Benvenuti! Introduzione: Fabiola Tisbini, Director of IBM Digital Sales,
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2 Benvenuti! Introduzione: Fabiola Tisbini, Director of IBM Digital Sales, Relatore: Pietro Leo, Executive Architect - IBM Italy CTO for Big Data Analytics & #IBM #AssirmForum15
3 Bob Dylan + IBM Watson on language Source: 3
4 a set of cognitive services playing on the back stage Di Ce Re 4 Qa Ke NIC Ta StT TtS
5 Data Analysis methods are evolving, type of data are evolving, size is increasing... we need to outthink! Prescriptive Predictive Descriptive What is our customer segmentation by country/territory? What products are selling best? 5 What will be our campaign return for Q4? What combination of products will sell best? What are customer segmentation attributes associations according to past campagn results? In order to foster a certain product to sell, we need to promote through 15% discounts on this customer segment with this channel, to obtain the highest profit based on costs, budgets, constraints and benefits associated with the campaign What is driving our revenue? Answer: X & Y are driving revenue and here are three identified areas to help future growth. What concepts are associated with this customer claim or opinion? What words/offers will engage her? Unstructured Cognitive
6 How does a Cognitive System work? Understand Discover Confidence Natural Language IBM Watson Learn Source: 6
7 Today Watson is in the 17 industries across 6 continents We train Watson. It learns like we learn We re one of the very first companies to launch a new company built entirely on top of Watson. -Terry Jones, Chairman, Wayblazer, Founder, Travelocity.com, and Founding Chairman, Kayak.com Watson can give [our members] crisp yet nuanced answers to their questions. For instance, 'My husband just got out of the Army and we are having a hard time finding a job for him. Eric Engquist Associate Vice President, USAA Pick1 is a marketing research and data platform that uses the cognitive computing power of Watson on Bluemix 7 Paolo Privitera CEO of Pick1 US-Italy "IBM Watson will go through the data the same way we are now in two weeks and in two seconds." Robert B Darnell, M.D. Ph.D., President, CEO and Scientific Director New York Genome Center Watson will help deliver consistent quality from adviser to adviser. Joyce Phillips CEO Wealth Management, ANZ Bank Watson will revolutionise and simplify student problem-solving: the more questions it is asked, the more informative its answers will become." Jane den Hollander Vice Chancellor, Deakin University
8 Cognitive business and its Analytics foundation in IBM Watson Ecosystem: developers, 350+ partner companies, 100 cognitive applications IBM researchers & specialists working in the IBM cognitive divisions Products: Offerings: Watson Engagement Advisor Watson Discovery Advisor Watson Policy Advisor Watson Decision Advisor Applications: Watson for Wealth Management Watson for Oncology Chef Watson Watson Explorer Watson Analytics Watson Curator Platform: Watson Services on BlueMix Watson Developer Cloud Watson Tooling Watson Health IBM Analytics 15k consultants and 30k projects, 500+ patents generated each year Full range of analytics and data capabilities using open source innovation for real-time actionable insights 8 Source: Source:
9 Cognitive Business and its Analytics foundation in IBM Watson Ecosystem developers, 350+ partner companies, 100 cognitive applications IBM researchers & specialists working in the IBM cognitive divisions Products Offerings: Watson Engagement Advisor Watson Discovery Advisor Watson Policy Advisor Watson Decision Advisor Applications: Watson Explorer Watson Analytics Watson Curator Platform: Watson for Wealth Management Watson for Oncology Chef Watson Watson Services on BlueMix Watson Developer Cloud Watson Tooling Watson Health IBM Analytics 15k consultants and 30k projects, 500+ patents generated each year Full range of analytics and data capabilities using open source innovation for real-time actionable insights 1 9 Source: Source:
10 1 Hundred of high performance IBM SPSS Modeler Statistics and Data Mining algorithms and techniques is the foundation of Cognitive Computing! Source: Source: IBM Analytics: Modeling Algorithms Anomaly Detection Apriori. Bayesian Networks Decision Trees (C&RT, C5.0, CHAID and QUEST) Association Rules Cox regression Decision List. Build interactive rules. Factor/PCA, Feature Selection. Reduce data. Spatial Association Rule Clustering/Segmentation: K-Means, Kohonen, Two Step, Discriminant, Support Vector Machine (SVM), KNN Logistic Regression Neural Networks Regression, Linear, GenLin (GLM), Generalized Linear Mixed Models (GLMM) Model linear equations. Self-learning response model (SLRM) Sequence Analysis Spatial-Temporal Prediction Support Vector Machine Time-series.... Space-time-boxes 2 Geospatial Analysis 3 - Social network analysis Group analysis, social similarity, Diffusion Analysis 4 - Entity analytics Identity resolution of individuals, organizations, etc 5 - Text Analytics 2015 IBM Corporation Key concepts, themes, sentiments and trends)
11 Cognitive Business and its Analytics foundation in IBM Watson Ecosystem: developers, 350+ partner companies, 100 cognitive applications IBM researchers & specialists working in the IBM cognitive divisions Products Offerings: Watson Engagement Advisor Watson Discovery Advisor Watson Policy Advisor Watson Decision Advisor Applications: Watson Explorer Watson Analytics Watson Curator Platform: Watson for Wealth Management Watson for Oncology Chef Watson Watson Services on BlueMix Watson Developer Cloud Watson Tooling Watson Health IBM Analytics 15k consultants and 30k projects, 500+ patents generated each year Full range of analytics and data capabilities using open source innovation for real-time actionable insights 11 Source: Source: 2
12 2 About 30 cloud-based APIs to build cognition into applications, processes and products Source: n/developercloud/ 12 GA - Language Detection GA - Keyword Extraction GA - Entity Extraxction GA - Author Extraction GA - Sentiment Analysis GA - Text Extraction GA - Feed Detection GA - Concept Tagging GA Taxonomy GA - Personality Insights GA - Natural Language Classifier GA - Retrieve & Rank GA - Concept Insights GA - Language Translation GA Dialog B - Question & Answer B - Relationship Extraction B - Concept Expansion E - Tone Analyzer E - Document Conversion GA=General Availability; B=Beta; E=Experimental GA - Face Detection/Tagging B - Visual Recognition E - Visual Insights GA - Speech to Text GA - Text to Speech GA - Tradeoff Analytics GA - Watson News
13 2 77 macro Services Watson Watson APIs are integrated with tens of other APIs on IBM cloud on many other domains
14 2 Watson Services Source: 14
15 Cognitive Business and its Analytics foundation in IBM Watson Ecosystem developers, 350+ partner companies, 100 cognitive applications IBM researchers & specialists working in the IBM cognitive divisions Products Offerings: Watson Engagement Advisor Watson Discovery Advisor Watson Policy Advisor Watson Decision Advisor Applications: 3 Watson Explorer Watson Analytics Watson Curator Platform: Watson for Wealth Management Watson for Oncology Chef Watson Watson Services on BlueMix Watson Developer Cloud Watson Tooling Watson Health IBM Analytics 15k consultants and 30k projects, 500+ patents generated each year Full range of analytics and data capabilities using open source innovation for real-time actionable insights 15 Source: Source:
16 3 Watson Analytics To answer business questions 16 To take confident action on insights Source: To tell a compelling story To analyze trusted data
17 Grazie! #IBM #AssirmForum15 17
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