The Hispanic Market Monitor. Presented by: Advisory Services Division

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1 The Hispanic Market Monitor Presented by: Advisory Services Division

2 Copyright 2007 Global Insight, Inc. 2

3 A Growing Force in the Market U.S. Hispanic Population as a Share of Total The Hispanic share of total population will reach 21.1% by 2027, compared with 15.0% in 2007 and 7.4% in Hispanic consumers will spend an impressive $845 billion in This number is expected to nearly double over the next ten years. Hispanic population growth is now accelerating in new areas such as North Carolina and Georgia. Sales to the Hispanic population will account for a large share of future growth for retailers such as department stores and home electronics stores. Copyright Global Insight, Inc. 3

4 Hispanic Market Monitor Comprehensive database of estimates and forecasts for: United States Top 20 States 68 Designated Marketing Areas Coverage includes population, households, employment, income, spending in more than 50 detailed product categories, and spending by retail channel of distribution Standard tables delivered in an Excel format Helping You Find the Best Opportunities Copyright Global Insight, Inc. 4

5 Hispanic Market Monitor Copyright 2007 Global Insight, Inc. 5

6 Solve the Planning Puzzle The Hispanic Market Monitor Compare multiple markets with comprehensive geographic coverage Identify growth potential based on multiple criteria Target demographic characteristics, not just rapid growth Develop customized marketing or investment strategies Maximize Opportunity Mitigate Risk Copyright 2007 Global Insight, Inc. 6

7 Understand the Hispanic Market Copyright 2007 Global Insight, Inc. 7

8 Hispanic Market Monitor Methodology Model results are explicitly tied back to Global Insight s official U.S., state, and county area forecasts Integrated data from a range of recognized sources, including: Linked forecasting models for demographics, income, consumer spending, and retail channels U.S. Census Consumer Expenditure Survey National Income and Product Accounts Copyright 2007 Global Insight, Inc. 8

9 The Demographics Model Copyright 2007 Global Insight, Inc. 9

10 The Hispanic Market Monitor Captures the Diversity of the Hispanic Population There are systematic differences in education, employment, income, and language use between U.S.-born and immigrants Albuquerque-Santa Fe Predominantly a U.S. Born Population Atlanta New Arrivals One-third of the Population Demographic characteristics are modeled separately for each group Copyright 2007 Global Insight, Inc. 10

11 Demographic Concept Coverage Population Age 0 to 4 Age 5 to 14 Age 15 to 24 Age 25 to 34 Age 35 to 54 Age 55 and Over Age of Householder Age 15 to 24 Age 25 to 34 Age 35 to 54 Age 55 and Over Employment Unemployment Rate Total Disposable Income Current Dollars Constant Dollars Average Household Income Current Dollars Constant Dollars Education 4 Years High School 4 Years College Foreign-Born Population Number & Share of Total Speak Spanish at Home Number & Share of Population Age 5+ Speak Only Spanish at Home Number & Share of Population Age 5+ Copyright 2007 Global Insight, Inc. 11

12 Hispanic Current Year Consumer Spending Product Coverage Copyright 2007 Global Insight, Inc. 12

13 Hispanic Consumer Spending Forecasts Product Coverage Broad Product Categories Food and Beverages Clothing and Shoes Other Nondurables Housing Household Operations Motor Vehicles and Parts Motor Gasoline and Oil Furniture & Household Equipment Other Durables Transportation Services Medical Services Other Services Copyright 2007 Global Insight, Inc. 13

14 Retail Channels of Distribution Coverage Copyright 2007 Global Insight, Inc. 14

15 Hispanic Market Monitor Geographic Coverage States United States Arizona California Colorado Connecticut Florida Georgia Illinois Maryland Massachusetts Michigan Nevada New Jersey New Mexico New York North Carolina Oregon Pennsylvania Texas Virginia Washington DMAs Albuquerque-Santa Fe Amarillo Atlanta Austin Bakersfield Birmingham Boise Boston Charleston, SC Charlotte Chicago Chico-Redding Cleveland Colorado Springs-Pueblo Columbus, OH Corpus Christi Dallas-Ft Worth Denver Detroit El Paso Eureka Fresno-Visalia Ft Myers-Naples Ft. Smith Harlingen-Wsl-Brn-McA Hartford-New Haven Honolulu Houston Indianapolis Kansas City Laredo Las Vegas Little Rock Los Angeles Lubbock Miami-Ft Lauderdale Milwaukee Minneapolis-St Paul Monterey-Salinas Nashville New York City Odessa-Midland Oklahoma City Orlando-Daytona Beach-Mlb Palm Springs Philadelphia Phoenix Portland OR-WA Providence-New Bedford Raleigh-Durham Reno Sacramento-Stockton-Mdst Salt Lake City San Angelo San Antonio San Diego San Francisco-Oakland-SJ Santa Barbara-SntMar-SLO Seattle-Tacoma Tampa-St Pete Sarasota Tucson (SVista) Victoria W Palm Beach-Ft Pierce Waco Washington DC-Hagerstown Wichita Falls-Lawton Yakima-Pasco-Richland- Knwk Yuma Copyright 2007 Global Insight, Inc. 15

16 Copyright 2007 Global Insight, Inc. 16

17 For Additional Information Please contact: Jim Gillula, Managing Director Tabitha Bailey, Senior Consultant Copyright 2007 Global Insight, Inc. 17

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