2015/16 TOP-UP DEGREE PROGRAMMES IN. for Higher Diploma and Associate Degree Holders. Application Fee Waiver! Apply Before Deadline to enjoy

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1 Partner Universities TOP-UP DEGREE PROGRAMMES IN for Higher Diploma and Associate Degree Holders Apply Before Deadline to enjoy Application Fee Waiver! (Please turn over page for terms & conditions) 2015/16

2 Contents Message from the Principal 1 Accounting and Finance Coventry University BA (Hons) Accountancy 2 The Open University of Hong Kong BBA (Hons) in Professional Accounting 4 Technological and Higher Education Institute of Hong Kong Bachelor of Arts (Honours) in Professional Accounting 6 University of Northumbria at Newcastle BA (Hons) Finance and Investment Management 8 Business and Management Coventry University BA (Hons) Business Administration 10 Sheffield Hallam University BA (Hons) Business and Finance 12 BA (Hons) Business and Human Resource Management 14 BA (Hons) Business Management 16 Technological and Higher Education Institute of Hong Kong Bachelor of Arts (Honours) in Public Relations and Reputation Management 18 University of Central Lancashire BA (Hons) Advertising and Marketing Communications 20 University of Northumbria at Newcastle BA (Hons) Business (with Law) 22 BA (Hons) International Business Management 24 Financial Assistance 26 How to Apply 27 Application Forms 29 Terms and Conditions of Application Fee Waiver for 2015 Admission: 1. All applicants can enjoy a waiver of application fee for ONCE during the period of 1 September 2014 to 31 August 2015 when applying to ONE of the top-up degree programmes offered by the School for Higher and Professional Education in collaboration with overseas universities. 2. To enjoy the offer, applicant must submit the application form and supporting documents before the application deadline stated in this booklet. 3. This offer cannot be used for application to the top-up degree programmes that are jointly offered by the Open University of Hong Kong, and Technological and Higher Education Institute of Hong Kong. 4. The offer cannot be exchanged for cash and cannot be used in conjunction with other promotional offers. 5. In the event of any disputes, School for Higher and Professional Education reserves the right of final decision. 6. The above information is subject to change without prior notice.

3 Message from the Principal As a leading non-local degree programme operator in Hong Kong, SHAPE is committed to nurturing talents for Hong Kong through promoting higher education. Here at SHAPE, a wide array of choices are offered to sub-degree holders who aspire to pursue degree qualifications. Leaping forward to another decade of our establishment, SHAPE keeps on forging new partnerships and fostering closer links with our international partners. In collaboration with our new partner, University of Lincoln, the United Kingdom, two new programmes on BA (Hons) Architecture and BA (Hons) Design for Exhibition and Museums have recently launched, broadening the programme choices for sub-degree holders from the Design Discipline. There is another new programme on BA (Hons) Business (with Law) offered by one of our long-term strategic partners, University of Northumbria at Newcastle. It opens up the progression pathway to sub-degree holders who have an aspiration for a career in the legal profession. It has always been SHAPE s mission to offer a valued choice for sub-degree graduates. The quality of our programmes can be assured as we have the highest number of accredited programmes pitched at Level 5 of the Qualifications Framework among all the non-local course operators. This recognition will double the benefit of your degree study at SHAPE as, on the one hand, you will enjoy the same qualification as the resident graduates of the partner university, and on the other, your qualification is comparable to a locally-accredited bachelor s degree qualification. In addition to our quality programme, your learning experience will definitely be enhanced by our purpose-built and thriving campuses. We have strong learning support to guide you through your brief but rewarding year of studying. Our highly internationalized teaching team will also add value to your learning experience. I invite you to read up on the booklet and I am sure you will find a programme suitable to your learning needs. Dr Lillian Wong Principal School for Higher and Professional Education 1

4 Coventry University BA (Hons) Accountancy Registration Number (Non-Local Higher and Professional Education (Regulation) Ordinance): COVENTRY UNIVERSITY Coventry University strives to attract and nurture outstanding students from around the world through our supportive teaching and learning environment, state-of-the-art facilities as well as the world-leading and internationally recognised applied research. Centrally located in one of the England s largest and most historic cities, the University welcomes over 5,000 international students, coming from more than 130 countries, to become a part of our culturally diverse University every year. Preparing students for successful future is the University s prime goal. In this regard, Coventry University strives for establishing nationwide and international networks. It is now highly recognised for the strong connections to major global organisations which enable the University to review and develop the programmes in response to market needs. PROGRAMME OVERVIEW The BA (Hons) Accountancy is a degree programme offered by Coventry University. It carries the same academic status as that offered to Coventry s on-campus graduates. Offering excellent and varied career prospects for successful graduates, this programme is designed for students who aspire to pursue a profession in accountancy. Students will be equipped with the opportunity to develop in-depth knowledge, understanding and skills which are required by different types of accountancy or business organisations. PROGRAMME STRUCTURE The programme is delivered in part-time mode, comprising of the following modules: Code Modules 282ACC Principles of Taxation 301ACC Research Skills for Advanced Study 380ACC International Corporate Reporting 381ACC Performance Management 356FIN Corporate Finance (CEF Code: 23Z ) 350FIN Investment Analysis (CEF Code: 23Z ) 382ACC 385ACC Audit and Internal Control Advanced Study for Accounting and Finance (Project) Students must complete 356FIN and 350FIN to fulfill the CEF reimbursement requirement. 2

5 Accounting and Finance ENTRY REQUIREMENTS Candidates must hold one of the qualifications listed below: Professional Diploma in Accounting and Finance (PDAF) from VTC plus at least three years relevant work experience; or Higher Diploma in Accountancy from VTC; or Higher Diploma in Accountancy and Information Systems from VTC; or A qualification equivalent to the above*. All candidates must be able to demonstrate competence in English Language equivalent to a Grade E ( in Syllabus B )/ Grade C (in Syllabus A) or Level 2 in HKCEE; or Level 2 in HKDSE in English Language. * Subject to final approval by Coventry University ASSESSMENT Assessment is based on coursework, examination and final project. EXTERNAL RECOGNITION Graduates of the programme can apply for exemption of papers from the Association of Chartered Certified Accountants (ACCA). QUALIFICATIONS FRAMEWORK BA (Hons) Accountancy is recognised under the Qualifications Framework (QF) (www. hkqf.gov.hk). ADDITIONAL INFORMATION Study Mode and Duration Study Location Fees Part-time, 14 months PEAK Application : HK$200 Registration : HK$3,200 Tuition : HK$59,300* by 4 instalments Application Deadline 30 November (For January 2015 Intake) 30 April (For July 2015 Intake) Commencement January and July (2 Cohorts per Year) * Tuition fee for January and July 2016 intakes is subject to change. ENQUIRIES Programme Co-ordinator Mr. Raymond Chan Tel no Deputy Programme Ms. Zoe Chan Co-ordinator Tel no General Enquiries Ms. Christine Wan Tel no QF Level Level 5 QR Registration No. 13/000086/L5 Validity Period 01/01/ /12/2016 This programme accredited by the HKCAAVQ enjoys similar status of locally-accredited honours bachelor s degree programmes. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. 3

6 The Open University of Hong Kong BBA (Hons) in Professional Accounting THE OPEN UNIVERSITY OF HONG KONG The Open University of Hong Kong (OUHK) is established and recognised by the Government. It has four Schools Arts and Social Sciences, Lee Shau Kee Business and Administration, Science and Technology, and Education and Languages offering degree programmes in a number of areas, including social sciences, business administration, computing, applied science, education and languages. Currently, there are over 6,000 students taking programmes on a full-time basis in the University s campus. In addition, undergraduate degree programmes in a range of disciplines are offered jointly with partnership institutions. PROGRAMME OVERVIEW This 18-month programme is offered by the OUHK in collaboration with SHAPE of VTC. Since the first intake in 2005, there are more than 1,800 students enrolled in this programme. Students can enjoy campus facilities of both OUHK and SHAPE, including computer laboratories, libraries and sports facilities. This programme is designed to provide theoretical and practical knowledge and skills in various aspects of accounting for students who wish to pursue their careers in accounting and business. Upon successful completion of the degree, students should be able to: demonstrate a broad knowledge of the various aspects of business administration; apply knowledge of business administration to analysing and formulating management policy and strategy of an organisation; communicate information effectively; discuss the regulatory framework of accounting, and the environment in which accounting information is used by relevant stakeholders; analyse the underlying theories of modern accounting and the conceptual framework of accounting in solving unstructured problems in accounting or business; understand and comply with laws that govern conducts of corporations and related accounting practices in Hong Kong; apply management accounting and financial management techniques in solving business problems; comply with the taxation laws that are applicable to individuals and corporations in Hong Kong; discuss the nature and objectives and comply with the procedures of audit practice in Hong Kong; apply accounting information system concepts and techniques in analysing and handling complicated business decisions; and act ethically as members of the Hong Kong business community. PROGRAMME STRUCTURE This is a full-time programme with an expected study duration of four terms in 18 months. The programme structure is as follows: Term Course Code Course Level Credit LAW B262F Business Law I Middle 5 Year 3 - Autumn Year 3 - Spring Year 4 - Summer Year 4 - Autumn FIN B280F Introduction to Financial Management Middle 5 ACT B331F Company Accounting I Higher 5 LAW B333F Company Law I Higher 5 MGT B399F Management Policy and Strategy BUS Understanding of Business Market ACT B304F Accounting Information Systems Higher 5 Foundation 5 Higher 5 ACT B313F Management and Cost Accounting Higher 5 ACT B332F Company Accounting II Higher 5 BUS B368F Business Issues and Ethics Higher 5 BUS B328F Investigating Entrepreneurial Opportunities Higher 10 ACT B407F Advanced Financial Reporting and Analysis I Honours 5 ACT B414F Taxation I Honours 5 ACT B416F Auditing I Honours 5 BUS B328F # Entrepreneurial Higher 10 Investigating Opportunities Advanced ACT B405F Honours 5 Management Accounting 10 credits from the following courses: FIN B386F* Financial Decision Making Higher 5 MGT B397F* Global Issues in Management Higher 5 ACT B408F* Advanced Financial Reporting and Analysis II Honours 5 ACT B415F* Taxation II Honours 5 ACT B417F* Auditing II Honours 5 4

7 Accounting and Finance * Business Elective Students who did not study either Marketing, Statistics or Economics at sub-degree level are required to study this course. # Course carry-over from summer term For enquiries of Continuing Education Fund (CEF) reimbursable courses, please contact Full-time Programmes of the Registry of OUHK, tel no for details. ENTRY REQUIREMENTS Holders of VTC Higher Diploma in a business related area. ASSESSMENT Assessment is based on coursework and examinations. EXTERNAL RECOGNITION The programme has been accredited by the Hong Kong Institute of Public Accountants (HKICPA) as an approved accountancy degree programme. Graduates of the programme are entitled to exemptions for up to a maximum of nine papers (out of 14) of the Association of Chartered Accountants (ACCA) examinations. They are also entitled to exemptions of all eight papers at Foundation Level of the CPA Program of CPA Australia. ADDITIONAL INFORMATION Programme fee is calculated on a credit basis according to the number of courses to be taken in each term, and is subject to yearly review. Level of Courses Tuition fee of * Foundation Middle Higher Honours HK$1,365 per credit HK$1,365 per credit HK$1,365 per credit HK$1,365 per credit Study Mode and Duration Full-time, 18 months Study Location IVE (Chai Wan) Fees Application : HK$200 Tuition : HK$116,025- HK$122,850* by 4 instalments Application Deadline 20 March 2015 Commencement September 2015 * The OUHK is reviewing the tuition fee of The new rates will be announced immediately upon approval of the OUHK. ENQUIRIES Programme Co-ordinator Mr. William Hung Tel no Deputy Programme Dr. Charles Chiu Co-ordinator Tel no General Enquiries Mr. Tao Hoi Ming Tel no

8 Technological and Higher Education Institute of Hong Kong Bachelor of Arts (Honours) in Professional Accounting TECHNOLOGICAL AND HIGHER EDUCATION INSTITUTE OF HONG KONG The Technological and Higher Education Institute of Hong Kong (THEi) offers innovative vocationally-oriented degree programmes in niche areas across three faculties: Design, Management and Hospitality, and Science and Technology. It is a member institution of the VTC and its programmes are in areas where the VTC is strong, and which respond to the needs of emerging industries. The curriculum combines theoretical knowledge with practical know-how through real-life projects and industrial attachments to produce professionally-competent and work-ready graduates. The industrial attachments are with well-known firms and will be an important step in the search for meaningful jobs. There are also opportunities for overseas study tours to provide the international outlook so valued by employers. These features will provide graduates with a huge advantage in securing jobs in a very competitive labour market. Programmes have been accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications. Many of these have been included in the Government s Study Subsidy Scheme for Designated Professions/Sectors, which is further proof of THEi s acceptance by Government and industry. Starting from the 2014 entry, THEi can admit graduates from the relevant higher diploma programmes into the third year of its degree programmes. In addition to the acquisition of professional knowledge, THEi places importance on whole-person development. Its general education curriculum ensures graduates have a positive mindset that can adapt to changes, and strong interpersonal, communication and leadership skills. PROGRAMME OVERVIEW PROGRAMME STRUCTURE The programme aims to equip students with a solid foundation of knowledge and skills in professional accounting that will prepare them to become competent supervisors shortly after graduation, and ultimately to assume managerial roles in professional accounting and related practices. Students will be trained in the areas of accounting, finance, and corporate governance in local, national and global context. The programme also develops students creativity, communication and other generic skills that are necessary to meet the needs and demand of the business environment in Hong Kong and Mainland China. Graduates can expect to take up entry-level positions in professional accounting firms and in business or government operations such as audit, taxation and, management. They are able to perform with short learning curves in the workplace and understand the strategic roles of business with managerial perspectives. After gaining sufficient work experience, they are ready for further progression and managerial roles in their fields such as accounting and corporate finance. Year 3 4 Module Accounting Information Systems Advanced Financial Management Hong Kong Taxation 1 Hong Kong Taxation 2 Intermediate Financial Accounting 1 Intermediate Financial Accounting 2 Management Accounting 1 Operations Management Work-integrated Learning GE Core Module: Chinese 2 GE Core Module: English for Professional Purposes GE Core Module: Social Dynamics of Organisations GE Elective Module 1 Advanced Financial Accounting Advanced Management Accounting Auditing Corporate Governance Strategic Management Final Year Project Accounting (Part I & II) Programme Elective 1 Programme Elective 2 Programme Elective 3 Programme Elective 4 GE Elective Module 2 6

9 Accounting and Finance ENTRY REQUIREMENTS Higher Diploma or equivalent qualifications in a relevant area of study. Bridging modules are required (with fee charged) for subdegree graduates according to educational backgrounds of individuals. EXTERNAL RECOGNITION Professional accreditation will be sought from the HKICPA, ACCA, CPA Australia, CIMA, HKICS and IFPHK. ENQUIRIES Programme Leader Professor Peter Cheng Tel no General Enquiries Faculty of Management and Hospitality Tel no QUALIFICATIONS FRAMEWORK Bachelor of Arts (Honours) in Professional Accounting is recognised under the Qualifications Framework (QF) ( gov.hk). QF Level Level 5 QR Registration No. 14/002731/L5 Validity Period 01/09/ /08/2019 ADDITION AL INFORMATION Some programmes may have other specific requirements. Please visit for details. Study Mode and Duration Full-time, 2 years Study Location THEi Building Fees The tuition fees are charged according to the number of credit points taken during a semester and subject to annual review. The tuition fees for the 2014/15 academic year are HK$2,000 to HK$2,400 per credit point for reference. Application Deadline 8 March 2015 Commencement September

10 University of Northumbria at Newcastle BA (Hons) Finance and Investment Management Registration Number (Non-Local Higher and Professional Education (Regulation) Ordinance): UNIVERSITY OF NORTHUMBRIA AT NEWCASTLE With around 33,000 students, Northumbria is the largest University in the UK North East region, and is in the top twenty for all international students. It is one of the largest UK providers of education in Hong Kong. With an excellent and growing research base, and a distinguished record in innovation and supporting the development of cutting-edge industries, Northumbria graduates enjoy success worldwide. Northumbria students and have award-winning campus facilities in the heart of Newcastle upon Tyne, which include the striking City Campus East development, and Sport Central, a GBP30 million facility for indoor sport including swimming, climbing and performance sport with a 3,000 seater arena. The University, which recently opened a satellite campus in London, provides a comprehensive range of programmes and provision in the majority of the most popular academic disciplines in the UK HE sector at undergraduate and postgraduate levels, both full-time and part-time. There are students from over 135 countries outside the UK studying at Northumbria University. This includes over 3,000 international students studying at Northumbria and a further 5,700 studying the Northumbria University programmes outside of the UK. PROGRAMME OVERVIEW The term Finance covers a broad spectrum of functions. During this programme students will learn about the major elements of services, examine current markets and trends and learn skills of analysis. There is a particular focus on the issues of risk and investment management. Essentially this programme will equip you with a sound, practical knowledge in areas like markets, investment, banking and business The UK has one of the most developed and respected services sectors in the world and is a major employer and contributor to the UK economy. Against this background, the BA (Hons) Finance and Investment Management programme graduates a wide range of interesting career paths. Expected careers are in the banking and stock broking sectors. It is an ideal starting block for those who want to themselves and ultimately progress to the top of the profession. This programme also sets a good direction for graduates to pursue their career in the centre of Asia and one of the key economic pillars - Hong Kong. PROGRAMME STRUCTURE The full-time programme is delivered over one year and in two 15-week semesters. The programme structure is as follows: Semester 1 Module Risk I : Credit and Market Risk Investment Management: Rational and Irrational Markets Applied Business Ethics Risk II : Interest Rate, Liquidity and Operational Risk 2 Strategic Management and Leadership 1 & 2 Professional Project 8

11 Accounting and Finance ENTRY REQUIREMENTS Holders of the following VTC Higher Diploma : - Higher Diploma in Banking and Finance - Higher Diploma in Financial Services - Higher Diploma in Financial Planning and Investment - Higher Diploma in Accountancy - Higher Diploma in Accountancy and Information Systems Applicants with Higher Diploma / Associate Degree in relevant discipline from other institutions will be considered individually. ADDITIONAL INFORMATION Study Mode and Duration Study Location Fees Full-time (FT), 1 year IVE (Chai Wan) Application : HK$200 Registration : HK$3,200 Tuition : HK$66,900 by 2 instalments Application Deadline 31 March 2015 Commencement September 2015 ENGLISH PROFICIENCY REQUIREMENTS All students who have completed a Hong Kong Higher Diploma or Associate Degree, of two years, in English will be exempt from completing an English Language test. All other students who are non-uk or non-hk residents without a Higher Diploma will be required to have TOEFL (computer based) 232 or TOEFL (Internet based) 89 or IELTS of 6.5 or Pearson 62. ENQUIRIES Programme Co-ordinator Mr. Chan Chung Yuen Tel no General Enquiries Mr. Chan Chung Yuen Tel no ASSESSMENT Assessment takes the form of case studies, individual assignments, group presentations, portfolios and/or reports. All students are required to complete a professional project. QUALIFICATIONS FRAMEWORK BA (Hons) Finance and Investment Management is recognised under the Framework (QF) ( gov.hk). QF Level Level 5 QR Registration No. 12/001123/5 Validity Period 01/09/ /08/2016 This programme accredited by the HKCAAVQ enjoys similar status of locally-accredited honours bachelor s degree programmes. 9

12 Coventry University BA (Hons) Business Administration Registration Number (Non-Local Higher and Professional Education (Regulation) Ordinance): COVENTRY UNIVERSITY Coventry University strives to attract and nurture outstanding students from around the world through our supportive teaching and learning environment, state-of-the-art facilities as well as the world-leading and internationally recognised applied research. Centrally located in one of the England s largest and most historic cities, the University welcomes over 5,000 international students, coming from more than 130 countries, to become a part of our culturally diverse University every year. Preparing students for successful future is the University s prime goal. In this regard, Coventry University strives for establishing nationwide and international networks. It is now highly recognised for the strong connections to major global organisations which enable the University to review and develop the programmes in response to market needs. PROGRAMME OVERVIEW The BA (Hons) Business Administration is a degree programme offered by Coventry University. It carries the same academic status as that offered to Coventry s on-campus graduates. This programme has been designed for those with a passion for business and an aptitude for management, and will help you to develop expertise in leadership, general problemsolving and research. PROGRAMME STRUCTURE The programme is delivered in part-time mode, comprising of the following modules: Code 240SAM 344SAM 361SAM 352SAM 366SAM 353FIN 306MKT Module Supply Chain & Operations Management Project Management Contemporary Business Strategy (CEF Code: 21Z ) Business Dissertation Critical Issues in Globalisation (CEF Code: 21Z ) International Finance Services & Retail Marketing Students must complete both 361SAM and 366SAM to fulfill the CEF reimbursement requirement. 10

13 Business and Management ENTRY REQUIREMENTS Candidates must hold one of the qualifications listed below: - Professional Diploma in Business Management (PDBM) from VTC plus at least three years relevant work experience; or - Higher Diploma in Business Administration from VTC; or - A qualification equivalent to the above* All candidates must be able to demonstrate competence in English Language equivalent to a Grade E (in Syllabus B)/ Grade C (in Syllabus A) or Level 2 in HKCEE; or Level 2 in HKDSE in English Language. * Subject to final approval by Coventry University ASSESSMENT Assessment is based on coursework, examination, presentation and final project. QUALIFICATIONS FRAMEWORK BA (Hons) Business Administration is recognised under the Qualifications Framework (QF) ( QF Level Level 5 QR Registration No. 12/000818/5 Validity Period 01/07/ /06/2016 ADDITIONAL INFORMATION Study Mode and Duration Study Location Fees Application Deadline Commencement Part-time, 14 months PEAK Application : HK$200 Registration : HK$3,200 Tuition : HK$59,300* by 4 instalments 30 November (For January 2015 Intake) 30 April (For July 2015 Intake) January and July (2 Cohorts per Year) * Tuition fee for January and July 2016 intakes is subject to change. ENQUIRIES Programme Co-ordinator Mr. Raymond Chan Tel no Deputy Programme Co-ordinator Mr. Eric Wong Tel no General Enquiries Ms. Christine Wan Tel no This programme accredited by the HKCAAVQ enjoys similar status of locally-accredited honours bachelor s degree programmes. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. 11

14 BA (Hons) Business and Finance Registration Number (Non-Local Higher and Professional Education (Regulation) Ordinance): SHEFFIELD HALLAM UNIVERSITY Sheffield Hallam University is one of the UK s most popular universities with more than 34,000 students. We are the best modern university in the north of England with eight subjects ranked in the top 20 in the UK (The Times and Sunday Times, 2015). We have decades of experience of delivering courses internationally and we welcome over 4,000 international students from more than 100 countries. A Sheffield Hallam degree gives you life-long access to a global community of thousands of graduates, including regular social and networking events organised in Hong Kong. Sheffield Business School, part of Sheffield Hallam University, focuses on preparing students for a successful career anywhere in the world. Our courses are internationally recognised by employers and professional associations. You will also be eligible for a discount if you choose to further your education with postgraduate study on one of our programmes in the UK. PROGRAMME OVERVIEW This programme is designed to prepare students for careers, or enhance their prospects, in the of business, management and Throughout the study of Risk Management and Investment, Financial Information for Business Decisions, Strategic Management, Operations Planning and Control, Electronic Crime and Leadership and Organisations, the programme enables students to develop knowledge and understanding of core business management and principles and their application to practice within business organisations. On completion of the programme, students should be able to combine technical knowledge and skills with professional and management skills to suggest creative solutions to complex issues and problems. PROGRAMME STRUCTURE The programme is delivered over one year of study in full-time mode, with the year divided into two semesters. The programme structure is as follows: Semester 1 2 Full-time Mode Module Leadership and Organisations Strategic Management (CEF Code: 21Z ) Operations Planning and Control Financial Information for Business Decisions (CEF Code: 23Z ) Risk Management and Investment Electronic Crime CEF reimbursable module. 12

15 Business and Management ENTRY REQUIREMENTS Holders of the following VTC Higher Diploma: - Higher Diploma in Financial Planning and Investment - Higher Diploma in Banking and Finance - Higher Diploma in Accountancy - Higher Diploma in Accountancy and Information Systems Applicants with Higher Diploma / Associate Degree in relevant discipline from other institutions will be considered individually. ENGLISH PROFICIENCY REQUIREMENTS Higher Diploma taught and assessed in English or an overall band score of 6.0 in IELTS or equivalent. ASSESSMENT Assessment is based on coursework, projects and examinations. ADDITIONAL INFORMATION Study Mode and Duration Full-time, 1 year Campus Location IVE (Sha Tin) Fees Application : HK$200 Registration : HK$3,200 Tuition : HK$64,500 by 2 instalments Application Deadline 31 March 2015 Commencement September 2015 ENQUIRIES Programme Co-ordinator Mr. Lester Kong Tel no General Enquiries Mr. Zon Lam Tel no QUALIFICATIONS FRAMEWORK BA (Hons) Business and Finance is recognised under the Qualifications Framework (QF) ( QF Level Level 5 QR Registration No. 12/000116/5 Validity Period 01/09/ /08/2016 This programme accredited by the HKCAAVQ enjoys similar status of locally-accredited honours bachelor s degree programmes. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. 13

16 BA (Hons) Business and Human Resource Management Registration Number (Non-Local Higher and Professional Education (Regulation) Ordinance): SHEFFIELD HALLAM UNIVERSITY Sheffield Hallam University is one of the UK s most popular universities with more than 34,000 students. We are the best modern university in the north of England with eight subjects ranked in the top 20 in the UK (The Times and Sunday Times, 2015). We have decades of experience of delivering courses internationally and we welcome over 4,000 international students from more than 100 countries. A Sheffield Hallam degree gives you life-long access to a global community of thousands of graduates, including regular social and networking events organised in Hong Kong. Sheffield Business School, part of Sheffield Hallam University, focuses on preparing students for a successful career anywhere in the world. Our courses are internationally recognised by employers and professional associations. You will also be eligible for a discount if you choose to further your education with postgraduate study on one of our programmes in the UK. PROGRAMME OVERVIEW Managing people in today s globalized business environment with diverse workforce requires sophisticated skills and sound knowledge in general business and human resource management. The curriculum of this BA (Hons) Business and Human Resource Management programme is designed to enable students to develop transferable and professional skills such as team building, leadership, problem solving and communication skills, by employers as necessary attributes of HR practitioners. The programme is structured so that students can develop knowledge and skills in core business and management disciplines. In addition, those Human Resource Management (HRM) specialist modules, such as Employee Learning and Development, Performance Management and Employee Relations equip students with functional skills and knowledge essential for graduates who intend to pursue a career in the human resource management sector. PROGRAMME STRUCTURE The full-time programme is delivered within one year and in two semesters. The programme structure is as follows: Semester 1 2 Module Leadership and Organisations Strategic Management (CEF Code: 21Z ) Performance Management Financial Information for Business Decisions (CEF Code: 23Z ) Employee Relations (CEF Code: 21Z ) Employee Learning and Development CEF reimbursable module On completion of the programme, students should be able to apply concepts and techniques of qualitative and quantitative approaches to tackle problems and suggest creative solutions in the areas of business and human resource management. 14

17 Business and Management ENTRY REQUIREMENTS ADDITIONAL INFORMATION Holders of Higher Diploma in Human Resource Management. Applicants with Higher Diploma / Associate Degree in relevant discipline from other institutions will be considered individually. ENGLISH PROFICIENCY REQUIREMENTS Study Mode and Duration Campus Location Fees Full-time (FT), 1 year IVE (Tsing Yi) Application : HK$200 Registration : HK$3,200 Tuition : HK$64,500 by 2 instalments Higher Diploma taught and assessed in English or an overall band score of 6.0 in IELTS or equivalent. ASSESSMENT Assessment is based on coursework, projects and examinations. QUALIFICATIONS FRAMEWORK BA (Hons) Business and Human Resource Management is recognised under the Framework (QF) ( gov.hk). QF Level Level 5 QR Registration No. 12/000115/5 Validity Period 01/09/ /08/2016 Application Deadline 31 March 2015 Commencement September 2015 ENQUIRIES Programme Co-ordinator Ms. Elina Wu Tel no General Enquiries Ms. Queenie Lam Tel no General Enquiries Mr. Ivan Loe Tel no This programme accredited by the HKCAAVQ enjoys similar status of local-accredited honours bachelor s degree programmes. 15

18 BA (Hons) Business Management Registration Number (Non-Local Higher and Professional Education (Regulation) Ordinance): SHEFFIELD HALLAM UNIVERSITY Sheffield Hallam University is one of the UK s most popular universities with more than 34,000 students. We are the best modern university in the north of England with eight subjects ranked in the top 20 in the UK (The Times and Sunday Times, 2015). We have decades of experience of delivering courses internationally and we welcome over 4,000 international students from more than 100 countries. A Sheffield Hallam degree gives you life-long access to a global community of thousands of graduates, including regular social and networking events organised in Hong Kong. Sheffield Business School, part of Sheffield Hallam University, focuses on preparing students for a successful career anywhere in the world. Our courses are internationally recognised by employers and professional associations. You will also be eligible for a discount if you choose to further your education with postgraduate study on one of our programmes in the UK. PROGRAMME OVERVIEW This programme is designed for students who wish to advance their knowledge, skills, aptitude and career prospects in business and management. The programme emphasises the development of practical skills and business understanding alongside academic knowledge. Throughout the study of Financial Information for Business Decisions, Strategic Management, Operations Planning and Control, Leadership in Organisations, Creating Information Systems and Global Marketing, the programme enables students to develop knowledge and understanding of core business and management principles and their application to practice within business organisations. As well as the personal, analytical and communication skills that many university courses develop, the programme helps students build ability in problem solving, decision making, negotiation, critical thinking, research and project management - essential skills needed in all organisations. PROGRAMME STRUCTURE The full-time programme is delivered within one year and in two semesters. The programme structure is as follows: Semester 1 2 Module Leadership and Organisations Strategic Management (CEF Code: 21Z ) Operations Planning and Control Financial Information for Business Decisions (CEF Code: 23Z ) Creating Information Systems Global Marketing CEF reimbursable module 16

19 Business and Management ENTRY REQUIREMENTS Holders of the following VTC Higher Diploma: - Higher Diploma in Business Logistics - Higher Diploma in Business Strategy and Tactics - Higher Diploma in SME and ebusiness Management - Higher Diploma in Legal and Administrative Studies - Higher Diploma in Business Administration - Higher Diploma in China Marketing & Logistics - Higher Diploma in International Business - Higher Diploma in Retailing & Merchandising Management - Higher Diploma in Sales and Marketing - Higher Diploma in Advertising and Brand Management - Higher Diploma in Purchasing and Supply Chain Management - Higher Diploma in Corporate Administration Applicants with Higher Diploma / Associate Degree in relevant discipline from other institutions will be considered individually. ENGLISH PROFICIENCY REQUIREMENTS Higher Diploma taught and assessed in English or an overall band score of 6.0 in IELTS or equivalent. ASSESSMENT Assessment is based on coursework, projects and examinations. QUALIFICATIONS FRAMEWORK BA (Hons) Business Management is recognised under the Qualifications Framework (QF) ( QF Level Level 5 QR Registration No. 12/000114/5 Validity Period 01/09/ /08/2016 This programme accredited by the HKCAAVQ enjoys similar status of locally-accredited honours bachelor s degree programmes. ADDITIONAL INFORMATION Study Mode and Duration Campus Location Fees Full-time (FT), 1 year IVE (Tsing Yi) Application : HK$200 Registration : HK$3,200 Tuition : HK$64,500 by 2 instalments Application Deadline 31 March 2015 Commencement September 2015 ENQUIRIES Programme Co-ordinator Mr. Alton Au Tel no General Enquiries Ms. Queenie Lam Tel no General Enquiries Mr. Ivan Loe Tel no

20 Technological and Higher Education Institute of Hong Kong Bachelor of Arts (Honours) in Public Relations and Reputation Management TECHNOLOGICAL AND HIGHER EDUCATION INSTITUTE OF HONG KONG The Technological and Higher Education Institute of Hong Kong (THEi) offers innovative vocationally-oriented degree programmes in niche areas across three faculties: Design, Management and Hospitality, and Science and Technology. It is a member institution of the VTC and its programmes are in areas where the VTC is strong, and which respond to the needs of emerging industries. The curriculum combines theoretical knowledge with practical know-how through real-life projects and industrial attachments to produce professionally-competent and work-ready graduates. The industrial attachments are with well-known firms and will be an important step in the search for meaningful jobs. There are also opportunities for overseas study tours to provide the international outlook so valued by employers. These features will provide graduates with a huge advantage in securing jobs in a very competitive labour market. Programmes have been accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications. Many of these have been included in the Government s Study Subsidy Scheme for Designated Professions/Sectors, which is further proof of THEi s acceptance by Government and industry. Starting from the 2014 entry, THEi can admit graduates from the relevant higher diploma programmes into the third year of its degree programmes. In addition to the acquisition of professional knowledge, THEi places importance on whole-person development. Its general education curriculum ensures graduates have a positive mindset that can adapt to changes, and strong interpersonal, communication and leadership skills. PROGRAMME OVERVIEW PROGRAMME STRUCTURE The programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional Public Relations industry. PROGRAMME FEATURES Unique programme design aimed at developing Public Relations specialists with a solid foundation in public relations, reputation management, marketing, communication and applied communications technology Provide graduate with employment opportunities in the field of Public Relations, Advertising, Investor Relations, Corporate Communciations, Publicists, Mass Media and Marketing Work-integrated learning through internships, industry projects and international study tours. Year 3 4 Module Crisis Management Social Media Advertising Integrated Marketing Communication Event Planning & Management Discourse Analysis Customer Relationship Management Marketing Research Methods Brand Management Work-Integrated Learning GE Core Module: Chinese 2 GE Core Module: English for Professional Purposes GE Core Module: Social Dynamics of Organisations GE Elective Module 3 Brand & Reputation Management Public Relations & Media Campaign Planning Management Contemporary Issues in Public Relations Strategic Management Career Development Project Programme Elective 1* Programme Elective 2* Programme Elective 3* Programme Elective 4* GE Elective Module 4 18

21 Business and Management Year Elective Options Module Media Morality Sports Media & Communication Food Photography & Communication Financial Public Relations & Marketing Social Marketing & Public Opinion Translation for Public Relations Digital Marketing Branding for Dining Departmental Budgeting & Control Human Resources Management Staff Training & Development Entrepreneurship History & Philosophy of Sport & Recreation Food Hygiene & Safety ADDITIONAL INFORMATION Some programmes may have other specific requirements. Please visit for details. Study Mode and Duration Full-time, 2 years Campus Location THEi Building Fees The tuition fees are charged according to the number of credit points taken during a semester and subject to annual review. The tuition fees for the 2014/15 academic year are HK$2,000 to HK$2,400 per credit point for reference. Application Deadline 8 March 2015 Commencement September 2015 * 14 elective subjects to choose from ENTRY REQUIREMENTS Higher Diploma in Public Relations and Media Business Higher Diploma in Advertising and Brand Management Higher Diploma in Event Marketing and Promotion For other Higher Diploma in Business Administration disclipine requires one bridging module (with fee charged) in Public Relations Theory & Practice to be subsituted by one elective module. All other Higher Diploma disclipines requires three bridging modules (with fee charged) in Public Relations Theory & Practice, Marketing Management and Business Ethics & Law to be substituted by three elective modules. For other sub-degree graduates, bridging modules are required (with fee charged) according to their educational backgrounds. ENQUIRIES Programme Leader Professor Leslie Yip Tel no General Enquiries Faculty of Management and Hospitality Tel no Your reputation is what others think of your - good or bad. Your image is how others see you. The art of public relations is to tell your true story and let others be interested in you and want to find out more. Professor Leslie Yip QUALIFICATIONS FRAMEWORK The accreditation status of the programme is subject to the final approval of the HKCAAVQ. 19

22 University of Central Lancashire BA (Hons) Advertising and Marketing Communications UNIVERSITY OF CENTRAL LANCASHIRE With the history of over 180 years, University of Central Lancashire has developed an international reputation for its high quality teaching in the UK and overseas and this was recognized in 2013 with the award of a 5 star rating in the Quacquarelli Symonds World University Rankings. We have been consistently rated as a top modern university within the North West Region for a number of years and in 2013 the university achieved an overall satisfaction rating of 84% in the National Student Survey. In the Guardian University Guide for 2015 the school achieved an overall student satisfaction of 92% placing us 7th out of 41 universities in the sector. We take pride in providing our renowned support to international students and with our outstanding teaching team, vast array of facilities and our network in the industries, we aim to equip students with the skills, knowledge and experience required to succeed in future. Currently, we are offering over 700 comprehensive programmes in a range of disciplines at undergraduate and postgraduate levels. Having the welcoming and supportive study environment, we attract students from over 100 different nationalities, serving 35,500 students every year. We are proud to work with other universities in partnership with an aim to provide the excellent education to students from around the world. PROGRAMME OVERVIEW Offered by the award-winning Lancashire Business School, this programme aims to prepare our graduates to be experientially prepared and theoretically sophisticated as a proficient practitioner in the field of marketing communications. PROGRAMME STRUCTURE The programme is delivered in both full-time and part-time modes. The full-time programme is delivered within one year and in two semesters. The part-time programme is delivered over 18 months of study covering four semesters. The programme structure consists of the following modules: To enhance our graduates employability, the programme allows students to gain exposure to up-to-date knowledge and practical skills in relation to the ever-evolving marketing communications industry. The Lancashire Business School is geared to meet the challenges of the industry and is committed to produce high calibre graduates. Our graduates will be qualified to work in fields including advertising, media, public relations, promotions, conventions and exhibitions, as well as branding and marketing, in either public and/ or private sector in Hong Kong. They will also be capable of serving clients from the Mainland and international corporations. Code MK3002 MK3013 MK3040 MK3120 PR3111 MK3990 Module Strategic Marketing: Concepts & Applications Marketing of Services Campaign Planning Media Planning and Buying Public Relations for Marketers Marketing Dissertation 20

23 Business and Management ENTRY REQUIREMENTS Holders of the following VTC Higher Diploma: - Higher Diploma in Advertising and Brand Management - Higher Diploma in Advertising and Global Brand Management - Higher Diploma in Business Promotion and Event Management - Higher Diploma in Business with Design Management - Higher Diploma in Event Marketing and Promotion - Higher Diploma in Marketing - Higher Diploma in Marketing Management - Higher Diploma in Media Relations and Campaign Management - Higher Diploma in Sales and Marketing - Higher Diploma in Public Relations and Media Business Applicants with Higher Diploma / Associate Degree in relevant discipline from other institutions will be considered individually. ENGLISH PROFICIENCY REQUIREMENTS For applicants where English is not their first language or where their Higher Diploma or Associate Degree programme is not taught or assessed in English, a score of at least 6.0 on the International English Language Testing Systems (IELTS) (or equivalent) is required. ASSESSMENT All modules are assessed by coursework, projects and/or dissertation. QUALIFICATIONS FRAMEWORK BA (Hons) Advertising and Marketing Communications is recognised under the Qualifications Framework (QF) ( gov.hk). QF Level Level 5 QR Registration No. 12/000895/5 Validity Period 01/09/ /08/2016 This programme accredited by the HKCAAVQ enjoys similar status of locally-accredited honours bachelor s degree programmes. ADDITIONAL INFORMATION Study Mode and Duration Full-time (FT), 9 months Part-time (PT), 18 months Study Location IVE (Chai Wan) Fees Application : HK$200 Registration : HK$3,200 Tuition : HK$62,500 by 2 (FT) or 4 (PT) instalments Application Deadline 31 March 2015 Commencement September 2015 ENQUIRIES Programme Co-ordinator Mr. Tony Tang Tel no General Enquiries SHAPE (Chai Wan Office) Tel no It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. 21

24 University of Northumbria at Newcastle BA (Hons) Business (with Law) UNIVERSITY OF NORTHUMBRIA AT NEWCASTLE With around 33,000 students, Northumbria is the largest University in the UK North East region, and is in the top twenty for all international students. It is one of the largest UK providers of education in Hong Kong. With an excellent and growing research base, and a distinguished record in innovation and supporting the development of cutting-edge industries, Northumbria graduates enjoy success worldwide. Northumbria students and staff have award-winning campus facilities in the heart of Newcastle upon Tyne, which include the striking City Campus East development, and Sport Central, a GBP30 million facility for indoor sport including swimming, climbing and performance sport with a 3,000 seater arena. The University, which recently opened a satellite campus in London, provides a comprehensive range of programmes and offers provision in the majority of the most popular academic disciplines in the UK HE sector at undergraduate and postgraduate levels, both full-time and part-time. There are students from over 135 countries outside the UK studying at Northumbria University. This includes over 3,000 international students studying at Northumbria and a further 5,700 studying the Northumbria University programmes outside of the UK. PROGRAMME OVERVIEW The knowledge and understanding of international issues and the dynamics of global business is vital for future business leaders. The BA (Hons) Business (with Law) provides a broad theoretical and practical background to understand and make decisions in these rapidly changing environments together with the transferable skills that are attractive to all employers. The BA (Hons) Business (with Law) programme aims to : enable the students to gain a valuable insight into how business and law interact in an international context. provide a comprehensive business education; develop students employability; utilise teaching and assessment methods which provide learning opportunities appropriate to the learning outcomes and levels of study; provide an appropriate learning environment by incorporating effective support and guidance; and introduce the cultural and institutional features of global business operations to the students. PROGRAMME STRUCTURE The programme is delivered over one year of study in full-time mode, with the year divided into two 15-week semesters. The parttime programme is delivered over two years of study covering four 15-week semesters. The programme structure is as follows: Semester 1 Full-time Mode Module Strategic Management and Leadership Applied Business Ethics Culture and Organisations Contract Law in a Commercial Context 2 International Trade Law 1 & 2 Professional Project Part-time Mode Semester Module 1 Applied Business Ethics Contract Law in a Commercial Context 2 International Trade Law 3 Culture and Organisations 4 Strategic Management and Leadership 1, 3 & 4 Professional Project 22

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