Price list 2016 Home page News

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1 Home page News SUPER BANNER 1920x1080 PIXEL SUPER BANNER HEADER 728X90 pixel SLIM BANNER 910X27 pixel Format Position Price list SKIN BANNER 1920X1080 pixel Home + blog 1550 News 1550 LARGE HALF 336X140 pixel SUPER BANNER HEADER 728X90 pixel SLIM BANNER 910X27 pixel Home + blog 400 News 400 HALF 336X140 pixel Home + blog 500 News 500 LARGE SKYSCRAPER 160X600 pixel Home + blog 500 News 500 EXTRALARGE 600X500 pixel EXTRALARGE 600X500 pixel Home page 200 SKY- SCRAPER 160X600 pixel BANNER SPOTLIGHT** News 200 **Purchasing the Spotlight (advertorial) the first week of visibility in home page or in the news section is for free. For further information please refer to Spotlight Price List on TTGItalia.com. NB: All prices are VAT excluded. Banner prices are for week.

2 TTG Report HEADER BANNER LARGE Format Position Price list TOP CLASSIC BANNER HEADER BANNER LARGE TOP CLASSIC BANNER Newsletter 300 Newsletter 300 Newsletter 200 BANNER SPOTLIGHT* Newsletter 200 MID CLASSIC BANNER Newsletter 150 MID CLASSIC BANNER TTG Report is a daily newsletter sent to tourism professionals from Monday to Friday NB: All indicated prices are VAT excluded and for a single delivery. *For further information, please refer to the Spotlight Price List on TTGItalia.com.

3 Advertising Technical Requirements TTGItalia.com uses DFP for banner upload and MagNews for the delivery of newsletters and DEMs, two software market leaders within their sector. The technical specifications are compliant with the major lab standards with the aim to guarantee the maximum visibility and compatibility of the developed art work. SKIN BANNER 1920X1080 pixel 1020X975 pixel ACCEPTED FILES: Images in.gif o.png format with transparent central zone. Images in.jpg format with grey central zone (hex code: #F0F0EC) SIZE AND WEIGHT: 1920X1080 pixels, max 250kb The central area of the banner, of 1020x975 pixels, need to be trasparent. Editable parts are the header (with height of 105 pixels) and the lateral columns (450 pixels wide each). OTHER BANNERS ACCEPTED FORMATS 1) images in.jpg,.png or.gif format (fixed or animated) 2) flash animations (.swf format) For clients who want to use.swf formats we advise to deliver an alternative animated gif file that will displayed on devices that don t support flash (es. iphone, ipad, PCs with older Browser versions). NB Newsletters banners need to be in.jpg format as the major mail user agents do not support animated gifs and flash files. SIZES AND WEIGHT According to the dimensions, banners need to be in live with the following weight limits in kilobyte: Superbanner - 728x90 pixels: max 70 kb Large Rectangle - 336x280 pixels: max 70 kb Half Rectangle - 336x140 pixels: max 40 kb Slim Banner - 910x27 pixels: max 40 kb Wide Skyscraper - 160x600 pixels: max 70 kb Extralarge Rectangle - 600x500 pixels: max 100 kb Classic Banner - 468x60 pixels: max 50 kb VISIBILITY On TTGItalia.com banner space is sold by exposure time for a maximum of three banners in the same position. Exceptions: Newsletters banners (sold by single delivery) and Skin Banner (sold as exclusive) ROTATION AND DURATION Banners on TTGItalia.com rotate by refresh (every time the page is being reloaded, a new banner is displayed). OpenX is configured to display the banner in the same position (with a maximum of three) an equal number of times during the day. There are no limits of duration for the animations in banners, we advise however not to exceed 10 seconds and to set the banner in loop to avoid it stops at the last frame. LINK e TRACKING For all banners we provide tracking data of generated impressions and clicks. For banners in.ipg,.png and.gif format you have to specify the landing page of the banner. For flash banner we can provide tracking data only if you use clicktag standard, inserting in your swf file the following case sensitive actionscript: on (release) { if (clicktag.substr(0,5) == http: ) { geturl(clicktag, _blank ); } } DESIGN AND DELIVERY Banner design is completely for the client s account. Banners are to be sent within 4 working days from pubblication date to materiali.web@ttgitalia.com. For publications during office closure periods we reserve the right to increase the advance notice to ensure an appropriate planning.

4 Spotlight A Spotlight is an advertorial written by a journalist and published in a dedicated section of the web site. It can contain text, photos and other multimedia elements. Format Position Price list Periodicity ONLINE PUBLICATION Spotlight section year in the spotlight section + 1 week in home or news section DEM DELIVERY Delivery to 55k Tourism professionals 600 Single delivery BANNER NEWSLETTER DELIVERY Delivery to 55k Tourism professionals 200 Single delivery BANNER ON TTGITALIA.COM Home page 200 News week NB: All indicated prices are VAT excluded. Technical specifications A Spotlight is an advertorial written by a journalist and published in a dedicated section of the webside. It can contain text, photos and other multimedia elements. The creation of a Spotlight requires about 15 working days from the order confirmation. We ask the client to be available for being contacted by the journalist in charge and to provide photographs and other multimedia elements that need to be included in the advertorial. Before publishing, the Spotligh in being sent to the client for final approval and published on the web site for a year in the Spotlight section, with a guaranteed visibility in homepage for at least one week. The Spotlight can contain a main photo (size: 600x450 pixel), photogallery and video embedded from external sites such as Flickr to three special links with photos and description, depending on the client s wishes. Once the Spotlight in written, it s possible to increase its visibility in three ways: 1- By publishing a re-call banner in the daily Newsletter TTG Report. 2- By sending a TTG Promotion to our database of 54,000 tourism professionals. The spotlight will be formatted in a standard template containing only images and texts; video and other multimedia contents are not supported. The can contain both a link to the Spotlight as well as a link to the client s web site. 3- By publishing a banner on the website (home page or news section) after the firts week of free publishing.

5 DEM (TTG PROMOTION) Format Position Price list Periodicity DEM DELIVERY in html Delivery to Tourism professionals 1400 Single delivery NB: All prices are VAT excluded and based on a single delivery Technical specifications GRAPHIC FORMAT Our sending software (MagNews) allows to upload materials in two ways: 1) importing a zip file that contains an HTML file and corresponding images. 2) importing the material from a URL where the Newsletter is being published together with the corresponding images. The maximum width of the template is 600 pixel. The maximum weinght of the images is 250 kb. We recommend to format the template inside a table. Files in flash, video, animated gifs and external css are not allowed. In-line css can be supported. For the development of the materials we recommend using an HTML editor and avoiding converted files from other editing softwares like Word, Publisher or Quark because they generate errors during importation. DELIVERY MATERIALS AND TEST DELIVERY All materials need to be sent within 4 working days from publication date to materiali.web@ttgitalia.com. For publications during office closure periods we reserve the right to increase the advance notice to ensure an appropriate planning. Within 24 hours from the delivery of all materials we will send the client a test Newsletter together with automated reports from MagNews regarding SPAM score and errors in the HTML file. TRACKING For every sent DEM we can provide the open rate and clicks on every single link in the text after 5 days from the delivery. MATERIALS DEVELOPMENT Newsletter development is completely for the client s account. To client s without graphic resources we can develop a standard Newsletter composed of an image provided by the client and a text of max. 400 characters at the end of the image. The prices of this service is 400 VAT excluded. SUBJECT AND BODY The subject can be personalized and must be specified upon delivery of the materials. The open rate depends mostly of this element and thus we recommend not to exceed 60 characters, to avoid subjects in capital letters and special characters (exclamation points, quotation marks, suspension points, etc.), because Anti spam systems assign a very high score to this element. Use where possible a white background, make sure the text is proportional to the number of the images, use the attribute_ blank for links that open in a new page, and provide a description to the images by using the alt attribute. For forced line breaks, use the <br> tag instead of <p>, since the latter one can be shown to some users as a double space. Also, make sure that the call to action button or link is clearly visible.