Chinese Spring Festival 2015

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1 Chinese Spring Festival 2015 Saturday, February 28, 2015 Downtown Jackson, Mississippi Chinese Spring Festival of 2015 will be the first cultural event hosted jointly by Jackson Chinese community and the City of Jackson to celebrate the Chinese Lunar New Year that is also known as the Chinese Spring Festival. This event will be listed as one of the annual cultural and festive extravaganzas in Jackson, MS Sponsorship Investment Opportunities Projected Attendance: 30,000+ The First Annual Chinese New Year Celebration Stunning visuals, tantalizing treats and impressive performances. The one-day event is composed of Spring festival parade, Chinese cultural and gourmet fair, Chinese new-year gala and Fireworks show. The Parade will kick off the event at noon, with the concurrent Culture and Gourmet Fair, and followed by the Performance Gala in the evening after which is a splendid fireworks show. The purpose of this event is to promote local economy and development through increasing public s awareness of the cultural diversity legacy, boosting local small businesses, and attracting domestic and international business and visitors to Jackson, MS to contribute to the downtown Jackson renaissance.

2 CHINESE SPRING FESTIVAL 2015 Parade Featured Performances Dragon Dance Lion Dance Chinese Kung Fu including Kung Fu Panda Waist Drum Show Great Wall Forbidden City Mythological and Historic Characters Kids Traditional Costume Show The 12 Chinese Zodiac Chinese Traditional Lantern Show China Beijing Opera with mask Chinese traditional musical instruments Fan Dance Sword Dance Flag Show School Band Floats Beijing Opera Show Beijing Opera is the quintessence of China. The largest Chinese opera form, it is extolled as 'Oriental Opera'. Having a history of 160 years, it has created many 'firsts' in Chinese dramas: the abundance of repertoires, the number of artists, opera troupes and spectators. Lion Dance A form of traditional dance in Chinese culture and other Asian countries in which performers mimic a lion's movements in a lion costume to celebrate festivals.

3 CHINESE SPRING FESTIVAL 2015 New Year Gala The Chinese New Year Gala is a spectacular indoor event in Thalia Mara Hall, Downtown, Jackson. The Gala features 56 traditional Chinese ethnic costumes show, traditional Chinese musical (both vocal and instrumental), ethnic dance, martial arts, opera performances, as well as professional and children Ballet dance and oriental and western musical ensemble. More than 100 local and invited Chinese and American artists and children will share Chinese culture and arts with the audience. The event highlights Chinese cultural treats while incorporating western high-brow artistic forms.

4 CHINESE SPRING FESTIVAL 2015 Culture & Gourmet Fair Featuring traditional Chinese New Year s food and souvenir in front of Wasabi restaurant. Family fun, music, and more, The Chinese culture will be further explored through exhibits, gourmet food, and cultural performances. The fair will mimic the event popular in China around the days of Spring Festival to showcase the beauty of Chinese art works and traditional Chinese New Year food. Many local Chinese restaurants will bring their specially prepared, finest Chinese cuisine to share with our community. Steamed Bun (Baozi) In many Chinese cultures, these buns are a popular food, and widely available. While they can be eaten at any meal, Baozi are often eaten for breakfast. They are also popular as a portable snack or meal. Dumplings (Jiaozi) Jiaozi are one of the major foods eaten during the Chinese New Year and year round in the northern Chinese provinces. They look like the golden ingots yuan bao used during the Ming Dynasty for money and the name sounds like the word for the earliest paper money, so serving them is believed to bring Luck.

5 CHINESE SPRING FESTIVAL Sponsorship Investment Opportunities Diamond Sponsors - $25,000 Company logo prominently displayed on print advertising (poster, postcards and other printed collateral) Company name or logo included in television and radio ads and on festival t-shirts Opportunity for your company to set-up a display and distribute promotional materials at festival Opportunity for corporate representative to host gala stage Logo on festival website with active link 75 VIP credentials with access to VIP area 40 official festival t-shirts & posters The biggest diamond sponsor with contribution $100,000+ will receive the naming rights for the event. Platinum Sponsors - $10,000 Company logo displayed on print advertising (posters, postcards and other printed collateral) Company name or logo included in television and radio ads and on festival t-shirts Logo on festival website with active link 30 VIP credentials with access to VIP Area 20 official festival t-shirts & posters Gold Sponsors - $5,000 Company logo displayed on print advertising (posters, postcards and other printed collateral) Company name or logo included in television and radio ads and on festival t-shirts Logo on festival website with active link 20 VIP credentials with access to VIP area 10 official festival t-shirts & posters Silver Sponsors - $1,000 Company logo displayed on print advertising (posters, postcards and other printed collateral) Company name or logo included in television and radio ads and on festival t-shirts Name on festival website 10 VIP credentials with access to VIP area 5 official festival t-shirts & posters Friend of Festivals - $500 2 VIP credentials with access to VIP area 2 official festival t-shirts & 1 poster

6 CHINESE SPRING FESTIVAL 2015 THE LOREM IPSUMS SPRING 2016 SPONSOR BENEFITS ü A unique opportunity to engage with people. Event attendees are a captive, receptive audience that has time to see and hear about your products and/or services. ü Develop new business contacts. The festival will provide you with a unique networking opportunity to connect with the community in a fun and entertaining environment. ü Demonstrate, sample or test market your product. Receive instant responses about your products and/or services from attendees. ü Show your company s commitment to the arts, heritage and culture of Jackson, Mississippi. ü Help promote community outreach and pride by encouraging visitors and local citizens to celebrate Jackson Sponsorship Investment Opportunities Projected Attendance: 30,000+ Mississippi Chinese Association URL: Mrs. Lina Lynn, linamandy@gmail.com, (646) Mrs. Mei-Chi Chen Piletz, mcpiletz@mc.edu, (601)

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