Clicteq s PPC management services

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1 Clicteq s PPC management services Clicteq Limited 2016 Page 1

2 Return on investment driven PPC management PPC marketing is recognised as one of the most powerful forms of direct marketing. It not only allows you to reach customers that want to purchase what your sell, but also allows you to reach them at the time that they are looking to make a purchase. Profitable PPC management requires creativity, statistical analysis, in depth research and careful strategic planning. By ensuring that we excel at these distinct qualities, we give our clients the competitive edge when it comes to paid search advertising. Statistical approach Our statistical approach ensures that your PPC campaigns are optimised based on statistics rather than gut feeling. Ensuring that you get the maximum return on investment for your budget. We deliver measurable results and regularly achieve considerable rises in traffic, conversions and return on investment, for out clients. By working with Google, Bing and yahoo, Clicteq can help you expand your reach to a wider audience online through the search and display networks. Our experts can also help you reach customers using paid marketing on social platforms such as Twitter, Linkedin and Facebook. We can help your run campaigns on: Clicteq Limited 2016 Page 2

3 Transparent services We understand that our clients want to know what is happening with their account and what we are doing. To keep you informed we will make sure that you have regular contact with your dedicated account manager responsible for optimising your campaigns. Our transparent approach means that you will always have full access to your PPC account so you can see our how your campaigns are performing and how we are working to optimize them in real time. Clicteq's staff are all accredited by the two major search engines, Google and Bing. Which means that they have completed the advanced search advertising exams set by the search engines themselves. So you can be rest assured we only use best practice approaches to PPC marketing and are up-todate with all the latest trends. 5 reasons why you should choose Clicteq 1. Proven results By using our statistical, return on investment-based approach we have delivered huge rises in sales, traffic and return on investment for our clients. Increases in profit of % are commonplace at Clicteq. 2. Return on investment approach Every aspect of our service is geared towards increasing your overall return on investment from PPC Advertising. Our Clicteq Limited 2016 Page 3

4 statistical approach to managing your campaigns allows us to identify the ad position, copy and the corresponding keywords that will provide maximum ROI. Relevant traffic is only one piece of the jigsaw, if your website converts poorly you will never succeed with PPC. To solve this we provide you with complimentary conversion consulting. 3. Communication, transparency and reporting The number one reason that we have such a high customer retention rate is due to our communication and transparency. By ensuring that you have regular contact with your dedicated PPC account manager and receive regular reports showing you your KPI (key performance indicators) you can see how your campaigns are progressing towards your goals. 4. Experts not interns Here at Clicteq we pride our selves on the fact that all of our PPC account managers are Google and Bing certified. Many larger companies employee interns and less experienced staff to manage accounts to reduce their costs, however we ensure that everyone that manages your campaigns have several years experience. Our head of paid search has been featured in several leading marketing blogs including Smart Insights and Certified Knowledge so you can be rest assured we are up to date with the latest trends. 5. Competitive pricing Clicteq was set up to offer SME s affordable PPC management that provides real results. Our PPC management starts from just 450 per month. Keyword research While the main search terms will always be important, the real return on investment comes from specific long tail keywords. These keywords are generally much cheaper to bid on and provide better conversion rates. Our team of PPC managers here at Clicteq will do in-depth research to find the optimal keyword list to give you the best return for your investment. Clicteq Limited 2016 Page 4

5 Advertising copy design and structure Creating relevant, quality adverts is the key to achieving a high quality score and click though rate. Which will in turn reduce the amount that you will pay per conversion. We create multiple ads and test them against each other to find the best performing adverts for your campaigns. Campaign structure and setup Setting up your campaign in a structured set of relevant ad groups is essential to success. Our team of expert PPC managers will create relevant groups of ads and target them at the most relevant keywords. Every aspect of this process is geared towards improving your overall return on investment. PPC management service Daily monitoring is essential to ensure your campaigns are on target. We work continually to find new ways to improve your PPC campaigns. We run multiple split test to find the best performing adverts. Add new negative keywords to minimize any wasted spend and tweak your bids to achieve maximum ROI. To help us do this we use our own in house software called ClicRank. Regular client contact and in-depth weekly reporting is a key part of our service. Easy to digest reports will give you all the key information you need to make informed decisions on your PPC budget allocation. Clicteq Limited 2016 Page 5

6 Google Shopping Ads We can help you create a product feed that will help you generate extra revenue from Google shopping ads for an unlimited amount of products. We will create concise custom copy for every product that your website stocks, so your prospects will always see the most up to date relevant ad copy. Our background in ecommerce PPC management means that we can help you leverage Google shopping to increase your overall return on investment. By using the latest automation technology we can ensure that your search ads match your current inventory and even pause adverts when the products are no longer in stock. Furthermore by using Adwords Scripts we can even put the keywords back into Google Shopping by referencing your search query report against a predefined keyword list, and adding negative keywords accordingly. Remarketing Remarketing allows you to serve adverts to people on Google s display network who have visited your website but did not complete your desired goal. We can create dynamic product retargeting adverts from your listings in Google Merchant Center. Allowing you to serve adverts containing the products that your prospect viewed immediately before they left your website. Our team of experts can also create abandoned cart remarketing ads that will be served to people who did not complete your checkout process. Bringing them back to complete your checkout. Tracking and analytics Setting up Google Analytics and Google conversion tracking is critical to the success of any online campaign. They provide the statistical insight that allows us to optimise your campaigns for maximum return on investment. With our experience of Google Clicteq Limited 2016 Page 6

7 analytics we can help you successful implement Google analytics and Google conversion tracking, to provide measurable insight into your campaigns. For more complex conversion tracking needs such as call tracking and offline call tracking we are partnered with CallTracks. Reporting and feedback Our easy to digest reports will give you vital information about your KPI's (key performance indicators) and your monthly ROAS (return on investment from ads spend). So you can make informed decisions on PPC budget allocation. Regular customer contact with your dedicated PPC account manger is part of our service and you can ask them any questions that you may have about your account or reports throughout the month. Conversion rate optimisation When you are paying for every visit to your website it is crucial that you maximise the number that complete your desired conversion. Our specialist conversion rate experts can help you optimise your landing pages by analysis qualitative and quantitative data to determine why customers are not converting. Based on this analysis we then make suggestions to improve your conversion rate. Talk to us today about your big idea Call us free on +44 (0) or to find out how our expert, Google certified team can help you increase your paid search ROI. Clicteq Limited 2016 Page 7

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