BRANDING STATUS UPDATE AIR SERBIA PRESENTATION

Transcription

1 AIR SERBIA PRESENTATION

2 Introducing Air Serbia We are proud to introduce Air Serbia, Serbia s National Airline. Supported by our partner Etihad Airways, we are committed to reinvigorating our national carrier to create an airline that is sustainable and a leader in the region The Government of Serbia (on behalf of Jat Airways) and Etihad Airways entered into a strategic partnership on 01 AUG The new ownership structure will compose of 51% by the Serbian Government and 49% by Etihad. Under the agreement, Air Serbia will be formally managed by Etihad for an initial period of 5 years. 2

3 Our Fleet (1) Previous JAT Airways fleet consisted of: 10 x Boeing and 4 x ATR aircraft Current Fleet: 8 x Airbus A319 (#8 arrived on 17Sep14) 2 x Airbus A320 4 x Boeing (Charters) 2 x ATR x ATR Future fleet orders: 10 x Airbus A320neo (delivery in ) 3

4 Our Fleet (2) 8 x A319 aircraft with 8 business class seats and 120 economy class seats. Total seats = x A320 aircraft with 8 business class seats and 147 economy class seats. Total seats = 155 ATR72 aircraft with 66 economy class seats 4

5 Onboard Air Serbia: Economy Class Ultra Short Haul (flights up to 1 hour): Guests will enjoy a complimentary cold sandwich, choice of cold beverages and snack bar Short Haul (flights between 1-2 hours) Guests will enjoy a complimentary cold sandwich, choice of hot and cold beverages and snack bar Short Haul (flights between 2-3 hours): Guests will enjoy a choice of snacks inspired by Serbian chefs and traditional cuisine, complimentary bar service and hot beverages Medium Haul (Flights longer than 3 hours): Guests will enjoy a choice of main course meals, complimentary bar service and hot beverages 5

6 Onboard Air Serbia: Business Class Ultra Short Haul (flights up to 1 hour): Guests will enjoy a choice of 3 snacks inspired by Serbian cuisine Short Haul (flights between 1-2 hours) Guests will enjoy a main course and hot beverages Short Haul (flights between 2-3 hours): Guests will enjoy a choice of 3 main courses, complimentary bar service, hot beverages and a refreshment. Inflight Entertainment Guests will have access to ipads and noise cancelling headsets. A choice of 4 Hollywood movies (all with Serbian subtitles), 20 TV programmes, 48 audio CDs and 10 games 6

7 Food and Beverage Air SERBIA s on-board service proposition will reflect the best of Serbia, creating a warm and inviting atmosphere in both cabins with an emphasis on guest service Catering will be tailored to both the time of day and the length of the flight and will feature local produce and ingredients 7

8 Cabin Crew Air SERBIA s cabin crew have don newly designed uniforms that will accentuate the new brand and instil a sense of pride Air SERBIA cabin crew must graduate from the Etihad training academy in Abu Dhabi great synergy of the partnership 8

9 Air Serbia & Etihad Guest Integration of JAT Airways old FFP Extra Flight Club into Etihad Airways award winning Etihad Guest program. Own cobranded Air Serbia/ Etihad Guest to be promoted Air Serbia guests are be able to earn Etihad Guest Miles on ~700 Air Serbia and ~3,000 Etihad flights. When it comes to redeeming their Etihad Guest Miles, members can choose from a wide variety including Air Serbia and Etihad Airways flights and more than 7,000 non-flight rewards from over 250 partners on the Etihad Guest Reward Shop 9

10 AIR SERBIA NETWORK (REGIONAL) ZAG TIA Regional Destinations: Ljubljana (Slovenia), Pula, Dubrovnik, Split (Croatia), Banja Luka, Sarajevo (Bosnia), Tivat, Podgorcia (Montenegro), Skopje (Macedonia), Thessaloniki, Athens (Greece), Budapest (Hungary), Sofia, Varna (Bulgaria), Bucharest (Romania). Tirana (Albania) commenced 23Sep14 and Zagreb (Croatia) to commence 12Dec14. Note: Adriatic Coastal ports of Tivat, Dubrovnik, Split and Pula have high appeal to the Australian Leisure traveller in European Summer. 1 0

11 AIR SERBIA NETWORK (NON-REGIONAL) The Air Serbia network is 41 destinations including Belgrade. (40 destinations are served from the Belgrade hub) 13 new destinations launched: 2013: Abu Dhabi, Banja Luka, Bucharest, Ljubljana, Prague : Beirut, Budapest, Sofia, Varna, Warsaw, Pula, Tirana, Zagreb

12 AIR SERBIA NETWORK DEVELOPMENTS

13 BELGRADE HUB BANK STRUCTURE 7AM 1PM 5PM 11PM 13

14 BANK STRUCTURE S14 10 SJJ D 15 BNX D 15 SOF D 10 TIV X6 15 DBV LJU VIE D 15 SPU 2 00 FRA D 10 BUD SKP D 10 VIE D ARRIVALS INTO BEG 20 MXP TGD D 15 WAW WAW PUY STR LJU SKG D 30 TXL ZRH D 15 OTP D 30 AMS PRG DBV MLA 5 30 SKG D 30 GVA 7 (F7) 05 AUH D 20 SPU 3 35 BRU SKP D 35 STR AMS TIV D 10 PUY 7 20 TIV 5 35 MXP ARN VAR DUS BRU ATH LHR D 25 TLV ZRH D 10 DUS ATH D 40 CPH CDG D 25 SPU ATH TGD CDG D 30 FCO D 45 LCA D 20 SVO D 25 TGD 1 50 FCO D 50 TIV 6 35 ARN SAW SAW LHR 6 55 CPH SVO LHR 1 50 BEY D 30 AUH D (EY) 40 TGD TXL 7 50 TXL GVA 24 (F7) 00 SVO TLV SPU 7 40 MLA 1 30 TIV X5 50 BUD PRG SVO 6 Lcl Time LCA D 30 AMS TGD TIV X6 05 TIV 6 25 LHR D 15 SAW AUH D (EY) 00 SJJ D 00 LHR 6 30 AMS ARN DUS FCO D 40 SVO D 20 SKG D 30 SVO MXP ATH SAW GVA 7 (F7) 00 SVO TXL 6 40 BEY D 25 VAR TXL 7 15 WAW PUY SOF D 05 FRA D 10 PRG AUH D 25 SKP D 35 ARN ZRH D 55 MLA 1 20 ATH CDG D 10 WAW ATH D 40 CDG D 25 STR SKG D 15 BRU LHR 7 40 DUS LJU SPU 3 30 MLA 5 15 STR CPH TLV OTP D 40 GVA 24 (F7) 15 MXP 2457 DEPARTURES FROM BEG 45 BRU BUD SPU TXL LJU TXL DBV TGD VIE D 45 PRG SPU 7 55 TIV X5 25 BUD FCO D 45 DBV CPH ZRH D 50 VIE D 45 SKP D 35 TIV 5 45 TIV D 45 PUY 7 50 SPU 2 50 TGD D Note: 55 BNX D BEY schedule is dependent on regulatory approvals (current approvals for day 1,4,5 arr/dep BEY only - as at 26May) 55 TLV

15 AIR SERBIA S CODESHARE NETWORK TO AUSTRALIA Codeshare beyond Abu Dhabi from SYD, MEL, BNE and PER Connectivity is minimal and in many cases best connections on offer. 1 5

16 AIR SERBIA S CONNECTIONS TO/FROM AUSTRALIA 1 6

17 AIR SERBIA S CODESHARE PARTNERS Air Serbia currently has code share with 11 partners: 1. AZ - SkyTeam 2. AB - Oneworld alliance 3. EY - Equity partner 4. KL - SkyTeam 5. AF - SkyTeam 6. SU - SkyTeam 7. JP - Star Alliance 8. JA 9. RO - SkyTeam 10. F FB

18 THE NEW WINGS OF EUROPE The new Brand campaign, was launched as part of Air Serbia s 1 st anniversary celebrations on 27 October It promotes the natural beauty of Serbia and the fresh, distinctive flavours of its cuisine. The campaign also highlights Belgrade with a rich history and a vibrant nightlife, and promotes Air Serbia as an airline that exemplifies service and quality. Air Serbia also became a member of the Etihad Airways Partners, a new brand which brings together like-minded airlines to offer customers more choice through improved networks and schedules and enhanced frequent flyer benefits 1 8