Perspectives. Connecting Industrial Productivity and Efficiency in the Middle East. Answers for industry.

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1 Perspectives Connecting Industrial Productivity and Efficiency in the Middle East Answers for industry.

2 Perspectives for competitive industry Rising cost pressure and growing complexity are some of the challenges facing today s industrial enterprises, calling for new integrated and holistic solutions that connect productivity and efficiency. In»Perspectives«you can read what s important in this context and what answers we see for our customers. Think! Trends and their consequences Create! Efficient planning and development Implement! Optimizing production Sustain! The value of services Vertical markets From Petrochemicals to Wastewater

3 Content! Editorial Bernhard Niessing, CEO Siemens Industry Sector Middle East The Middle East has been a key region for Siemens since the company first established a presence here more than 150 years ago. From its modest beginnings in the heart of the Arab world, the company has expanded steadily and now has offices and operational units across the entire region from Libya in the west to Pakistan in the east, through Egypt, the GCC nations and along the Gulf to Jordan and Iraq. Siemens Industry is proud to have supplied the technology behind many of the region s key industrial projects. Siemens continues to be a respected partner to governments and local businesses across the region. As such, it is viewed as a trusted employer and good corporate citizen. In this Middle East issue of»perspectives«, we describe our scope of operations, along with our holistic solutions, which connect productivity with efficiency to benefit our customers. Best regards, Bernhard Niessing 3

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6 Think! There will be a 35% rise in global energy needs by The consumption of coal will increase by 60% and that of oil by 25%. In a world where limited resources are the driving force behind progress, global competition knows neither borders nor time zones. Innovations are the driving force for our common future. In this world, our ideas for tomorrow s industry count more than ever. Phenomenon such as globalization, climate change, scarce resources and the higher volatility of demand are enormous challenges faced by industrial enterprises. These challenges call for new integrated and holistic solutions that connect productivity with efficiency. Increasing productivity To stay competitive in the international marketplace, companies in the manufacturing or process industry must continue to increase their productivity, be more flexible in responding to customer needs, cut time to market for new products, enhance quality and operate more sustainably than ever before. The focus here is on a combination of productivity and efficiency. Due to rising energy prices in particular, there is now an essential connection between profitable solutions, on the one hand, and energy-efficient and ecologically sustainable solutions on the other. It is also becoming increasingly clear that productivity increases have to build on the entire value chain and must be conceived as an integrated process. The richest potential can no longer be tapped with standalone island solutions. Instead, it is necessary to ensure the seamless integration of information, communications and automation technologies in all operating processes. At the same time, integrated service solutions are contributing more and more to improvements in the overall profitability of production systems. Optimizing energy consumption A reduction in energy consumption for large scale industrial plants poses an enormous potential for energy efficiency measures to bring about better environmental protection and also substantially optimize productivity of industrial enterprises. Global energy needs will grow 35 percent by 2036 and with them the related costs. Siemens intelligent and integrated 6

7 Think! solutions allow systematic identification of all energy flows, help calculate savings potential and reduce primary energy consumption by using highly efficient systems for converting energy into the required media (electricity, heat, chilled water or compressed air). Innovative drive technology Special attention must be paid to drive technology, as it alone accounts for about two-thirds of all industrial energy use. Deploying variable-speed drive systems with energy-saving motors could cut the energy consumed by as much as 70 percent compared to conventional systems. Another important factor in increasing productivity in industrial production is the combination of virtual and real manufacturing. In the past, this was realized by product design based on experience and optimized for production lines, but today there are intelligent software tools that can digitally create virtual prototypes or even entire factories and simulate processes on that basis. 7

8 Siemens Industry A one-stop shop for the entire industrial production process Siemens has a proven track record in project delivery in the Middle East. The company s commitment to building a local framework throughout the region with branch offices and operational units, including manufacturing and assembly facilities, helps improve the competitiveness of the region and creates value for local businesses.over many decades, Siemens has proven its reliability as a trusted partner that delivers only the highest quality. With the comprehensive portfolio of automation technology, industrial control, drive technology, industrial software and services, Siemens is able to offer a collaborative environment and linkages along multiple dimensions along the entire value chain in order to gain operational efficiencies and foster sustainable growth. Here, the term production stands for both manufacturing and process industries. 2 PRODUCTION PLANNING 1 PRODUCT DESIGN 8

9 5 SERvICES 4 PRODUCTION ExECUTION 3 PRODUCTION ENGINEERING SIEMENS INDUSTRY - GLOBAL SIEMENS INDUSTRY - MIDDLE EAST FOCUS 13

10 Product Design As a result of tough global competition, increasing product variety and new technologies, innovation cycles have 1become drastically shorter for products of all kinds. 2 Industrial software can markedly reduce development times and slash costs. Around the world, companies are relying on Product Lifecycle Management (PLM) software from Siemens for virtual development, testing and optimization of their products. In this region, Siemens acts as a consultant for product designing. Production Planning Industrial software makes it possible to develop whole factories or individual pieces of equipment on screen to completely simulate and optimize production. That saves time, resources, energy costs and increases plant profitability. Time-tomarket can be cut by up to 50 percent while at the same time quality is increased. Regionally, Siemens offers Production Planning in the capacity of a consultant. 9

11 3 Production Engineering As the use of hardware and software increases, it is becoming more challenging but also more important, to ensure that individual systems communicate and work seamlessly together. The Totally Integrated Automation Portal (TIA Portal) from Siemens is an engineering revolution. The TIA Portal enables integrated, uniform access to all automation and drives tasks. This optimizes workflows and reduces engineering costs by as much as 25 percent. 10

12 4Production Execution With increasing brown field and green field projects, production execution is very prominent regionally. As the modern trend in project approach leads to multi-vendor equipment, there occurs a market niche for a reliable platform to integrate complex operational and maintenance processes. Increased automation has revolutionized industry in recent years, and this trend is continuing. With Totally Integrated Automation (TIA) from Siemens, companies can optimize their automation solutions no matter what industry they re in. The productivity and efficiency of the entire plant can be improved even further with the help of efficient motors, gears and converters. The use of innovative and perfectly tailored drive technology alone can bring energy savings of up to 70 percent. In addition, maximum production performance and response are ensured by Siemens Manufacturing Execution System (MES). Thanks to intelligent data linking, companies can influence production processes transparently and in real time. 11

13 5 Services Effective maintenance service plays a vital role for industry by increasing the availability of a plant. But service doesn t end there. From planning and installation to operation and modernization, Siemens supports its industrial customers with product, system and application-related services throughout the entire lifecycle of their equipment. This helps reduce downtimes and the strain on resources. The result: enhanced productivity and efficiency combined with lower overall costs. The basis for all this is a lived philosophy of customer centricity combined with decades of vertical-market and process expertise. 12

14 A Closer Look At Lifecycle Costs Today there is an increased focus on a lifecycle-oriented approach, as investments in equipment are evaluated more according to the costs they generate over their entire lifetime for operation, maintenance, modernization and recycling. Global competition, rising energy prices, ever shorter development times, combined with the increasing complexity of products and processes all that would be enough of a challenge for any company. But then there s also the steadily rising social and political pressure on companies in industrial segments to make their production more environmentally friendly. Connecting productivity and efficiency The facts speak for themselves: It s vital to cut the consumption of energy and natural resources while also increasing productivity, flexibility and quality. What was long considered to be a contradiction in terms, is now seen to be a perfect match. Energy efficiency measures don t just bring about better environmental protection they also pay off economically and thus increase the productivity of industrial enterprises. Innovation and the intelligent, integrated use of new 14

15 Think! EMS Dependable energy management systems (EMS) will play a key role in enabling greater productivity. That s because you have to know what parts of your plant are using how much energy before you can succeed in optimizing your overall production environment in a targeted way. technologies build a stable bridge between the two poles of productivity and energy efficiency. Together, they bring greater competitiveness and improved environmental protection and thus help save natural resources. Developing the latest technologies The global economy is changing but one of its fundamental rules still applies: Innovation makes prosperity possible and lasting. Many of the technologies described above are already on the market. For industrial companies in all sectors, for a wide variety of production types and for all sizes, the production process can be tweaked at numerous points along the way to enable greater productivity and efficiency. These points are to be found in the product design phase as well as in production planning and engineering, production execution and maintenance. To respond faster and more flexibly to customer needs in the region, Siemens is sharpening its focus on integrated technologies. With our IT-based integration of product planning and production, we re the only supplier worldwide that can accelerate manufacturing processes at every stage of the value chain. For many products, we reduce time-to-market by up to 50 percent, boosting customer competitiveness to unprecedented levels. Strong partnerships There aren t any one-size-fits-all answers today, and there won t be in the future. Every market, every company faces very specific challenges that generally can only be mastered with custom industry solutions and services. Siemens is a strong partner in supporting each industrial customer with comprehensive market expertise and leveraging this expertise to master current challenges and meet the customer s goals. At every point in the production process, there are technologies and solutions that can link productivity with efficiency to generate sustainable growth. Siemens is the only supplier able to cut go-to-market times in half for its customers thanks to harmonized software and automation technology. At the same time, Siemens can reduce the costs of energy and resource consumption significantly. 15

16 Facts and figures: Productivity through efficiency Reduction of CO2 emissions last year 317 million tons of CO2/ roughly 1% of the world s energy induced CO2 emissions. Energy saved with an energy management system in industry in the first years after its deployment: 10% Possible energy savings with variable speed drive systems with energy saving motors compared to conventional systems: 70% Annual worldwide investments in environmental technologies necessary until 2020 to reach the declared two- degree climate target: $500 bn Siemens Motor Management Program can hike efficiency by 30%. In peak summer, more than 70% of the Middle East region s energy demand is for cooling capacity. 317mn tons 10% 70% $500 bn 30% 70% 16

17 Think! Innovations and new technologies Productivity bridge the gap between productivity and efficiency to boost our customersʼ economic and ecological competitiveness Efficiency Paving the future Industries are faced with multiple challenges today, including globalization, climate change and rising energy needs. As nearly 30 percent of energy consumption globally comes from industry, it is increasingly important to boost energy and resource efficiency for producing industries. This is particularly crucial as companies strive to distinguish themselves from competitors amid rising prices of energy and raw materials. More importantly, industries need not sacrifice productivity to increase efficiency. Siemens solutions and technologies help customers achieve more from less and realize savings through the entire lifecycle of their products. Switching over to energy efficient solutions not only saves costs, but also protects the environment through lower emissions and the conservation of scarce resources. Siemens always strives to present integrated technologies that cover the entire process of value creation, from product design to planning, production engineering and execution. 17

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20 Create! PLM The basic modules for the Virtual Machine as a digital twin of the real world lathe come from Siemens Product Lifecycle Management (PLM) software family. The technology required to create sustainable value in the future is already available today along the entire value chain and for all steps of the production process. In the past, engineering, building and operating factories and other production facilities always involved long-term planning. That is changing radically now because global competition has increased productivity pressure considerably. To stay competitive, established manufacturers, as well as newcomers, have to cut costs, energy and resource consumption, reduce downtimes, increase their flexibility and shorten go-to market times both for individual products and for production as a whole. If you try to deal with these challenges after production has begun, then you cannot take advantage of the available potential for savings and improvements. Innovations in virtual product development and digital manufacturing harness the considerable potential for improving productivity and energy efficiency at an early stage in product design, production planning and production engineering. In these phases of the value chain, industrial software is becoming more and more important. You no longer have to build prototypes and then optimize production on real machinery step-by-step because Product Lifecycle Management software (PLM) from Siemens enables you not only to design and optimize a product completely on a computer, but also to do the same for the whole production process. Then, when production actually starts, it starts under ideal conditions. Paradigm shift for industrial vertical markets The convergence of the virtual and real worlds represents a paradigm shift for all industrial vertical markets. With PLM systems, companies can develop products without creating physical prototypes, digitally plan facilities and process, simulate them and optimize them prior to commissioning. PLM thus supplies important elements for the Digital Factory concept. 20

21 Create! Developing products, optimizing production Siemens Industry s comprehensive portfolio allows industrial hardware and software solutions to come together seamlessly - for any specific market. Product Lifecycle Management Product Lifecycle Management software (PLM) from Siemens offers many ways of improving the productivity of industrial enterprises. For example, Teamcenter from Siemens PLM software links the stations in the whole product lifecycle with a central source of product and process information. Tecnomatix offers solutions for the Digital Factory concept to help find the best strategies for increasing productivity and cutting costs in production. And NX provides comprehensive 3D design, simulation and analysis tools to optimize productivity throughout the entire product development process for example, through improved part and module modeling and optimized digital simulations. COMOS In the early planning phase of a plant, decisions are made that determine up to 80 percent of the overall costs of a project. COMOS offers plant planners and operators in the process industry efficient data and information management tools for the complete lifecycle of the plant. This software supplies a seamless flow of project-related data for all company levels and project phases. As a result, planning and operating the process systems can be optimized. Project flows are more efficient, and products can go to market more quickly. TIA Portal The Totally Integrated Automation Portal (TIA Portal) is an efficient, intuitive and proven engineering framework with which companies can control all planning and production processes from a single console. The framework saves engineering time, costs and work in such areas as development, assembly, commissioning, maintenance and the extension of automation systems. Thanks to its intuitive user interface, users can concentrate on their engineering work instead of having to learn how to use a new software tool. 21

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24 Implement! TIA Totally Integrated Automation (TIA) from Siemens ensures the perfect interplay of all automation component for example with the process control system SIMATIC PCS 7 for faultless and uninterrupted operations. Optimization of ongoing production Companies that have worked well in the first phases of the process chain product design, production planning and production engineering can reap the benefits of those efforts once production starts, further boost their productivity and setting themselves apart from their competitors. Uninterrupted operation must be ensured over periods of years and even decades. Interruptions in plant operations would have serious financial consequences. The Totally Integrated Automation (TIA) concept combines Siemens technology and products with a unique level of integration into an automation system that can easily be connected to the manufacturing execution system level (MES). The TIA concept is a fundamental platform for reliable process control. Management level (MES) Operation level (SCADA/Distributes Conrol System) Control level Field level SIMATIC IT ERP, e.g. SAP SIMATIC Manager Most components are down in the Field level. From simple induction motors to torque motors, actuators or sensors, or even process instruments, process analyzers, and products that permit a distributed automation solution. The Control level comprises products that control the automation system (controllers) and the products that let the operator control, operate and monitor the automated process via a panel (HMI). The Operation level offers the customer an overview of an entire complex automation solution from one location. The control system (DCS) or SCADA system (WinCC) provides the required relevant and summarized information in any individual form required to the plant manager. 24

25 Implement! TIA PRODUCT PORTFOLIO ERP Enterprise Resource Planning PLM Product Lifecycle Management Product Design Production Planning and Simulation Data Management Management Level MES Manufacturing Execution Systems SIMATIC IT Plant Engineering COMOS Ethernet Operations Level SIMATIC PCS 7 Operation System Maintenance/ Asset Management Engineering Station Energy Management SIMATIC WinCC SCADA-System Industrial Ethernet TIA Portal Control Level SIMATIC PCS 7 Automation Systems SINUMERIK Computer Numeric Control SIMOTION Motion Control SIMATIC NET Industrial Communication SIMATIC Controllers Modular / PC-based SIMATIC HMI Human Machine Interface SIRIUS Industrial Controls PROFINET Field Level Industrial Ethernet PROFIBUS PA PROFIBUS Process Instrumentation SIMATIC Ident Industrial Identification SIMATIC Distributed I/O SINAMICS Drive Systems Low-Voltage Distribution AS-Interface KNX GAMMA instabus Totally Integrated Automation HART Totally Integrated Power IO-Link SIMOTICS Motors 25

26 IDS In Turning common drive components into systems, Siemens Integrated Drive Systems (IDS) make assets become success factors. Drive technology based on Integrated Drive Sytems ensures maximum productivity, energy-efficiency and reliability in any automation environment and throughout the entire lifecycle. Thanks to the unique concept of threefold integration, Siemens drive technology based on Integrated Drive Sytems creates noticeable value add. the production phase, two factors are of key importance for companies in all industries: plant availability, resource and energy efficiency. While these factors are essential in manufacturing, they make the vital competitive difference in the process industry, where energy consumption is particularly high, for example, and can make up as much as six percent of the gross production value. What s more, safety plays a fundamental role in the process industry due to the use of dangerous substances, high pressures, or extreme temperatures and safety can only be ensured with error-free, automated processes. With Siemens Integrated Drive Systems (IDS), there is simply more to a drive component or system. The main success factor is the consistent integration and compatibility of all components. The core elements of such an integrated drive portfolio are frequency converters, motors, couplings, and gear units for all power and performance classes as standard solutions or fully customized. Moreover, all Siemens drive components are consistently optimized, so they are optimally interacting. Up to 30 percent time savings in engineering with the new engineering tool»tia Portal«Up to 15 percent less maintenance costs, which has been proven in many project references Integrated Drive Systems ensure shorter time to market, a maximum of productivity and efficiency in operation, and, ultimately, shorter time to profit. Integrated Drive Systems cover a huge spectrum of applications from drives for industrial conveyor systems, standard conveyor belts, and mills all the way to pumps in the megawatt range and packaging machines, to mention just a few. Integrated Drive systems are also embedded in TIA, so they are integrated seamlessly into automation. And finally, software and services are available for all stages of the lifecycle from the earliest planning all the way to maintenance and modernization. For all customers, machine builders, and the users of machines and plants, Integrated Drive Systems mean: Excellent availability. In some cases, the outstanding availability rate up to 98 percent has been reached 26

27 Implement! Shift your perspective there s more to it. Integrated Drive Systems for greater efficiency, reliability, and productivity Horizontal integration Integrated drive portfolio: all frequency converters, motors, couplings, and gear units available from a single source. Perfectly integrated, perfectly interacting. For all power and performance classes. As standard solutions or combined to an individual solution. Your benefits: Unrivaled portfolio from a single source Ensured drive train compatibility Reliable system performance Vertical integration Integrated into automation: from the field level via controller level up to MES thanks to Totally Integrated Automation. Whatever the application. Your benefits: Drive train as an integrated part of Totally Integrated Automation (TIA) Intelligent monitoring and control Perfectly interacting automation system components including control, sensors, HMI, and communication Lifecycle integration Integrated software and services throughout the entire lifecycle: Comprehensive software tools and expert services for the entire lifecycle, from planning, engineering, and execution all the way to services. For better performance and maximum investment protection. Your benefits: Configuration software from coupling to control optimizes efficiency Engineering tools from design to commissioning for shorter time to market Productivity that has already been proven by simulation at early stages Outstanding product, lifecycle, and industry know-how 27

28 Up to 95% of the lifecycle costs for an electric drive are spent on the energy it consumes. The manufacturing execution system (MES) level is the interface between the automation system and the customer s enterprise resource planning (ERP) system. For medium-sized and large production lines, the interrelation between the business data and data from the automation system (Field level) is very important so that the right information is provided for decisions to be made by the plant managers and executive directors. Fully automated production and distribution At the heart of the system are Totally Integrated Automation (TIA) and Totally Integrated Power (TIP) from Siemens. Solutions for instrumentation, drives, automation and power distribution are integrated and all production processes are designed to have maximum efficiency and flexibility. For example, the highly adopted process control system, SIMATIC PCS 7, ensures faultless and uninterrupted operations. The system is fully integrated and uses standardized hardware and software components that can be linked with SIMATIC IT the Manufacturing Execution System (MES) from Siemens. As such, SIMATIC PCS 7 is well suited for a wide variety of businesses and markets, as it is scalable and can be customized and integrated in most IT landscapes. Savings through integrated energy management Thanks to the intelligent energy management system that is integrated in SIMATIC PCS 7, companies can always determine exactly how much energy each unit is using. That way they can put together a reliable and up-to-date database that enables them to continuously optimize their energy use and cut costs. Modern energy-saving drives can also make a significant contribution to the production process. For example, frequency regulated motors from Siemens save as much as half on energy consumption compared to fixed-speed drives. And there is enormous savings potential in the improved use of process heat. Recovering heat for own power generation This potential is considerably higher if the use of waste heat was already considered when the plant is planned. Besides significantly lowering costs, heat recovery also increases the reliability of the plant. Furthermore, service significantly contributes to guaranteeing and increasing plant availability and making efficient use of resources and energy. Siemens provides local, conventional support through repair, general fault clearing and maintenance as well as through energy and environmental services, integrated maintenance concepts and spare parts solutions. 28

29 Another successful realization of TIA and TIP from Siemens can be seen in the Air Separation Units at Elixier (ADNOC Linde Industrial Gases Company Ltd.) one of biggest producers of industrial gas in the Middle East. Located in Abu Dhabi, United Arab Emirates, Elixier caters mainly to the Oil and Gas Industry. Challenges: Ensuring smooth operations throughout the value chain from stable power distribution to field instrumentation. Vertical Market Solutions: The key to success is an integrated automation solution with SIMATIC PCS 7 combined with a fail-safe system of low voltage drive technology, continuous gas analyzers, flow meters, pressure transmitters and our reliable power distribution from Siemens. This allows efficient control and monitoring at every stage of the value chain. Implement! Key Reference: Elixier (ADNOC Linde Industrial Gases Company Ltd.) 660,000 Nm 3 /hr of Nitrogen gas output is visualized and controlled with the help of the process control system SIMATIC PCS hours a day, 365 days a year that s the production schedule of Elixier thanks to cutting edge control technology. 29

30 With about 290 employees, Altajir Glass Industries LLC. produces over 600 million bottles each year primarily for the Food & Beverage industry. Challenges: Rising energy costs and scarce resources are challenges faced by the entire process industry. Vertical market solutions: With integrated process control system SIMATIC PCS7 from Siemens, solutions for instrumentation, drives, automaton and power distribution are integrated intelligently and all production processes are designed to have maximum efficiency and flexibility from the processing of raw materials to final product. Key Reference: Altajir Glass Industries LLC. Approximately 12 million bottles per week Throughout 16 years is the output maintained by Altajir Glass Industries LLC. thanks to Siemens solutions that allow high plant availability, cost-efficient operation and high product quality. of operation, Altajir Glass Industries LLC. has relied on Siemens technology to intelligently optimize the production process in order to maximize efficiency and flexibility. 30

31 Conares Metal Supply Ltd. has been in operation since 2000 in the UAE and started its manufacturing business for pipes in Its rebar mill plant has been in commercial operation since September 2011 and employs a dedicated staff of 150. The end products, reinforcement bars, cater to the construction industry. Challenges: Rising energy and water prices have a particularly strong impact on the competitiveness of the Metals Industry that intensively uses raw materials. Vertical market solutions: Siemens supports the rebar mill at each stage of the value chain with a comprehensive range of technology (PLC s, HMI, 690V and 400V motors, Variable Speed Drive systems) and services to plan ahead, optimize costs and increase the availability of the plant. Key Reference: Conares Metal Supply Ltd. 80 tons per hour is the production capacity of the optimized production line at Conares Metal Supply Ltd. 250 days per year is the production schedule at Conares Metal Supply Ltd. thanks to state-of-the-art control technology and minimized downtimes. 31

32 Dakahlia Sugar Company S.A.E is a public quoted company engaged in the manufacturing of sugar. This 10,000 ton beet sugar factory is based in Cairo, Egypt. Challenges: Optimizing operations throughout the value chain to ensure minimum troubleshooting and downtime, while maximizing productivity. Vertical Market Solutions: Siemens developed the Nahmat Solution for Dakahlia Sugar to allow full automation (TIA) installation of the sugar factory from beet reception to final product. The solution intelligently integrates instrumentation, automation, sensors, drives and control valves to ensure maximum efficiency and flexibility. Key Reference: Dakahlia Sugar Company S.A.E Shorter time frame 10,000 tons for commissioning and start up as a result of Siemens Nahmat software. is the output of beet sugar produced at Dakahlia Sugar Company S.A.E per day, at one production line. Our intelligently integrated solutions optimize automation and control from beet reception to final product. 32

33 Building Materials Industries Company (BMIC) was founded in December 2007 to establish and operate a factory that produces various types of gray cement, clinker and related products such as cement bricks and ready-mix cement that meet Egyptian and international standards. The newly founded company acquired a license to build a new, green-field cement plant in the Upper Egyptian governate of Assiut. Challenges: To transform the highly energy consuming and carbon intensive cement production process to a more efficient and sustainable one. Solutions: Siemens provided the complete range of electric motors and drives solution for the main process as well as the cooler, crusher and conveyor systems. Furthermore, the process automation employed for the project is CEMAT, which is based on the SIMATIC PCS7 platform. The CEMAT control system is Siemens industry specific software suite designed for the special requirements of lime and cement works. Siemens Industry provides all segments of industry with comprehensive solutions for lower energy consumption and greater competitiveness. Key Reference: Building Materials Industries Company (BMIC) 35 years 1.5 million tons per year of close collaboration with ASEC Automation (the largest cement system integrator and engineering procurement construction company in the region), resulted in the design of an industry specific software, CEMAT, which is tailored to the special requirements of lime and cement work. of cement is produced at BMIC, with the support of a wide range of comprehensive Siemens solutions to help to plan ahead, optimize costs and increase the availability of the plant. 33

34 A strong supplier Siemens Industry supplies a range of integrated solutions designed to optimize production for a wide variety of industrial enterprises in all segments. SIMATIC SIRIUS SINAMICS SIMOGEAR With a market share of 34 percent, SIMATIC is the global market leader in industrial automation. SIMATIC is the heart of Totally Integrated Automation (TIA) and is used in both the manufacturing and process industries. Its system characteristics enable maximum integration as solutions can be adapted cost-effectively to companies individual needs. For businesses in the process industry, the internationally leading control system SIMATIC PCS 7 offers unparalleled possibilities with its wealth of functions, flexibility and high performance. SIRIUS, the industrial program for controls, is designed to keep power dissipation to a minimum and help implement and achieve efficient systems and applications. The SIRIUS components have extremely low internal power dissipation. As a result, they can help save energy costs and reduce the heat generated in control cabinets. The higher packing density lowers cooling requirements. Several of the current SIRIUS products already support the PROFIenergy profile and are thus easy to integrate in energy management systems. SINAMICS is the most complete and seamless drives family; it offers the right converter for every application from basic applications such as pumping, ventilation and transport, to complex multiple-axes and motion-control applications needed in packaging and printing machines. SINAMICS is the ideal basis for innovative and future-proof drive solutions: one family for all performance classes. The modular and scalable structure of the converters enables market-specific, tailored solutions. With SINAMICS, customers also benefit in the areas of energy efficiency and integrated safety technology. Our extensive range of geared motors ensures that you will find the optimal product for your needs. SIMOGEAR has the ability to deliver the highest level of flexibility due to our wide range of gear units, total adaptability and compact design. The SIMOGEAR range of geared motors delivers performance from 0.09 kw up to 15 kw. The range achieve a gear unit torque up to 1,850 Nm with helical, parallel shaft and helical bevel gear units. Siemens also supply servo-geared motors for Motion Control applications. 34

35 Implement! SIMOTICS SIMOCRANE SITRANS Process analytics With SIMOTICS, Siemens offers the most comprehensive range of electric motors worldwide. With our SIMOTICS electric motors, customers now have the optimum solution for each and every application. Backed up by 150 years of experience, SIMOTICS motors are unrivaled when it comes to reliability, ruggedness, compactness and performance. From energy-efficient low-voltage motors through servomotors with a high dynamic performance and reliable DC motors up to powerful high-voltage motors. SIMOTICS offers outstanding performance, quality, efficiency and compactness. SIMOCRANE stands for scalable technology modules for crane automation to increase productivity. The SIMOCRANE technology platform covers the requirements of cranes in dockside applications, as well as in industrial applications in the steel and paper industries, in shipbuilding (Goliath cranes) and in numerous other industrial applications. Due to their scalability they support customers both in the implementation of complex large cranes with high drive outputs of up to several 1000 kw and demanding functional scope (sway control, automation), as well as simpler crane types with lower outputs of just a few kw and a low degree of automation (manual operation). Siemens offers a comprehensive range of process instruments called SITRANS, which measure pressure, temperature, flow and level measurement. Pneumatic valve positioners, process controllers, process recorders and process protection devices complete the package. Process instrumentation from Siemens, SITRANS, satisfies these demands and provides an efficient means to increase plant efficiency and improve product quality. Whether you need a single instrument or a complete instrumentation package, Siemens is your trusted supplier for any project. Siemens is a leading provider of process analyzers and process analysis systems. We offer our global customers the best solutions for their applications based on innovative analysis technologies, customized system engineering, sound knowledge of customer applications and professional support. Plus, with Totally Integrated Automation (TIA), Siemens Process Analytics is your qualified partner for efficient solutions that integrate process analyzers into automation systems in the process industry. 35

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38 Sustain! IPM Integral Plant Maintenance (IPM) is a service program that incorporates marketspecific services. It ranges from customer maintenance support to consulting on maintenance optimization and can include completely taking over and managing all maintenance services. The result: greater performance and productivity. Services is playing an increasingly important role in industry. It makes a key contribution to the optimal use of production facilities and the avoidance of unplanned downtimes. Increasing demand in the region makes it ever more important that industrial machines and plants operate at the highest productivity and efficiency levels. Increase your performance with Industry Services A large number of industrial enterprises in the region are international players that require mobilized workforces and collaboration with their investment partners locally, as well as in different parts of the world. This long term, end-to-end support offered by Siemens provides benefits such as up-to-date technological knowhow, process expertise and resource availability, thereby increasing the machine and plant life and profitability. Siemens Industry Services enables you to unleash hidden potential and increase the performance of machines and plant equipment. We offer a complete portfolio of product-, system-, and applicationrelated services that cover the entire lifecycle of machines and plants planning and development, operation, and even modernization. All our services, such as online support, spare-parts service, repair, and training, are optimally matched to the products and systems of Siemens automation and drive technology, thus helping to enhance availability and secure your investment. And we also offer services such as condition monitoring, energy and environmental services, and maintenance management that track your production processes comprehensively for greater productivity and efficiency. Being local the capacity to make a difference Whether it s manufacturing or the process industry as a result of increasing costs, rising energy prices and increasingly stringent legislation and environmental regulations, tailored service concepts are becoming another decisive factor of success in today s competitive market. At the local level for example, Siemens is able to analyze and optimize maintenance. Experienced service experts perform an initial comprehensive benchmark analysis to identify the main optimization potential for maintenance in plants, and compile an estimate of the costs that would arise in implementing useful measures. This allows plants to restructure parts of their overall processes in a planned and structured manner. As a partner of manufacturing and process industries, we have a global network of experts at our disposal. Right from day one, you benefit from our comprehensive technology know-how and the industry-specific competence of our service experts on-site where you need us in 190 countries, 24 hours a day, 7 days a week. The result: reduced lifecycle costs for your machines and plants and higher performance. 38

39 Established in 1980, Julphar (Gulf Pharamaceutical Industries) is the first pharmaceutical producer in the Arab Gulf states and leading pharmaceutical producer in the region. With 11 state-of-the-art production facilites in the UAE, Julphar partnered with Siemens to automate its biotechnology process in its new insulin production plant, Julphar XI. Challenges: To provide high quality, affordable products to serve the growing market for diabetic care in the Middle East. Vertical Market Solutions: Siemens delivered a comprehensive process control solution based on SIMATIC PCS 7, including batch and route control. The solution includes the automation of insulin crystal production and the affiliated tank farm, the integration of the fermentation process and the communication to third-party packages. Siemens will further provide ongoing service for the installed base to improve the manufacturing process as time goes on. With Siemens solutions, Julphar (Gulf Pharmaceutical Industries) is well positioned to serve the growing Middle East market for diabetic care. Key Reference: Julphar (Gulf Pharamaceutical Industries) 40million vials of Insulin are produced per year thanks to the comprehensive process control solutions from Siemens. Over 7000m of data cable were laid at Julphar Xl to connect various stages of the insulin production process. This allows reliable control and monitoring of the network and plant operations, on demand. 39

40 The Atlas Power Project a 225 MW Diesel Power Station is situated at Sheikhupura, Pakistan, connected to the National Grid of WAPDA (Water and Power Development Authority). The Plant has been operational for about two and a half years. The complete electrical scope was commissioned and executed by Siemens, which included the prominent and award-winning Plant Control System (SIDICON). Challenges: For this energy intensive industry, it is important to provide a stable and reliable power supply to benefit the livelihood dependent on it. All components and equipment have to be seamlessly aligned and integrated by specification in order to effectively communicate and control the process. Vertical market solutions: Answers to power distribution are intelligently integrated and the production processes are designed to have maximum efficiency and flexibility, from the processing of raw material to the final product. Key Reference: The Atlas Power Project Largest V-Type engines for a diesel power plant in the world. Siemens supplied and set-up 11 diesel engines to ensure a stable and reliable power supply. Innovation award for the development of industrial software- SIDICON, which is based on the process control system SIMATIC PCS7. 40

41 Siemens commissioned three diesel powered, STS (Ship To Shore) cranes for Dubai Ports World, formally known as Qasim International Container Terminal, at Port Qasim in Karachi. Challenges: For the crane industry, ease of handling, availability, safety and faster but efficient loading and unloading are significant factors. Vertical market solutions: Siemens provided a well integrated solution encompassing the Electrical & Control System Equipment, Automation and Crane Management System, SINAMICS Drives, Motion Control System, Sway Control System and Automatic Truck Positioning System for the integrated and efficient controlling of each crane. Key Reference: Dubai Ports World 60m/min is the swift speed of a travelling gantry which is controlled by SIMOCRANE. Crane performance is maximized to ensure safe operation in all circumstances. 210m/min is the trolley travelling speed of Siemens cranes at DP World, Karachi, which allows faster but efficient loading and unloading of shipments. 41

42 Services for the complete lifecycle Siemens Industry supports its customers with an array of services aimed at reducing costs and downtime as well as the utilization of personnel and other resources. Here are just a few examples. Energy and Environmental Services Online Support Repair Services Plant Maintenance and Condition Monitoring Energy and Environmental Services offers tailored consulting, services, and solutions for the optimal use of energy. We help you in your efforts to create transparency, identify energy-saving potential, and reduce your energy costs. Your benefits: Assistance in identifying and exploiting potential for energy savings Ensured data transparency and support for establishing energy efficiency management Support in obtaining certification Execution of technical energy analyses, concepts and design studies as well as implementation of optimization measures Online Support enables direct access to information on Siemens Industry products, systems, and services as well as many programming, configuration, and application examples. Online Support is also the central point of access to other services and contacts. Your benefits: Proposals accessible in six languages and from anywhere with mobile app Technical forum for dialog among users Contact with Siemens experts via Support Request Offerings can be individualized with»mysupport«content, software updates, and and Twitter messages to stay up-to-date Our maintenance and repair service covers all physical operations necessary to restore the agreed-upon functionality of out-of-service units, and can be precisely tailored to the requirements of a system. That eliminates the need to invest in your own service infrastructure. Your benefits: Established service provider for a competitive edge Repair reports for optimizing prototype series and improving products Worldwide network of certified service facilities Comprehensive Plant Maintenance concepts ensure the availability and reliability of your production systems. Performance-based contracts provide maximum financial control with minimum risk. Your benefits: Siemens experts help detect hidden improvement potential in asset management processes Higher plant availability with no investment in new equipment Condition Monitoring solutions optimize maintenance processes with software-based services and remote-access technologies Industrial Security solutions provide maximum security for intellectual property and business-critical data 42

43 Sustain! Technical Support Training Spare Parts Service Contracts Siemens Industry Technical Support provides fast, expert help for all technical issues with many customized service offers, from basic support to individual contracts. Even products that have been discontinued or are no longer available are still covered in full so that your investments retain their value long into the future. Your benefits: High planning security and optimized engineering effort Maximum implementation security and fast return to operability Higher machine and plant availability Siemens offers training direct from the manufacturer, providing you with first-hand knowledge. Courses cover the entire range of Siemens automation and drive technology products and systems, as well as continued education for a range of industry and plant solutions. Your benefits: Training centers in over 60 countries Standard or customized courses Transfer of basic knowledge, advanced and specialist content Training makes it possible to accurately coordinate and get the best use out of products and systems Spare Parts Service keeps a defined range of parts ready for around-theclock service for up to 20 years, and provides them within agreed-upon lead times. Our logistics specialists make sure that system-compatible components are available as quickly as possible anywhere in the world. Your benefits: Professional handling of sourcing, transportation, customs, storage, order administration, logistics planning and management, returns management, and delivery Problem-free return of faulty parts Worldwide network of certified facilities Selected service packages for automation and drive systems and product groups provide a broad spectrum of maintenance, repair, and breakdown services. The contracted services can be flexibly modified at any time, and deployed independently. Your benefits: Secure plant availability and operations through individually configured maintenance programs Calculable costs and improved operating conditions Extended service life and reduced wear of Siemens components Extended plant lifecycle 43

44 The right solutions for global challenges Siemens Industry knows the processes and challenges specific to individual vertical markets. Our technologies, with exactly the right vertical market products, solutions and services, help our industrial customers to enhance their productivity and efficiency and to operate more flexibly. Around the world wherever they are. Globally, Siemens offers comprehensive solutions in the following verticals. Aerospace Cranes Machine Tools Mining and Cement Automotive Food and Beverage Marine and Shipbuilding Oil and Gas Chemicals Glass and Solar Metals Power/Utilities 44

45 Pharmaceuticals Traction Pulp and Paper Water and Wastewater Production Machines production-machines Wind wind-equipment 45

46 Our answers for the Middle East Siemens offers future forward, tailor-made answers to the predominant challenges faced by industrial enterprises in the region. Surpassing the requirements for state-of-the-art technology and efficient performance under harsh climatic conditions, the provision of a multi-vendor integration platform has allowed Siemens to thrive in the Middle East. Perspectives for your ipad»perspectives«is also available as a free ipad app with lots of multimedia content that is updated regularly. Download it at the Apple App Store. Scan the QR code to be redirected to the Apple App Store. 46

47 46% Petrochemical capacity in the GCC is predicted to jump 46% to 113 million tonnes by 2015 according to the Gulf Petrochemical and Chemical Association. Chemicals and Petrochemicals Refining and petrochemicals will continue shaping the region s economies in the years ahead. As chemical and petrochemical projects are getting larger and more complex, Siemens ensures peace of mind with the lifecycle management approach, which covers investment protection by standardization, cyclical modernization, spare parts availability, regular updates, IT security and operational maintenance, including all stages from investment through to decommissioning. Regionally our focus is planning automation, safety, and electrical systems based upon Totally Integrated Automation (TIA) and Totally Integrated Power (TIP). As a one-stop supplier and Main Automation Vendor (MAV) or Main Electrical Vendor (MEV), we help improve plant efficiency over the entire lifecycle including project management, design, engineering, commissioning, operation, monitoring and maintenance. More about Chemicals and Petrochemicals Food and Beverage When it comes to the long-term, future-proof manufacture of food and beverage products, the four most important questions for the industry are: How can we use water and energy more efficiently? How can changes be implemented flexibly, quickly, and costeffectively? Where are savings possible in maintenance and repair? And lastly, how can quality control and assurance work across multiple locations around the region? For all these questions, the Siemens portfolio not only offers convincing answers but exactly the right ingredients. From automation technology to drive technology we cover almost every area, as well as the entire production lifecycle. Regionally we offer state of the art technology for bakery, beverage, dairy, edible oils, sugar, grains and milling industries along with meat packing, poultry, bottling, ice cream, chocolate, caffeinated drinks and packaging plants. More about Food and Beverage 5.1% The expected food consumption compound annual growth forecast for the UAE is 5.1% from 2006 to 2015, with a compound annual growth of 3% during the same period. 47

48 10-15% The total regional pharmaceutical market is valued at over $12 billion and is expected to grow 10 to 15 percent annually, according to various estimates. Pharmaceuticals The pharmaceutical industry has gone through major changes in the last decade. A growing number of leading pharmaceutical companies are setting themselves on course for the future. The industry must cope with price pressure due to health service reforms and expiring patents, drastically increasing costs for research and development, and changes in product portfolio moving away from blockbusters toward more targeted drugs that must be produced in smaller batches. Therefore they are looking for a global partner to meet all these challenges. Efficiency, quality, and sustainability are key challenges in process industries. With Siemens Totally Integrated Automation, and its core system, SIMATIC PCS 7, Siemens has helped the industry answer these challenges for many years. Plant engineers, process engineers and operators trust partners to help them reduce the total cost of ownership of plants and systems. The key to success for Siemens is the ability to support the customer with superior products and solutions for grassroot level project execution and excellent services. Metals The Siemens vision is the green mill of the future where waste becomes a resource, where a plant not only consumes energy but also produces it, and where recycling is a profitable activity within the plant. A ton of steel can now be produced using far less input material and energy than has been previously possible. Nevertheless, the combination of current technologies with tomorrow s solutions will one day allow the vision of a zero emission steelworks to become a reality. The metals business is governed by Siemens VAI which oversees the international centers of competence and coordinates global business. With some milestone projects under its belt, Siemens offers solutions in ironmaking, steelmaking, continuous casting, hot rolling, endless strip production, cold rolling, process lines, aluminum rolling, and integrated plants as well as full electrical automation solutions and metallurgical services. Siemens also provides unique modernization packages along with an innovative energy and environmental portfolio as well as integrated turnkey project solutions. 20% 20% of the environmental investment cost is required to reduce emissions from steelworks by 80%. More about Pharmaceuticals More about Metals 48

49 40% In a cement plant, about 40% of fuel energy is simply wasted. Although, with Siemens intelligent heat recovery, the plants are able to reuse this waste to power the manufacturing plant. Minerals Mining and Cement Fluctuating local demand, intense global competition, rising energy costs, emissions restrictions and more stringent safety requirements by national and international parties are the concerns that industrial enterprises face today. The minerals business is of profound importance in the region, supporting green field and brown field projects in mining and cement. From the quarry to the kiln, from the cooler to load-out, precise monitoring of production rates, accurate dosing and pinpoint measurement are all vital for maximum productivity. Producing 1 ton of cement requires approximately 35% fuel, 35% energy and 30% raw material. Therefore, ensuring effective measurement and control is in place at each stage of the production process increases availability, reduces waste, saves time and increases output. Intelligent Siemens technology allows power generation, power transmission, automation, instrumentation, and drive technology to be integrated seamlessly to ensure smooth sailing at every stage of the production process. More about Minerals Cranes Siemens integration on cranes ensures delivery of a crane that meets the highest performance and safety requirements by using properly selected and dimensioned hardware and software components, concise engineering, professional commissioning and comprehensive service support. The most relevant crane types in the region are gantry cranes, overhead bridge cranes to slewing cranes with applications in: Container handling on sea terminals Bulk handling for any dry bulk material like coal, coke, iron ore, waste etc. Handling of molten metals, slabs or coils e.g. in steel plants Offshore, ship cranes of any size and application Shipbuilding, goliath cranes Any workshop, construction shop/site The modular, maintenance friendly drive and control components of SIMOCRANE control the motion of a crane. A comprehensive range of trainings in SIMOCRANE are available for system integrators, in-house engineering staff and maintenance personnel of end users. This certification guarantees the first class know-how required to uphold the integrity of the crane drive and automation system. Crane performance is maximized while integrated safety ensures safe operation in all circumstances. 180m/ min. With our drive technology today we can achieve a lifting capacity of much more than 14,000 tonnes and a hoisting gear speed exceeding180 m/min. More about Cranes 49

50 70% In peak summer more than 70% of the region s energy demand is for cooling capacity. 50 District Cooling As industry and population continue to boom in the region, energy efficient and environmentally conscious solutions for cooling are becoming vital to the region s sustainability. As developers look for alternatives to power-hungry air conditioning, district cooling is proving an increasingly relevant solution.with temperatures in the Middle East exceeding 50 C in summer, it is no surprise that cooling is one of the biggest issues the region faces. Rapid economic development in the Middle East has created the need for broader and ever-smarter technologies for cooling; in peak summer more than 70 % of the region s energy demand is for cooling capacity. This provides the Middle East with a challenge that covers everything from the temperature of individual buildings to capacity of power generation, accurate timing, grid reliability, and the continuing need to build sustainability and efficiency into every new project, regardless of size or usage.the principle behind district cooling is simple: water chilled at a central location is delivered by pipelines to numerous buildings within a development, which then use it to cool the air in each building s air conditioning system. Siemens offers a quantum leap of modern technology for this trend in energy efficient, sustainable and cost effective cooling solutions. More about District Cooling Aerospace Over the past decade, the Middle East has consistently been in the aviation industry s spotlight as countries in the region invested heavily in passenger airplanes for their airlines, some of which are among the largest and fastest growing in the world, and state-of-the art equipment for their defense forces. In recent times, however, the Middle East has evolved from being perceived as a significant customer for the aerospace industry, to becoming a partner of choice. The companies in this industry must maintain and enhance complex products with lifecycles of 30 to 50 years, or even longer. The sheer size and complexity of aerospace cannot be overemphasized, with end products comprising of more than a million parts, not to mention numerous embedded mechatronics systems. To digitally integrate the design, production and maintenance of products on such a massive scale requires advanced and robust enterprise-grade solutions that can handle terabytes of information within and outside the enterprise. In response to these challenges, Siemens offers customized solution packages that ease strategic sharing of development and manufacturing by providing effective and secure value chain collaboration when designing, building and maintaining aerospace and defense products. More about Aerospace 20,000 users Few aerospace and defense support systems can simultaneously support more than 20,000 users, yet today s value chains may need to support twice that number.

51 Always close to you Afghanistan Siemens AG - Afghanistan Branch House No. 2/3, Street No. 3 Darul Aman Road, Kartahe Seeh Kabul : : Fax : raaz.hassan@siemens.com Bahrain Siemens WLL Unitag House 150, 1st Floor Government Avenue 315 P.O. Box 830, Manama : Fax : siemens.bh@siemens.com Egypt Siemens Technologies S.A.E 55, El Nakhil and El Aenab Street P.O. Box 775/ 1151 Cairo-Mohandessin Call Center : (National) : Fax : info.eg@siemens.com Iraq Siemens AG - Iraq Branch Maghrib Street - Main Street Kawakib Building, 2nd floor Opposite Rabat Hall Baghdad : : Fax : Erbil 60th street (Steeny Street) Opposite to Panasonic Sheikh Barzanji District Erbil : Fax : Jordan Siemens AG - Jordan Branch Zina Center, 6th Floor, Building No: 44 Queen Noor Street, Abdali P.O. Box Amman : Fax : Kuwait Siemens Electrical & Electronic Services K.S.C.C P.O. Box Safat Al-Tijaria Tower, 15th Floor, Al Merqab, Block 3, Plot No. 2A Al-Soor Street Kuwait City : Fax : info.kw@siemens.com Lebanon Siemens AG - Lebanon Branch Hazmieh Center 1607, 2nd Floor P.O. Box Beirut : Fax : Libya Siemens AG - Libya Branch Hai Al-Andalus Behind People s Congress Hall P.O. Box Tripoli : /35 Fax : siemens.libya@siemens.com Oman Siemens LLC P.O. Box 1206 Al Athaiba Postal Code 130 Al Mashriq Building, Building No: 113 Office 13, First Floor Way number 16 North Azaiba : Fax : siemens.om@siemens.com Pakistan Siemens Pakistan Engineering Company Limited B-72 Estate Avenue, S.I.T.E. P.O. Box 7158 Karachi : /19 Fax : businessdevelopment.pk@siemens.com Qatar Siemens WLL Al Wakra Tower, 7th floor Old Salata Road P.O. Box Doha : Fax : siemens.qa@siemens.com Saudi Arabia Siemens Ltd. Riyadh Head Office Business gate, Building C-1 Airport road, Qurtubah District P.O. Box 9510 Riyadh : Fax : Jeddah Baladia/Binzager Street Al Azizia District P.O. Box 4621 Jeddah : Fax : EA Juffali & Bros Building 2nd Floor, North Wing Cnr Madinah Road & Nur Al Koloub St. P.O. Box Jeddah : Al-Khobar Al-Raja Tower,Khobar - Dammam Expressway P.O. Box 719 Al Khobar : /777 Fax : Yanbu Chamber of Commerce Building, Yanbu Seaside P.O. Box Yanbu : Fax : Jubail Fanatir Mall, Industrial City P.O. Box Jubail : Fax : ISCOSA Ibn Khaldoon Street Jubail Highway P.O. Box 1032 Dammam : Fax : Syria Siemens AG - Syria Branch Queen Center Arjaan, Al-Mazzeh Office No. 201, 2nd Floor Damascus : Fax : United Arab Emirates Siemens LLC. Al Otaiba Tower 16th Floor Sheikh Zayed 2nd Street P.O. Box Abu Dhabi : Fax : siemens.ae@siemens.com The Galleries - Building 2 Downtown Jebel Ali P.O. Box 2154 Dubai : Fax : siemens.ae@siemens.com Industry Sector Sales Office : Fax : ad.sales.ae@siemens.com Industry Sector Customer Support Service Center : Fax : adservice.ae@siemens.com Yemen Please contact Siemens LLC, Dubai, UAE: The Galleries - Building 2 Downtown Jebel Ali P.O. Box 2154 Dubai United Arab Emirates : Fax : siemens.ae@siemens.com 51

52 Siemens Middle East FZ-LLC Industry Sector Communications The Galleries, Building 2 Downtown Jebel Ali P.O. Box 2154 Dubai, United Arab Emirates industrycommunicationsme.ae@siemens.com The information provided in this magazine contains merely general descriptions or characteristics of performance which in case of actual use may not always apply as described or which may change as a result of further development of the products. An obligation to provide the respective characteristics shall only exist if expressly agreed in the terms of contract. All product designations may be trademarks or product names of Siemens AG or supplier companies whose use by third parties for their own purposes could violate the rights of the owners. Siemens Middle East FZ-LLC 2013