Entertainment. James Wang the founder of Wang Film Productions was graduated from

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1 Course:DDA-624, Intro to 3D Computer Animation Instructor: Prof. Michael O'Rourke Student: Chu, Chi-Chang Animation presentation: Fire ball Fire ball is one of the most significant animations in Taiwan s animation industry and history. It was the first independent feature length animated film created in Taiwan by Wang Film Productions Co., Ltd. Wang Film Productions was founded in 1978, and since then, the studio has produced over 3,300 TV episodes, 62 feature-length films, and specials for clients around the globe. They have partnership with a great number of animation studios around the world such as Walt Disney TV animation, Cartoon Networks, 20th Century Fox Animation and Sony Pictures Family Entertainment. James Wang the founder of Wang Film Productions was graduated from University of Indiana and founded the company after he went back to Taiwan. At a time, Wang Film Productions participated in 70% of animation production from the entire world. Over the

2 past they have been doing ODM (Original Design Manufacturer) for other studios, they were only creating animation based on other s concept and stories. That s why Wang had the view to change the company s orientation to OBM (Original Brand Manufacture); this is why Fire ball was created. However, even thought this animation was a huge step for the animation industry in Taiwan, however, it was not at all successful. Before this animation was released I had a chance to talk with one of the animators from the company during a class. We asked him why animation studios in Taiwan couldn t come up with their own feature length animated film like Disney and Pixar. The answer was that they don t have enough money to make such a production, and they don t believe they will make money out of an independent animated film. This sound sad to me, however, I do think it is true. People are already fascinated by Pixar s 3D animations, and we are all familiar with classic Disney 2D animations. It s hard to overtake those animations from major animation studios. Fire Ball was our first try. Even thought it was not at all successful, we can still learn from it. First of all, Animations in Taiwan have to pay more attention on their pre-production. Take stories as an example, the story of Fire ball is based on the well-known Chinese myth Journey to the west. The story is about a Chinese monk who leads his animal servants to a long journey to India to search for the Script of wisdom and truth. This story is so popular that it already has been made into a number of animations, TV series and games. People are so familiar with the story that even though they rewrote it, it s still hard to make the audience to feel amazed. Further more, in terms of story telling, things are either happening too fast or too slow. Secondly, I would like to point out the characters in this piece. It is obvious to me that most of the characters in the animation was influenced by western animation in terms of their

3 style and characteristics. Not only the way they drew the characters, but you can actually hear the characters speaking English in the film. This took away the originality of the film in a noticeable manner. Further more, the emotion of the characters were over exaggerated in some unnecessary way. They were trying too hard to make all the characters appealing, but overlooked the subtle feeling of the characters. For example, the characters were telling jokes all the time regardless of what scene it is. The Wang Film Productions is currently working on a 3D animation now, and some other feature length animation was released after Fire Ball, but they all end up with the same problem. No matter 2D or 3D, we still need to find a way to distinguish ourselves from western animation otherwise we will always be one step behind. Images:

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5 References & links: Wang Film Productions Co., Ltd.: Taiwan cinema: Youtube videos: Fire Ball movie clip:

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