WHITE PAPER: THE BRAINSTORM SOLUTION: MAXIMIZING THE ROI OF ENTERPRISE TRAINING
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1 WHITE PAPER: THE BRAINSTORM SOLUTION: MAXIMIZING THE ROI OF ENTERPRISE TRAINING
2 03 04 CONTENTS Introduction Businesses are Losing Money by Taking Shortcuts to End-user Adoption Hard costs Soft costs 05 Understanding the ROI of Doing Enterprise Training the Right Way The BrainStorm Solution 08 The Three Pillars of Effective Training Applicable Accessible Consumable 07 Conclusion BrainStorm Inc. 02
3 70% INTRODUCTION Change is hard in the workplace. Yet as enterprise technology advances at a rapid pace, businesses will inevitably have to keep their operating systems and other software programs up to date. While the process of acquiring new technology may be relatively easy, effectively introducing it into the daily routine requires comprehensive enterprise training to ensure end users are able to familiarize themselves with these tools without compromising productivity. 70% of new business initiatives fail because employees aren t convinced change is worth the effort. Despite the need to keep up with advancements in enterprise technology, the strong resistance to change in today s business environment creates significant challenges. On a company-wide level, an aversion to altering the status quo can impede opportunities for long-term growth. In fact, 70 percent of new business initiatives fail because of organizations inability to convince employees the change is worth the effort (1). These overly cautious habits are ultimately one of the major roadblocks to personal career advancement (2). It doesn t help that many companies feel required to look for shortcuts whenever they do build up the courage to introduce new technology into the workplace. Faced with limited resources, managers may be inclined to underestimate the importance of the training process. In other cases, they may decide to consult free resources rather than invest money in a professional end-user adoption program. Worst of all is foregoing enterprise training entirely. BrainStorm Inc. 03
4 BUSINESSES ARE LOSING MONEY BY TAKING SHORTCUTS TO END-USER ADOPTION Today s firms simply cannot afford to take these shortcuts. Whether it s a call to the internal IT help desk or an excessive amount of time spent browsing the Internet for amateur training videos, avoiding a more structured end-user adoption process imposes both hard and soft costs on daily operations: $24 Answering IT questions over the phone can cost a business up to $24 per call. HARD COSTS Employees may not realize it, but every time they pick up the phone to contact the company s internal IT helpdesk, it costs money. For example, a business with 5,000 employees is likely losing as much as $400,000 every year because of these calls (3). In fact, picking up the phone to ask an IT question can cost businesses $24 per call (4). Over time, the continued process of solving computer problems may end up comprising 24 percent of an organization s overall IT budget (5). SOFT COSTS The need to continuously make calls to the IT help desk can quickly drain daily productivity as well. The problem can grow even worse when employees feel the need to avoid an overworked IT staff. As a result, employees instead consult unreliable external resources on the Internet. It s not just YouTube, either. Even ing colleagues for help can result in an irrecoverable waste of time. Businesses incur significant costs when their employees spend excessive amounts of time responding to unnecessary chains. Reading and responding to endless messages can cost as much as $1,800 per user (6). Strains on productivity can be toxic to the overall work environment. For example, if employees have to spend several minutes consulting a colleague before they can proceed with their daily responsibilities, they can quickly grow frustrated or disengaged. Companies should BrainStorm Inc. 04
5 have a vested interest in the well-being and satisfaction of their employees, as one detached worker can cost up to $13,000 every year in terms of lost productivity (7). UNDERSTANDING THE ROI OF DOING ENTERPRISE TRAINING THE RIGHT WAY These costs are easily avoidable if businesses rethink their approach to introducing new technology into the office environment. Rather than addressing user adoption only when specific issues arise, a focus on offering tools and resources that provide long-term support will ultimately boost the overall performance of any team. $600,000 Saving just five minutes each day answering software questions can save companies hundreds of thousands of dollars in increased productivity. Software adoption becomes much easier when businesses place a greater value on the process of training as opposed to looking at it as a series of quick fixes. In fact, this approach will even result in cost savings. By saving just five minutes each day answering software questions, a company with 1,000 users can save as much as $600,000 each year in increased productivity (8). Rather than struggling through the growing pains of the company-wide adoption process, managers can eliminate problems before they multiply and inhibit enterprise growth. Keeping users fully informed is also one of the most reliable ways to reduce the costs associated with operating IT help desks. THE BRAINSTORM SOLUTION BrainStorm specializes in offering this long-term strategy for enterprise training. Our tools are based on a start-to-forever approach. This means the end-user adoption process isn t simply a one-time event that happens over the course of one or two sessions. Instead, BrainStorm offers solutions that continually build value and productivity throughout the life of your software. Before any company begins a large-scale user adoption program, IT managers must first be aware of the three pillars of an effective training strategy. Specifically, employees need reference materials that are applicable, accessible and consumable. BrainStorm Inc. 05
6 THE THREE PILLARS OF EFFECTIVE TRAINING: 1. APPLICABLE No matter the organization, BrainStorm first builds a structured training strategy that speaks directly to the needs of end users. In other words, our solutions aren t one-size-fits-all. Instead, they are specially customized according to what users ultimately need to know. Even our videos aren t simple buttons and clicks. Instead, they guide the user through relevant, business-case scenarios. Employees no longer need to spend hours browsing the Internet or responding back-and-forth with colleagues over ACCESSIBLE Additionally, BrainStorm makes it as easy as possible for employees to access information as soon as they need it. If they can t find it quickly, they won t use it. Quick Start Cards can be stored right at employees desks. Similarly, QuickHelp videos are integrated seamlessly into the Microsoft Office interface. For more specific inquiries, phone support or actual instructor-led training adds another level of personalization to the process. With these solutions, employees no longer need to spend hours browsing the Internet or responding back-and-forth with colleagues over CONSUMABLE The BrainStorm method is also dedicated to maximizing productivity. This means our resources can be consumed quickly throughout the workday, no matter what the issue. Whether it s a Quick Start Card, a QuickHelp video or an in-person training session, the content is always broken down into a brief, easily digestible format. Whenever an employee has a question, there are multiple options for getting it answered as quickly as possible. BrainStorm Inc. 06
7 CONCLUSION Eventually, businesses will have to overcome their fears of change and update their existing enterprise systems with new software. When this happens, taking shortcuts in user adoption is a dangerous decision that will inevitably produce a variety of unnecessary costs. The more productive solution is to invest in comprehensive training resources that are customized to the unique needs of employees, easily accessible in the work environment and able to be consumed quickly. Introducing new technology into the workplace with this more thoughtful approach will deliver strong returns on investment that far exceed the initial upfront costs Limiting-Habits CK3em3wfs/edit#slide=id.p (p. 16 to 17) CK3em3wfs/edit#slide=id.p10 BrainStorm Inc. 07
8 ADDRESS: PO Box 495 Orem, UT USA TOLL FREE: PHONE: FAX: WEB:
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