Digital Publishing Suite - HTML store customization Pieter van Helvoirt Sr. Channel Account Adobe Systems Benelux

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1 Digital Publishing Suite - HTML store customization Pieter van Helvoirt Sr. Channel Account Adobe Systems Benelux 2011 Adobe Systems Incorporated. All Rights Reserved.

2 2011 Adobe Systems Incorporated. All Rights Reserved. 2

3 Key trends and challenges 1. Multiplatform authoring 2. Multichannel monetization 3. Attracting advertisers 4. Actionable analytics 2011 Adobe Systems Incorporated. All Rights Reserved. 2

4 2011 Adobe Systems Incorporated. All Rights Reserved. 3

5 Your own shop window......with your branding and design...used as a dashboard to your customer...to sell other products as well...connect to your own subscription database...provide access to other online services...integrate with your Web-CMS...and lots more Adobe Systems Incorporated. All Rights Reserved. 3

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25 mydiabetesdigital.com 2011 Adobe Systems Incorporated. All Rights Reserved. WPG Kinderboeken 18

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28 my Diabetes Digital Direct contact with patients Publications in multiple languages Creative en innovative publications (HTML5) Integration with Sociale Media (Twitter, Facebook and YouTube) Using WoodWing ContentStation as the main dashboard for all communications Store-front connection to Drupal Interactive Ads 2011 Adobe Systems Incorporated. All Rights Reserved. 20

29 24 januari Adobe Systems Incorporated. All Rights Reserved. 21

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32 Customer database WebServer Internet Drupal WebCMS Sociale Sharing 2011 Adobe Systems Incorporated. All Rights Reserved. 22

33 Customer database WebServer Internet Drupal WebCMS Sociale Sharing 2011 Adobe Systems Incorporated. All Rights Reserved. 22

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35 Monetization $ Custom look and feel, branding and design Add custom functionality (dashboard) Direct sales of products (cross-selling) Connect your own subscription server Integrate with Sociale Media (Twitter, Facebook and YouTube) Store-front integration to your Web-CMS Integrate with your back-end systems Use of Site Catalyst Analytics 2011 Adobe Systems Incorporated. All Rights Reserved. 23

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37 Viewer Builder 2011 Adobe Systems Incorporated. All Rights Reserved. 24

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40 Javascript Bridge API for DPS getfoliodata() // list of downloaded folios in library getsubscriptiondata() // Information about ios subscriptions (not entitlement) viewfolio() // download or view folio buyfolio() // commence purchase of folio buysubscription() // commence purchase of ios subscription getuserinfo() // retrieves authtoken (hint) and username (aka ) setuserinfo() // exactly the opposite of the above. Authenticates a user into the system getdeviceid() // returns unique hardware identifier (ios=uuid) refreshentitlements() // Forces an update of the library getreceiptdata() //Restore purchases presentcustomdialog() // Presents the previously defined, post Apple subscription purchase dialog. dismisscustomdialog() // dismisses the above Adobe Systems Incorporated. All Rights Reserved. 26

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49 Javascript Bridge API for DPS getfoliodata() // list of downloaded folios in library getsubscriptiondata() // Information about ios subscriptions (not entitlement) viewfolio() // download or view folio buyfolio() // commence purchase of folio buysubscription() // commence purchase of ios subscription getuserinfo() // retrieves authtoken (hint) and username (aka ) setuserinfo() // exactly the opposite of the above. Authenticates a user into the system getdeviceid() // returns unique hardware identifier (ios=uuid) refreshentitlements() // Forces an update of the library getreceiptdata() //Restore purchases presentcustomdialog() // Presents the previously defined, post Apple subscription purchase dialog. dismisscustomdialog() // dismisses the above Adobe Systems Incorporated. All Rights Reserved. 34

50 DPS Product Family InDesign CS5.5 Single Edition Professional Edition Enterprise Edition Design and create unlimited # of folios l l l l Preview interactive content on DPS viewers l l l l Share content via DPS viewers l l l l Publish and sell single.folio DPS apps to Apple App Store Publish and sell DPS apps to Android Marketplace Publish multi.folio apps w/ single issue or subscriptions l l l l l l l Basic analytics reports l l Integrate with Adobe SiteCatalyst l l Adobe Audience Certification Program l l Integrate with dynamic rich media ad platform Merchandising extensibility: Subscription integration & custom stores High volume fulfillment volume l l l 35

51 DPS Enterprise & Professional Pricing Details Summary InDesign CS5.5 Single Edition Professional Edition Enterprise Edition License Fee (All Updates) n/a $395/app 295/app / year (Single) (Multiple) (Global) Service Fees (Paid in Advance) n/a n/a 0,22* 0,16* 0,11 0,09 0,06** 0,04** ** Enterprise Only Payment Type n/a Credit Card Contract Contract Support CS Limited Cases Gold Gold Availability CS Adobe.com DPS Resellers Adobe Direct Sales DPS Resellers 36

52 Digital Publishing Suite information Recordings Published apps Pieter van Helvoirt 2011 Adobe Systems Incorporated. All Rights Reserved. 37

53 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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