DIGITAL DISPLAY GUIDE & SPECIFICATIONS

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1 Where the Arts Come Alive! DIGITAL DISPLAY GUIDE & SPECIFICATIONS Patrick Woods Denver Theatre District

2 ABOUT THE DENVER THEATRE DISTRICT The Denver Theatre District (DTD) is a not-for-profit 501(c)(3) created to enhance downtown Denver through public art investment, city and regional art and cultural promotions. Our mission is to facilitate entertaining and cultural signage and activation, stimulate economic activity and promote the arts within the DTD S geographic boundaries. ABOUT THE DTD DIGITAL DISPLAYS Under an agreement with Branded Cities, the Denver Theatre District has a partnership to publicly promote art and cultural-based works through an ad-supported allocation structure. The DTD utilizes four digital displays (See Map) along with numerous static billboards throughout the DTD boundaries to promote and support qualifying art and activation installments. Please Note: Denver Arts and Venues manages the additional digital billboards located in the District. For every advertisement sign sold within the DTD boundaries, 15% of the gross revenues get reinvested back into the District. Additionally, the DTD receives a minimum of 15% of the airtime on the four aforementioned digital billboards to promote qualifying community submissions and commissions. QUALIFYING ENTITIES The DTD does not charge an advertising fee to display promotional content on its four LED boards. However, this opportunity is ONLY available to regional arts and cultural community and not for the use of corporate or large for-profit entities. AIRTIME ROTATION SCHEDULING To accommodate all qualifying entities, the DTD follows the enclosed submission guidelines: o Only one promotional display may run, PER GROUP, at any given time. o Approved digital displays may run for a maximum of 30 days. o Airtime and schedules are not guaranteed and may change at any time. CONTENT REQUIREMENTS Submissions must follow the enclosed guidelines: o All submitted displays are subject to DTD and Branded Cities approval. Content primarily containing commercial and/or for-profit promotion will not be approved within the DTD s rotation. Commercial advertisers should contact Branded Cities directly. o Motion-based submissions may not exceed a final production length of 10-seconds. o Content must be submitted in final format according these requirements and enclosed specifications listed in this document by location. The DTD is not available to assist groups and/or individuals with video and graphic production. CONTENT SUBMISSION & QUESTIONS Patrick Woods

3 14th Street & Champa Street #1001 DIGITAL DISPLAY LOCATION 14th Street and Champa Street Colorado Convention Center Known For: Centerpiece for Denver Theatre District Events and Highly Visible Vehicular and Foot Traffic Display Direction: Northwest Viewable/Live Area: 25 h x 60 w Reference #1001 The founding Denver Theatre District digital display, this cornerstone LED billboard resides in the heart of the Denver Theatre District and is the primary location for official DTD events. Positioned on the parking structure of the Colorado Convention Center, this high profile display reach vehicular and pedestrian traffic day and night. Denver s light rail system stops below the garage directly behind this sign, dropping off and picking up commuters for the downtown business district as well as visitors to the Colorado Convention Center and the Denver Performing Arts Complex. Digital Resolution: 462 h x 1100 w (pixels)

4 16th Street Mall & Champa Street #1025 DIGITAL DISPLAY LOCATION 16th Street Mall and Champa Street Champa Square Building Known For: Located in the Heart of Downtown Denver, #1 Tourist Destination in Denver with Highly Visible Local and Tourist Foot Traffic Display Direction: Southwest Viewable/Live Area: 18 h x 32 w Reference #1025 Located in the center of Downtown Denver, the 16th Street Mall is the #1 visitor destination in Denver and the focal point for culture, economic activity, transportation and employment for the Rocky Mountain region. This digital display location is positioned to garner the attention the 55,000 16th street mall shuttle riders and 47,000 pedestrians daily. Digital Resolution: 540 h x 960 w (pixels)

5 15th Street & Champa Street #1035 DIGITAL DIGITAL LOCATION 15th Street and Champa Street Known For: High Vehicular Traffic and a Primary Pedestrian Corridor from the Convention Center and DPAC to and from the 16th Street Mall Display Direction: North Viewable/Live Area: 11 h x 30 w Reference #1035 This highly exposed downtown location reaches three lanes of heavily traveled, one way vehicle traffic. With its recently updated bike lane, 15th Street has become the go-to route for west-bound cyclist through the city. Due to its proximity, 15th Street and Champa Street is also one of the few primary pedestrian routes, connecting the Colorado Convention Center and the Denver Preforming Arts Complex to the 16th Street Mall. Digital Resolution: 216 h x 576 w (pixels)

6 14th Street & Arapahoe Street #1016 DIGITAL DISPLAY LOCATION 14th Street and Arapahoe Street The Oceanaire Restaurant Known For: High Pedestrian and Vehicle Traffic due to its Close Proximity to DPAC,, Office Space and High-End Restaurants and Hotels Display Direction: Northwest Viewable/Live Area: 18 h x 23 w Reference #1016 The 14th Street and Arapahoe Street digital billboard is positioned above a busy corner of the Downtown Theatre District. Facing three lanes of one-way traffic and a bike lane heading southeast on 14th Street, this location offers a long, unobstructed approach. Pedestrian visibility is also strong for this placement as a result of the adjacent Denver Performing Arts Complex, the nearby campus of the University of Colorado Denver, numerous high-rise office buildings and cosmopolitan hotels and restaurants. Digital Resolution: 360 h x 456 w (pixels)

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