Press Release Sony Unveils New Range of BRAVIA 4K HDR TV Series Hong Kong, August 17, 2016

Transcription

1 Press Release Sony Unveils New Range of BRAVIA 4K HDR TV Series Experience truly remarkable clarity, colour, contrast in a range of screen sizes from 43 to 65 BRAVIA X8000D Series Hong Kong, August 17, 2016 Sony today announced its new BRAVIA 4K High Dynamic Range (HDR) TV X8000D Series as well as 4K TV X7500D, X7000D and S8000D Series, ranging from 43 to 65 screen sizes. Ideal for a variety of room areas and customer needs, the new BRAVIA 4K HDR TVs deliver a superior 4K viewing experience with intense detail and stunning picture quality, providing more than four times the detail of Full HD. The BRAVIA X8000D Series features High Dynamic Range (HDR) compatibility to receive and process the new video standard. Combined with 4K resolution, HDR will change the way you look at TV with added detail, color and contrast. The X7500D, X7000D and S8000D Series will be upgradable to HDR compatibility via a firmware update later this year. Made to match your space, the new BRAVIA 4K HDR TVs Series are beautifully designed to blend seamlessly into your living space. The X8000D Series makes sure that its stunning contours are not compromised by cables or clutter with its clean cable management that keeps all wires out of view. Featuring the largest screen size among the new series, the X7500D Series combines a discreet, slim aluminum bezel with a 65 screen to put your focus firmly on the

2 picture. Separately, the new S8000D Series is expertly crafted for a gentle, natural curve; creating the perfect blend of immersion and viewing comfort. The new X8000D Series presents the ultimate in picture quality by having 4K HDR, which greatly expands the range of possible visual expression by reproducing higher brightness, higher contrast and more vibrant colours. It incorporated the 4K X-Reality PRO to provide stunning details with Sony s unique reality creation database algorithm. TRILUMINOS Display reproduces a wider colour range with accurate colour details at any brightness level, delivering a vivid, true-to-life picture full of rich, natural colours with realistic shades and hues. BRAVIA S8000D Series The X7500D, X7000D and S8000D Series are 4K TVs that combine the brilliance of 4K and Sony s unique 4K X-Reality PRO picture processing technology to bring you pictures that are full of clarity and detail. 4K X-Reality PRO picture processing upscales every pixel for remarkable clarity, where pixels across multiple frames are analysed and images sharpened and refined in real time. Motionflow XR ensures smooth and sharp details even in fast-moving sequences. This innovative technology compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Running on Android TV with Sony s exclusive user interface, customers are able to enjoy live TV broadcasting to Internet video services on the X8000D, X7500D, X7000D, and S8000D Series. With Google Cast, you can easily send content from your smartphone or tablet to the TV. And with access to Google Play, you can enjoy what you like on a smartphone or tablet

3 on your TV. Sony s exclusive Content Bar user interface allows you to comfortably browse content quickly and intuitively without disrupting your TV viewing. Key features of BRAVIA 4K HDR and 4K Android TVs: HDR 1 compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colours via Internet video services, with HDMI and USB ports. Features vibrant, expanded colour with TRILUMINOS Display, further enhanced for colour accuracy. (The X8000D Series only) Uses 4K X-Reality PRO to provide stunning detail with Sony s unique reality creation database algorithm whether you are viewing a TV broadcasting, DVD, Blu-ray Disc, Internet video service or digital photos. Android TV lets you explore a world of movies, music, photos, games, search, apps and more. Motionflow XR ensures smooth and sharp details even in fast-moving sequences by creating and inserting extra frames between the original ones. The new BRAVIA 4K HDR TV X8000D Series (43 and 49 Class models), 4K TV X7500D Series (65 Class model), X7000D Series (49 and 55 Class models) and S8000D Series (50 Class model) from Sony will be available as follows: Series Screen Sizes Prices (Sony Store) Available Date X8000D 43 HK$8, HK$13,980 X7500D 65 HK$21,980 End of August 2016 X7000D 49 HK$9580 Mid-August HK$13,980 S8000D 50 HK$14,980 Early-September The X7500D, X7000D and S8000D series will be upgradable to HDR compatibility via a firmware update later this year

4 Order Now From now to Aug 25, 2016, the BRAVIA X8000D series (43 and 49 Class models) and X7500D Series (65 Class model) are available for pre-ordering at all Sony Stores, Sony Store online ( and Sony sales hotline at (852) as well as authorized dealers. Customers ordering the X8000D (43 and 49 Class models) and X7500D (65 Class model) will enjoy the following special offers: Series Screen Sizes Special Offers X8000D mytv SUPER Box (12 Months Basic Pack Service Included) mytv SUPER Box (12 Months Basic Pack Service Included) X7500D 65 OR Sony 2.1ch Wireless Sound Bar HT-CT390 at a special offer of HK$980 (worth HK$2,480) For customer enquiries, please contact Sony hotline service at (852) About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony s products and services, please visit our website at ### For media enquiries, please contact: Zeus Lau / Winnie Wong / Fiona Chan Public Relations and Brand Communications Section Sony Corporation of Hong Kong Limited Direct line: / / pr@sony.com.hk

5 Specifications of BRAVIA Android TV KD-43X8000D, KD-49X8000D, KD-49X7000D, KD- 55X7000D and KD-65X7500D: Model KD-43X8000D KD-49X8000D KD-49X7000D KD-55X7000D KD-65X7500D Operation System Operation System Android L Application Store: Google Play Store TV System TV System (Digital Terrestrial) Analog: B/G, D/K, I, M, Digital: DTMB Color System PAL/SECAM/NTSC3.58/NTSC4.43 Display Features Dimming Type Frame Dimming TRILUMINOS Display - Backlight Type Edge LED Direct LED Display Specs Screen Size (measured diagonally) 43"(42.5") 49"(48.5") 49"(48.5") 55"(54.6") 65"(64.5") Viewing Angle (Right/Left) 178(89/89) degree Viewing Angle (Up/Down) 178(89/89) degree Display Resolution QFHD (3840 x 2160) Video Features Face Area Detection - Picture Mode Vivid, Standard, Custom, Cinema Pro, Cinema Home, Sports, Animation, Photo-Vivid, Photo- Video Processing Standard, Photo-Custom, 4K X-Reality PRO Game, Graphics Motionflow Motionflow XR 200Hz Motionflow XR 800Hz Advanced Contrast Enhancer (ACE) 24p True Cinema Live Colour Technology CineMotion/Film Mode/Cinema Drive HDMI Specs HDMI Signal 4096x2160p(24, 50, 60Hz), 3840x2160p(24, 25, 30, 50, 60Hz), 1080p(30, 50, 60Hz), 1080/24p, 1080i(50, 60Hz), 720p(30, 50, 60Hz), 720/24p, 576p, 576i 480p, 480i 3D Features 3D Format Support - 3D Super-resolution - 3D Type - Speaker Speaker Type Bass Reflex

6 Speaker Position Audio Power Output Speaker Specifications Audio Features DSEE (Digital Sound Enhancement Engine) 2ch, Full Range(25x90mm)x2 Down Firing 10W+10W 2ch, Full Range(30x80mm)x2 Clear Phase Sound Mode Standard/ Cinema/ Live Football/ Music S-Master S-Master Digital Amplifier S-Force S-Force Front Surround Dolby Dolby Digital, Dolby Digital Plus, Dolby Pulse Network Features Wi-Fi Direct Wi-Fi Certified One-touch mirroring - Screen mirroring(miracast) Live Football Mode Internet Browser Home Network Contents Wireless LAN Convenience Features USB Play (Contents) (Opera) MPEG1/MPEG2PS/MPEG2TS/AVCHD/MP4Part10/MP4Part2/AVI(MotinJpeg)/MOV/WMV/ MKV/RMVB/WEBM/3GPP/MP3/WMA/LPCM/JPEG/FLAC Integrated MPEG1/MPEG2PS/MPEG2TS/AVCHD/MP4Part10/MP4Part2/AVI(MotinJpeg)/MOV/WMV/ MKV/RMVB/WEBM/3GPP/MP3/WMA/WAV/FLAC/JPEG BRAVIA Sync Scene Select - Google Cast Voice Function i-manual Parental Control Sleep Timer On/Off Timer Multiple Language Display English/Chinese(Traditional) Sensing Features LightSensor Energy Saving & Efficiency Dynamic Backlight Control Power Saving Mode / Back Light Off Mode

7 Inputs and Outputs MHL - Composite Video Input(s) 2 (1Side Analog Conversion/1Rear Hybrid w/component) Component Video (Y/Pb/Pr) Input(s) 1 (Rear) HDMI Connection(s) 4(side3, rear1) Analog Audio Input(s) (Total) 2 (1Analog Conversion/1Rear) Digital Audio Output 1 (Rear) Audio Out Headphone Output Subwoofer Out USB 3 (side) Ethernet Connection (*Router connection 1 (side) may require) HDMI PC Input Power Power Requirements AC V Power Consumption (in Operation) 126W 114W 138W 171W 193W Standby mode power consumption 0.50W Measurements (Approx.) TV only (W x H x D) 960x564x x639x x651x x730x x852x80 (10.3) mm (10.5) mm (20.2) mm (20.2) mm (17.7) mm TV with Stand (W x H x D) 960x612x216 mm 1093x686x216 mm 1107x690x235 mm 1245x770x235 mm 1463x901x295 mm Weights (Approx.) TV only 12.3 Kg 13.2 Kg 13.2 Kg 16.9 Kg 21.5 Kg TV with Stand 13.2 Kg 14.2 Kg 14.1 Kg 17.8 kg 22.7 Kg Supplied Accessories Voice Remote Control RMT-TX200P Batteries R03 Operating Instructions GB,CT Optional Accessories Wireless Subwoofer SWF-BR100 Wallmount Bracket SU-WL450(D=20mm) Rear terminal access limitation / Side terminal access limitation / SU-WL450(D=60mm) Rear terminal access limitation / Side terminal access limitation No

8 Specifications of BRAVIA 4K Curved TV KD-50S8000D: Model Operation System Operation System TV System TV System (Digital Terrestrial) KD-50S8000D Android L Application Store: Google Play Store Analog: B/G, D/K, I, M, Digital: DTMB Color System PAL/SECAM/NTSC3.58/NTSC4.43 Display Features Dimming Type Frame Dimming TRILUMINOS Display - Backlight Type Edge LED Display Specs Screen Size (measured 50"(49.5") diagonally) Viewing Angle (Right/Left) 170degree 85/85degree Viewing Angle (Up/Down) 178degree 89/89degree Display Resolution QFHD (3840x2160) Video Features Face Area Detection - Picture Mode Video Processing Motionflow Advanced Contrast Enhancer (ACE) 24p True Cinema Live Colour Technology CineMotion/Film Mode/Cinema Drive Video Specs Video Signal (Analog) Speaker Speaker Type Speaker Position Audio Power Output Speaker Specifications Vivid, Standard, Custom, Cinema Pro, Cinema Home, Sports, Animation, Photo-Vivid, Photo- Standard, Photo-Custom, Game, Graphics 4K X-Reality Pro Motionflow XR 200Hz 1080p (50, 60 Hz), 1080i (50, 60 Hz), 720p (50, 60 Hz), 576p, 576i, 480p, 480i Bass Reflex Speaker Down Firing 10W+10W 2ch, Full Range(25x90mm)x2

9 Audio Features DSEE (Digital Sound Enhancement Engine) Clear Phase Sound Mode S-Master Standard/ Cinema/ Live Football/ Music S-Master Digital Amplifier S-Force S-Force Front Surround Dolby Dolby Digital, Dolby Digital Plus, Dolby Pulse Network Features Social Apps Social Viewing Wi-Fi Direct Wi-Fi Certified One-touch mirroring -- Screen mirroring(miracast) Search Live Football Mode Internet Browser Home Network Contents Wireless LAN Convenience Features USB Play (Contents) (Android basic function) (Opera) MPEG1/MPEG2PS/MPEG2TS/AVCHD/MP4Part10/MP4Part2/AVI(MotinJpeg)/MOV/WMV/ MKV/RMVB/WEBM/3GPP/MP3/WMA/LPCM/JPEG/FLAC Integrated MPEG1/MPEG2PS/MPEG2TS/AVCHD/MP4Part10/MP4Part2/AVI(MotinJpeg)/MOV/WMV/ MKV/RMVB/WEBM/3GPP/MP3/WMA/WAV/ FLAC/ JPEG BRAVIA Sync Scene Select --- Google Cast i-manual Parental Control Sleep Timer On/Off Timer Multiple Language Display Sensing Features LightSensor Energy Saving & Efficiency Dynamic Backlight Control Power Saving Mode / Back Light Off Mode Inputs and Outputs English/Chinese(Traditional)

10 Composite Video Input(s) Component Video (Y/Pb/Pr) Input(s) HDMI Connection(s) Analog Audio Input(s) Digital Audio (Total) Output Audio Out Headphone Output Subwoofer Out USB Ethernet Connection (*Router connection may require) 2 (1 Side Analog Conversion/1 Rear Hybrid w/component) 1 (Rear) 4 (3 Side, 1 Rear) 2 (1 Analog Conversion/1 Rear) 1 (Rear) 3 (side) 1 (Side) HDMI PC Input Power Power Requirements AC V Power Consumption 134W (in Standby Operation) mode power 0.5W consumption Measurements (Approx.) TV only (W x H x D) TV with Stand (W x H Weights x D) (Approx.) TV only TV with Stand Supplied Accessories Remote Control Batteries Operating Instructions Optional Accessories Wireless Subwoofer Wallmount Bracket 1124x654x76 mm 1124x702x222 mm 16.7 Kg 17.8 Kg RMT-TX200P R03 GB,CT SWF-BR100 SU-WL450(D=20mm) Rear terminal access limitation / Side terminal access limitation SU-WL450(D=60mm) Rear terminal access limitation / Side terminal access limitation No