Rio Claro Shopping Rio Claro Opened dec/07 RS - Porto Alegre Shopping Total Opened dec/07 RN - Natal Midway Mall Opened dec/07 SP - Guarujá Shopping Enseada II Opened dec/07 Status Opened Current franchise 9

11 Status of Owned Store Opening Plan for 2007 State - City Location Status Date SC - Florianópolis Shp Iguatemi Santa Mônica Opened jun/07 RJ - Rio de Janeiro Norte Shopping Opened aug/07 RJ - Rio de Janeiro Rio Design Barra Opened aug/07 Status 2007 MG - Belo Horizonte Diamond Mall Opened sep/07 PR - Curitiba Shopping Estação Opened oct/07 SP - São Paulo Shop. Market Place Opened oct/07 SC - Balneário Camboriú Balneário Camboriú Shp. Opened oct/07 RJ - Rio de Janeiro Ipanema (Visc. de Pirajá) Opened nov/07 SP - São Paulo Santana Parque Shopping Opened nov/07 13 Opened 2 Transfered SP - São Paulo Shopping Santana (Transf) Transfered nov/07 SC - Balneário Camboriú Avenida Brasil (Transf.) Transfered nov/07 SP - Guarulhos Shopp. Intern. Guarulhos Opened nov/07 RJ - Rio de Janeiro Rua da Quitanda Opened dec/07 SP - São Paulo Shopping Aricanduva Opened dec/07 SP - São Paulo Avenida Paulista Opened dec/07 10

12 Stores performance Hering Store performance 4Q07 Chg Chg. Number of stores % % Franchised % % Owned % % Stores revenues (R$ thous.) 107,360 47% 276,072 27% Same Store Sales growth 29% - 18% - Sales area in m² 24,106 15% 24,106 15% Sales per m² (R$) 4,619 32% 11,452 11% Services 1,380,554 56% 3,352,182 25% Garments sold 3,303,859 62% 7,972,003 27% 11

13 Capex (R$ MM) Other IT ,0 4Q06 4Q Production Stores

14 Debt Net Debt / EBITDA Short term X Long term Short term 59% Long term 41% (33) Total Debt = R$ millions Net Debt/EBITDA* Net Debt (R$ millions) * Ebitda - last 12 months 13

15 AGENDA: Highlights Operational Performance Stock Market Business Strategy and Outlook 1414

16 Capital Markets Indicators - HGTX3 4Q06 4Q07 Chg Chg. Number of Trades 379 5, % , % Participation in Trading Sessions - % 83.1% 100.0% 17 p.p. 62.2% 95.9% 34 p.p. Quantity Traded , % 1,558 31, % Volume Traded - R$ 000 3,119 80, % 5, , % Share Price - R$ (¹) % Total Shares Outstanding ,095 53,928 63% Market Cap - R$ MM (¹) , , % (¹) year-end Cia Hering vs. Ibovespa Base 100 = 12/28/ /28/06 3/28/07 6/28/07 9/28/07 12/28/07 IBOVESPA HGTX3 15

17 AGENDA: Highlights Operational Performance Stock Market Business Strategy and Outlook 1616

18 Outlook and Strategy Hering Store credit card launch in Jan/08 Consumer credit increase in purchase power Larger wage-class range wider target audience Higher average ticket Financial products revenues Expansion of Hering Store chain 224 stores by year-end and 325 by the end of 2010 Product launch Mix optimization Higher marketing investments 17

19 Investor Relations Team Fabio Hering Deputy-CEO and IR Director Vilmar da Costa CFO Karina Koerich IR Manager Phone +55 (47) Investor Relations Consulting Firm FIRB Financial Investor Relations Brasil Phone: +55 (11)

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