Service Management for Cloud Computing taking bold steps towards the industrialization of IT 2009 IBM Corporation

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1 for Computing taking bold steps towards the industrialization of IT IBM Tivoli Software Dec 2nd, 2009

2 Computing is a user experience and a business model computing is an emerging style of computing in which applications, data, and IT resources are provided as services to users over the network. is a infrastructure management methodology computing is way of managing large numbers of highly virtualized resources such that resemble a single large resource used to deliver services that requires a consistent and embedded service management component Monitor & Manage & Resources Datacenter Infrastructure Access Consumers Administrator Catalog, Component Library Component Vendors / Software Publishers Publish & Update Components, Templates 2

3 Creating a roadmap for as part of the existing IT Optimization Strategy is a critical first step Reduce infrastructure complexity Improve business resilience (manage fewer things better) Improve operational costs/reduce total cost of ownership Reduce staffing requirements Remove physical resource boundaries Increase hardware utilization Allocate less than physical boundary Reduce hardware costs Simplify deployments Shared Standardize services Dramatically reduce deployment cycles Gain granular service metering and billing Obtain massive scalability Autonomic Acquire flexible delivery, enabling new processes and services Virtualize Dynamic Automate Simplified Consolidate

4 Tivoli Automation Manager Positioning Support Customer Compliance Self - service Svc. Request Svc. catalog Performance Process Automation Business Aligned = Value incident problem change config release Dashboards EEM DW cmdb Business - Provisioning Storage Mngt.. Infrastructure Monitoring Scheduling. Acces Control

5 IBM Multiple Delivery Models IBM Reference Model Deployment Types Traditional Install Managed Appliances SaaS (Public/Private/Hybrid) Consume Self- Portal Dashboard Consolidated Reporting Catalog Request Diverse Assets Request Mgmt Desk Incident & Problem Best Practices Performance Fault & Event Usage & Accounting Provide Integrated (running on Tivoli Process Automation Engine) Change & Release Customer Experience Operational Security Energy Efficiency Configuration System Federation Reconciliation Discovery Asset Quality Dynamic Provisioning Software Pkg & Distribution Automated Operational Availability, Capacity, Performance Business Continuity Workload Backup & Recovery Resource Optimization Server Mgmt Storage Mgmt Network Mgmt Application Mgmt Assets and Infrastructure Automation Virtualized & Heterogeneous Infrastructure Design & Activate Planning Solution Design Workflow Modeling Data Modeling Tool Configuration Develop & Test Production Distribution Transportation People Facilities Technology Applications Information System Storage Network Voice Security

6 Optimizing Private s Client Test and Production Environments For those clients who wish to leverage a service management portfolio to build a customized cloud solution Tivoli Automation Manger (introduced in November 2008) + V7.2 Nov 2009 IBM Portfolio Powered by Tivoli process automation engine and products. Design Delivery Operations Subscription Activation For those clients who wish to rapidly deploy a turn-key environment with little to no customization IBM Burst (introduced in May 2009) V1.2 Nov 2009 A purpose built service delivery platform that leverages the same software components in the Tivoli Automation Manager as well as integrated purpose built workflows

7 Tivoli Automation Manager provides orchestration and integration for Solutions Central unit for deploying & managing in a datacenter environment Dynamic instantiation and management of along their entire lifecycle Automation with build & management plans including process and technology components Raises the level of abstraction for in data centers from single virtual machine, storage volumes, S/W installations to services as the units of management Integrated Solution Based on strategic Tivoli Process Automation Engine (TPAE) Tivoli Automation Manager (TSAM) Orchestration of operations Integration point for service mgmt capabilities catalog and templates Automated provisioning of virtual systems Highly customizable, software-only solution with broad platform and hypervisor support Extensible with other Capabilities

8 IBM burst an Integrated solution Usage and Accounting Provide metering and accounting for cloud services Enable integration to billing systems if needed IBM burst Built for Purpose Solution Monitoring Monitor both physical and virtual server environments High Availability Make management system DB highly available Virtualized HW Enhanced management of the virtual environment Energy Energy management of the hardware infrastructure Tivoli Automation Manager (TSAM) Orchestration of operations Integration point for service mgmt capabilities catalog and templates Automated provisioning of virtual systems Security Provide an enhanced security infrastructure for cloud Server, Storage, Network HW Preinstalled and configured on IBM hardware

9 Customer Success Story Get Sports Results SaaS Get Weather Forecast Request Production Environment PaaS Content Provider / Business Partner Request Development Environment

10 SK Telecom Computing Platform Business Background SK Telecom is a unit of SK Holdings, one of South Korea s largest chaebol conglomerates SK Telecom has #1 market share in the domestic wireless market, and #2 market share in the domestic fixed line market SK Telecom is perceived as a technology leader in South Korea Business Benefit Reduction of new service development time, achieving faster time to market Efficient management of resources, delivering reduction in CapEx & OpEx Solution Overview Korean language portal based on API extensions to Tivoli Automation Manager Tivoli Provisioning Manager-based Development Platform-as-a- offering to allow Business Partners to quickly test, develop, and publish new end-user focused WAP services available on SK Telecom network -enabled Delivery platform to run new WAP services in a workload optimized fashion.

11 Tivoli Development Initiative The Big Picture Administrators Monitoring AP Developers Testers (AP) locally, manage globally Americas Virtualized Infrastructure Catalog Virtualized Catalog Infrastructure Europe Developers Testers (Americas) Virtualized Infrastructure Catalog Developers Testers (Europe) Geographic Architecture (Rome)

12 Clients will adopt cloud based on workload affinity. Higher Gain From External SME ERP/SCM/CRM Numerical [Low Data/Compute] Collaboration Data Warehousing Web Serving Higher Pain To Delivery Numerical [High Data Transfer] LE - ERP/SCM/CRM LE - Transaction Processing Data Mining Systems Mgmt. File & Print Virtual Desktop Application Dev t. & Test Start Here Lower Pain To Delivery Virtualized Traditional Architecture Database Centric Architecture Content Centric Architecture Loosely Coupled Architecture Storage - Analytics Architecture Lower Gain From External

13 Decide the right mix for your enterprise Delive ery Models Off Premises Shared Off Premises Dedicated On Premises Utility Managed Operations Public On Premises Traditional IT Private Fixed Mixed Financial Models Variable

14 IBM Delivery Models Currently available Private Shared Private Currently in tech preview Public Enterprise owned Enterprise owned; Customer/IBM owned and IBM operated 1 and operated 2 IBM operated 3 (single tenant) 4 IBM owned and operated (multi-tenant) 5 IBM owned and operated (multi-tenant) Enterprise Data Center Private Enterprise Data Center Managed Private Enterprise Enterprise A Enterprise B Enterprise C User A User D User B User User C IBM Operated Hosted Private Shared Private Public Hosting Center Customer owns and pays for infrastructure and has unlimited exclusive access delivered privately to Enterprises / virtual separation of tenants delivered publicly to end users / secure, enterprise-class IBM owns infrastructure and customer has shared access and pays by usage

15 New deployment choices Existing New - Oct Analytics Collaboration Development and Test Desktop and Devices Infrastructure Compute Infrastructure Storage Business Smart Business on the IBM Standardized services on the IBM IBM Lotus Live NEW - inotes Business Dev & Test on the IBM (Beta) Business Desktop on the IBM Business End User Support on the IBM IBM Compute on Demand (HPC) IBM Information Protection IBM BPM Blueworks (Design tools) Business Expense Reporting on the IBM Smart Business Private cloud services, behind your firewall, built and/or managed by IBM Analytics Business Test Business Desktop Business Storage Pre-integrated, workload optimized systems Analytics System IBM Burst IBM Information Archive Business for SMB (backed by the IBM cloud)

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