Entrepreneurship & Innovation Learning Center

Transcription

1 Video 1: Introduction Startup Owner s Manual by Steve Blank What We Now Know History Of The Corporation Startups Are Not Smaller Versions Of Large Companies Strategy Process Waterfall Development Customer vs Product Development Why Do Startups Fail Why Do Startups Fail Solution Organization Entrepreneurial Education Startup Outcomes Startup Outcomes Video 1.5A: Business Models & Customer Development What Is A Company Business Model Business Model Canvas Value Proposition Business Model Canvas Customer Segments Business Model Canvas Channels Business Model Canvas Customer Relationships Business Model Canvas Revenue Streams Business Model Canvas Key Resources Business Model Canvas Key Partners Business Model Canvas Key Activities Business Model Canvas Costs Video 1.5B: Entrepreneurship & Innovation Learning Center Business Models & Customer Development Hypotheses Or Guesses Customer Development Process Four Phases Of Customer Development Four Phases Of Customer Development Solution Web: Entrepreneurship.Saddleback.edu Entrepreneurship@Saddleback.edu Marguerite Parkway Mission Viejo, CA

2 Startup Owner s Manual Page 2 Customer Development Done By Founders Hypothesis Testing Minimum Viable Product Pivot Customer Discovery Phases Of Customer Discovery Phases Of Customer Discovery Solution Customer Validation Market Opportunity Analysis Total Available Market Market Size Summary Estimate SAM Estimate SAM JerseySquare Self-Intro Survey (Please fill out) Slide Presentation: Market Size & Hypothesis Testing Video 2: Value Proposition Value Proposition Where Do Product And Market Go Where Do Product And Market Go Solution Relationship Between Value Prop and Customer Segments Relationship Between Value Prop and Customer Segments Value Proposition and the Minimum Viable Product Initial Planning Initial Planning Solution Customer Archetype Importance Of Customer Archetype Importance Of Customer Archetype Solution Talk To Customers Value Proposition Product Value Proposition Services Amazons Product Amazons Product Solution Pain Killers - Hypotheses Pain Killers - Problem Or Need Pain Killers - Ranking Gain Creators Hypotheses Gain Creators Ranking MVP Physical MVP Webmobile MVP Purpose Of MVP Purpose Of MVP The Art Of The MVP Common Mistakes With Value Proposition Value Proposition Questions

3 Startup Owner s Manual Page 3 Technology And Market Insight Types Of Value Proposition Value Proposition Examples Video 3: Customer Segments Customer Segments Product Market Fit Jobs To Be Done Rank And Day In The Life Customer Gains Customer Pains Customer Archetype Customer In Context Types Of Customers Types Of Customers Solution Signals And Experiments 2 Sided Market Market Matching Market Matching Solution Market Types Introduction Multiple Customer Segments E. Coli Example Existing Market Resegmented Market New Market Clone Market Time To Profitability Time To Profitability Solution Existing Market Extended Resegmented Market Extended New Market Extended Video 4: Distribution Channels Introduction Distribution Channels Overview Your Product Your Product Solution Web Distribution Physical Distribution Distribution Complexity Distribution Complexity Solution Product Channel Fit Product Channel Fit Solution Direct Channel Fit Indirect Channel Economics OEM Channel Economics Channel Profit Fit Channel Profit Fit Solution

4 Startup Owner s Manual Page 4 JerseySquare Channels Video 5: Customer Relations Customer Relationships Three Components Three Components Solution Customer Archetypes Paid Demand Creation Earned Demand Creation Get Keep Grow Get Physical Viral Loop Get Alternatives Keep Physical Grow Physical Get Web Web Customer Acquisition Cost CAC Keep Web Grow Web Lifetime Value Lifetime Value Solution Video 6: Revenue Models Revenue Streams Revenue Streams Solution Pricing Fixed And Dynamic Pricing Tactics Fixed And Dynamic Pricing Tactics Solution Common Startup Mistakes Market Types And Pricing Single And Multiple Side Markets Revenue First Companies Market Type And Revenue Draw The Diagram Key Revenue Model Questions Market Size And Share Video 7: Partners Partnerships Why should you partner Why should you partner Partner Definition Types of Partners

5 Startup Owner s Manual Page 5 Types of Partners Partner Resources Partner Types Greatest Strategic Alliance Joint Business Development Joint Partnerships And Startups Coopetition Key Suppliers Virtual Channels Partner Risks Managing Partners Risks Investments Startup Partner Strategies Summary Video 8: Resources, Activities & Costs Resources Activities Costs Four Critical Resources Financial Resources Financial Resources Quiz Financial Resources Quiz Solution Human Resources Qualified Employees And Culture Intellectual Property Overview Intellectual Property Detailed Intellectual Property Intellectual Property Solution Costs Metrics That Matter JerseySquare Revenue JerseySquare PartnersResourcesActivitiesCosts Survey (Please Fill Out) Whats next