BPI Logo Use Policies and Procedures

Transcription

1 Building Performance Institute, Inc. BPI Policies and Procedures BPI Logo Use Policies and Procedures Raising the Bar in Building Performance Contracting February 15, 2011

2 2011 Building Performance Institute, Inc. All Rights Reserved. Acknowledgements The Building Performance Institute, Inc. would like to thank those who support the BPI national expansion and all of the dedicated professionals who have participated in the development of this document. Disclaimer BPI will post the latest version of this document at Prior to participating in any available service through BPI, check to ensure that you have based your decision to proceed on the most up-to-date information available. BPI reserves the right to modify documents prior to accepting any application.

3 Table of Contents 1. Introduction to BPI Using BPI Logos Obtaining Approval Specifications for Logo Use General Guidelines Logo Size, Colors and Sample Standard BPI Logos Review Process for Approval Logos for Certified Professionals Logos for Accredited Contractors and Organizations Logos for Affiliate Organizations Logos for Continuing Education Policy on Nonconformance Terms and Definitions /15/2011 i

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5 1. Introduction to BPI The Building Performance Institute, Inc. (BPI) is a recognized global leader, supporting the professional development of the residential building performance industry through individual and organizational credentialing and a rigorous Quality Assurance program. BPI offers: Certification of individuals in building analyst, heating, AC/heat pump, shell/envelope and multi-family designations Accreditation of organizations committed to using a Quality Assurance system Quality assurance to verify conformance and provide feedback for continued improvement Affiliation of training organizations providing BPI services High-quality national technical standards based on sound building science BPI s professional performance standards ensure exceptional building performance service to those entrusting the BPI brand. The BPI brand comprises our corporate identity and includes the BPI logo, specific colors, company name, typography, and associated taglines, such as Raising the Bar in Building Performance. For simplicity, this document refers to the graphic and associated text as the logo. 2. Using BPI Logos The BPI brand and logo are our company s identifying symbols of quality and professionalism and are protected as trademarks under Intellectual Property Law. Our brand and logo carry significant meaning and value to those in the building performance industry. Individuals and businesses using the brand / logo promote certification, accreditation, quality assurance and affiliation for BPI. The logos may also signify that individuals have met BPI s continuing education requirements and have developed reviewed curricula approved by BPI. The following pages provide guidance on the proper use of BPI logos, such as: Obtaining approval to use Specifications for use Determining which logos should be used by various BPI professionals (i.e., certified individuals, accredited contractors and affiliate organizations) Logos specific to continuing education When a BPI credential expires or upon termination of a BPI agreement, the contractor or organization must immediately stop representing themselves as BPI Certified or BPI Accredited and stop any and all use of the brand and logo, unless a renewal has been requested and approved. Any use of the brand or logo after expiration or termination is an infringement of the BPI trademark and in violation of Federal law Obtaining Approval As the trademark owner, BPI requires written approval prior to any use of the logo on any materials. There are two exceptions, where written approval is not required: 2/15/2011 1

6 1. When a template has been created. Once approved, a template does not need to be resubmitted for approval, unless there is a change to the layout. 2. When limited delegation of approval authority is involved. In certain cases, BPI may instruct an organization on the proper use of the logo and delegate limited approval authority, in writing, for the creation of materials bearing the BPI logo. If you wish to use a variation of any of the BPI logos for a purpose not covered in this document, please contact BPI directly for assistance. Additional logo variations may be added from time to time and posted at 3. Specifications for Logo Use 3.1. General Guidelines The font to use for the text (trademark and taglines) is: Georgia, Bold The radius for border outlines on corner details should be ¼" The line thickness for graphic borders should be no less than ⅛" and no greater than ¼" The BPI logo should never be used separately from the text provided, except where specifically authorized by BPI in writing The trademark Building Performance Institute, Inc. or BPI may, however, be used separately from the logo in written material 3.2. Logo Size, Colors and Sample The logo can be reproduced up to any maximum size. Any use of the logo on materials that will be printed or produced in a large format, such as billboards, should be reviewed by BPI, even if the item is based on a previously approved template or approval authority has been delegated. The logo may be reproduced down to a minimum size where the B of the inside circle BPI should be no smaller than ⅛". See the illustration below: Approved Logo Colors Sample BPI Logo Green Gold Pantone: 3435C WEB: 004A2A Pantone: 1235C WEB: FFBA00 R: 0 R: 255 G: 74 G: 186 B: 42 B: 0 Minimum ⅛" Illustration 2/15/2011 2

7 When the logo is placed next to other text or graphics, the logo should have a minimum of ¼" clearance from any object, text or edge all the way around. The logo may be placed against any background that does not interfere or reduce the quality or visibility of it. BPI offers some variations in the logo colors: pure black and white logos are available for use in black and white applications and full color logos are available for use with color applications. Note: With most editors, BPI color logos do not reproduce correctly when converted to black and white. Please use black and white logos provided by BPI in these instances. 4. Standard BPI Logos The logos in this document may appear differently on a computer screen than when printed, as the graphics illustrated here are in high resolution. High and low resolution versions of the graphics may be downloaded from a password protected area of each individual portal at Graphics are available in different formats, such as.eps,.jpg, and.tif. BPI will make available a special use graphic, depicted below, for use on items where the inner wording cannot be reproduced professionally with a suitable quality. This is necessary when reproducing the graphic on certain embroidered items or on other small scale reproductions. Contact BPI to coordinate the access and use of this graphic. Color on White Black and White on White Color on White No Inner Word Band (Special Use Only) 4.1. Review Process for Approval You can submit special requests to use BPI, Inc. graphics. The materials will be reviewed and a decision made within two business days. Submit requests for approval to info@bpi.org or to: Building Performance Institute, Inc. 107 Hermes Rd., Suite 110 Malta, New York Attention: Brand Use Approval - Please Expedite 2/15/2011 3

8 5. Logos for Certified Professionals A BPI Certified Professional refers to an individual who earns BPI certification, as opposed to an organization. Those using the BPI Certified Professional logos should only display logos that have been earned and kept current through recertification. The logos in this set have been developed for use by individuals who have valid BPI certification and will only be used on an individual s personal items (such as business cards or uniforms). Place the logo next to the credential holder s name whenever it is used and not next to any employer business names. These logos indicate an individual is certified and they are not meant to represent any organizations. Certified Professional Black and White Order #101H Order #101V Certified Professional Color Order #701H Order #701V 2/15/2011 4

9 6. Logos for Accredited Contractors and Organizations A BPI Accredited Organization or BPI Accredited Contractor refers to a business or organization. Those using the BPI Accredited Organization or BPI Accredited Contractor logos should only use logos that have been earned and kept current through accreditation. The logos in this set have been developed for use only by businesses holding current BPI accreditation. Place the logo next to the name of the business that is accredited. Accredited Contractor Black and White Order #102V Order #102H Accredited Organization Black and White Order #103H Order #103V Accredited Contractor Color Order #702H Order #702V Accredited Organization Color Order #703H Order #703V 2/15/2011 5

10 7. Logos for Affiliate Organizations A BPI Affiliate Organization offers services, such as training, certification exams or mentoring. Those using the BPI Affiliate Organization logos should only display logos that have been earned through Affiliate Agreements. The logos in this set have been developed for use only by organizations who are currently BPI affiliates. Place the logo next to the organization s name, as it is the affiliate organization that is being recognized. Affiliate Organization Black and White Order #105H Order #105V Affiliate Organization Color Order #705H Order #705V 2/15/2011 6

11 8. Logos for Continuing Education BPI Continuing Education refers to instruction that is aligned with the BPI testable knowledge list and BPI standards. Those using the BPI Continuing Education logos should only use logos that have been earned and kept current through BPI continuing education. The logos in this set have been developed for use only by those with BPI continuing education. BPI recognizes continuing education only after the Application for BPI Continuing Education Session is submitted, accepted and written approval from BPI is obtained. Place the logo next to the course or training title, as it is the course/training that is being recognized, not the delivery organization or the instructor. Note: BPI Continuing Education is valid for two years from the date of approval. BPI does not endorse or guarantee the quality of the training, course or instructor. Continuing Education Black and White Order #104H Order #104V Continuing Education Color Order #704H Order #704V 9. Policy on Nonconformance If use of the BPI brand or logo does not conform with these requirements, BPI will provide notice in writing and provide guidance for bringing the logo use into conformance. If the logo use fails to be brought into conformance, BPI reserves the right to take any appropriate action at its discretion. The BPI brand and logos are property of the Building Performance Institute, Inc. and are fully protected under all applicable United States Intellectual Property Laws, including Copyright and Trademark Law. 2/15/2011 7

12 10. Terms and Definitions BPI Accreditation A credentialing process for companies and organizations that is administered by BPI to evaluate business practices, technical operations and quality management systems needed to ensure high quality residential building performance work. BPI Accredited Organization A company or organization that complies with certain requirements set by BPI that is intended to enhance the delivery of consistent, quality focused building performance services. BPI Affiliate An organization with appropriate staff and other resources that is qualified by BPI to provide training, proctor exams, mentor contractors and ensure quality work to the expanding national network of building performance industry professionals. BPI Certification A rigorous, credible and defensible written and field exam process administered to individuals by BPI or its affiliates, to prove knowledge, skills and professional competency in the building performance industry designations. BPI Certified Professional An individual who successfully passes the BPI written and field exam requirements for certification. BPI Continuing Education Coursework, seminars and educational activities (training and writing) pertaining to building science that can be used to further an individual s knowledge, skills and understanding of whole-house building science. Continuing Education Units (CEUs) can be applied toward recertification of earned BPI certifications. BPI Standards The set of technical protocols and procedures that have been developed through an open, transparent, consensus based process and are intended to achieve a high quality of residential building performance. BPI is approved by the American National Standards Institute, Inc. (ANSI) as an accredited developer of American National Standards. BPI Testable Knowledge List The comprehensive list of knowledge, skills and tasks an individual is expected to demonstrate mastery of, in order to earn BPI certification. 2/15/2011 8