RETENTION: NO LONGER ROCKET SCIENCE

Size: px
Start display at page:

Download "RETENTION: NO LONGER ROCKET SCIENCE"

Transcription

1 RETENTION: NO LONGER ROCKET SCIENCE SOLVING THE RETENTION PUZZLE THROUGH MODERN TECHNOLOGY TOOLS.

2

3 Contents Intro 2 Keys to Increased Retention 5 Key Areas for Dealerships to Address What Technology Solutions Should Dealerships Choose? Titling & Registration: Marketing: Service Drive: Inspections: Loyalty: Put All the Pieces Together

4 Average dealership retention rates are only 49%. With less than half of customers staying for longer than one or two service visits, dealerships are constantly losing valuable revenue opportunities. But the retention puzzle often seems terribly complicated. Which channels Average dealership retention rates are only 49% are most important for customer engagement? How can you build strong customer relationships in the face of fierce competition and changing demographics? The good news is, retention doesn t have to be rocket science. With modern technology tools, dealerships can effectively connect with motorists and maintain strong customer relationships that last from one purchase to the next. 4

5 2 Keys to Increased Retention Seamless technology that creates an effortless customer experience Capture of all 54 customer interactions in the vehicle lifecycle We ve calculated that, over the course of the vehicle lifecycle, dealerships have 54 interactions with customers. We ve calculated that, over the course of the vehicle lifecycle, dealerships have 54 interactions with customers. If you want to build strong customer relationships that stand the test of time, you must maximize each of these interactions and use them to your advantage. The easiest way to do that is to get the right technology tools on board. The market offers a lot of piecemeal products that will address one issue or another. But for true, cohesive results, you need integrative technology that works together. The results are worth it. Capture of all 54 interactions results in $11,600 in gross profit per vehicle. 5

6 5 Key Areas for Dealerships to Address As you work to implement integrative technology solutions into your dealership, keep in mind the five key areas to consider: 1. Titling & Registration 2. Marketing 4. Inspections 5. Loyalty 3. Service Drive Whatever technology solutions you choose must unite these areas for maximum customer engagement and dealership efficiency. What Technology Solutions Should Dealerships Choose? For each of the five areas, consider which technology tools will solve key challenges. 6

7 TITLING & REGISTRATION: Look for a web-based titling and registration system that automatically calculates accurate taxes and fees. This decreases paperwork, reduces refund checks, and cuts down on long wait times. 7

8 MARKETING: With so much marketing noise out there, dealerships need data-driven marketing systems with features like customer segmentation and behavioral targeting. Shotgun-style marketing methods quite simply won t catch your customers attention. Use technology to send relevant messaging at the right times for maximum engagement. 8

9 SERVICE DRIVE: Once you ve gotten customers onto your service drive, it s time to demonstrate the effortless customer experience you can offer. Use a tablet-based greeting and write-up system that frees service advisors from being tied to a desktop station and impresses your customers before they ve even set foot in your shop. And don t forget about your appointments system. Use a mobile-ready online scheduler that integrates with your DMS, so you never have to deal with data duplication and your scheduling staff has easy access to the complete schedule. 9

10 INSPECTIONS: Inspections are the heart and soul of your service shop. As such, dealerships need a consistent electronic inspection system with communication tools that keep your entire service team on the same page. Keep team members accountable and give your customers thorough, consistent results every time. And what about the way you re presenting inspection reports? Ditch the paper checklist and choose a web-based app that allows advisors to send results through text or . Customers vastly prefer this method of communication and it cuts down on phone tag and wasted time. 10

11 LOYALTY: You probably already have a loyalty rewards program, but is it digital? Modern motorists respond to mobile-ready solutions and mobile communications. Get a dealer-branded mobile app and use a loyalty program that auto-enrolls your customers and tracks points automatically. A dealer-branded mobile app also gives you instant access to customers attention through push notifications. You can t afford to miss the mobile channel. 11

12 Put All the Pieces Together As you assemble your technology solution suite, keep one overarching thing in mind: integration. All your technology tools must work together or you will not see their full value. Choose solutions that talk to each other and work together so your customers join a seamless cycle of infinite service, sales, and lifelong retention. 12

precheck InstaCheck Integratable Solution Customer Registration DMS Integration Credit Monitoring Digital Marketing Sales Training Credit Literacy

precheck InstaCheck Integratable Solution Customer Registration DMS Integration Credit Monitoring Digital Marketing Sales Training Credit Literacy Customer Registration Showroom Sales Service Drive Tier 3 Website 3 rd Party Leads Credit Monitoring Predictive Alert Credit Events Migration Alert DMS Integration Customer Management Prospect Management

More information

Visual Presentation Fall 2011

Visual Presentation Fall 2011 Call Center Print House Customer Track Rapid Fresh Prospects C.R.M Exclusive Leads Custom Demographics Highest R.O.I. Local Customers Highest Rated BBB Mail House Call Center Print House Customer Track

More information

NAVIGATING NAVIGATIN MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS

NAVIGATING NAVIGATIN MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS NAVIGATIN NAVIGATING MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS SHOPPERS HAVE ENTERED THE MOBILE FAST LANE TABLE OF CONTENTS Smart mobile devices have changed the game by putting

More information

Content Marketing. for Car Dealers

Content Marketing. for Car Dealers BEGINNER S GUIDE TO Content Marketing for Car Dealers It s no surprise that today s consumers shop differently than they used to. In fact, studies show that 95% of shoppers use digital channels to research

More information

SERVICE DRIVE CONCIERGE TM. Delivering a 5-Star, Concerted Customer Experience with RFID Technology

SERVICE DRIVE CONCIERGE TM. Delivering a 5-Star, Concerted Customer Experience with RFID Technology SERVICE DRIVE CONCIERGE TM Delivering a 5-Star, Concerted Customer Experience with RFID Technology MINUTES MATTER. When a customer pulls into your service department, the tiny clock inside their head immediately

More information

The Marketer s Guide To Building Multi-Channel Campaigns

The Marketer s Guide To Building Multi-Channel Campaigns The Marketer s Guide To Building Multi-Channel Campaigns Introduction Marketing is always changing. Currently there s a shift in the way we talk to customers and potential customers. Specifically, where

More information

Three Ways You Can Get More Referral Business

Three Ways You Can Get More Referral Business Three Ways You Can Get More Referral Business Jeff Hartman Product Manager One of the best parts of having loyal, long-term customers is, of course, referral business, but getting more referral business

More information

Introduction. ¹The rise of the digital bank, McKinsey & Company, (July 2014)

Introduction. ¹The rise of the digital bank, McKinsey & Company, (July 2014) Content Introduction 4 Delivering Data-Driven Unique Experiences 6 Peer Validation and Reassurance 8 Localized Targeting 10 Form Optimization 12 Identification of Visitors with High Lifetime Value 14 Omnichannel

More information

Digital Retailing Port City Nissan Case Study

Digital Retailing Port City Nissan Case Study Digital Retailing Port City Nissan Case Study Dealertrack Digital Retailing A streamlined website to in-store sales process pays off in more sales and a better customer experience General Sales Manager

More information

HOW TELEMATICS KEEPS CUSTOMERS IN THE LOYALTY LOOP

HOW TELEMATICS KEEPS CUSTOMERS IN THE LOYALTY LOOP HOW TELEMATICS KEEPS CUSTOMERS IN THE LOYALTY LOOP INTEGRATING LOYALTY INTO EVERY INTERACTION It s no wonder that car owner satisfaction is up around 70%. 1 Over the last decade, vehicle reliability has

More information

YOU CAN BUY A CAR LIKE A PRO. LET US SHOW YOU HOW. Car Buying 101

YOU CAN BUY A CAR LIKE A PRO. LET US SHOW YOU HOW. Car Buying 101 YOU CAN BUY A CAR LIKE A PRO. LET US SHOW YOU HOW. HOW MUCH CAN YOU AFFORD TO SPEND? RESEARCH, RESEARCH, RESEARCH BEFORE YOU SHOP. A good rule of thumb is to consider a monthly auto payment that should

More information

Strategy Guide: Using Mobile Marketing Automation to Optimize the Customer Lifecycle

Strategy Guide: Using Mobile Marketing Automation to Optimize the Customer Lifecycle Strategy Guide: Using Mobile Marketing Automation to Optimize the Customer Lifecycle Why should I read this guide? The Mobile Era has changed everything. The Internet-connected computers in our pockets

More information

ELEAD1ONE CRM. Live Demo Pros: Cons:

ELEAD1ONE CRM. Live Demo Pros: Cons: ELEAD1ONE CRM Live Demo Pros: Cons: Y Service CRM introduction power tool to market to customers Best in Class Call Center and Virtual BDC Clean UI to allow for greater user adoption and usage Mobile app

More information

Reaching, Attracting and Retaining Service Customers Never Let Them Forget You

Reaching, Attracting and Retaining Service Customers Never Let Them Forget You Feature Reaching, Attracting and Retaining Service Customers Never Let Them Forget You By Trey Hiers As I talk to dealers about the new challenges of customer relationship management (CRM) coming out of

More information

Are the fixed ops broken?

Are the fixed ops broken? Are the fixed ops broken? What happened to our absorption rates? By Brad Fothergill For decades, the New Car Dealership was a family and community affair often with a gas pump out front. Customers could

More information

PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare.

PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. euro.message ile Push mesajlarınızı doğru hedefleyerek gönderin. PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. 1 PUSH

More information

FINANCING 101. The smartest way to finance.

FINANCING 101. The smartest way to finance. FINANCING 101 Vehicle financing can be complicated, but it doesn t have to be. To help you weigh your options, we ve simplified key information about buying, leasing and the basics of financing. The smartest

More information

cprax Internet Marketing

cprax Internet Marketing cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top

More information

THE SMALL BUSINESS SEO & PPC BLUEPRINT. 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads

THE SMALL BUSINESS SEO & PPC BLUEPRINT. 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads THE SMALL BUSINESS SEO & PPC BLUEPRINT 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads TABLE OF CONTENTS 3 4 8 12 13 Introduction It Begins With SEO Maximize PPC,

More information

MBU VANCOUVER* MONDAY, MAY 11th. REGISTRATION MBU Staff

MBU VANCOUVER* MONDAY, MAY 11th. REGISTRATION MBU Staff MBU VANCOUVER* þ Pre- registration Required! Technical Topic " Business Topic N Recommended if it's your first MBU # Webinar Version Included MONDAY, MAY 11th 8:15-9:00AM REGISTRATION MBU Staff 9:00-10:00AM

More information

Top 4 Ways Social Media is Helping to Reshape Marketing

Top 4 Ways Social Media is Helping to Reshape Marketing Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing

More information

May 25th, 2016--"Car Buying: How to Avoid the Extra Stress"--Mary Dittfurth

May 25th, 2016--Car Buying: How to Avoid the Extra Stress--Mary Dittfurth May 25th, 2016--"Car Buying: How to Avoid the Extra Stress"--Mary Dittfurth The car-buying process can get pretty stressful, especially if you re not prepared for it. Car buying is supposed to be exciting,

More information

Overview of the features that provide the highest return on your investment in Tour de Force

Overview of the features that provide the highest return on your investment in Tour de Force ROI Summary Overview of the features that provide the highest return on your investment in Tour de Force Tour de Force provides many areas of functionality that will help automate your sales organization

More information

Who s Using HealthEngine. Products and Pricing. General Practitioners. Official partner of

Who s Using HealthEngine. Products and Pricing. General Practitioners. Official partner of Who s Using HealthEngine Products and Pricing General Practitioners Official partner of AGPAL About HealthEngine Contents 3. About HealthEngine 4. Who s Using HealthEngine? 5. Online Booking System 7.

More information

Setting up Vend for retail success

Setting up Vend for retail success Setting up Vend for retail success Guide to setting up your Vend store, products, customer management and more. Congratulations! You ve just gotten started with opening up your first Vend store! In this

More information

Where s my real ROI? White Paper #1 February 2014. expert Services

Where s my real ROI? White Paper #1 February 2014. expert Services Where s my real ROI? White Paper #1 February 2014 expert Services revenue costs The growing confidence of advertisers and agencies in mobile marketing requires an effective and veridical sort of ROI metrics.

More information

Smart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program

Smart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program Smart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program Business ValueBusiness Value The Four Strategic Technology Areas The Must Haves for Competitive

More information

What really drives customer satisfaction during the insurance claims process?

What really drives customer satisfaction during the insurance claims process? Research report: What really drives customer satisfaction during the insurance claims process? TeleTech research quantifies the importance of acting in customers best interests when customers file a property

More information

The Quick Guide to Partner

The Quick Guide to Partner QUICK GUIDE Optimize Partner Recruitment & On-Boarding The Quick Guide to Partner Recruitment & On-Boarding #channelchoices The Relayware Quick Guide to Partner Recruitment & On-Boarding 2 INTRODUCTION

More information

Mobile Apps for Your Business. Increasing Customer Response With this Cutting Edge Mobile Technology

Mobile Apps for Your Business. Increasing Customer Response With this Cutting Edge Mobile Technology Mobile Apps for Your Business Increasing Customer Response With this Cutting Edge Mobile Technology 1 Why Mobile? By the end of 2011, over 50% of all US adults will have a smart phone Web searches from

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING SEARCH ENGINE MARKETING Instantly increase targeted traffic to your website. Drive leads. If you re in need of an instant awesome presence on major search engines, then a search marketing campaign is for

More information

Converting More Online Shoppers to Sales

Converting More Online Shoppers to Sales DEALIX RETAIL STRATEGY BRIEF: JULY 2008 Converting More Online Shoppers to Sales Leveraging recent findings from the R. L. Polk & Co. research study: Consumer Expectations for Internet Lead Marketing Table

More information

Marketing Plan. Achieving NECC Enrollment and Image Enhancement Goals. Supporting Existing College and Presidential Priorities Priorities 7/1/10

Marketing Plan. Achieving NECC Enrollment and Image Enhancement Goals. Supporting Existing College and Presidential Priorities Priorities 7/1/10 Marketing Plan 7/1/10 Achieving NECC Enrollment and Image Enhancement Goals Supporting Existing College and Presidential Priorities Priorities TABLE OF CONTENTS I. INTRODUCTION Page 3 II. ASSESSMENT: A.

More information

Getting more bang for your buck! 8 Quick Tips to boost elearning revenue

Getting more bang for your buck! 8 Quick Tips to boost elearning revenue Association Learning Getting more bang for your buck! 8 Quick Tips to boost elearning revenue Introduction More than ever before, elearning has gained a significant foothold in association education initiatives.

More information

Ivy League Financial Formula for Success in Service

Ivy League Financial Formula for Success in Service Ivy League Financial Formula for Success in Service Chris Collins President Chris Collins, Inc. Los Angeles, CA 800-230-5165 chris@chriscollinsinc.com 1 The views and opinions presented in this educational

More information

The Impact of Online Marketing in Automotive Retailing. Earl J. Hesterberg, President and CEO

The Impact of Online Marketing in Automotive Retailing. Earl J. Hesterberg, President and CEO The Impact of Online Marketing in Automotive Retailing Earl J. Hesterberg, President and CEO 1 Industry New Vehicle Sales Industry new vehicle sales 2 About Group 1 Automotive A Fortune 500 automotive

More information

Retail / E-commerce. Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability. Case Study ebook. Unlocking Profitability.

Retail / E-commerce. Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability. Case Study ebook. Unlocking Profitability. shop shop shop shop Retail / E-commerce Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability Part 3 in a series of 5 ebooks on intelligent customer engagement Case Study

More information

Unleashing the Digital Storefront:

Unleashing the Digital Storefront: Unleashing the Digital Storefront: How Acura Carland leveraged digital retailing on their website to achieve a 35% closing ratio. F or decades, Acura Carland has been a local fixture in the Duluth, Georgia

More information

INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA

INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA Using Predictive Learning to Reach the Right Customers with the Right Mobile App Cohort analysis a Big Data-powered approach for making every ad impression

More information

Special Report. Women Buy Cars Too. by Tess Karesky, Market Research Analyst

Special Report. Women Buy Cars Too. by Tess Karesky, Market Research Analyst Special Report Women Buy Cars Too by Tess Karesky, Market Research Analyst In 2015, it should go without saying that women are a large and important consumer group for the automotive industry. they need

More information

MANAGING YOUR EMAIL LIST

MANAGING YOUR EMAIL LIST MANAGING YOUR EMAIL LIST Ensuring you reach the right people at the right time with a relevant message. 866.915.9465 www.delivra.com 2013 Delivra Professional Email Marketing Software and Consulting 2

More information

SCHEDULED MAINTENANCE

SCHEDULED MAINTENANCE SCHEDULED MAINTENANCE THE DEALERSHIP S GUIDE TO ACHIEVING A POSITIVE ONLINE REPUTATION IN THE PAGES AHEAD PAGE 4 Introduction to Online Reviews PAGE 5 PAGE 6 PAGE 7 PAGE 8 PAGE 18 The Opportunity in the

More information

8 Questions to Ask Before Buying a Used Car

8 Questions to Ask Before Buying a Used Car 8 Questions to Ask Before Buying a Used Car When it comes to important and expensive purchases, buying a car is usually second only to buying a house. And unlike houses, cars are a depreciating asset.

More information

Raising the Bar of Customer Loyalty Programs

Raising the Bar of Customer Loyalty Programs Raising the Bar of Customer Loyalty Programs Identifying Your Best Customers and Driving Their Most Profitable Behavior by Carlos Dunlap, Vice President, Strategic Services, Maritz Loyalty Marketing A

More information

workforceiq Job Despatch and Workforce Management software for Smartphones

workforceiq Job Despatch and Workforce Management software for Smartphones workforceiq Job Despatch and Workforce Management software for Smartphones 1 What it does workforceiq is a pioneering workforce management and mobile job despatch system. Using existing smartphones, you

More information

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu.

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu. Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It Data fueled mobile marketing powered by miq www.fiksu.com Maximize Your Budget and Amplify Your Results As dramatic as the evolution

More information

Efficiency. Connectivity. Creativity. Making app dreams a reality.

Efficiency. Connectivity. Creativity. Making app dreams a reality. 1 Efficiency. Connectivity. Creativity. Making app dreams a reality. 2 3 /WeAreAppt The team at Appt specialises in designing and developing mobile and web based apps. We love combining human creativity

More information

OMNICHANNEL CUSTOMER SERVICE

OMNICHANNEL CUSTOMER SERVICE OMNICHANNEL CUSTOMER SERVICE BEST PRACTICES IN CREATING MEMORABLE OMNICHANNEL CUSTOMER EXPERIENCES Is your contact center prepared to deliver omnichannel customer service? Are you aware of the dangers

More information

Email. part 1. Eroi.com. the basics. email marketing guide part one. page 1

Email. part 1. Eroi.com. the basics. email marketing guide part one. page 1 Email Marketing Guide part 1 page 1 Step-by-Step Email Marketing Guide Email marketing generates maximum marketing return on investment (ROI), and drives online and in-person sales to new levels. The ROI

More information

Digitization and Automation: The Foundation for Onboarding Success

Digitization and Automation: The Foundation for Onboarding Success Digitization and Automation: The Foundation for Onboarding Success A CEB Insight Brief Commissioned by Doxim Key Findings 1. Wealth firms lag behind the account opening standards set by other service providers,

More information

Customer Activation. Marketing with a Measurable Purpose

Customer Activation. Marketing with a Measurable Purpose Customer Activation Marketing with a Measurable Purpose INTRODUCTION As a marketing leader, you need to think about the lifecycle that each of your customers progresses through from potential customer

More information

MORE PROFITABLE SALES STRATEGIES.

MORE PROFITABLE SALES STRATEGIES. 1 MSXI SALES EXCELLENCE SOLUTIONS MORE PROFITABLE SALES STRATEGIES. fueled by challenge. powering success.sm 2 GLOBAL AUTOMOTIVE EXPERTISE. MSXI s Sales Excellence Solutions systematically optimize your

More information

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT 8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT Contents Measuring the Success of Your Mobile App...01 1. Users...04 2. Session Length...07 3. Session Interval...12 4. Time in App...15 5. Acquisitions...18

More information

VSCs and The Buyers That Love Them

VSCs and The Buyers That Love Them A consumer insight study sponsored by Assurant Solutions. VSCs and The Buyers That A Guide to VSC Plan Fans... and how to win them over. Vehicle protection programs deliver more than just revenue-producing

More information

Elevating the Customer Experience in the Mobile World

Elevating the Customer Experience in the Mobile World Elevating the Customer Experience in the Mobile World Mobile devices are now an ever-present feature of our daily lives Tablets, phones, watches we rely on them and the applications and services that they

More information

New Cars Buying from a Licensed Dealer New Vehicle Warranty Florida s New Car Lemon Law

New Cars Buying from a Licensed Dealer New Vehicle Warranty Florida s New Car Lemon Law Buying a car is one of the most important and most expensive decisions most of us have to make. There is certainly no shortage of vehicles available, but buyers must know what to look for, what to ask

More information

Transforming Automotive Retail. : DEALERTRACK: the only connected SOLUTION driving the online to in-store convergence.

Transforming Automotive Retail. : DEALERTRACK: the only connected SOLUTION driving the online to in-store convergence. Transforming Automotive Retail : DEALERTRACK: the only connected SOLUTION driving the online to in-store convergence. Attract Engage Structure Transact Manage 1 2 3 4 5 Digital continues to reshape the

More information

AN INTRODUCTION TO. Learning Management Systems & SkyPrep

AN INTRODUCTION TO. Learning Management Systems & SkyPrep AN INTRODUCTION TO Learning Management Systems & SkyPrep TABLE OF CONTENTS ABOUT US Who We Are.....3 What We Do.....3 Why We Do It.....3 What is an LMS?.......4 Who Uses an LMS?.......4 How Does an LMS

More information

How To Optimize your Marketing Strategy with Smart WiFi

How To Optimize your Marketing Strategy with Smart WiFi How To Optimize your Marketing Strategy with Smart WiFi The Case for Smart WiFi When it comes to acquiring fans, large corporations like Nike may be at an advantage compared to a neighborhood ice cream

More information

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER The Lifecycle Marketing Agency Marketing Cloud Gold Partner Partner Advisory Council Journeys MARKETING CAMPAIGNS ARE OBSOLETE Today s customer

More information

Mobile Friendly Email Design

Mobile Friendly Email Design Mobile Friendly Email Design Create emails that look good on every device. A guide by Mobile friendly email design Contents Why Design for Mobiles?...3 You Must Optimise for Mobiles...4 Mobile User s Behvaiour...5

More information

Provided free by Topcashoffer.co.uk

Provided free by Topcashoffer.co.uk Provided free by Topcashoffer.co.uk So you are thinking about selling your house, and at this stage have probably tried your local estate agent and failed; or you ve made a decision that the local estate

More information

CUSTOMER CONTACT MANAGEMENT CENTER WWW.ELEAD-CRM.COM

CUSTOMER CONTACT MANAGEMENT CENTER WWW.ELEAD-CRM.COM CUSTOMER CONTACT MANAGEMENT CENTER WWW.ELEAD-CRM.COM About Us About Us Six of the top ten dealer groups have chosen to partner with the most intelligent and intuitive dealership software available in today

More information

How to improve service quality through enterprise feedback management?

How to improve service quality through enterprise feedback management? How to improve service quality through enterprise feedback management? Content Introduction 3 1. How has Enterprise Feedback Management worked up until now? 4 2. Collecting and using the right data at

More information

A Strategic Approach To Environmental Branding

A Strategic Approach To Environmental Branding A Strategic Approach To Environmental Branding What s A Branded Environment Without Strategy? TABLE OF CONTENTS Environments That Make An Impact Driving Revenue With Environmental Branding Measuring Environmental

More information

Tips for. closing leads. A guide to response, cultivation and conversion

Tips for. closing leads. A guide to response, cultivation and conversion Tips for closing leads A guide to response, cultivation and conversion Tips for closing leads STEP 1 Respond promptly and establish a relationship Respond promptly. This may sound obvious, but if you can

More information

Driving shopper engagement through digital technology

Driving shopper engagement through digital technology Driving shopper engagement through digital technology Third annual study of the impact of digital technology on the retail landscape. June 2015 The habits of many retail shoppers are changing. Some key

More information

Are you getting the best deal from your accountant?

Are you getting the best deal from your accountant? Are you getting the best deal from your accountant? Introduction It s human nature to want the best deal. Whether you are going out for a meal, booking a holiday or paying an accountant, it s good to know

More information

What is Marketing Automation? What is Marketing Automation?

What is Marketing Automation? What is Marketing Automation? What is Marketing Automation? Table of Contents What is Marketing Automation?...2 Deficiencies in the Manual Marketing Process...2 Marketing for the Modern World...2 How Marketing Automation Works...................3

More information

How to Choose and Use CRM Systems for Financial Advisors

How to Choose and Use CRM Systems for Financial Advisors How to Choose and Use CRM Systems for Financial Advisors Presenters: Brian McLaughlin, CEO, Redtail Technology Cynthia Stephens, Vice President of Marketing, ByAllAccounts Brian McLaughlin, CEO, Redtail

More information

Supplemental Document 1. Facebook by Ad Objective

Supplemental Document 1. Facebook by Ad Objective Supplemental Document 1 Facebook by Ad Objective Learn how Facebook, as a paid media channel, will benefit your dealership. Facebook has emerged as a powerful tool for connecting auto dealerships to consumers,

More information

5 Reasons Your Current Credit Card Processor Is More Expensive Than You Thought!

5 Reasons Your Current Credit Card Processor Is More Expensive Than You Thought! 5 Reasons Your Current Credit Card Processor Is More Expensive Than You Thought! It felt like you got a great deal on your credit card processing when you signed up, but suddenly you noticed your rates

More information

The Changing Face of Mobile Customer Engagement

The Changing Face of Mobile Customer Engagement The Changing Face of Mobile Customer Engagement Sheryl Kingstone, Research Director, Yankee Group Mobile Research Summit: Data & Insights 2014 June 19, 2014 Page 1 Copyright 2014 Agenda Why Mobile is Changing

More information

Streamline Business Processes, Maximize Agent Performance and Enhance the Customer Experience

Streamline Business Processes, Maximize Agent Performance and Enhance the Customer Experience 1 Product Whitepaper: Streamline Business Processes, Maximize Agent Performance and Enhance the Customer Experience Not all contact center agents are created equal, so how do you level the playing field

More information

Target and Acquire the Multichannel Insurance Consumer

Target and Acquire the Multichannel Insurance Consumer Neustar Insights Whitepaper Target and Acquire the Multichannel Insurance Consumer Increase Conversion by Applying Real-Time Data Across Channels Contents Executive Summary 2 Are You Losing Hot Leads?

More information

Delivering successful Interactive Voice Response (IVR)

Delivering successful Interactive Voice Response (IVR) Delivering successful Interactive Voice Response (IVR) Your customer s telephone journey starts as they dial. INTRODUCTION If you ve been focusing primarily on multichannel, you may have missed refreshing

More information

Social Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers.

Social Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. Social Media for Automotive Dealers A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. This whitepaper offers a closer look at how social media gives

More information

SPEND LESS TIME WITH PAPER. MORE TIME WITH CARS. Intelligent Dealer Electronic Archiving System

SPEND LESS TIME WITH PAPER. MORE TIME WITH CARS. Intelligent Dealer Electronic Archiving System SPEND LESS TIME WITH PAPER. MORE TIME WITH CARS. Intelligent Dealer Electronic Archiving System WHAT IF What if you didn t have the expense of printing, scanning and shredding documents? What if you could

More information

Auto Digital Signage

Auto Digital Signage Auto Digital Signage Digital Signage Digital Menus Interactive Applications Auto Digital Signage Eyeconic Digital Signage & Menu Systems allow you to take control of your customers experience in affordable

More information

Penske Vehicle Purchase Rewards Program designed exclusively for Verizon Communications. 25,000 Vehicles. 40 Brands. One just for you.

Penske Vehicle Purchase Rewards Program designed exclusively for Verizon Communications. 25,000 Vehicles. 40 Brands. One just for you. Penske Automotive Group, Inc. 2555 Telegraph Road Bloomfield Hills, MI 48302 partnersupport@penskeautomotive.com 1-855-9PENSKE (1-855-973-6753) www.penskecars.com Penske Vehicle Purchase Rewards Program

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

MOVE BEYOND BATCH AND BLAST EMAILS WITH MARKETO S DIALOG EDITION

MOVE BEYOND BATCH AND BLAST EMAILS WITH MARKETO S DIALOG EDITION MOVE BEYOND BATCH AND BLAST EMAILS WITH MARKETO S DIALOG EDITION MOVE BEYOND BATCH AND BLAST EMAILS WITH MARKETO S DIALOG EDITION Like many marketers, you ve included email in your marketing mix for years.

More information

Using a Multichannel Strategy to Deliver an Exceptional Customer Experience

Using a Multichannel Strategy to Deliver an Exceptional Customer Experience Using a Multichannel Strategy to Deliver an Exceptional Customer Experience 10 things to consider when building a multichannel strategy to improve the customer experience Jesús Hoyos CRM industry analyst,

More information

Planning a Successful Facebook Fan Promotion

Planning a Successful Facebook Fan Promotion Planning a Successful Facebook Fan Promotion 10 things you need to do to make your campaign a success 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business What is

More information

Stop Using the Same Playbook as Your Competition. 3 New Marketing Plays to Help You Win

Stop Using the Same Playbook as Your Competition. 3 New Marketing Plays to Help You Win 3 New Marketing Plays to Help You Win A few years ago, Google defined a new point in the customer decisionmaking journey: the Zero Moment of Truth, or ZMOT. 1 Traditionally, an advertising stimulus motivated

More information

Good Call. A Guide to Driving Calls with AdWords

Good Call. A Guide to Driving Calls with AdWords Good Call A Guide to Driving Calls with AdWords Introduction Some people want to talk to a real person when they re looking for information. In fact, 70% of mobile searchers have called a business directly

More information

Cambridge International Examinations Cambridge International General Certificate of Secondary Education MAXIMUM MARK: 80

Cambridge International Examinations Cambridge International General Certificate of Secondary Education MAXIMUM MARK: 80 Cambridge International Examinations Cambridge International General Certificate of Secondary Education BUSINESS STUDIES 0450/01 Paper 1 For Examination from 2015 SPECIMEN MARK SCHEME MAXIMUM MARK: 80

More information

THE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY

THE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY THE NEXT AD BIDDING GUIDE AN EASY GUIDE TO HELP YOU OPTIMISE YOUR BIDDING STRATEGY Bidding strategy 3 steps for setting up your bidding strategy 1 Define your business goal 2 Choose your bidding strategy

More information

brought to you by waterfall mobile Retail

brought to you by waterfall mobile Retail brought to you by waterfall mobile Retail This Waterfall Quick6 LookBook provides an insider s perspective into how mobile fits into a retail communication strategy so that companies can execute successfully.

More information

3 QUESTIONS TO HELP DEFINE A SEAMLESS CUSTOMER EXPERIENCE

3 QUESTIONS TO HELP DEFINE A SEAMLESS CUSTOMER EXPERIENCE 3 QUESTIONS TO HELP DEFINE A SEAMLESS CUSTOMER EXPERIENCE Business2Community The boom in tablet and smartphone usage has fueled the explosion of social customer service. Most conversations are coming from

More information

Relationship Selling. Make the Numbers Work for You. By Paul Sansone Jr Dealer Principal Sansone Jr s 66 Automall Neptune, New Jersey

Relationship Selling. Make the Numbers Work for You. By Paul Sansone Jr Dealer Principal Sansone Jr s 66 Automall Neptune, New Jersey Relationship Selling Make the Numbers Work for You By Paul Sansone Jr Dealer Principal Sansone Jr s 66 Automall Neptune, New Jersey The (De?)Evolution of the Internet Sales Manager 2 Salesperson Responsibilities:

More information

GPS Solutions for Automotive Dealers

GPS Solutions for Automotive Dealers GPS Solutions for Automotive Dealers GoldStar GPS gives your Dealership THE EDGE. 78% of Dealers 78% of surveyed dealers reported that GPS devices allow them greater flexibility in their criteria for granting

More information

Marketing Services. Checking Account Acquisition Campaign

Marketing Services. Checking Account Acquisition Campaign Advisors Plus Checking Acquisition Campaign Sends Pen Air s Membership and Account Growth Soaring Overview Client Profile Pen Air Federal Credit Union was chartered in 1936 to serve military and civil

More information

Advancing Loyalty and CRM WHAT WE DO. HOW WE DO IT.

Advancing Loyalty and CRM WHAT WE DO. HOW WE DO IT. Advancing Loyalty and CRM WHAT WE DO. HOW WE DO IT. Dramatically profitable customer relationships At Brierley+Partners we share a single mission: Making our clients customer relationships dramatically

More information

Digital Retailing. Convert 30% of your online leads into in-store deals.

Digital Retailing. Convert 30% of your online leads into in-store deals. Digital Retailing Convert 30% of your online leads into in-store deals. Unite your Online and In-store Sales and F&I Workflows. Dealertrack Dealfl ow Advantage links the online customer journey with the

More information

Strategic Brand Management Building, Measuring and Managing Brand Equity

Strategic Brand Management Building, Measuring and Managing Brand Equity Strategic Brand Management Building, Measuring and Managing Brand Equity Part 1 Opening Perspectives 开 放 视 觉 Chapter 1 Brands and Brand Management ------------------------------------------------------------------------

More information

Your 401(k) Guide. How to choose the right plan for your business

Your 401(k) Guide. How to choose the right plan for your business N Your 401(k) Guide W S E How to choose the right plan for your business Introduction A 401(k) is no longer a benefit reserved exclusively for large businesses with budgets to match. Now, smaller businesses

More information