SITUATION OF THE TOURISM SECTOR YEAR ENDING 2014
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1 SITUATION OF THE TOURISM SECTOR YEAR ENDING
2 INDEX PAGE GENERAL STATISTICS TABLE 3 STATISTIC TABLE BY MARKET 4 ANNUAL SUMMARY GRAPHS 5 SECTION 1. TOURISTS AND PASSENGERS 9 GRAN CANARIA 10 TOURISTS 10 FOREIGN TRAVELLERS 11 CANARIES 13 TOURISTS 13 FOREIGN TRAVELLERS 14 SPAIN 15 SECTION 2. CUSTOMER PROFILE 16 SECTION 3. ACCOMMODATION INDICATORS 22 ACCOMMODATION SURVEY IN HOTEL ESTABLISHMENTS 23 ACCOMMODATION SURVEY IN NON- HOTEL ESTABLISHMENTS 27 SECTION 4. EMPLOYMENT 31 CONTRACTS AND UNEMPLOYMENT IN THE TOURISM SECTOR. GRAN CANARIA 32 SECTION 5. AIR CONNECTIVITY 33
3 SUMMARY TABLES. YEAR 2014 Gran Canaria Indicator 2014 Variation over previous year Total Tourists (FRONTUR) ,71% Foreigners ,41% Nationals ,82% Passengers (AENA). Foreigners ,99% Level of hotel occupancy 72,64% +0,31 points Average hotel rates 86,40 Euros +3,85% Average length of hotel stays 6,34 days -0,06 days Total annual hotel nights stays ,15% Apartment occupancy 39,65% +0,79 points Average apartament rates 46,77 Euros +1,59% Average length of apartment nights stays 7,67 days +0,01 days Total annual apartment nights stays ,12% Total Tourist Spending Euros 5,60% Total Tourist Spending in Gran Canaria Euros 2,21% Average spending per tourist 1.107,26 Euros 2,73% Average spending per tourist in GC 368,41 Euros -0,60% Tourism sector contracts ,39% 12,21% 29,60% 17,31% Tourists in Gran Canaria, by markets Year ,20% 14,28% 12,53% Germany/Austria UK/Ireland Nordic countries Spaniards 17,67% Others 27,72% 27,81% 17,66% Canary Islands Tourists year 2014 % Variation National %Variation Foreigners % Total Variation Canaries -0,48% 8,04% 6,97% Lanzarote 1,66% 12,01% 10,58% Fuerteventura 23,15% 12,46% 13,02% Gran Canaria 7,82% 5,41% 5,71% Tenerife -9,79% 5,95% 3,67% 3
4 SUMMARY TABLES BY MARKET. YEAR 2014 Germany TOTAL VAR % Tourists ,49% Arriving passengers ,70% Nights stayed in hotels ,13% Nights stayed in apartments ,59% Average lenght of stay in hotels 8,03 days +0,01 Average length of stay in apartments 10,54 days -0,03 United Kingdom TOTAL VAR % Tourists ,57% Arriving passengers ,51% Nights stayed in hotels ,43% Nights stayed in apartments ,91% Average lenght of stay in hotels 7,32 days -0,17 Average length of stay in apartments Source: ISTAC 7,75 days +0,08 Nordic Countries TOTAL VAR % Tourists ,93% Arriving passengers ,84% Nights stayed in hotels ,79% Nights stayed in apartments ,51% Average lenght of stay in hotels 7,03 days +0,13 Average length of stay in apartments 8,74 days +0,39 Spain TOTAL VAR % Tourist ,82% Nights stayed in hotels ,06% Nights stayed in apartments ,41% Average lenght of stay in hotels 3,51 days -0,04 Average length of stay in apartments 4,96 days -0,14 4
5 PERCENTAGE OF TOURIST ARRIVALS AND TOTAL TOURIST SPENDING, PER QUARTER. YEAR ,00% 30,00% 28,92% 28,70% 28,64% 30,08% 25,00% 20,00% 20,31% 23,04% 22,14% 18,18% 15,00% 10,00% 5,00% 0,00% 1T 2T 3T 4T TOURISTS EXPENDITURE Source: ISTAC 5
6 EVOLUTION OF THE SEASONALITY OF TOURISTS ARRIVAL IN GRAN CANARIA January February March April May June July August September October November December Source: FRONTUR, ISTAC 6
7 EVOLUTION OF OCCUPANCY LEVELS OF HOTEL AVAILABILITY. GRAN CANARIA January February March April May June July August September October November December ,57 77,76 76,44 58,87 61,74 65,28 74,1 79,72 68,89 73,67 77,86 74, ,52 80,01 75,9 67,01 58,62 60,03 74,14 83,91 68,36 74,71 77,3 70,51 Source: ISTAC 7
8 EVOLUTION OF OCCUPANCY LEVELS OF NON-HOTEL AVAILABILITY. GRAN CANARIA January February March April May June July August September October November December ,76 50,56 47,74 26,04 22,25 23,93 34,44 42,66 31,19 35,76 51,21 51, ,23 45,38 50,22 32,14 25,62 25,19 36,58 49,02 31,06 34,97 51,54 43,42 Source: ISTAC 8
9 Section 1 Tourists and passengers 9
10 TOURISTS IN GRAN CANARIA COUNTRY Total var. % Var. FOREIGNERS ,41% Germany ,49% Austria ,38% Belgium ,00% France ,28% Holland ,33% Ireland ,86% Italy ,20% United Kingdom ,57% Denmark ,88% Finland ,19% Norway ,66% Poland ,47% Sweden ,54% Switzerland ,14% Others ,57% SPANIARDS ,82% TOTAL ,71% Source: FRONTUR, ISTAC 10
11 FOREIGN TRAVELLERS IN GRAN CANARIA COUNTRY Total var. % Var. Germany ,70% Austria ,41% Belgium ,27% Denmark ,10% Russia ,95% Finland ,69% France ,24% United Kingdom ,51% Holland ,49% Ireland ,43% Italy ,84% Norway ,48% Czech Republic ,02% Poland ,46% Sweden ,27% Switzerland ,61% Others ,67% TOTAL ,99% Source: AENA 11
12 FOREIGN TRAVELLERS. GRAN CANARIA. YEARLY EVOLUTION Average: Source: AENA 12
13 TOURISTS IN CANARIES. YEAR 2014 FOREIGNERS Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma Total variation % Variation 8,04% 12,01% 12,46% 5,41% 5,95% 4,15% NATIONAL Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma Total variation % Variation -0,48% 1,66% 23,15% 7,82% -9,79% 1,85% TOTAL Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma Total variation % Variation 6,97% 10,58% 13,02% 5,71% 3,67% 3,46% Source: FRONTUR, ISTAC 13
14 FOREIGN TRAVELLERS IN CANARIES. YEAR 2014 FOREIGNERS Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma Total variation % Variation 8,68% 12,26% 13,71% 6,99% 6,42% 1,16% Fuente: AENA 14
15 FOREIGN TOURISTS IN SPAIN. YEAR 2014 AUTONOMOUS COMMUNITY Total var. Var % TOTAL ,14% ANDALUCÍA ,89% BALEARES ,30% CANARIES (**) ,92% CATALUÑA ,86% COMUNIDAD VALENCIANA ,39% COMUNIDAD DE MADRID ,61% REST OF A.C.* ,31% Source: IET COUNTRIES OF ORIGIN Total var. Var % GERMANY ,76% FRANCE ,45% IRELAND ,68% ITALY ,74% THE NETHERLANDS ,72% UNITED KINGDOM ,74% NORDIC COUNTRIES ,48% (**) Note: The data for the Canaries do not coincide 100% with the figures from page 10, as both the ISTAC and the IET apply slightly different methodologies. 15
16 Section 2 Customer profile 16
17 TOURISTS BY AGE AND GENDER GRAN CANARIA ,00% 5,16% 6,59% 13,53% Under 15 years old 6,89% 6,59% Under 15 years From 15 to 24 years 13,00% 13,53% From 25 to 44 years 48,25% 48,72% From 15 to 24 years From 25 to 44 years From 45 to 64 years From 45 to 64 years 26,15% 26,00% 65 years or over 65 years or over 5,71% 5,16% 48,72% GRAN CANARIA ,29% Men 57,42% 57,71% Women 42,58% 42,29% Men Women 57,71% Source: FRONTUR, ISTAC 17
18 PURPOSE OF THE TRIP GRAN CANARIA ,19% 0,95% 0,59% Leisure or holidays 95,63% 95,28% Leisure or holidays Professional or business 2,92% 3,19% Personal 1,08% 0,95% Professional or business Personal Other motives Other motives 0,36% 0,59% 95,28% TOURISTS ACCORDING TO CONTRACTING OF TOURIST PACKAGES GRAN CANARIA ,66% Did contract a package 63,43% 64,34% Did not contract a package 36,57% 35,66% 64,34% Source: FRONTUR, ISTAC 18
19 TOURISTS BY TYPE OF ACCOMMODATION GRAN CANARIA Hotels or similar 83,36% 83,09% Own property accommodation 1,50% 1,25% 2,40% 1,25% 13,25% Hotels or similar Own property accomodation Rented accomodation Rented accommodation 2,76% 2,40% Accommodation with family or friends 12,38% 13,25% 83,09% Accomodation with family or friends TOURISTS BY NUMBER OF NIGHTS STAYED GRAN CANARIA ,40% 5,20% 2,05% 1 to 7 nights 59,49% 60,35% 8 to 15 nights 33,18% 32,41% 16 to 31 nights 5,46% 5,43% 32 nights or more 1,87% 1,82% 60,36% 1 to 7 nights 8 to 15 nights 16 to 31 nights 32 nights or more Source: FRONTUR, ISTAC 19
20 TOTAL TOURIST SPENDING TOURIST EXPENDITURE ( ) TOTAL VAR. VAR. % CANARIES ,10% Gran Canaria ,60% TOTAL TOURIST SPENDING AT PLACE OF ORIGIN CANARIES ,68% Gran Canaria ,32% TOTAL TOURIST SPENDING AT DESTINATION CANARIES ,54% Gran Canaria ,21% TOTAL VAR. VAR. % AVERAGE TOTAL SPENDING PER TOURIST CANARIES 1.074, ,06-3,97-0,37% Gran Canaria 1.077, ,26 29,38 2,73% AVERAGE SPENDING AT PLACE OF ORIGIN PER TOURIST CANARIES 739,42 746,73 7,31 0,99% Gran Canaria 707,23 738,25 31,02 4,39% AVERAGE SPENDING IN CANARIES PER TOURIST CANARIES 334,60 323,33-11,27-3,37% Gran Canaria 370,65 368,41-2,24-0,60% Source: ISTAC TOTAL VAR. VAR. % AVERAGE TOTAL DAILY SPENDING PER TOURIST CANARIES 125,52 127,48 1,96 1,56% Gran Canaria 129,35 130,61 1,26 0,97% AVERAGE DAILY SPENDING AT PLACE OF ORIGIN PER TOURIST CANARIES 87,60 89,85 2,25 2,57% Gran Canaria 85,64 89,10 3,46 4,04% AVERAGE DAILY SPENDING IN CANARIES PER TOURIST CANARIES 37,63 37,93 0,3 0,80% Gran Canaria 41,51 43,71 2,2 5,30% 20
21 TOURIST EXPENDITURE EVOLUTION. GRAN CANARIA ( ) Total spending Var. % Total spending at place Var % Total spending in Gran Canaria Var % ,47% ,01% ,19% ,77% ,19% ,18% ,49% ,28% ,13% ,93% ,52% ,82% ,47% ,30% ,80% ,34% ,34% ,75% ,54% ,26% ,95% ,60% ,32% ,21% Total spending Total spending at place Total spending in Gran Canaria Source: ISTAC
22 Section 3 Accomodation indicators 22
23 ACCOMMODATION SURVEY IN HOTEL ESTABLISHMENTS. GRAN CANARIA. RESULTS FOR 2014 AND COMPARATIVE Source: ISTAC YEAR 2014 Foreigners Data % Var. 1,87% Number of nights Spaniards Data % Var. 4,06% Total Data % Var. 2,15% Foreigners Data % Var. 4,35% Number of travellers staying Spaniards Data % Var. 7,07% Total Data % Var. 5,03% Occupancy levels By number of beds Data 72,64 % Var. 0,31 By bedrooms Data 80,08 % Var. 2,33 Foreigners Dato 7,31 % Var. -0,04 Average stay Spaniards Data 3,51 % Var. -0,05 Total Data 6,34 % Var. -0,06 Daily average rate Data 86,40 % Var. 3,85% 23
24 AVERAGE NUMBER OF NIGHTS STAY IN HOTELS, BY COUNTRIES. GRAN CANARIA. YEARLY Spain Germany Austria Belgium Canada Denmark United Finland France United Holland Ireland Italy Norway Sweden Switzerland Other States Kingdom countries ,56 8,02 7,85 7,24 3,84 7,23 3,55 7,02 6,21 7,49 8,58 7,13 6,01 7,35 6,24 6,95 5, ,51 8,03 7,93 7,45 3,5 7,18 4,05 7,02 6,31 7,32 7,79 6,81 5,82 7,47 6,46 7,14 5,9 Source: ISTAC 24
25 TOTAL NUMBER OF NIGHT STAYS IN HOTELS. GRAN CANARIA. YEARLY Source: ISTAC 25
26 AVERAGE DAILY RATE PER ROOM IN HOTELS. CANARIES. YEARLY AVERAGE Island/period Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma ,36 62,76 69,99 83,2 72,92 40, ,20 71,00 71,94 86,40 77,02 37,67 Total variation 3,84 8,24 1,95 3,2 4,1-2,53 % Variation 5,23% 13,13% 2,79% 3,85% 5,62% -6,29% Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma Source: ISTAC 26
27 ACCOMMODATION SURVEY IN NON- HOTEL ESTABLISHMENTS. GRAN CANARIA. RESULTS FOR 2014 AND COMPARATIVE Number of nights Number of travellers staying Occupancy levels Average stay Daily average rate AÑO 2014 Foreigners Spaniards Total Foreigners Spaniards Total By number of beds By bedrooms Foreigners Spaniards Total Data % Var. 0,04% Data % Var. 0,47% Data % Var. 0,12% Data % Var. 0,64% Data % Var. 4,30% Data % Var. 1,72% Data 39,65 % Var. 0,79 Data 58,99 % Var. 0,8 Dato 8,84 % Var. 0,11 Data 4,96 % Var. -0,14 Data 7,67 % Var. 0,01 Data 46,77 % Var. 1,59% Source: ISTAC Note: The measurements by points is due, for the data expressed in this way, to them being measured by indicators that register variations in absolute terms. 27
28 AVERAGE LENGTH OF STAY IN APARTMENTS, BY COUNTRIES. GRAN CANARIA. YEARLY Spain Germany Austria Belgium Canada Denmark United Finland France United Holland Ireland Italy Norway Sweden Switzerland Other States Kingdom countries ,1 10,57 11,3 7,72 7,82 7,75 5,22 8,58 7,37 7,87 9,26 9,36 7,08 9,27 7,8 9,5 7, ,96 10,54 12,29 7,92 7,18 7,89 4,82 8,59 7,75 7,75 9,56 8,12 7,38 10,2 8,29 8,95 6,34 Source: ISTAC 28
29 TOTAL NUMBER OF NIGHTS STAY IN APARTAMENTS. GRAN CANARIA. YEARLY Source: ISTAC 29
30 AVERAGE DAILY RATE PER ROOM IN APARTAMENTS. CANARIES. YEARLY AVERAGE Island/period Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma ,20 36,64 39,55 45,18 44,54 38, ,06 40,23 40,46 46,77 49,43 37,07 Total variation 2,86 3,59 0,91 1,59 4,89 1,03 % Variation 6,78% 9,80% 2,30% 3,52% 10,98% -2,70% Source: ISTAC Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma
31 Section 4 Employment 31
32 EMPLOYMENT IN THE TOURISM SECTOR Tourism sector contracts, in accordance with CNAE-2009 (OBECAN) Year Definitive Data. Gran Canaria Contracts Year on year variation Land transport and piping ,18% Maritime transport ,43% Air transport ,56% Storage and transport activities ,53% Accommodation services ,35% Food and drink services ,90% Rental activities ,33% Travel agencies activities, tour operators, reservation services ,51% Creative and artistic services, shows and spectacles ,61% Library, archive, museum activities and ,79% Sporting, recreational and entertainment activities ,26% Total ,39% Unemployed in the tourism sector. December 2014 Area Var % Gran Canaria ,53% Canaries ,68% Source: OBECAN 32
33 RANKING AIRLINES IN GRAN CANARIA, PER PASSENGERS ( ) AIRLINES Total Var. Var % BINTER CANARIAS GROUP ,63% RYANAIR ,56% NORWEGIAN AIR SHUTTLE ,36% AIR EUROPA ,69% THOMAS COOK AIRLINES SCANDINAVIA ,19% TUIFLY ,57% VUELING ,84% IBERIA+IBERIA EXPRESS ,95% CONDOR ,47% AIR BERLIN ,00% THOMSON AIRWAYS ,25% TRANSAVIA ,67% TUI FLY NORDIC ,52% Note: Binter Canarias Group is the sum of Naysa, Canarias Airlines and Binter Canarias. Source: AENA 33
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