If the principal is not on board, it won t happen

Transcription

1 A Publication of the National Association of Secondary School Principals PRINCIPAL LEADERSHIP 15/ STYLE MEDIA GUIDE KIT If the principal is not on board, it won t happen More than, decision makers in secondary schools throughout the country receive Principal Leadership for the information and direction they need to continually improve their practice. You ll want your product or service in front of our readers when they are deciding what change to make, what program to adopt, what product to purchase, and what service to contract to make their middle level and high schools better places to learn.

2 Where Will Your Ad Dollars Have the Biggest Impact? Catch one principal s interest influence thousands of teachers and students. Whether enhancing the facility or the instructional program, principals and assistant principals have a great deal of discretion in determining the products and services from which the school can derive the greatest benefit. The following overview reveals NASSP members purchasing habits and power. What do NASSP members purchase? Principals annual budgets Audiovisual equipment 52.4% Less than $1 million 29% Awards, certificates, recognition services 66.3% $1 million $1.9 million 16% Business machines 29.5% $2 million $2.9 million 14% Career and guidance programs 42.1% $3 million $3.9 million 11% Character education programs 47.9% $4 million $4.9 million 8% Curriculum programs Customized supplies and clothing 35.4% 59.1% $5 million or more 22% Distance learning programs 33.7% Fundraising programs 48.2% Furniture Physical plant/facilities equipment and supplies 38.4% 53.2% What actions have NASSP members taken upon seeing ads?* Professional development programs Reference books 49.% 58.5% 5 46% School photography 42.9% 4 32% 31% School reform programs School safety programs and equipment 28.1% 45.1% 3 21% 17% Signage 41.5% Stationery products Technology and computer hardware Test preparation programs 4.1% 46.2% 43.7% Visited advertiser s website Discussed ad with others Passed ad along to others Filed ad for future reference Purchased/ ordered a product or service Textbooks 54.9% Uniforms/caps and gowns 29.5% Member reader habits Vending machines 25.9% 8 74% 77% 79% 81% Yearbooks 42.3% Spend more than 3 minutes reading Read every issue Read at least half Save their copy of PL NASSP Principal Leadership Reader Survey *Readex Research Survey

3 15/16 Editorial Calendar SEPTEMBER 15 Assistant Principals, Safety & Literacy OCTOBER 15 Suspensions & Tech Integration NOVEMBER 15 Standardized Testing DECEMBER 15 Diversity & Legal Issues JANUARY 16 Ignite 16 Preview & Principal of the Year FEBRUARY 16 Ignite 16 Issue & College and Career Readiness MARCH 16 Cyberbullying & Parent Involvement APRIL 16 Student Leadership MAY 16 Developing and Supporting Teachers Cover feature: 15 NASSP National Assisant Principal of the Year School safety Literacy initiatives School suspensions/expulsions with case studies on strategies used in the field Technology integration The administrative/supervisory role of principals Standardized testing Crisis management Funding and finance management Diversity, underserved populations, and LGBT/gender neutral student tolerance Implementing the Common Core Legal issues and laws that principals should know about Ignite 16 preview articles written by conference speakers Cover feature: 16 NASSP National Principal of the Year Student data privacy Teacher evaluations Ignite 16 preview articles written by conference speakers College and career readiness Community and culture management Case studies of program success in small/rural schools Ignite 16 issue with features from leading conference speakers Cyberbullying prevention Solutions and strategies for middle level leaders Parent/family involvement and increasingly diverse/nontraditional families The role of assistant principals Student voice and leadership School climate and culture Cover feature: 16 Digital Principals Innovative arts programs in schools Developing and supporting teachers JULY 16, 15 JULY 23, 15 AUGUST 14, 15 AUGUST 21, 15 SEPTEMBER 16, 15 SEPTEMBER 23, 15 OCTOBER 15, 15 OCTOBER 22, 15 NOVEMBER 12, 15 NOVEMBER 19, 15 DECEMBER, 15 DECEMBER 17, 15 JANUARY 18, 16 JANUARY 25, 16 FEBRUARY 16, 16 FEBRUARY 23, 16 MARCH 17, 16 MARCH 24, 16

4 Who Reads Principal Leadership? CIRCULATION: Over 22,5 Positions held by NASSP members Type of institution % 32% 7% High School 9% 8% Communities in which members schools are located Principals 26% Urban Assistant Principals Other 4% Suburban 34% Rural Other Administrators Why do members value PL? 3% Middle Level Enrollment of members schools % 31% 29% Consider it required reading: 76% Value PL specifically because it is published by NASSP: 87% Think the articles are just the right length: 94% Find PL useful in their jobs: 98% Find the authors credible: 99% % , 2,499 2,5+ Age of NASSP members 15% 26 to 35 4% 36 to 45 29% 46 to 55 16% 56 to NASSP Principal Leadership Reader Survey

5 Rates and Guidelines AD RATES Four-Color Rates Space 1x 3x 9x 18x Full page $6,45 $6,3 $5,885 $5,73 2/3 page 6,6 5,845 5,68 5,4 1/2 page horizontal 5,25 4,85 4,615 4,56 1/3 page 4,95 4,4 3,9 3,77 Black-and-White Rates Space 1x 3x 9x 18x Full page $4,615 $4,5 $4,285 $3,935 2/3 page 4,245 3,99 3,88 3,65 1/2 page horizontal 3,225 3,14 2,95 2,76 1/3 page 2,3 2,24 2, 1,965 FULL PAGE 8.5 x.375 Two-color rates available upon request. Cover Rates Cover 2 $7,895 Cover 3 7,76 Cover 4 8, Note: Special covers are NOT subject to cancellation. 1/2 PAGE HORIZONTAL X 4.5 Inserts available upon request. Contact Jason Vranich at jason.vranich@theygsgroup.com or for pricing. Ad Sizes Space Width and Depth Full page bleed 9.25 x Full page 8.5 x /3 page x page horizontal x square x vertical x Mechanical Requirements Printed web offset Trim size 9 x.875 Bleed size 9.25 x Safety Binding 1/4" inside trim Saddle stitched 1 3 SQUARE X PAGE X If your advertisement requires special placement (e.g., right facing, front section), add % to the appropriate advertising rate. There is no additional charge for bleeds. 1 3 VERTICAL X 9.541

6 Specifications Digital Specifications Materials The magazine is produced using Adobe InDesign CC for Mac. All materials must be SWOP (Specifications for Web Offset Publications) compliant. The following file formats are listed in order of preference: Adobe InDesign Creative Suite or Creative Cloud, with all Postscript fonts and image files used. Adobe Illustrator Creative Suite or Creative Cloud, with type converted to outlines, saved as.eps, and with files linked. Acrobat PDF/X-1a files. PDF ads must be 3 dpi at the desired print size, process color with fonts and art embedded. Please include all printer s marks and a 1/4 bleed on your PDF file. Art should originate in Adobe InDesign, Adobe Photoshop, or Adobe Illustrator. For information on what a PDF/X-1a is or how to create a PDF/X-1a go to com/products/acrobat/pdfs/pdfx.pdf Adobe Photoshop saved as high-resolution 3 dpi.eps. File Submission How To Submit Files Submit files to Thomas Creedon at sendmyad@theygsgroup.com. Changes/Corrections NASSP will charge a fee for any resizing, mechanical and production services, or corrections to existing ads. Inserts Completed inserts must be supplied, ready for binding, in sufficient quantity to match the press run for the scheduled issue. Contact Jason Vranich at jason.vranich@theygsgroup.com or for press run before printing your insert. A sample must be provided to Principal Leadership staff at least 45 days before publication. NASSP has the right to require that Advertisement be printed on any insert resembling editorial or run-of-book material. Images Images must be submitted as SWOP (CMYK or Grayscale).tif,.eps, or.jpg in final high-resolution format, 3 dpi. We do not scan or place images for advertisers. All files must be linked appropriately to layout. No RGB formats will be accepted. Do not nest.eps files into other.eps files. Do not embed ICC Profiles within files. Files should be right reading, portrait mode (no rotations), % size. Color All layout and art files must be converted to CMYK mode as a process color equivalent. PMS inks are not used; files for two-color ads must be converted to CMYK to match the desired color. If color mode is not submitted as CMYK and appropriate proofs do not accompany files, publisher cannot be held responsible for color reproduction. PRINCIPAL A Publication of the National Association of Secondary School Principals LEADERSHIP FEBRUARY 15 Q&A: Michelle Rhee s out-of-the-box ideas for education CULTURE SHOCK: Reflections on culturally relevant instruction 36 Do teachers have freedom of speech in the classroom? 46 Fonts All type fonts used in ad layouts must accompany files, both screen and printer versions. PostScript Type 1 and Open Typeface fonts are acceptable. Submit printer and screen fonts as well as all fonts embedded in graphics. TrueType and Multiple Master fonts or font substitutions cannot be accepted. Direct ad materials, sales inquiries, and insertion orders to: Jason Vranich jason.vranich@theygsgroup.com