Unlimited Opportunities in Photo Retailing

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1 Unlimited Opportunities in Photo Retailing Sony Professional Dry MiniLab Series Introducing a new range of fast and efficient Dry MiniLab systems that respect the environment

2 Versatile, affordable and eco-efficient The future of photofinishing is dry Digital photography is booming but many photo stores still use wet labs to process pictures. If you re one of them, take a look at the new Sony Dry MiniLab system. Compact enough to fit almost anywhere in your store, the Sony Dry MiniLab provides the same superior quality of a Silver Halide minilab in a much more affordable and environmentally-friendly way. No chemicals are used or toxic waste generated. The software has full redundancy capabilities built in, resulting in highest uptime. Installation is easy and very little staff training is required, saving you time and cost. Even better, Sony Dry MiniLab is extremely versatile due to the software s modularity. Choose a system with up to six photo printers capable of multi-format printing including 20x30cm sheets. With speeds of up to 2700 prints per hour, it s a fast and efficient system. Additional capabilities to attach large format printers and optional integration to offsite fulfilment even gives you the opportunity to offer photo books, t-shirts and more, helping you meet demand and maximise profit. Ideal for photo retailers looking for a high-speed, environmentallyfriendly service that delivers efficient results at low total cost

3 Many reasons to invest in Sony Making You Money Forget the focus on media price; it s about total cost of ownership and return on investment! Overall costs are much lower than for Silver Halide and inkjet minilabs. With a very affordable initial investment, you ll soon be saving money through reduced service charges, energy consumption and lower staff involvement. Its small footprint allows you to preserve as much floorspace as possible in your store and maximise your profitability. Fast and Flexible The most efficient and versatile system for over-the-counter photofinishing in two, four or six printer configurations. Produce up to x15cm prints per hour with the flexibility to print in six photo formats up to 20x30cm. Connect to optional large format printers for canvas and poster projects. You choose the combination of UP-DR250 standard format printers or UP-DR80 medium format printers that best meets your objectives. Optionally the software can even integrate offsite fulfilment partners for further photo products.* Built to Perform From its powder-coated steel cabinet to its toughened glass worktop, Dry MiniLab is designed to work on heavy duty assignments. Reliability is excellent but even if one printer suffers a mechanical problem, another printer steps in immediately to keep your job running smoothly. Automatic online updates and predefined backup systems maintain peak performance at all times. *Additional software integration charges apply.

4 Photo Processing Installed Base Digital Dry Minilab +399% Instant Kiosk +4% Digital Wet Minilab Invest in the future! According to Futuresource Consulting Ltd, Dry Minilab sales will account for over 85% of total Minilab sales over the next 5 years -53% Shows predicted growth from 2009 to 2014 Source: Retail Photo Equipment, Euro 13 Zone, Futuresource Consulting Ltd., No Compromise on Quality Print crisp and vibrant pictures with natural, continuous tones as good as Silver Halide photographs. The media is very similar in texture to traditional photo paper with the option of Glossy or unique ProMatte surface finishes. You can easily switch between them using the same photo media, saving you time and maximising your productivity. Easy to Install and Operate With a footprint of less than 0.6 square metres, you can set up Sony Dry MiniLab almost anywhere in your store. Once up and running, it s a breeze to use with a simple touch screen graphical user interface and genuinely intelligent software. Further, you replace paper and ribbon in less than a minute. Cares for the Environment Superior dye-sublimation technology is a more environmentallyconscious way to print pictures. Unlike in wet labs, no chemical fluids are used or toxic waste created. Your staff are protected from health risks while you do more to protect the planet.

5 Take a closer look at Sony Dry MiniLab printers Sony UP-DR80 Award-winning 8" Photo Printer The UP-DR80 produces lab quality prints in Glossy or ProMatte finishes. Its dye sublimation technology coats each print with a protective layer that s resistant to light, heat and dirt to help prolong life. Print at high speed and easily adjust colour or grey balance to get the perfect picture. Plus with multi-cut, you can create multiple print sizes from the same print pack. A variety of colour profiles gives you highest flexibility on your print output. The UP-DR80 won the prestigious 2010 DIMA Digital Printer Shoot-Out award in the Dye Sublimation, 8-inch roll printer category high acclaim for one of our most popular models. Sony UP-DR250 Durable 6" Photo Printer Ideal for high volume printing, the UP-DR250 can handle 700 prints from a single roll of paper. Choose between 10x15cm, 13x18cm or 15x20cm formats and print in photo-lab quality at high speed. Resin-coated Glossy and ProMatte finishes on 5th generation paper closely resemble the quality of traditional Silver Halide photo paper. Replacing consumables is easy with a convenient front loading design. A big benefit of UP-DR250 is its ability to offer two colour profiles so you can choose colour settings for your individual needs. The standard profile preserves colour accuracy and prints out exactly what the camera captures ideal for the professional market. Consumers may prefer the enhanced profile which boosts colour and contrast for brilliantly vivid pictures. Powerful colours and unique ProMatte finish options are a Sony standard.

6 Every possible photo product for all your customer needs Software Hardware/Production Kiosk Software In store (included in terminals) Order Terminals Dry MiniLab Software Backoffice/ Over the Counter Product Offering Photos, Greeting Cards, CD/DVD Archiving Production Centre Poster and Canvas (included in DRLB) Large Format Printer Customised Integration Offsite 3rd Party (additional costs) Photobook & Gifting Fulfilment Photobooks and Photo Gifting

7 Any Order, Any Time With its impressive specifi cation and connectivity, Sony Dry MiniLab handles a wide variety of high quality print projects including photos, greeting cards and posters. Orders can be placed from terminals in the shop, directly at the production centre from customer media cards or disc and from fl atbed scanners. Adding optional web browser software gives your customers the convenience of placing orders from an online shop at home. Print out in 10x15cm, 13x18cm and 15x20cm on your standard format printer or 20x25cm and 20x30cm on the medium format printer. Then when you need a wider format to print large posters, hook up to a large format printer. You can even print out job labels on an optional label printer to improve your order management. Network with offsite fulfi lment and offer even more photo products such as photobooks and photo T-shirts. Sony Dry MiniLab gives you the freedom to invest in extra hardware and software to take advantage of gift product opportunities. Powerful Software With pre-installed software, you re ready to do business as soon as your system is up and running. Dry MiniLab software provides a versatile open system for integration of peripheral output devices and networks with job balance and load balance operation and an intuitive touch screen GUI. DRLB Libra Also available is the optional DRLB Libra order terminal. This attractive device with pre-installed kiosk software is small enough to fit easily in any store and lets your customers place their own orders.

8 DRLB 200 Series DRLB 400 Series DRLB 600 Series Why Sony? Sony Dry MiniLabs make it easier and more affordable than ever to provide highly efficient over-the-counter photo services. Initial investment and running costs are low while quality is identical to that of a Silver Halide lab, giving you maximum opportunity to increase profits. You can print in a wide variety of sizes and upgrade to meet your needs at any time. Excellent print speeds and system flexibility with a 2, 4 or 6 printer setup helps you optimise efficiency. Choose Sony and you ll also be making an environmental decision no chemicals, no waste, no health and safety risks for your staff. After Sales Support As you would expect from Sony, after-sales service is comprehensive to make sure your investment keeps working at peak performance. The European Service Network is trained to provide the required levels of support for your business offering reliable assistance in times of trouble to maximise uptime. The Sony service gives you the confidence you need to get the best from your Dry MiniLab system. For more information on Sony and its digital photography services, please ask your Sony Specialised Dealer and visit: Images are for demonstration purposes only and product setup is subject to change Sony Corporation. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Features and specifications a re subject to change without notice. All non-metric weights and measurements are approximate. Sony, SnapLab and ProMatte are registered trademarks of Sony Corporation.