CORPORATE IDENTITY GUIDELINES JUNE 2014 VERSION 1.4
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1 CORPORATE IDENTITY GUIDELINES JUNE 2014 VERSION 1.4
2 CONTENTS 3 OUR IDENTITY 4 OUR LOGO 5 DEPARTMENT LOGOS AND PLACEMENT 6 LOGO EXCLUSION ZONE 7 MINIMUM SIZE 8 LOGO REPRODUCTION 9 INCORRECT USE OF THE LOGO 10 CORE COLOUR PALETTE 11 SUBSIDIARY COLOUR PALETTE 12 PRIMARY TYPEFACE 13 SIGNATURE 14 COPY AND PR PRINT USAGE 15 CONTACTS 2
3 OUR IDENTITY dmg media is an international multi-channel media company which is home to some of the UK s most popular brands. We create digital and mobile content globally and market-leading newspapers in the UK. The dmg media logo has been designed to reflect both the strength of our heritage and the future focus of our business. It is our collective responsibility to ensure that we use the new identity correctly. 3
4 OUR LOGO The dmg media logo must be clearly visible wherever it is used. It is essential that our logo is used correctly and consistently in all communications. The dmg media logo is custom drawn. It must never be redrawn, modified or recreated using conventional typography. With the exception of being reversed out (white), the colour of the logo should never be altered. The dmg media logo incorporates four purple circles. We refer to these as the quad device. 4
5 DEPARTMENT LOGOS Certain departments may have their own dmg media logos. They follow the same usage guidelines as dmg media. Longer department names are split into two lines to avoid extending further than the right-hand edge of the main logo. Please send all requests for department logos through the creative team (Click here for page 15). LONG FORMAT LONG FORMAT PLACEMENT The department name is left aligned to the m of the main logo, and should not extend further than its right-hand edge. Its height is one-third of the x-height of the main logo, and the position underneath the main logo is the same as its height. 5
6 LOGO EXCLUSION ZONE The exclusion zone (indicated by the dotted line) is the minimum area around the dmg media logo that must remain clear of typography, or any other graphic device. It is calculated by using the size of the quad device in the logo, placed at the baseline and x-height of the characters, and varies in direct proportion to the size at which the logo is reproduced. When using the logo with the department name, the height of the exclusion zone is determined by the placement of the quad device directly underneath the baseline of the department name. LONG FORMAT LONG FORMAT 6
7 MINIMUM SIZE To make sure the logo is always readable and recognisable, it must only be reproduced at minimum size or above. Shown here are recommended minimum logo sizes for screen and print. If the department logo needs to be smaller in print or web than the sizes shown, use the main logo without the department name. 25mm 150px MAIN LOGO PRINT 25mm MINIMUM SCREEN 150px MINIMUM DEPARTMENT LOGO 31mm 250px PRINT 31mm MINIMUM SCREEN 250px MINIMUM 7
8 LOGO REPRODUCTION The dmg media logo should be produced either in full colour on a light colour or image, or reversed (white) on a dark colour or image. A solid black logo has also been created for instances where full colour reproduction of the logo is not possible. If an occasion arises where there is a need to use an alternative colour, please discuss it with the creative team (Click here for page 15). When using the logo on a photographic background, ensure it is positioned on an area that is free from tonal variation or image details and where it will be clearly visible. If the logo is on a moving background, the sequence must end in frames with an unobtrusive background, for example a hold of the logo against a clean background. This hold at the end must be at least three seconds long. Always ensure there is a significant contrast between the logo and the background. 8
9 INCORRECT USE OF THE LOGO Some common colour and graphic errors applying to the dmg media logo are illustrated here. In order to preserve its status and build a strong corporate identity, the dmg media logo must not be altered or used incorrectly. Do not apply a positive version of the logo on a dark background. Do not apply a reverse version of the logo on a light background. Do not use the logo outlined. Do not use the logo in any colour apart from the approved ones. Do not apply a positive version of the logo on busy or detailed photographic backgrounds. Do not apply a reverse version of the logo on busy or detailed photographic backgrounds. Do not distort the logo. Do not skew the logo. Do not squeeze the logo. 9
10 CORE COLOUR PALETTE The core colours for dmg media are black and purple. Our colours can be used in all media. Specified here is the Pantone reference for each colour, the CMYK breakdown for four-colour process printing, and the RGB and Hex values for screen and online usage. 513 C44 M83 Y0 K0 R154 G78 B158 #9A4E9E PANTONE BLACK C0 M0 Y0 K100 R0 G0 B0 #00000 PANTONE CMYK RGB 10
11 SUBSIDIARY COLOUR PALETTE dmg media s subsidiary colour palette has been chosen to complement the two core colours. Our colours can be used in all media. Specified here is the Pantone reference for each colour, the CMYK breakdown for four-colour process printing, and the RGB and Hex values for screen or online usage C23 M0 Y0 K63 C20 M0 Y91 K0 R92 G111 B124 #5C6F7C R214 G224 B61 #D6E03D Below is an example of how the subsidiary colour palette might be used in a presentation. They should only be used as accent colours, and should never dominate the core colours. 021 C0 M55 Y100 K0 R241 G135 B0 #F C0 M24 Y94 K0 R255 G196 B37 #FFC425! PANTONE CMYK RGB The colours below are to be used when additional colours are needed for charts and graphs. They should only be used when all subsidiary colors have been utilised. R229 G65 B84 R00 G165 B227 R192 G61 B153 R141 G152 B25 R167 G91 B43 R132 G161 B177 R200 G120 B180 R250 G230 B100 R200 G220 B120 11
12 PRIMARY TYPEFACE For all external and internal communications our primary typeface is Avenir LT Pro Medium for headings and sub-heads, and Avenir LT Pro Book for all body copy. Where this typeface is not available (for example, PowerPoint presentations where the font has not been installed on the presenter s computer), the alternative typeface Arial should be used. HEADINGS, SUB-HEADS OR BODY COPY USE AVENIR LT PRO MEDIUM AVENIR LT PRO MEDIUM FOR SUB-HEADS OR HEADINGS Avenir LT Pro Book should be used for body copy. Avenir LT Pro Book should be used for body copy. Avenir LT Pro Book should be used for body copy. Avenir LT Pro Book should be used for body copy. Avenir LT Pro Book should be used for body copy. Avenir LT Pro Book should be used for body copy. Avenir LT Pro Book should be used for body copy. Avenir LT Pro Book should be used for body copy. Avenir LT Pro Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Avenir LT Pro Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
13 SIGNATURE This e-signature format should be used by all dmg media employees. The layout should follow the format below: First Name Last Name Job Title T XXXX M XXX XXX E firstname.lastname@dmgmedia.co.uk Please note my new address. Northcliffe House, 2 Derry Street, London, W8 5TT To change your signature: 1. Open Outlook 2. Click on the File tab 3. Go to Options - Mail - Signatures 4. Select your department signature from the list here: Paste the format with the dmg media logo. 5. Change the details 6. Save 13
14 COPY AND PR PRINT USAGE When written always use dmg media, as opposed to dmg::media or DMG Media. The d should always remain lowercase, even at the beginning of a sentence. dmg media should never be abbreviated to dmg, DMG or dmgm, dmg::m or any other shortened variation. dmg media specific About us paragraph The paragraphs below should be used in all dmg media specific releases and marketing materials: dmg media is a leading multi-channel consumer media company which is home to some of the UK s most popular brands, including the Daily Mail, MailOnline, The Mail on Sunday, Metro and Wowcher. Part of DMGT, dmg media s portfolio of national newspapers, websites and mobile and tablet applications regularly reach 59%* of the GB adult population. To find out more about dmg media and its brands, please visit Brand About us paragraph The paragraphs below should be used in all brand websites and relevant marketing materials: <<brand name>> is part of dmg media, a leading multi-channel consumer media company which is home to some of the UK s most popular brands, including the Daily Mail, MailOnline, The Mail on Sunday, Metro and Wowcher. Part of DMGT, dmg media s portfolio of national newspapers, websites and mobile and tablet applications regularly reach 59%* of the GB adult population. To find out more about dmg media and its brands, please visit Brand website footers << brand name >> is part of the dmg media group. Eg. MailOnline is part of the dmg media group. *Source: NRS July 13-June 14, comscore July 14 (multi-platform) *Source: NRS July 13-June 14, comscore July 14 (multi-platform) 14
15 CONTACTS If you need any further design or digital guidance on the dmg media identity, please contact one of the creative team, who will be happy to help. For information on print or moving image: ANDREW REES Lead Designer +44 (0) If you need information on communications, please contact the communications team. ALEXANDRIA ELIA Communications Assistant +44 (0) KATY GWILLIAM Senior Communications & Marketing Manager +44 (0)
16 16 Northcliffe House, 2 Derry Street, London W8 5TT. Registered in England and Wales. No Copyright dmg media, All Rights Reserved.
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