Average US Primetime Cable TV Ratings
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1 KEY PERFORMANCE INDICATORS JULY 28, 2016
2 Average US Primetime Cable TV Ratings Raw, SmackDown and Primetime Cable TV Ratings Social Media Followers 2 (average, in millions) % % % % Raw SmackDown USA Network Top 25 Cable Networks Coverage Rating Television ratings are measured on a Live +SD basis for 2016 and 2015 SmackDown was aired on USA Network in 2016 and Syfy in 2015 Top 25 Cable Networks reflect those 25 networks with the highest average total primetime US national ratings in 2015 (excludes broadcast and premium networks) Definitions of Coverage Rating and National Rating above are provided on page 9 National Rating 2
3 Media Consumption: WWE AVOD Consumption AVOD Global Hours Viewed (MM) WWE Free Video on Demand 1 (in billions) AVOD Global Views (B) Social Media Followers 2 (average, in millions) AVOD is ad-supported video on demand. Consumption includes videos viewed on WWE Platforms (WWE.com and WWE App), Facebook and YouTube 3
4 Social Media: WWE Reach & Engagement Social Media Followers 1 (MM) WWE Free Video on Demand 1 (in billions) Social Media Engagement 2 (MM) Other Platforms Twitter Facebook 1 Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of unique followers 2 Social media fan engagements are defined as the cumulative fan response to WWE content measured by the number of likes, follows, shares, mentions, and retweets across social media platforms such as Facebook, Twitter, YouTube, Instagram and Tumblr 4
5 WWE Network Ending Subscribers Total Subscribers Free & Paid (000s) 1,560 1,469 1,469 1, ,306 1,272 1,327 1, , ,511 1, ,327 1,156 1,233 1, , Total Subscribers US & Int l (000s) Social Media 1,560Followers 2 (average, 1, in millions) 1,306 1, ,166 1, Free Paid Int l US Total Paid Subscribers US & Int l (000s) 1,327 1, ,131 1,027 1,511 1, ,233 1, , WrestleMania Total Subscribers (000s) +39% 1, % 1, ,315 1, Int l US Definitions of subscriber metrics above are provided on page 10 Apr. 7, 2014 WrestleMania Mar. 30, 2015 WrestleMania Apr. 4, 2016 WrestleMania 32 Free Paid 5
6 WWE Network Average Subscribers - Free & Paid Average Total Subscribers (000s) 1, , ,267 1,268 1, , ,289 1,216 1,173 1, , Average Total Domestic Subscribers Social Media Followers (000s) 2 (average, 1,259in millions) 665 1, ,143 1, , , Free Paid Free 3 Paid Definitions of subscriber metrics above are provided on page 10 6
7 WWE Network: Order-based Subscriber Growth Gross Paid Additions, Churn and Ending Subscribers (000s) 1,600 1,400 1,200 1, (200) (400) (600) (24) 1, , includes the impact of WM 31 held on March 29, 2015 (284) (358) Ending Subs 2015 Ending Subs 2014 Ending Subs (144) 1, (508) (471) (171) 2016 includes the impact of WM 32 held on April 3, Gross Additions 2014 Churn 2015 Gross Additions (255) 1,233 (376) 2015 Churn 2016 Gross Additions 2016 Churn (251) 1,217 (405) (16) Definitions of subscriber metrics above are provided on page 10 7
8 Live Event Attendance North America (average in 000s) International (average in 000s) Excluding WM 31 Excluding WM 32 Excluding WM No Int l events in Number of Events Number of Events WrestleMania took place in the second quarter of 2014 and 2016, and in the first quarter of
9 Footnotes Definition of Metrics 1. Coverage Rating: An average of the U.S. viewing audience (households) for each minute of a selected daypart or program aired on a U.S. television network expressed as a percentage of the estimated U.S. television households within that network s coverage area. During 2016, USA Network s coverage area included an average of approximately 93 million U.S. households. During 2015, USA Network and Syfy coverage areas included an average of approximately 96 million and 94 million U.S. households respectively. 2. National Rating: An average of the U.S. viewing audience (households) for each minute of a program or daypart expressed as a percentage of total U.S. television households. During 2016 and 2015 there were approximately 116 million U.S. television households respectively. 3. Top 25 Cable Networks reflect those 25 networks with the highest average total primetime U.S. national ratings in 2015 (excludes broadcast and premium networks). 4. Media Consumption AVOD: Hours of content viewed on 3 rd party platforms, including YouTube and Facebook, are based on Google Analytics. Hours viewed on WWE owned and operated platforms are from internal data. 5. Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of unique followers. 6. Social media fan engagements are defined as the cumulative fan response to WWE content measured by the number of likes, follows, shares, mentions, and retweets across social media platforms such as Facebook, Twitter, YouTube, Instagram and Tumblr. 9
10 Footnotes Definition of Metrics 7. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensed partner agreements, which have different economic terms for the network. 8. Total subscribers reflect all active subscribers over the relevant time period. These include WWE Network customers who have activated a free trial of the network and those who have made payments. 9. Free trial subscribers refer to WWE Network customers who received a free trial upon activating network service, and were still within their promotion period as of the date reported. Subscribers are eligible to receive a free trial upon their initial service activation, or upon reactivation (i.e. following a period of discontinued service) if they did not previously receive a free trial. 10. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for our direct-toconsumer subscribers, and the average of the monthly reported subscribers from our license partners (such reporting is received and recognized on an approximate 30 day lag). Average paid subscribers may differ substantially from paid subscribers at the end of any period due to the timing of paid subscriber additions. 10
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