Wipro Is A Leader Among Enterprise Mobility Services Vendors
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1 February 15, 2013 Wipro Is A Leader Among Enterprise Mobility Services Vendors Excerpted From The Forrester Wave : Enterprise Mobility Services, Q by Liz Herbert with Jeffrey S. Hammond, Chris Andrews, and Ben Jennings Wipro Is A Leader Among Enterprise Mobility Services Vendors Wipro s mobility consulting solutions are best suited toward larger, more complex needs, especially in financial services and insurance, pharmaceuticals and life sciences, and manufacturing. Clients will benefit from Wipro s impressive developer pool with skills across major mobility platforms and languages, including an Android center of excellence and Windows 8 center of excellence and a large design practice to work with clients on the user interface elements of mobility. Clients can also gain access to prebuilt assets and accelerators across critical areas of a mobility rollout, such as its MobileTrust security framework and its mobile application automation tool for testing. Wipro is not a design specialist, which means that some buyers may need to find a separate partner depending on what level of creativity they are looking for in their mobility project. Forrester Wave : Enterprise Mobility Services, Q1 13 Current offering Weak Risky Bets Contenders Performers Leaders Accenture Market presence Weak Full vendor participation Strategy IBM Deloitte TCS Infosys PwC CSC Cognizant HCL Wipro CGI Atos AT&T Wipro, with a Forrester score of 4.30, is a Leader in this Forrester Wave. Go online to download the Forrester Wave tool for more detailed product evaluations, feature comparisons, and customizable rankings. Source: Forrester Research, Inc. See below for more information on Wipro s current offering, strategy, and market presence. Headquarters Forrester Research, Inc., 60 Acorn Park Drive, Cambridge, MA, USA Tel: Fax:
2 Wipro Is A Leader Among Enterprise Mobility Services Vendors 2 Wipro Evaluation Overview CURRENT OFFERING Creative design and user experience Process consulting and advisory services Breadth of mobile technology skills Wipro has a 250-member usability team encompassing creative designers, web designers, and usability consultants. Wipro s process uses user research techniques, PET design principles of the web and the mobile-centric experience drivers bringing in the New Age visual design (designs that are inspired by real-life euphemisms), FunX (Fun Experience is a Wipro initiative to bring in the right quotient of interaction design and entertainment in the app, to increase adoption of apps), and Responsive design techniques. The core mobile UX creative team consisting of 20-plus members drives the above process. Wipro has created 100-plus reusable creative assets. Wipro has a user experience lab where creative designers, usability consultants, and interaction designers conceptualize mobile user experience. Wipro hires talent from a variety of creative backgrounds, including fine arts, agencies, and design backgrounds. Wipro has developed industry-specific, mobility-enabled process maps for manufacturing, BFSI, healthcare, energy and utilities, and retail industries. Wipro also uses its Mobility Consulting Solution Framework, which prioritizes business improvement opportunities based on expected return/benefit and technical feasibility using scorecards and ROI analysis. Wipro has built a global team of mobility consultants with an average industry experience of 15 to 18 years. This team has capabilities in mobility-enabled business strategy, user experience, mobility-ready enterprise systems and data architecture, process re-engineering, and solution development. Wipro helps clients across the mobile life-cycle management. This involves: Mobile application development. Rearchitecture of application/network systems. Security. Mobile integration framework, including mobile device management. Component framework, including security and authentication. Assurance framework (testing) and Mobi-T-Center for validation. Mobile device management.
3 Wipro Is A Leader Among Enterprise Mobility Services Vendors 3 Mobile technology competencies Link to other technology practices Wipro has set up the Mobility Training Academy, which trains freshers and laterals on mobile technologies, and the target is to train 1,000 resources annually across ios, Android, Windows 8, HTML5, and MADP platforms. Wipro has built 100-plus reusable components across platforms like ios, Android-like wheeler component, 3D-shape View, graphical components, enterprise back-end integration components, etc. Wipro Mobility has trained resources and built competencies on ios, Android, Windows 8, Windows 7.5, RIM, and on leading MADP platforms like Sybase Unwired platform, Syclo, Appcelerator, Sencha, Kony, IBM worklight, and also with capability on Phonegap, Sencha, HTML5, and jquery mobile. Wipro has set up Android CoE and develops reusable components and solutions leveraging augmented reality, rich media music player, and near-field communication. Wipro has 700-plus Android resources. Wipro has numerous reusable assets across a range of industries and technologies. Wipro mobility is part of a holistic approach back-end systems, smart products, and intersection with social and cloud. Integration to various back-end systems like ERP, CRM, and content management systems. Intersection with social and cloud. Smart product integration to medical devices, printer devices intersection of social and cloud. Integration with service delivery platform. STRATEGY R&D Large-scale investment representing substantial portion of mobility revenues is a top initiative for Wipro. Wipro has a multipronged approach to CoEs and investment to drive its mobility practice and client work forward. Highlights include: Android CoE, Windows 8 CoE, the Mobility Training Academy, and investments in M2M and mobile gamification. Wipro has also launched a Wipro AppLife campaign to encourage collaboration among employees and build a mobile app among them. The best app is published in Wipro s internal AppStore and consumed by 130,000 employees. Wipro has also extended the AppLife contest to 130 engineering colleges in India. Wipro has created multiple reusable components for different mobile platforms through this initiative, and the best apps are customized and packaged for enterprises. Wipro is creating mobility experience centers in key geos, which would help customers to experience mobility as a business transformation tool.
4 Wipro Is A Leader Among Enterprise Mobility Services Vendors 4 Go-to-market Focus Target market Wipro s go-to-market objectives are: 1. Focused geos/verticals. Wipro is focused on major geos and vertical and specific accounts, particularly larger mobility deals. Wipro has hired mobility experts in demand markets who work with the account executive and domain experts to provide transformation solutions through mobility. Wipro takes a consulting-led and solution-based approach to working with clients. 2. Partnership ecosystem. Wipro has partnered with leading mobility ecosystem players like SAP (Sybase Unwired Platform, Afaria, mcommerce 365, and Syclo), Kony, IBM Worklight, Microsoft, Samsung, and has been building competencies and solutions and has launched a joint marketing campaign. The partnership s go-to-market strategy is aligned to specific verticals and solutions. 3. Innovations/ecosystem with students. Wipro has launched AppLife innovation campaign internal to Wipro and also to 130 engineering college students. Wipro executive management has identified mobility as one of the top three strategic initiatives for growth. This group directly reports to Wipro s CEO and has an integrated GTM leveraging cloud, analytics, and social. Wipro employs 1,600 mobility consultants. Wipro s mobility group works across major geographies with a focus on industries including banking, insurance, energy, natural resources and utility, retail, pharma and medical devices, transport, media, and telecom. Wipro has invested and built B2E solutions like Mobile Employee Suite and specific industry solutions for banking, insurance, energy, utility, pharma, etc. These solutions enable customers to realize their business benefits quickly and create faster time to implement. Wipro approaches clients with a consulting-led model. Pricing models Beyond traditional models, Wipro offers app-based pricing, user-based pricing, session-based pricing, and businessoutcome-based pricing. MARKET PRESENCE Installed base Mobile services revenue Mobile services revenue growth Wipro has more than 100 customers. Forrester estimates Wipro to have a mobile services revenue of more than $50 million and less than $100 million. Forrester estimates Wipro to have more than 50% year-overyear revenue growth.
5 Wipro Is A Leader Among Enterprise Mobility Services Vendors 5 Employees Total company size Forrester estimates Wipro to have more than 1,500 mobile services employees. Wipro has more than 149,000 employees. Why Read This Report From The Forrester Wave : Enterprise Mobility Services, Q Enterprise mobility is booming; organizations must connect with employees, customers, and partners in new ways and across new devices and applications. But many organizations don t know how to move to this new mobile world, and they can t afford costly mistakes like a failed investment, which could damage their reputation. These technologists need help with their enterprise mobility strategy, and they re turning to mobility services providers to design, develop, and support their mobile applications. In our 15-criteria emerging markets Forrester Wave evaluation of enterprise mobility services providers, we identified the 13 leading global services providers delivering enterprise mobility services Accenture, AT&T, Atos, CGI, Cognizant, CSC, Deloitte, HCL, IBM, Infosys, PwC, TCS, and Wipro in the category and researched, analyzed, and scored them. This report details our findings about how well each provider fulfills our criteria and where they stand in relation to each other to help mobility services buyers select the right partner for their needs. Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 17 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 29 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit Forrester Research, Inc. All rights reserved. Forrester, Forrester Wave, RoleView, Technographics, TechRankings, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective owners. Reproduction or sharing of this content in any form without prior written permission is strictly prohibited. To purchase reprints of this document, please clientsupport@forrester.com. For additional reproduction and usage information, see Forrester s Citation Policy located at Information is based on best available resources. Opinions reflect judgment at the time and are subject to change _wipro
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