MICE Capacity Building Tooling for the Future

Transcription

1 MICE Capacity Building Tooling for the Future

2 1. Government Policy and Funds 2. Infrastructure Beyond Bricks and Mortar 3. Convention Bureau Dedicated Role 4. Industry Development Education and Training 5. Local Host Development Motivated and Ready 6. Product Development Refresh and Relevant 7. General Public Appreciative and Supportive

3 1. Government Policy + Funding Support Master Plan / National MICE Strategy Define destinations Funding Tax incentives Development grants Case study:

4 If you look back at the last 5 years, would you say that the political support for the meetings industry in your destination has changed? Source: ICCA DMO survey 2012

5 2. Infrastructure Build and they will come? Facility package Versatile space

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7 3. Convention Bureau Neutral, one stop shop for organisers Implements national MICE strategy Bid factory Harness Government & industry & local support I would never have contemplated taking on this bid if they Vancouver Convention Bureau hadn't held my hand the whole way. Dr. Catherine Allaire, Clinical Associate Professor, BC Women's Centre, 2017 World Congress on Endometriosis

8 Different set of skills and for specific target audience Experienced Researchers Experienced Sales People Bidding Databases Business Leads Priority Accounts Relationships Bid Development Productivity Goals Strategising Campaigning Presenting Win Conventions

9 Brand and position destination in the MICE market place

10 Case study: Australia s Knowledge, Research & Innovation Capital - expertise in a diverse range of knowledge industries st Knowledge Metropolis category of Most Admired Knowledge City Awards (World Capital Institute) Top 20 Global Innovation Cities Index

11 4. Industry Development Industry - customer expectations, best practices, international service standards (delivery requirements) quality management a) Industry professional certification b) MICE curriculum Case study: Hong Kong institutions Thailand CEB c) Mentor programme/ work experience/internship d) IMEX Future Leaders/ICCA Young Professionals Forum

12 International Certifications a) Industry Professional Certification Convention Management Incentives Management Meetings Management CMP CITE CMM Convention Industry Council (CIC) Certified Meeting Professional Society of Incentive Travel Executives (SITE) Certified Incentive Travel Executive Meeting Professionals International (MPI) Certification in Meeting Management Exhibition Management CEM International Association of Exhibitions and Events (IAEE) Certified in Exhibition Management Special Events Management CSEP International Special Events Society (ISES) Certified Special Events Professional Convention Sales Management Convention Bureau Management Professional Convention Management Association (PCMA) CASE Certified Association Sales Executive Destination Marketing Association International (DMAI) CDME Certified Destination Management Executive Convention Centre Management CFE International Association of Assembly Managers (IAAM) Certified Facilities Executive Hotel Marketing Management Hotel Sales Management Hospitality Sales and Marketing Association International(HSMAI) CHME Certified Hospitality Marketing Executive Hospitality Sales and Marketing Association International(HSMAI) CHSP Certified Hospitality Sales Professional 12

13 b. MICE curriculum Case study School of Hotel and Tourism Management (SHTM) of the Hong Kong Polytechnic University (PolyU) first Bachelor of Science (Honours) in Convention & Event Management in Hong Kong s only degree programme in events management. Special Events Project work on real international conference Associate Degree Programme on Event Management 2012 Institute of Vocational Education Higher Diploma in Tourism & MICE

14 b. MICE curriculum Case study

15 5. Local Host Development Developing national chapters and encouraging more active role at international level Local association development programme Regional HQ for international associations

16 Be A Host programme - Vancouver

17 6. Product Development Reinvention! Inventory > packaging > training > managing Incentive trip vs tour programme CSR/Legacy products Greater Vancouver Food Bank Evergreen - Can you dig it?

18 7. Public Awareness & Support Case study: INCLUDES: ICCA Youth Forum Industry CEOs Summit Universities Leaders Breakfast Media breakfast and briefing Industry association press conference Industry association Asia Pacific chapter annual meeting Associations Forum CEOs Symposium Open Space at MCEC

19 Case study: Coffee shop conferences Our Coffee Shop Conferences gives the city's prestigious scientific and medical meetings an opportunity to connect with the public, on their terms, and make a real difference in the lives of the people who live in the city. Aileen Crawford, Head of Conventions, Glasgow City Marketing Bureau

20 More community support leads to better government support too Coffee Shop Conferences, Made In Glasgow Satellite symposia that involves the general public. Launched in partnership with the 6th Europaediatric conference. Allowed parents the opportunity to discuss child health issues and gain advice from a leading expert in the field of child health. More public awareness of beyond-tourism benefits led to more support from local government for meetings industry.

21 1. Government Policy national strategy, funding 2. Infrastructure modularity, facility package 3. Convention Bureau sales focused, MICE programs 4. Industry Development education, training, certification 5. Local Host Development national associations & members 6. Product Development fresh, innovative 7. Public Awareness & Support local associations, general public

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