mistr al lifestyle magazine and pr oduc t guide 2015 Mistral is very probably, the most recognized water sports brand in the world.

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1 mistr al lifestyle magazine and pr oduc t guide 2015 A C C O R D ING T O W IN D S U RFING LEGEN D S Mistral is very probably, the most recognized water sports brand in the world. 1

2 NEW ZEALAND MORNING AWAKENING PHOTO MELODY SKY 2 3

3 Water life and living since 1976 HERITAGE 08 ADVENTURE BOARDS FROM THE MOUNTAINS TO THE SEA THE BLUE GYM CLUB MISTRAL 20 WINDSURFING 2015 MISTRAL TEAM RIDERS Who and what is mistral today Brief intro steve west Heritage JENNY LEE Mistral One Design history and status SUP Section moving forward SUP range in perspective Inflatable boards 2015 COLLECTION HARD BOARDS 2015 COLLECTION The blue gym Mistral team riders Adventure boards from the mountains to the sea Equipe board range Equipe 14 and brief story of 11 cities event The forward stroke in brief Crossover SUP paddle it or sail it Big SUP Red dot boards Ventura boards Malibu boards Conceptual lines (M2 race board and our racers) Indulgence (M1 downwind board) + technical section on downwind paddling by steve west Club Mistral Windsurfing Our heritage and a return to Mistral Anders Bringdal Windsurfing range Accessories Blade area Paddle 2015 COLLECTION 4 5

4 What and who is Mistral Today What and who is Mistral Today What and who is Mistral red dot (mrd) Mistral, founded originally in 1972, is the name associated with an entire generation of windsurfing products and innovations. It now controls, manages and services a global network of licensees, who use the Mistral name on a vast array of merchandise including the famed Club Mistral holiday watersports destinations. The company is managed from its Holland base in Wierden. Ado Huismann Steve West Ado Huisman - President Mistral International In 1986 Ado Huisman became one of the directors of Mistral International, at the time based in Munich, Germany. During the past decades he has proven to be a true brand builder while working with brands such as Craft, Rossignol and Gaastra and in 2008 became a shareholder and Managing Director of Mistral International. In 2008 he purchased the Mistral brand and currently, he is one of the major shareholders of Mistral International, owner of the worldwide trademark Mistral and licensor of the Mistral brand. Steve West - Vice President Mistral International Steve was windsurfing during the era when Mistral was enjoying its peak during windsurfing s global explosion; a past professional windsurfer, paddler, author, a world authority on outrigger canoeing and stand up paddleboarding. He has been involved in board, sail, canoe and paddle design in Australia and Pacific wide. He shares the responsibility in nurturing relations between Mistral and its licensees and oversees continuity in the brands imagery and direction. He has worked in the clothing industry and owned and managed his own canoeing clothing line, which was licensed to Jerry Lopez International. His role is centred on keeping Mistral s roots alive and well, while overseeing Mistral Red Dots activities in applying his wealth of paddling expertise in particular to MRD s SUP program. Mistral Red Dot Division was founded in order to serve the core elements of Mistral in the creation of aspirational water sports hardware, so as the Mistral name continues to forge a relationship with watersports and stay true to its roots. It is the manufacturing arm of Mistral International. It acts as an innovator and accelerator for the Mistral brand in the fast growing sport of stand up paddling (SUP) for example and in 2011, the first full range of Mistral hard board SUPs were released. MRD have since gone on to create the world s most advanced range of inflatable SUP boards. In late 2014, Mistral Windsurfing returned to be under MRDs control. Steve West - Managing director mrd We hope you enjoy this new publication which we aim to bring you annually as a celebration of all that we do and all that which we create. I think you will agree, that when you see all that Mistral represents and all that we are involved with, we are indeed a very dynamic forward thinking, multifaceted lifestyle company. We are unique and remain dedicated to water life and living. Mistral is undergoing changes, being as it has become apparent that we need to reposition ourselves and begin to make it clear that when you take all that we do into consideration, we are indeed a potent force and continue to grow from strength to strength. For those just getting to know us, we have been around a very long time, beginning in fact in the early 1970s with windsurfing as our core interest. We have since branched out into areas of licensing of product, with the finest of watch and sunglass makers, apparel, footwear, skin care products and more besides, not forgetting Club Mistral locations around the world. With stand up paddleboarding now reaching out across the world in the spirit akin to windsurfing during the eighties, Mistral have committed themselves to this new watersports phenomenon in pursuing excellence of design, form and function in true Mistral fashion. Steve West Vice President Mistral International Contributing Photographers Concept & Design David Edmond Jones Melody Sky Mandy West Steve West Ernstfried Prade Willem van Walderveen More Mistral International BV Tel mistral.com Anders Bringdal Anders Bringdal - Production Manager MRD Has a wealth of experience in the field of production and design of windsurfing boards and associated parts. Late in 2014 he took on this role, after having been the licensee of Mistral Windsurfing since A world class windsurfer and world speed record holder (Mistral production board) his life long experience of the industry of manufacturing techniques and sourcing, is a much needed asset in a highly competitive industry. Anders will be devoting his time to both the Mistral SUP and windsurfing lines and in continued work in R&D. Disclaimer and Copyright Water life and living since

5 Ernstfried Prade shaping the original Mistral Competition, which went on to sell 270,000 units, the most successful windsurfing model in the history of the sport, looking alien like with beard and goggles, still remains heavily involved with the interests of Mistral - our proverbial Godfather and also the designer of our famous M-dot logo. Heritage According to Windsurfing Legends, Mistral...Is very likely, the most recognized water sports brand in the world. Born out of a passion for wind and water, Mistral developed the innovative concept of windsurfing to extraordinary heights. Originally founded in 1972 by Peter Brockhaus, with Ernstfried Prade as designer, the brand gained immediate international recognition in 1976 with the creation of the International Mistral Class Organisation (IMCO) founded in the United Kingdom, which still survives to this day. From this year forward, Mistral could be said to have truly arrived. Mistral set the tone in the development of windsurfing boards. Technological innovations rapidly followed, including new materials being developed and tested. Mistral turned windsurfing into an international sport and launched the Mistral World Cup Team. The brand rapidly became synonymous with windsurfing. An overemphasis by the industry on the elite windsurfers caused business to contract late in the 1990s. By 2002, the entire industry was adjusting its focus. Boards for experts were narrow and hard to balance. But Mistral and other companies got the message. Scott See, executive director for The American Windsurfing Industries Association, told forbes.com that there had been an over emphasis on high performance boards and kite surfing and Mistral and other companies were now focused on producing boards for beginners that were user friendly. As See put it, some of the newer boards are so stable, you can put someone in a business suit on a board without fear of getting wet. Historically speaking, the first company to achieve success with windsailing boards was Windsailing International, created by Hoyle Schweitzer in Four years later, Mistral became Licensed by Schweitzer to make the original Windsurfer. Mistral became widely recognized and extremely successful. According to Windsurfing Legends, Mistral, is likely the most recognized windsurfing brand in the world. Now head quartered in the Netherlands, Mistral transitioned from a company focused on manufacturing windsurfing boards to a lifestyle company offering everything from clothes to watches. Mistral quickly became known for technical innovations that advanced the sport. A number of champion windsail riders endorsed Mistral in the 1970s and 1980s and became known as the Mistral Dream Team. In 1985, Mistral started to branch out, establishing Club Mistral, a string of resorts centred on windsurfing instruction and sports tourism. In 2008, Mistral split into two parts. Famed windsurfer Anders Bringdal was hired to restore the glory of Mistral windsurfing boards and he took charge of the design and production. Mistral now has a line for all levels of windsurfers as well as paddle boards and a combination windsurf/paddle/surf board. In 2014, Steve West joined Mistral International. West with over 35 years of experience with the Pacific wide sport of outrigger canoeing, a two time world champion, author of over a dozen books on the subject and a one time professional windsurfer, brought a renewed focus back on the companies core interests, that of water sports. It was clear to me that Mistral as a brand needed some help in getting back to its core, associated with the very activities which made it great, gave it structure and created its fame. SUP may well be the new thing, but in truth we need to ensure we stay true to windsurfing and SUP and not shy away from either. In addition, although Mistral has many interests and licensees, it s essential we show this off to the world under one website, one magazine and one voice so as we can be recognised for the sum of our whole, not just its fragments. 8 9

6 Jenny One of the beautiful things about SUP-sport is the inclusiveness of male and female participation, ensuring the sport is made all the richer. Mistral has always been a supporter of this inclusiveness and Jenny s life embodies a love of the ocean, her activities defining who she is, a lifestyle reflecting the Mistral Coastal Lifestyle of which we are so passionate. Living in Hawaii, Jenny s father was a dedicated outrigger canoe paddler with interests in prone-paddle boarding and surfing. From his association with ocean paddling and surfing sports, mentorship followed from some of the island s finest watermen and women and by age 8, Jenny began competitive long boarding, that is until six years ago when her father introduced her to... the latest thing, stand up paddle boarding. She has since dedicated herself to her new love of SUP-sport, competing in the China Uemura Classic, Duke s Ocean Fest, Surfing the Nations, Moloka i to O ahu, Olukai Ho olaulea and Pops Achoy Contest. I m a City and County Lifeguard on the beach and work four or five days a week. I do a lot of swimming, running, weights and cross-fit. Other than that, I stand up paddle surf a lot and try to mix it up with outrigger canoe paddling and distance runs on my stand up boards. For downwind distance runs, we usually paddle from Hawaii Kai to Waikiki, approximately 8 miles; otherwise I work on flat-water sprints. I m allowed two, one hour training breaks for work, so my daily routine includes Lee One of the beautiful things about SUP-sport is the inclusiveness of male and female participation, ensuring the sport is made all the richer. Mistral has always been a supporter of this inclusiveness and Jenny s life embodies a love of the ocean, her activities defining who she is, a lifestyle reflecting the Mistral Coastal Lifestyle of which we are so passionate. dropping my daughter off and getting to work an hour early so I can run on the beach in the morning. Then, I ll use one of my breaks to weight train or do some other exercise and then I ll use my other break to surf. Jenny has become an inspiration for other women in water sports, being already a three time nominee for SUP Women of the Year by SUP Magazine and she is proud to join the Mistral brand as an International Team Rider for both SUP-surf and racing, which ensures that 2014 is shaping up to be a promising year for the native Hawaiian resident, affectionately named, Waikiki Love who can be seen regularly SUP-surfing her favorite Queens break off Waikiki Beach. Although I m competitive, I think for me stand up paddling; surfing and canoe paddling define my lifestyle. My goal, ultimately, is to be able to share my love for the ocean, through these sports, not so much trying to beat the next girl. With competitions there s always going to be somebody better and faster. That s not the way I want to live my life, constantly trying to be better than the next competitor. I m a mother and I work, which helps me put my life into perspective. Jenny s approach to life and living, will ensure the spread of the Mistral Water Life and Living spirit wherever she goes, both locally and internationally and we look forward to sharing inspiring imagery and stories of her activities, riding our Mistral boards to new levels of enjoyment and limits! Mistral International, recently regained acquisition and full control of it s Windsurfing license, retaining the services of Anders Bringdal, the former licensee. This initiative was taken in order to improve logistical and administrative strength and a show of Mistral s value upon which it places in its long heritage of its core founding sporting interest. In addition, Mistral is looking to take a lead role in assisting with the regeneration of interest in the sport of windsurfing as a whole. We cannot overstate the importance and value we put upon our association with the sport of windsurfing and our recognition of the relevance and significance of our Mistral One Design program for the sport of windsurfing. Founded originally in the United Kingdom in 1978 the International Mistral Class Organisation (IMCO) continues to play an active role in overseeing the running and administration of Mistral racing. This being stated, it is evident we need to formulate a cohesive plan with regards to how best to support and nurture the growth and renewed interest of this important race division, which has credible implications at a critical point in the history of the sport. We intend to ensure an extensive marketing plan to draw renewed interest and focus upon this race format. Essential to the process will be the extent and span of availability of the MOD board for all-comers across the world, which requires improvement and expansion of suppliers. In accordance with the requirements, Mistral International will commence discussions with the IWA, ISAF and IMCO in order to establish a competition schedule and in addition we understand the equipment must be available at competitions with Charter boards to assist with encouraging and supporting competitor numbers. Central to these initiatives, we also recognize the importance of nurturing once again, a Mistral One Design World Championship, essential to raising the profile of the class while rekindling a cornerstone aspect of our core brand equity. Mistral One Design AN INSPIRED CREATION on the brink of a major reincarnation 10 11

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8 It s hardly news that stand up paddleboarding (SUP) is here to stay, what is more interesting now is, where is it going? Water life and living since 1976 For our part we have sat back and watched with interest and we have certainly made a strong commitment to the sport in producing a range of boards. But it has been the inflatable range of boards which have captured our attention most and so it seems this is true of participants. There s just so many good reasons to own one, but that s not to say hard boards do not have their place; indeed hard boards still remain the preferred weapon of choice for the performance end of the spectrum, though in certain instances, the inflatable is not so far behind

9 water life and living since 1976 INFLATABLE BOARDS 2015 collection Mistral Fitness / Yoga Island Suitable for up to 12 boards including a trainer Ideal platform for exercises Simple anchorage Secure connection of boards through an eyelet system length 69.5 / 260 cm width / 177cm thickness 6 / 15 cm volume 310 L weight 44,1 lbs / 20 Kg LIMITED EDITION SERIES SUP and Windsurf at once From fitness workouts to yoga practise All performance boards with best price/value - heavy people welcome Simply the fastest Fast and easy to control THE 10 Person FAMILY EVENT SUP THE 10 Person Open Ocean SUP DESIGNED FOR KIDS & Youngsters up to 85 kg Fun & Wave The Wave traveller 14 0 Equipe length 14 0 / 427 cm 12 6 Equipe length 12 6 / 380 cm 10 5 Equipe length 10 5 / 317 cm width 28.5 / 72.5 cm width 30 / 76 cm width 33 / 84 cm thickness 6 / 15 cm volume 355 L weight 21.8 lbs / 9.9 Kg thickness 6 / 15 cm volume 331 L weight 18.5 lbs / 8.4 Kg thickness 6 / 15 cm volume 302 L weight 16.3 lbs / 7.4 Kg Single fin 20 cm / 7 8 US box Single fin 20 cm / 7 8 US box Single fin 20 cm / 7 8 US box 11 8 Crossover (WindSUP) With Windsurf Option length 11 8 / 359 cm width 33 / 84 cm thickness 6 / 15 cm volume 356 L weight 19.6 lbs / 8.9 Kg US box fin system centre fin 23 cm / 9 tail fin 20 cm / Crossover (WindSUP) With Windsurf Option length 11 0 / 335 cm width 33 / 84 cm thickness 6 / 15 cm volume 333 L weight 18.7 lbs / 8.5 Kg US box fin system centre fin 23 cm / 9 tail fin 20 cm / Crossover (WindSUP) With Windsurf Option length 10 0 / 300 cm width 33 / 84 cm thickness 6 / 15 cm volume 288 L weight 16.5 lbs / 7.5 Kg US box fin system centre fin 23 cm / 9 tail fin 20 cm / Kailua Fitness length 11 5 / 340 cm width 32 / 81 cm thickness 6 / 15 cm volume 290 L weight 27.3 lbs / 12.4 Kg US Box fin System single fin 20 cm / Adventure length 11 5 / 350 cm width 32 / 81 cm thickness 6 / 15 cm volume 285 L weight 26.8 lbs / 12.2 Kg US Box fin System single fin 20 cm / Adventure length 10 5 / 320 cm width 31 / 79 cm thickness 6 / 15 cm volume 210 L weight 22.9 lbs / 10.4 Kg US Box fin System single fin 20 cm / Race length 14 0 / 427 cm width 27.5 / 70 cm thickness 6 / 15 cm volume 315 L weight 27.3 lbs / 12.4 Kg Single Fin click system 24 cm / Race length 12 6 / 380 cm width 29 / 74 cm thickness 6 / 15 cm volume 255 L weight 25.1 lbs / 11.4 Kg Single Fin click system 24 cm / 9 4 BIG SUP Flatwater length / 550 cm width 59 / 150 cm thickness 7.8 / 20 cm volume 1344 L weight 73.5 lbs / 33.4 Kg 3 single fins as thruster system 24 cm / 9 4 US Box BIG SUP Open Ocean length / 550 cm width 59 / 150 cm thickness 7.8 / 20 cm volume 1344 L weight 73.5 lbs / 33.4 Kg 3 single fins as thruster system 24 cm / 9 4 US Box 9 8 Wave length 9 8 / 293 cm width 30 / 76 cm thickness 4 / 10 cm volume 159 L weight 20.5 lbs / 9.3 Kg Thruster Big fin, click system 24 cm / 9 4 Two side fins 6 cm / Wave length 8 6 / 258 cm width 30 / 76 cm thickness 4 / 10 cm volume 140 L weight 16.6 lbs / 7.5 Kg Thruster Big fin, click system 24 cm / 9 4 Two side fins 6 cm / Junior length 8 6 / 258 cm width 30 / 76 cm thickness 4 / 10 cm volume 140 L weight 16.5 lbs / 7.4 Kg Single Fin click system 24 cm /

10 mistral lifestyle magazine and product guide 2015 water life and living since 1976 HARD BOARDS 2015 collection The Robin Johnston worldcup wave SUP edition all conditions SUP Perfect first time board Fast Cruiser with windsurf option no compromise Flatwater Speed machine 8 0 Take Off length 8 0 / 243 cm width 28.5 / 72 cm thickness 4 / 10 cm volume 105 L weight 16.8 lbs / 7.6 Kg Quad/ Thruster fin Two G1000 side fins 10.8 cm / 4 25 and M7 Tri-fin 11.9 cm / 4 6 FCS key 9 8 Malibu 10 6 Malibu With Windsurf Option With Windsurf length width 9 8 / 293 cm 31 / 78 cm Option length 10 6 / 318 cm thickness 4.7 / 12 cm width 32 / 81 cm volume 159 L thickness 4.9 / 12.5 cm weight 20.5 lbs / 9.3 Kg volume 193 L weight 23.3 lbs / 10.6 Kg Thruster fin set up Big fin 16 cm US box Single fin Two M7 side fins 11.9 cm / cm / 8 5 US box FCS key 11 0 Malibu With Windsurf Option length 11 0 / 335 cm width 33.8 / 86 cm thickness 5.7 / 14.4 cm volume 240 L weight 30.2 lbs / 13.7 Kg Single fin 27 cm / 10 6 US box 10 0 Crossover Red Dot Schoolboard - With Windsurf Option length 10 0 / 305 cm width 34 / 86.4 cm thickness 4.7 / 12 cm volume 220 L weight 25.3 lbs / 11.5 Kg Thruster fin set up Big fin 19 cm / 7 5 US box Two M7 side fins 11.9 cm / 4 6 FCS key 10 9 Crossover Red Dot Schoolboard - With Windsurf Option length 10 9 / 327 cm width 32 / 81.3 cm thickness 5.7 / 14.5 cm volume 240 L weight 26.4 lbs / 12.0 Kg Single fin 19 cm / 7 5 US box 11 6 Crossover Red Dot Schoolboard - With Windsurf Option length 11 6 / 350 cm width 33 / 84 cm thickness 5.7 / 14.5 cm volume 265 L weight 29.7 lbs / 13.5 Kg Single fin 23 cm / 9 US box 12 6 Ventura With Windsurf Option length 12 6 / 380 cm width 27.5 / 70 cm thickness 6 7/8 / 17.5 cm volume 255 L weight 25.5 lbs / 11.6 Kg Single fin 27 cm / 10 6 US box 14 0 Ventura With Windsurf Option length 14 0 / 427 cm width 27.5 / 70 cm thickness 6 7/8 / 17.5 cm volume 315 L weight 28 lbs / 12.6 Kg Single fin 27 cm / 10 6 US box 14 0 M1 Open Ocean 12 6 M1 Open Ocean length 14 0 / 427 cm length 12 6 / 380 cm width 27.5 / 70 cm width 26 6 / 67.7 cm thickness 8 0 /20.5 cm thickness 7 3 / 23.5 cm volume 285 L volume 265 L weight 25.1 lbs / 11.4 Kg weight 23.3 lbs / 10.6 Kg Single Race fin Carbon 23 cm / 9 Single Race fin Carbon 23 cm / M2 Flat Water Racer length 12 6 / 380 cm width 25.2 / 64 cm thickness 9.3 / 23.5 cm volume 243 L weight 18.8 lbs / 8.6 Kg Single Race fin Carbon 23 cm / M2 Flat Water Racer length 14 0 / 427 cm width 24.6 / 63.5 cm thickness 8.9 / 22.5 cm volume 263 L weight 20.5 lbs / 9.3 Kg Single Race fin Carbon 23 cm /

11 Around the world, there is a growing outdoor fitness trend, giving rise to the creation of an ever-expanding number of fitness studios. To support this latest fitness development of working out in nature in the fresh air, Mistral created the perfect on water fitness solution. The Mistral Kailua Fitness SUP board, offers a totally new experience for full-body workouts in exciting surroundings, whether on the ocean, lake or river. Kailua The compact, balanced design of the Kailua board, will suit both lighter and heavier paddlers who want to combine pure stand up paddling fun with fitness workouts. The wide outline and voluminous standing area and tail provide unmatched stability and guarantee a perfect platform for all kind of fitness workouts and yoga exercises. For fitness workouts and for more intense workouts, you can transform the Kaliua 11 5 to a fitness exercise machine just as you would find at your fitness studio. The blue SUP yoga can be practiced on the Mistral Kailua Fit 11 5 SUP board perfectly in the most serene of settings, whether on an ocean bay or lagoon, a glassy lake or a slow-moving river. The Kailua Fit boards are exceptionally stable floating platforms and water-loving yogis will embrace SUP yoga out on the water as a practice that brings a sense of joyful freedom to an otherwise earth-bound yoga practice. Practicing yoga on a surface that is constantly in motion, fires up your core muscles and strengthens muscles that aren t used in everyday practice. You can feel the tiny muscles being activated when practicing on the water, which you don t experience on land. gym Leaders not followers It is also fine (and even fun) if you lose your balance and fall overboard. Falling is part of the experience and there is freedom in fully embracing the experience. You let go of your expectations and judgment, which is what yoga is all about, getting out of the mind and into your heart centre. It is also a metaphor for our lives. We can experience a fall physically, mentally, or emotionally and we get back up and try again. All-round Fitness System Mistral makes the difference - we didn t just design a new Mistral Fitness SUP board, we went one step further and invented a Fitness SUP board, which can be used as an exercise machine. We equipped the Mistral Kailua 11 5 with the innovative Mistral all-round elastic band system. This system allows you to fix super strong rubber bands with hooks on multiple tiedown points on the board. The tractive force of these elastic bands is easily adjustable and allows you to gradually increase the intensity of your exercise, which is an essential point in any comprehensive training program. These rubber bands (2 x 3.60 meters) include heavy-duty hooks to fix the bands onto the D- Rings with pleasant non-slip handles are available in a set as an accessory. The boards come standard with one 3.60m rubber band. Super strong and durable rubber bands Heavy-duty hooks for fixing the elastic bands Multiple tie-down points on the board Adjustable tractive force of the elastic bands Comfortable non-slip handles If it s versatility you are looking for in an exercise board, there is no better! VITAL STATISTICS Kailua Fitness length width thickness volume weight fin 11 5 / 340 cm 32 / 81 cm 6 / 15 cm 290 L 27.5 lbs / 12.5 Kg US Box fin System single fin 20 cm /

12 Our Tube Station takes on a whole new meaning Not rush hour, but hush hour Versatility Many centres around the world, also use their Kailua boards for general paddling and indeed as an entry level, first time board, the Kailua is an excellent, stable platform. When you factor this in, you realise that here is a board which forms two functions; that of an exercise platform, whether for yoga or for more intense workouts using isometrics or plyometrics or for paddling. The Kailua is not only practical, it s rugged and can withstand hard use as expected from schools or from individual use. Suitable for up to 12 boards including a trainer. Ideal platform for exercises. Simple anchorage. Secure connection of boards through an eyelet system. Ingenious and a one of a kind and typically Mistral. If you re an on-water trainer for SUP yoga or fitness, then this is the perfect companion. Your classes will take on a better symmetry and feel, creating a greater sense of unity. The onlooker will appreciate the visual appeal of your classes. VITAL STATISTICS Mistral Fitness /Yoga Island length width thickness volume weight 69.5 / 260 cm 8 6 / 177 cm 6 / 15 cm 310 L 44.1 lbs / 20 Kg 22 23

13 mistr al lifestyle magazine and pr oduc t guide 2015 wat e r l i f e a n d l i v i n g s i n c e It all started out as a bit of fun really. The idea of an inflatable stand up board seemed more novelty than a serious contender for serious levels of adventure. But the truth is, the reasons for ownership remain palpable, because they are just so ridiculously convenient for storage and for travel and any relative compromise in performance is out weighed by the fact, you can be on the water most anywhere you choose. Like the title says, Free your mind and choose a destination. Air transportation. Free your mind and choose a destination. One of our objectives, was to produce the world s lightest inflatable board - and we succeeded and while other makers make wild claims about their boards being the lightest, the stiffest, the greatest, the fact remains ours simply are - and we should know, because we are perfectly aware of what our competitors are producing. This is not a set up this is a genuine circumstance, with Mandy carrying not 1, but 2 of our lightweight isups in the back-pack, complete with pump, repair kit, fins, 2 x 3 piece paddles and the mast base adapter for the Crossover to WindSUP and the whole package still weighs less than 20kgs, below the maximum bagged allowance per item. Gatwick Airport London en route to the Greek island of Crete. The science of fun, of possibilities, freedom from constraint, all within a bag. Mandy on the road with her inflatable board tied down onto her 1968 MG Midget - Location Hayling Island England. The wooden carving is made from the Monkey Pod tree from Tahiti and represents the iconic form of the paddler. Of course in order to achieve this, we have had to go about it a bit differently, but one thing we can say, so radical has been the project and the chasing of an ideal, that we have in fact had to create our Equipe and Crossover boards (Crossover to WindSUP) as a Limited Edition Series. In the meantime, our other high quality inflatable boards such as our Kailua Fitness and Yoga board and our Adventure boards, continue to find favour the world over and there s plenty more yet to come; indeed we are just getting warmed up. Enjoy the next few pages as you walk through our world

14 mistral lifestyle magazine and product guide 2015 water life and living since 1976 As far as watersports go, few match the level of ingenuity and practicality of the air-filled SUP. So much water. So little time. Here s some tips. You ll want to have a 3 piece paddle if you want to keep things cheaper for air travel - but if you have to take a longer 2 piece paddle, remember many airlines simply do not have a category for paddles - they fall under sporting goods, so it s our experience to call them snow-skies even if you are flying to Morocco, otherwise try the category of Golf Clubs! If you fly with a one piece paddle remember there are length limits and you will be likely to be charged. When using the hand pump, use straight arms (locking your elbows) using your full body weight during the inflation process. You ll want to get to 15 psi (pounds per square inch) or 1 bar if you want to get technical. (Never over inflate). Another useful reminder; air is not hard regardless of how much pressure is put into an inflatable board. Therefore beware of misinformation by brands bragging of 24 psi etc - firstly you will need to pump a lot longer and harder and secondly it s no guarantee of a stiffer board. Water Life and Living Since

15 Water Life and Living Since

16 Mistral Riders It s a simple formula. If you want to design and produce winning designs, then you need to build a board around a rider to ensure that the testing and end result meets with everyone s expectations. Kainoa TEIXEIRA, along with his father, have plans in 2015, to participate in the entire World Circuit, to foster a champion athlete in association with the world famous legendary Mistral brand. Ryan James, multiple UK SUP National Champion, joins Mistral s Red Dot Division. Ryan James started competitive swimming at the age of 4 and by 18 was in America, pursuing an elite swim scholarship. On his return to England, he developed his training to include cycling and running and started to compete in triathlons. He made the Great Britain age group squad in his inaugural year of competition and turned professional in Shortly after turning professional, Ryan was signed by Team Bath, at the University of Bath, while also competing for the Great Britain Elite Ironman Triathlon Squad. Within this squad he competed in 3 World Championships (Sweden, France and Switzerland) and 3 National Championships (highest placing 2nd). Following retirement from competitive triathlon, Ryan took up sprint track cycling, competing at two World Master and National Championships. He turned his hand to stand up paddleboarding in April 2009 as rehabilitation for shoulder surgery (following a snowboarding crash). The surgery meant for 3 months he was not allowed to kitesurf, his other passion, so he looked for a sport where his arm wasn t raised too high. Catching the bug after just a few paddles Ryan within 18 months, began his winning ways on the UK SUP race circuit. He has since gone on to dominant the UK SUP race circuit, has competed at 2 Battle of the Paddle events in California with success and in 2011 he finished runner up in the 11 Cities SUP Tour Race in Holland. Ryan was trained in his early SUP career by Red Dot Managing Director, Steve West and today they continue to paddle together, including outrigger canoeing as cross training for SUP and for the love of the sport itself. With the relationship they have nurtured, the alliance they can now form in creating board and paddle designs is indeed a great mix. A former team rider for Starboard, Ryan is looking forward to working with Mistral working closely on developing new hardboard designs in conjunction with Steve and the MRD team and this will extend into the area of paddles. Through 2015, we will see Ryan representing Mistral at various international races throughout Europe. Kainoa Teixeira was born in Hawaii and moved to Brazil when he was 3. His parents were surfers and surf school owners. He began surfing at an early age and in 2011 after winning an U16 Championship SUP wave contest, he met Thomas Kindt owner of Mistral Brazil and this began a friendship. In 2012 they met again in Ubatuba, where Kainoa was posting the highest scores of the trials, in the Professional Division at just 14 years of age. Some months later, Kainoa was contracted for three years by Mistral Brazil. In 2013 he finished 16th in the Brazilian professional SUP wave rankings and was Brazilian isup Champion and finished 3rd in the U18 SUP race. Waterman League 2014 In 2014, Kainoa travelled to Hawaii to participate in the first stage of the Waterman League, where he was champion under 16 Na Kama Kai and finished in 17th place in the professional division. After the event, he begin workouts with athlete and shaper Robin Johnston, a local of Hawaii. Robin coached Kainoa for several months, showing him points and techniques for big wave contests, which was of great value and importance for his professional growth. Back in Brazil, he won the second stage of the Waterman League in the U16 category and was ranked 15th. In September in California for the 4th stage, he finished 2nd U16 resulting in 1st place in the U16 world ranking, an important title for his career. Currently Kainoa, is preparing for the future with a physical trainer and nutritionist, doing functional training, psychological, pilates, jiu jitsu, muay thai, rowing and SUP surfing. Together with his father, he has plans in 2015, to participate in the entire World Circuit, in association with the world famous legendary Mistral brand

17 Adventure Boards Looking to Harvest a life full of experiences? We re with you all the way From the mountains to the sea Chris Rea - SUP, Surf and Lifeguard Trainer Cornwall England Photo Steve West - Above New Zealand Photo Melody Sky 32 33

18 11 5 Adventure The 11 5 became an instant best seller and is a real all purpose board, perfect for rental centres, SUP schools, the adventurous and for families. With parallel rails, this smooth running, directionally stable board is easy and stable to paddle. With its excellent price to performance ratio, the 11 5 is an ideal board for cruising in a wide range of conditions, from flat water on lakes or mellow rivers, to choppy water conditions in the ocean. Its Cargo Net allows you to secure a dry bag and other items, such as a drinks bottle or spare clothing. The US fin box is compatible with any standard fin available on the market. VITAL STATISTICS 11 5 Adventure length width thickness volume weight fin 11 5 / 350 cm 32 / 81 cm 6 / 15 cm 285 L 32.2 lbs / 13.7 Kg us Box fin System single fin 20 cm / 7.8 Both 10 5 and 11 5 are 6 thick, preventing water spilling over the sides or any noticeable flex. Our 6 thick isups, are up to 50% stiffer than isups 4 and less Adventure The 10 5 gives you a sleek, swift ride for flat-water, rivers and the ocean and versatil performer for river running and ocean excursions. For the lighter paddler, this is an excellent choice. VITAL STATISTICS 10 5 Adventure length width thickness volume weight fin 10 5 / 320 cm 31 / 79 cm 6 / 15 cm 210 L 21.4 lbs / 9.7 Kg US box fin system single fin 20 cm / 7.8 These are wonderful boards. Tough, and versatile, you can take them to the ends of the earth and back again and you will be rewarded with nothing but good memories and adventures. If you ve lost your sense of adventure, now might a good time to go looking for it. Not so very long ago, the logistics of doing something as epic as this, was limited to using the kayak. Our purpose made inflatable boards, make the impossible not just probable, but doable. Location Cornwall England. Photos Steve West Life affirming moments made possible

19 mistral lifestyle magazine and product guide 2015 water life and living since 1976 Open Water and River Adventure paddling, are characterised by the rider using a moving piece of water (non tidal) to their advantage and enjoyment, in combining paddle and board skills so as to travel down stream (or downwind) using the current (or wind) harnessed using appropriate equipment, skills and physicality, combined with an understanding of the required logistics and knowledge of river dynamics (moving water) and / or sea states. Open Water and River Paddling Ben Longhurst - International White Water Centre Cardiff UK waterskillsacademy.com Open water and river adventure paddling is a fast growing element of the sport where participants seek moving water graded 1-5 on the international grading system. This varies in accordance with international classes of water. Locations are varied and defined as... White water paddling is simply the decent of rapids on a stand up paddle board. The outcome being an experience shared with friends, as a group travelling and challenging oneself with each section of river undertaken. Internationally the types of rivers vary dramatically from deep, high volume runs, often found in the US and Himalayas, to smaller more shallower rivers such as in the UK. The international scale of white water is from Grade I to Grade VI, with Grade I being straight forward and near placid and Grade Six being at the limit of personal and technical paddling. At present with limited development in white water SUP boards, the paddler will be mainly concerned with grade 1-3 rivers. This however is changing slowly with the development of craft. Ruben Salvador taking his group for a unique adventure paddle along the Spanish coastline

20 All waters flow elsewhere and elsewhere, all is beauty. Photo: Melody Sky Water life and living since

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