Business Intelligence and Performance Management Increasing and Improving Business Insight. Juha Teljo Nordic Business Lead, Cognos

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1 Business Intelligence and Performance Management Increasing and Improving Business Insight Juha Teljo Nordic Business Lead, Cognos

2 New Investments Increasingly Focus on Optimization Organizations Striving for Competitive Advantage Business Optimization Growth is 2 Times Faster than Business Automation Competitive Advantage Financial Risk Insight Dynamic Demand Planning Customer Profitability Information Agenda ERP & Financials Supply Chain Management Faster Processing, Reduced Costs Call Center Operations Application Agenda

3 Business Intelligence & Performance Management A Identify Explore Resolve complete and Issues platform Understand to Plan plan, Issues for understand the Future and optimize performance Financial Management Revenue Expense Report Plan Scorecard is shows updated or Cost to adjust of dashboard Goods for rising Sold shows fuel is rising Profit costs provides due is below to increase plan understanding fuel costs of impact to other expenses and profit Asset Management

4 Performance Management is Relevant Across the Enterprise Finance Sales Operations How are we doing? Scorecards and Dashboards Marketing Customer Service IT/Systems Human Resources Why? Reporting & Analytics What should we be doing? Planning, Forecasting and Budgeting

5 The Performance Management Journey Customer Phases Departmental BI Applications Enterprise BI Capabilities Independent Planning Coordinated Decision Making Common Platform for ALL Performance Management needs, not a Suite Leading SOA capabilities make BI available as a service for easier integration What Do Companies Need To Support their Performance Management Journey?

6 First wave of Business Intelligence Focused on operational problems - Implemented as projects Data and tools - Build it and they will come Departmental solutions and decisions - Data in silos - Multiple data warehouse technologies, methodologies and practices - Very little information delivery outside of the silos Data system dependant solution - BI for erp-x But still managed to create information centric culture to many organizations! - BI Champions

7 Business Intelligence today Solutions becoming Enterprise assets - BI & PM platforms - Enterprise DW - Standarization - Compliance and governance requirements - Service models for usability and operations developing Solutions becoming ERP agnostic - Very little true single-erp solutions in the end - Adaptability to change is critical

8 IBM Cognos 8 Solution USER CAPABILITIES WEB, OFFICE, MOBILE, SEARCH REPORTING & ANALYSIS SCORECARDING & DASHBOARDING PLANNING, BUDGETING & FORECASTING PLATFORM SERVICES INFORMATION FRAMEWORK MANAGEMENT Other systems Data warehouses

9 Business Intelligence today Solutions extending to all management processes - Planning - Forecasting - KPI s / Metrics / Scorecard coming back? Solutions becomeing cross-functional - Sales -> Production -> Procurement Still hot topic areaes seeking for operational efficiency - Spend analysis - IT costs

10 The Performance Management Framework THE HIGH PERFORMANCE ENTERPRISE

11 Business Intelligence today Focus in getting the value out of systems! Focus in deployments - Measuring benefits - difficulties? - Change management Partner selections critical - Need to understand what is required from partners - High value Partners expected to challenge not just implement Driving better value of existing software investments Resourcing more focused than before - Programs instead of projects - BI Competency Centers to control the process

12 IBM Cognos BICC Foundation Service: Combining Strategic and Tactical Functions BICC Strategic Organizational Drivers for Success People BICC Tactical Operational Functions for Success BI Services Advise & Consulting / Business Analysis Technology / Central Infrastructure Managed Process Best Practices Knowledge Repository Support & Helpdesk BICC Data Governance & Data Availability License Management Technology & Infrastructure Training & Education Promotion & Technology Showcase IT Governance Culture Successful BICC implementations combine both Strategic and Tactical Functions

13 What is going on with technology vendors? Big players are expected to be able to handle the ever-widening requirements for information and Business Intelligence - Real-time BI - Databases having OLAP, DW etc. Extensions - SOA Small players trying to enter through point solutions - Dashboard - Visualization Some new technologies becomeing mainstream - 64 bit - In-Memory

14 What s next?

15 Holy grail has not been found.. Search continues... Single-Version of truth still driving factor Data integration in focus - Master Data Management As part of a BI system - Data Quality technologies becoming generally available Beyond marketing Data profiling - Unstructured data , documents Search engines enabling first wave

16 Enhancing usability Delivering information based on event - More than alerts... Mobile usage - Location Intelligence User interfaces that adapt and can be customized for different user profiles - Based on roles, data - Mashups Workflow and Business Processes linked to BI Predictive analysis & Data mining - Delivery of information generated by specialist

17 BI 2.0??? Eventdriven, real-time BI - Utilizing SOA and integration layers - Actions and workflow in delivery BI services - SOA Collaboration - Business Blogs - Virtual spaces? EDM Enterprise Decision Management - Merge into PM?

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