e-extension Initiatives of Tamil Nadu Agricultural University Information Technology for the Growth in Agriculture N. Anandaraja

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1 e-extension Initiatives Information Technology for the Growth in Agriculture of Tamil Nadu Agricultural University In the services of all stakeholders of agricultural development N. Anandaraja

2

3 e-extension Centre (Since 2008) ICT Tools Application Content Connectivity Capacity (3Cs) Technology with Societal Development Experimentations 1. TNAU AGRI TECH Portal 2. Multi Video Conferencing 3. Dynamic Market Information (DMI)-Kisan SMS 4. Domestic &Export Market Intelligence Cell 5. Automatic Weather Network 6. Crop Doctor-Expert System 7. Instant Agro Advisory System 8. TNAU-IFPRI Knowledge Management Portal 9. Video Clipping through Cloud Computing 10. Invigorating Extension through ICT Tools

4 TNAU Agri Tech Portal (

5 Salient Features Bi-lingual (Tamil & English) service Six lakh pages of information A to Z technological information on Agriculture and Allied sectors Central and State Govt. Agricultural Schemes and Services Farmers success stories and daily newspaper information on agriculture e-community Radio 1000-Video Clippings Daily visitors : 11,000-13,500 Average time spent on site : minutes Bounce Rate: 74.02%

6 Multiple Video Conference (

7 Salient Features Enter the user name and meeting ID Enabling to share power point presentation along with video conference On-line chatting Moderator option for effective span of control Simultaneously 24 parallel meetings can be scheduled

8 Daily Price Inform. of Perishable Commodities (

9 Salient Features Covering major 13 South Indian markets Daily price information of 160 commodities (68 vegetables, 36 fruits, 37 flowers, 11 spices and 8 plantation crops) SMS are provided to farmers and extension officials by using Kisan SMS Portal (Govt. of India) Every day by 11 am the market information can be viewed in the portal site Traders database, Market Profile, SMS request form are available

10

11 Agricultural Market Information System (AMIS)

12 Expert System: Crop Doctor for Agriculture and Animal Husbandry

13 Paddy - Expert System Crop Doctor Information System

14 Salient Features Expert systems for crops like paddy, sugarcane, millets, coconut, banana etc., and animal husbandry enterprises like cow, goat, poultry etc., Multi-lingual expert system (English, Tamil, Malayalam and Kannada) Three key components viz., Decision Support System, Crop Doctor, and Information System Decision Support System works with the principle of if and then queries based on multi-optional system to choose correct season, varieties, irrigation, nutrients, farm tools, post harvest technology etc. Crop Doctor deals with diagnosing the pests, diseases and nutritional disorders, key visual symptoms (primary symptom) with multiple sub-levels (secondary symptoms) and knowing appropriate solution Information System contains details of production technologies

15 Interactive Multimedia Advisory System (

16 AAS: Mobile based Agro Advisory System

17 Salient Features Experimented in three districts with 1200 farmers Mobile software application developed in collaboration with IIT-Chennai Scouting and dissemination of information through mobile handsets Multimedia based agro advisory services provided Expanded as Farm Crop Management System through Department of Agriculture in Tamil Nadu

18

19

20 Tamil Nadu Agriculture Weather Network (

21 Salient Features Automatic Weather Stations (AWS) installed in all blocks of Tamil Nadu Maximum and minimum air temperature, relative humidity, wind speed, soil moisture, soil temperature, rainfall, solar radiation, atmospheric pressure and leaf wetness are recorded daily Updation of hourly weather database through GSM technology Facilitates extension functionaries to render weather based agro advisory services to farmers Weather forecast information at short, medium and long range periods

22 e-velanmai - ICT based Agricultural Extension Model 1. Farmer Calls the BTM/ATM 2. BTM/ATM capture symptoms (images & farmers mobile number sent to experts) 5. BTM/ATM makes follow up 4. Farmer receives SMS advice directly 3. Experts at e- Extension Centre analyses & sends SMS advice thru Kisan SMS Portal

23 Educational Media Centre

24 Salient Features Equipped with professional digital audio and video equipments Creation of video lessons, audio CD lessons on agriculture and allied fields Production of video programmes for direct telecast through Doordarshan Production of video films for Government departments, NGOs and private agencies Production of complementary video modules for PGDAEM courses of MANAGE, Hyderabad Video programmes on Achiever Farmers and Award Winners

25 TNAU Community Radio Station Operated under the name Vivasayee FM (107.4 MHz) Rural community within 20 Kilometres radius is benefited Programmes on special technologies, farmers success stories, community development etc., are broadcasted All the programmes are uploaded in the TNAU Agritech Portal (

26 Cloud Computing with Videos Production of 1000 video clippings on agriculture and allied fields in 3GP format for cloud computing

27 Invigorating Extension through ICT Tools Outcomes of Experimentation 1. TNAU Agri Tech Portal 2. Crop Doctor 3. Multi Video Conference 4. Cross platform of Android, Mac ios 5. Training the Extension Officials Phase-I (1482) 6. On-line and off-line Access 7. Instant interaction with Research Institutes and KVKs

28 What can we do for you? Facilitate for the establishment of e-extension Center Facilitate for the establishment of AgriTechPortal (Hardware and software aspects) on project mode. Facilitate in developing expert systems for various Agricultural Commodities on project mode. Conduct of customized capacity building programmes Organize Study Visits on ICT related ventures Organize collaborative workshops / seminars / conferences etc.,

29 To Conclude 1. National Centre for ICT-A: Promotion and Outreach (Think-Tank). 2. Exclusive Research Institute with main focus on Educational Technology and Extension Approaches and Methodologies.

30 Till! Toil! Triumph! Thank You

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