Social and Behavioral Research and the Internet

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1 Social and Behavioral Research and the Internet Advances in Applied Methods and Research Strategies Edited by Marcel Das CentERdata and Tilburg School of Economics and Management Tilburg University, the Netherlands Peter Ester Rotterdam University, the Netherlands Lars Kaczmirek CESIS - Leibniz Institute for the Social Sciences Mannheim, Germany О Routledge дк Taylor &. Francis Group New York London

2 Contents Preface xi Chapter 1 Introduction 1 Marcel Das, Peter Ester, and Lars Kaczmirek References 7 Part I Methodology in Internet Survey Research Chapter 2 Internet Survey Methods: A Review of Strengths, Weaknesses, and Innovations 11 Jolene D. Smyth and Jennie E. Pearson 2.1 Introduction A Brief History of Internet Surveys Strengths and Weaknesses of Internet Surveys Conclusions 37 References 39 Chapter 3 Internet Surveys as Part of a Mixed-Mode Design 45 Edith D. de Leeuw and Joop J. Hox 3.1 Introduction Available Data Collection Methods A Review of Empirical Evidence of Mode Equivalence Consequences of Mixed-Mode Design for Questionnaire Development Conclusions 65 References 72 Chapter 4 "True" Longitudinal and Probability-Based Internet Panels: Evidence From the Netherlands 77 Annette C. Scherpenzeel and Marcel Das 4.1 Introduction Longitudinal Panel Surveys 78 v

3 vi Contents 4.3 New Developments in Survey Research The LISS Panel Conclusions 101 References 103 Chapter 5 How Representative Are Online Panels? Problems of Coverage and Selection and Possible Solutions 105 Annette C. Scherpenzeel and Jelke G. Bethlehem 5.1 Introduction Problems in Online Panels Can We Correct the Bias? Weighting Adjustment A Better Online Panel? Conclusions 126 References 129 Chapter 6 Ethical Considerations in Internet Surveys 133 Eleanor Singer and Mick P. Couper 6.1 Introduction Basic Ethical Principles: Confidentiality and Informed Consent ' Obtaining Consent for the Collection of Paradata: Report of an Experiment Conclusions 158 References 160 Part II Advanced Methods and Applications Chapter 7 How Visual Design Affects the Interpretability of Survey Questions 165 Vera Toepoel and Don A. Dillman 7.1 Introduction How Visual Information Is Processed Research on How Visual Layout Influences Answers 170

4 Contents vii 7.4 Needed Research on Which Visual Layout Considerations Are Most Important Conclusions 186 References 187 Chapter 8 Attention and Usability in Internet Surveys: Effects of Visual Feedback in Grid Questions 191 Lars Kaczmirek 8.1 Introduction Background Hypotheses, Design, and Implementation Results Conclusions 207 References 211 Chapter 9 Using Interactive Features to Motivate and Probe Responses to Open-Ended Questions 215 Marije Oudejans and Leah Melani Christian 9.1 Introduction Theoretical Background and Hypotheses Methods Results Conclusions 241 References 243 Chapter 10 Measuring Attitudes Toward Controversial Issues in Internet Surveys: Order Effects of Open and Closed Questioning 245 Peter Ester and Henk Vinken 10.1 Introduction Background Design and Implementation Results Conclusions 263 References 266

5 viii Contents Part III Data Quality: Problems and Solutions Chapter 11 Challenges in Reaching Hard-to-Reach Groups in Internet Panel Research 271 Corrie M. Vis and Miquelle A. G. Marchand 11.1 Introduction Hard-to-Reach Groups in Internet Panel Research Hard-to-Reach Groups and the Recruitment of the LISS Panel Hard-to-Reach Groups Participating in the LISS Panel Response Rates in the LISS Panel Conclusions 285 References 288 Chapter 12 Mode and Context Effects in Measuring Household Assets 291 Arthur van Soest and Arie Kapteyn 12.1 Introduction The HRS Internet Experiment Asset Ownership Amounts Held Regression Models for Ownership and Amounts Held Conclusions 321 References 322 Chapter 13 Internet Survey Paradata 325 Dirk Heerwegh 13.1 Introduction Types of Internet Survey Paradata Potential Uses of Internet Survey Paradata Collecting Internet Survey Paradata Data Preparation and Analysis 335

6 Contents ix 13.6 Example Study: Use of Paradata to Assist in the Development of Theory Conclusions 342 Disclaimer 344 References 344 Chapter 14 Use of Eye Tracking for Studying Survey Response Processes 349 Mirta Galesic and Ting Yan 14.1 Introduction What Is Eye Tracking? What Can Eye Tracking Do? What Can Eye Tracking Do That the Other Methods Cannot? What Has Been Done With Eye Tracking? Conclusions 366 References 368 Chapter 15 Can Biomarkers Be Collected in an Internet Survey? A Pilot Study in the LISS Panel 371 Mauricio Avendano, Annette C. Scherpenzeel, and Johan P. Mackenbach 15.1 Introduction Rationale for the Collection of Biomarker Data The LISS Panel Biomarker Pilot Results Conclusions 403 References 409 Chapter 16 Discussion and Conclusions 413 Marcel Das, Peter Ester, and Lars Kaczmirek Author Index 419 Subject Index 427

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