How To Manage Data Centre Capacity

Transcription

1 50 Years of Growth, Innovation and Leadership Not all data centres are equal Understanding the global best practices of data centres that power the cloud A Whitepaper by Frost & Sullivan for

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3 F R O S T & TABLE OF CONTENTS About this White Paper...4 The Changing Data Centre Environment...4 Cloud Computing and its impact on Data Centres...5 Challenges for Data Centres in Keeping up with Demand...7 Not All Data Centres are Equal...11 Data Centre Best Practices: A Global Perspective...12 Operational Best Practices...12 Facility Best Practices...16 Choosing the Right Data Centre Provider...17 The Last Word...19

4 F R O S T & Not all data centres are equal ABOUT THIS WHITE PAPER The amount of data centre space globally is increasing at a rapid rate, as data centres are becoming increasingly essential to modern organisations and to their ability to optimise their business operations. Across all types of organisations, data loads are increasing significantly, due to factors such as heightened compliance requirements, growth in digital media, proliferation of rich media such as online video, and the growing adoption of virtualisation and cloud computing. However these increased data loads are often creating significant challenges for data centre managers in many organisations. In order to meet this growing demand and increased complexity, the agility, capacity and resiliency of data centres is increasing. The first decision any Chief Information Officer (CIO) often needs to make is whether to "Build" or "Buy" data centre capacity. There are advantages and disadvantages to both these approaches, however the "build" scenario i.e. developing the data centre capacity in house ( captive data centres ) - has become very difficult - as a result of the difficulty in sourcing suitable sites, unavailability of skilled staff and, not least, because of the difficulty of realising economies of scale and high levels of energy efficiency in a data centre dedicated to serving only a single organisation. In this white paper we examine global best practices in data centre management, the main factors that are driving a transformation in the data centre environment and their impact on the Build versus Buy decision. We also offer recommendations to IT decision makers on how to select the optimum hosting provider if they decide to outsource data centre hosting to a 3rd party. THE CHANGING DATA CENTRE ENVIRONMENT Many organisations are adopting technologies such as virtualisation, blade servers and flat network architectures to meet the rapid surge in data traffic, and this is effectively transforming modern data centres. The illustration below (Figure 1) shows the key business and technology factors that are driving this data centre transformation. Among the various business and technology factors driving the transformation, we believe that the development of virtualisation and the growing significance of cloud based solutions are the most important. 4

5 Not all data centres are equal F R O S T & Figure 1: Key Factors Driving Data Centre Transformation Virtualisation and the emergence of the cloud computing model are the factors having the greatest impact on the transformation of data centres While virtualisation solves a number of IT challenges, it also creates numerous problems for the underlying data centre infrastructure in areas such as power and cooling systems. Although significant changes in IT equipment and technology such as servers are occurring, the underlying infrastructure in most data centres is often not keeping pace with these developments. In many cases, key components of the data centre infrastructure, such as power and cooling systems, are still outdated, requiring massive upgrades to match the new IT technology. For instance, blade servers pack significantly more processing power in a server rack than traditional non-blade servers, but also emit significantly more heat. As a result, blade servers have much greater per rack power requirements (often beyond 20KW per rack) and much higher cooling requirements. Many captive data centres currently run at an average of 2-4 KW per rack and therefore need to upgrade their power capabilities significantly to accommodate blade servers. The traditional room based cooling is also ineffective in this scenario, with data centres needing to overhaul their cooling systems in favour of row/rack oriented architectures. Another challenge for captive data centres is getting access to reliable power supply with predictable operating costs. CLOUD COMPUTING AND ITS IMPACT ON DATA CENTRES The IT industry is undergoing a paradigm shift in the way computing resources are being procured and delivered. Cloud computing is emerging as a key area of focus for CIOs and IT decision makers due to its ability to save costs, increase business agility and deliver IT in an on-demand manner. The use of the cloud as an IT delivery mechanism has increased significantly over the last 12 months, driven both by the 5

6 F R O S T & Not all data centres are equal benefits mentioned above and the growing need to minimise both the capital expenditure (CAPEX) and operational expenditure (OPEX) associated with IT services in many organisations. Figure 2: Cloud Computing Usage in Australia Source: Frost & Sullivan Cloud computing has a two-fold impact on data centre demand. Firstly it significantly increases demand for data centre space as cloud matures as a technology and as an increasing number of IT service providers start offering cloud based services. In captive data centres, cloud computing will result in a massive centralisation of infrastructure, creating the need for additional data centre space. Secondly, cloud computing leads to improved server utilisation through the use of virtualisation and greater consolidation of storage infrastructure, thereby resulting in reduced demand for space in the long run (considering the spatial advantages gained through virtualisation). Over the past couple of years, interest in cloud computing has grown significantly in Australia and cloud is increasingly being discussed in various CXO and CIO level forums. Many organisations are evaluating the potential adoption of cloud computing to improve business agility, increase standardisation of IT infrastructure and lower the cost of delivering IT services. While Software as a Service (SaaS) adoption has been steadily growing in the past decade, the adoption of Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) has seen a sharp increase, particularly in the past 12 months. Organisations need to underpin the investments in cloud computing with proper consideration of backup and disaster recovery. Among the factors that will serve as enablers for the delivery of cloud services, virtualisation has the greatest impact since it provides a foundation for delivering cloud solutions. Server virtualisation is the foundation for building clouds by 6

7 Not all data centres are equal F R O S T & seamlessly creating logical instances that can be provisioned on-demand. While cloud computing is possible without server virtualisation, it would be an exercise in futility. CHALLENGES FOR DATA CENTRES IN KEEPING UP WITH DEMAND According to a recent Frost & Sullivan survey conducted in the second quarter of 2011 with 100 IT decision makers in Australia, the following factors emerged as the primary challenges in data centre operations Figure 3: Top 5 challenges in data centre management Source: N=100; Survey conducted in Q2 2011; Frost & Sullivan There are two main operating models for data centres. One is for an organisation to build, operate and manage its own data centre for internal purposes, known as a captive data centre. The other model is the outsourced model, whereby organisations lease space and co-location services from data centre providers. In the outsourced model a data centre provider provides the facility, as well as the security, power and cooling needs with clients utilising the space to deploy their servers. Given the general trend for organisations to outsource non-core functions and focus on their core competencies, many organisations are turning to managed hosting providers or co-location providers to service their increased demand for data centre capacity. A number of the challenges identified in the above chart could be mitigated by outsourcing hosting of data centre infrastructure. 7

8 F R O S T & Not all data centres are equal Figure 4: Outsourcing of data centre hosting Source: N=100; Survey conducted in Q2 2011; Frost & Sullivan In response to increased demand for data centre space, there have been several innovations in the way organisations manage their data centres, utilise their servers, and deliver applications to their users. The following are some of the challenges faced by current generation of data centres: Many large, hosted data centres in Australia are now running near full-capacity, hence capacity expansion is a major focus area. In captive data centres, the move towards virtualisation and cloud computing is resulting in greater centralisation of infrastructure that in turn is driving the demand for more data centre space. The rapid growth in data traffic has made it very difficult for captive data centres to keep pace with the increased demand. This challenge is greater for smaller data centres, which typically struggle with virtualisation due to old or ageing cooling systems and a lack of necessary in-house IT skills and Much of the underlying data centre infrastructure (power, cooling and floor plan) currently in use was designed for previous generations of servers, and is usually inadequate to support future data demands and likely advancements in technology. The latest power and cooling technologies enable data centre operators to reduce the overall data centre space requirement through better packing of efficient blade servers and other high performance computing infrastructure. New data centres with the latest power and cooling technologies will also attract more demand than those with more dated power and cooling technologies. This is because data centres with the latest power and cooling technologies are better able to provide facilities for hosting blade servers. Therefore, an increased demand for blade servers will in turn drive demand for advanced power and cooling technologies. 8

9 Not all data centres are equal F R O S T & In the light of these challenges, organisations generally have two main options in addressing their data centre requirements - to upgrade their existing data centre facilities (the Build option) and/or to use a third party data centre provider (the Buy option). The advantages and disadvantages of these options are summarised below. Figure 5 Advantages of Build and Buy Options Source: Frost & Sullivan Upgrade Existing Data Centres ( Build ) For data centres faced with the limitation of older infrastructure, a complete upgrade of floor spacing, power and cooling systems are necessary to meet future demand. Critical technology and equipment such as virtualisation and blade servers have significantly higher power and cooling demands than older technology. As a result, any data centre that is aiming to cater to future computing demands will need to ensure it can support developments in hardware and software. Advantages of this model include full control over the data centre as well as all the factors impacting reliability and compliance. Outsource to a Third Party Provider ( Buy ) While outsourcing data centre hosting responsibilities to a third party provides clear advantages, only a small proportion of organisations in Australia have currently adopted this model. Outsourcing is most prevalent among larger enterprises, with mid-market organisations generally more reluctant to outsource hosting functions. The main advantages of outsourcing hosting are more predictable costs, greater scalability and better access to infrastructure redundancies. The main issues for maintaining data centre operations in-house include need for control and privacy. These issues are expected to be significant over the short to 9

10 F R O S T & Not all data centres are equal medium term, with many organisations expected to adopt a hybrid model (for outsourcing) before moving to full outsourcing. The hybrid model allows organisations to keep sensitive components of hosting in-house whilst outsourcing non-mission-critical functions. Going forward, improvements in data centre security and advancements in software and hardware technologies will combine with long term factors such as the availability of the National Broadband Network (NBN) will accelerate the shift from a predominantly in-house to a predominantly outsourced model for data centre hosting. Data centre operations involve management of a data centre on a number of key metrics. We summarise below how each metric is impacted by the build and buy options for data centre hosting. We also indicate the degree to which each metric is impacted by each option. Figure 6: Comparison of Build and Buy Options for Data Centres Metric Build (Self-owned) Buy ( 3 rd party) Capital expenditure (CAPEX) in real estate and infrastructure Time to Market Scalability High Subject to unforeseen upgrades and maintenance fees. Long Construction time for Tier 3 and above facilities may at least take 18 months. Low to Medium Right sizing is often difficult. Many captive data centres quickly run out of space. If the facility is too big, cost/rack is higher. Low Upfront costs are low due to the OPEX nature of the lease agreements. Short Possible to move in immediately after the set-up time. High Most often can scale linearly and if the right provider is chosen, capacity can be procured on an on-demand basis. Security Redundancy and Disaster recovery Energy efficiency Low to High High if proper physical and logical controls are in place. Low to Medium Cost of redundancy is high due to the dedicated nature. Low to Medium Newer facilities that are backed by an organisational green credo are building efficient facilities however the older data centres struggle to achieve PUE s below 1.5. High Most best-in-class facilities are ISO, SAS and Federal standards certified. High High redundancy based on the tier chosen with lower costs. Medium to High Since energy efficiency lowers their operational costs and makes them more attractive to customers, colocation players have placed a high emphasis on lower PUE and usage of energy efficient equipment. Manpower costs High Often managed in-house, acquisition and retention costs of skilled manpower can be high. Low A wide spectrum of choices offering flexibility to customers. Often, allows businesses to outsource mundane tasks at a lower cost. 10

11 Not all data centres are equal F R O S T & NOT ALL DATA CENTRES ARE EQUAL With the rapid increase in third party hosting, it is important for customers to understand that not all hosted data centres are equal. In fact there are significant differences between hosted data centres in many aspects of data centre design and operations. 1 Source: Uptime Institute Data centres can be classified into 4 tiers defined by the maximum hours of downtime per year. This availability measure is itself the result of various aspects of design and operations of the data centre. Figure 7 Data centre Tiers Metric/Tier Tier 1 Tier 2 Tier 3 Tier 4 Availability (Minimum) % % % % Maximum Maximum Maximum Maximum Downtime permissible annual downtime of 28.8 permissible annual downtime permissible annual downtime of 1.6 permissible annual downtime of 0.4 hours of 22.0 hours hours hours. Multiple path for Redundancy Single path for power and cooling distribution, no redundant components (N) Single path for power and cooling distribution, includes redundant components (N+1) Multiple path for power & cooling distribution but with only one path active, includes redundant components (N+1) power & cooling distribution but with only one path active, includes redundant components (2(N+1) i.e. 2 UPS each with N+1 redundancy) Infrastructure May or may not have a raised floor space, UPS, or generator Includes raised floor space, UPS, or generator Includes raised floor space, UPS, or generator Includes raised floor space, UPS, or generator On average On average On average On average Build Time built within three months built within 3-6 months from built within months built within months from scratch scratch from scratch from scratch Source: Frost & Sullivan 11

12 F R O S T & Not all data centres are equal Key Points to Consider in Data Centre Selection 2 PUE = Total Facility Power / IT Equipment Power The greater availability of an external data centre, which creates greater uptime, is the main reason for organisations to outsource hosting. Hosting providers typically have much higher redundancy and security built in to their facilities than captive data centres, with a singular focus on maximising uptime. Organisations with high availability/uptime requirements should consider Tier 3 or Tier 4 providers to realise the full benefits of outsourcing. DATA CENTRE BEST PRACTICES: A GLOBAL PERSPECTIVE A number of metrics, codes and models have been developed recently which allow data centre operators to measure their performance across a number of parameters, and compare this with their peers. Some of the more important of these are summarised below; Operational Best Practices Power Usage Effectiveness (PUE) To remain cost competitive and socially responsible, many organisations worldwide have been striving to increase the efficiency, availability, and security of their data centres whilst at the same time keeping the energy consumption low. PUE (Power usage effectiveness) has emerged as an important metric for measuring energy efficiency in a data centre, with most data centres striving to achieve a PUE close to 1. Unless captive data centres can run at low PUE s (at least below 1.5) and achieve industry best practices on other key metrics, there is likely to be a strong business case for outsourcing hosting. Carbon Footprint Reduction To support data centre operators in minimising power consumption, and hence the carbon footprint of their data centre operations, a number of operational measures are available. In designing and operating their data centres, operators need to review and implement these measures where relevant, in order to ensure that both the operational costs and environmental impact of their data centres are minimised. The following chart outlines some of these measures that data centre operators should consider in designing and operating their data centre: 12

13 Not all data centres are equal F R O S T & Figure 8: Potential Measures to Minimise Data Centre Power Consumption and Ensuing Carbon Emissions Source: Frost & Sullivan Australian data centres that rely entirely on the grid power are responsible for significantly more carbon emissions than their counterparts in other developed countries due to the nature of electricity generation in Australia. More than 75% of electricity generated in Australia comes from coal, which amongst electricity generation fuels emits the highest amount of carbon. Amongst the OECD countries, Australia has the highest CO2 emissions per kwh of electricity generated. The following table illustrates the CO2 emissions per kwh of electricity generated for some of the leading nations in the world: Figure 9: CO2 emissions per kwh from electricity and heat generation (grams CO2/kWh) Source: IEA 13

14 F R O S T & Not all data centres are equal Through onsite power generation using cleaner fuels (such as natural gas) or by outsourcing data centre operations to a third party who either generates on site using clean fuels or who sources power from renewable sources, data centre owners can both reduce the carbon emissions from their data centre operations and in many instances save money while doing so. This is because power costs in Australia are increasing sharply and are likely to continue to do so, driven by the significant investment in upgrades to transmission and distribution networks, as well as other factors such as the legislative Renewable Energy Target and the impending carbon tax. With grid-sourced power a cost increasing substantially, selfgenerated power is likely to become increasingly cost-competitive. Effective operations management Adherence to ITIL (Information Technology Infrastructure Library) best practices and adoption of data centre infrastructure management tools can lower operational costs in a data centre. These tools give real time visibility into usage of IT and physical infrastructure in a data centre by enabling monitoring and collection of data. DCIM (Data centre infrastructure management) tools enable organisations to gain greater visibility of the physical and IT assets in a data centre, plan for capacity in a streamlined manner and ease day-to-day operations. Driven by convergence of physical and IT assets, DCIM tools can simplify data centre operations and allow businesses to increase the efficiency of their assets. Despite the high level of server virtualisation, the adoption of DCIM tools is low in Australia. This low usage indicates that many organisations are not yet adopting best practices in management of the IT and facility operations in their data centre, and this can significantly impact the availability, performance and energy usage of their facility. Only about one-fifth of Australian data centre operators are currently using vendor-neutral DCIM tools in their data centre management. Although this is on a par with other Asia Pacific data centre hubs, it is much lower than should be the case in Australia given the high degree of server virtualisation here. While usage of DCIM tools can be invaluable in gaining real-time visibility, organisations need qualified manpower to harness the information being generated. Outsourcing of data centre management to skilled 3rd party service providers can significantly mitigate this challenge. 14

15 Not all data centres are equal F R O S T & Figure 10: Usage of DCIM tools in major Asia Pacific Data Centre hubs 3 Source: Green Grid. A more detailed version of the model can be found here: id.org/~/media/tools/ DataCenterMaturityM odelv1_0.ashx?lang=e n Data Centre Maturity Model Source: Frost & Sullivan Green Grid, a global consortium of companies, government agencies and educational institutions, has developed a data centre maturity model (DCMM), which sets out clear goals and directions for improving operational efficiency and sustainability in a data centre. The DCMM includes the major components of data centre design and operations such as power, cooling, compute, storage and network. The different levels of the model outline current best practices and a roadmap for the future. The model therefore allows data centres to benchmark themselves against their peers and provides a robust framework for future developments. Figure 11 Data Centre Maturity Model (DCMM) Level 1 Level 2 Level 3 Level 4 Level 5 Investment FACILITY METRICS 1. Power 2. Cooling 3. Resiliency 4. Others IT METRICS 1. Compute 2. Storage 3. Network Efficiency improvement ( Cost & Carbon Reduction) Source: Frost & Sullivan. 15

16 F R O S T & Not all data centres are equal 4 Defined as a data centre occupying less than 500 sq.ft. Source: Frost & Sullivan estimates The DCMM is an invaluable self-evaluation tool for decision makers to plan their long term strategies on whether to own or lease facilities. Unless captive data centres are able to constantly improve their design and operations such that they move up the maturity curve at a competitive cost, there is a likely to be a strong case to outsource data centre hosting to reputed specialist external service provider. External data centre providers focus on offering data centre services as their core business. As a result of this specialisation and greater economies of scale, external data centre providers will be able to offer facilities significantly further up the maturity curve than most captive data centres. Facility Best Practices LEED Certification Leadership in Energy and Environmental Design (LEED) is an internationally recognised green building certification system. LEED certification provides building owners and operators with a framework for identifying and implementing practical and measurable green building design, construction, operations and maintenance solutions. Therefore it provides third-party verification that a building or community was designed and built using strategies intended to improve performance in metrics such as energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality, and stewardship of resources and sensitivity to their impacts. LEED certification reduces building maintenance costs and environmental impact. It also creates an efficient environment to host IT infrastructure. Given the high initial costs for obtaining LEED certification, captive data centres can still achieve the same benefits by choosing a LEED certified 3rd party facility. Data Centre Consolidation There are estimated to be more than 75,000 captive data centres and server rooms in Australia and 90% of these are small facilities with very basic power, cooling and connectivity infrastructure. There are number of strong imperatives for these captive data centre operators to consolidate their infrastructure in more efficient and scalable facilities to support the needs of virtualisation and other market trends. Some of the main trends that are driving the need for consolidation of data centre operations into a smaller number of larger, more advanced facilities are: Preference to incur operating expenses (through outsourcing) rather than the significant capital expenses incurred with captive data centres Higher requirements for data security, data recovery and redundancy often driven by legislative requirements The growing trend towards virtualisation and benefits of economies of scale 16

17 Not all data centres are equal F R O S T & Greater flexibility in space requirements as outsourcing enables organisations to quickly increase or reduce their data centre space in response to business requirements To achieve the benefits offered by consolidation, customers need to consider larger data centre facilities with advanced power (often as high as kw per rack) and cooling specifications. These facilities have the scale and degree of speciality required to offer the highest levels of data centre performance in terms of factors such as latency, security and uptime at the lowest operating costs. Data centre consolidation can therefore deliver significant cost savings and enhance operational efficiency to data centre owners. CHOOSING THE RIGHT DATA CENTRE PROVIDER Frost & Sullivan believes that there are twelve main factors to consider when outsourcing data centre hosting to a third party provider. These factors are summarised below and are not ranked in any specific order of importance. The relative importance of each of the factors described below will vary for each organisation based on its individual situation and priorities. Figure 12 Twelve Factors to Consider when Selecting a Data Centre 17

18 F R O S T & Not all data centres are equal Next Generation Data Centres To support the growing demand for the outsourcing of data centre hosting, significant investments are being made in new data centre facilities with the highest levels of performance (Tier 3 and Tier 4). An example of one of these next generation data centres is Macquarie Telecom s Intellicentre2 (IC2) facility currently being constructed at North Ryde, Sydney, Australia. This facility is due to be operational by March This data centre incorporates the latest best practices in terms of design and operations, as summarised below: Figure 13 Main Features of Macquarie Telecom s IC2 Facility Metrics Macquarie Telecom s Intellicentre2 Security and Industry Standards The Intellicentre2 has advanced physical and network security through 20 metre offsets from boundaries, two secure loading docks, biometric scanning, locked racks and secure suite. The facility also has Intruder Resistant certification from ASIO. The facility adheres to ISO and AS7799 standards and is PCI DSS compliant. Power Density Though the average rack power requirement per rack in a data centre is 2-4 KW, the advent of blade servers has increased the power requirements for certain racks to 10 to 30 kw. The Intellicentre2 aims to address this demand with the ability to provide up to 30 kw per rack. Energy Efficiency The facility adheres to LEED Gold specification and has reduction of carbon emissions as one of its main objectives. The data centre has an on-site power generation facility (Tri-generation), which converts low cost natural gas to deliver power and cooling to the data centre. The facility delivers cooling at little or no cost by using an absorption chiller, which enables it to deliver primary cooling as a byproduct of power generation. Reliability and Resiliency Value Added Services Operational Experience Intellicentre2 aims to achieve better power efficiencies through a targeted PUE rating of 1.3. The Intellicentre2 facility is built to qualify as an Uptime Institute Tier 3 data centre. In terms of redundancy, the facility uses multiple tri-generation engines onsite and sources power from two separate substation zones. It uses a Multiple Diesel Rotary UPS (DRUPS) to enable 72 hours of backup power. The facility provides additional customer services such as an IT staging room, teleconferencing and meeting rooms. Its IT services include managed security, managed storage cloud, managed backup and access to Macquarie enterprise cloud and remote onsite engineering. Macquarie Telecom has more than 10 years of experience in providing co-location and managed hosting services with a stable senior management team The IC2 facility is an example of the latest generation of data centres being built to cater for the demand for tier 3 and tier 4 hosted data centres. Such facilities provide a compelling value proposition for organisations faced with the choice of maintaining a captive data centre, with the costs and complexity involved, or 18

19 Not all data centres are equal F R O S T & outsourcing data centre hosting to a specialist provider. THE LAST WORD Data centres are increasingly at the heart of today s IT infrastructure, helping organisations to achieve aggressive business growth by enabling the delivery of IT as a service. In today s highly connected world, where information is critical to business operations, and the amount of data required is increasing exponentially, organisations are increasingly becoming dependent on the robustness of their data centre infrastructure. However unless organisations can improve their data centre infrastructure to support the increasing range of IT systems, they run the risk of losing competitiveness. In response to the growing demand for computing and storage resources, many enterprises are increasingly considering using a 3rd party facility to supplement or replace their captive data centres. When deciding to outsource, organisations need to carefully consider factors such as cost, control, security, availability and scalability. Organisations should select providers who offer the best value proposition for the specific requirements of the organisation, and yet who also provide flexibility in the range of services offered, from co-location to managed services to cloud computing. Over the long term, data loads, compliance requirements and energy needs are only going to increase. More customers are now choosing OPEX based business models (i.e. outsourcing) due to the greater efficiencies of working capital and improved asset usage ratios that this model offers. Apart from the ability to pay on a usage basis, outsourcing can also potentially remove and release capital that would otherwise be used for the initial investment in data centre assets. Frost & Sullivan believes that this combination of financial and technology advantages will continue to drive the shift towards the outsourced model for hosting data centres. 19

20 ABOUT FROST & SULLIVAN Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents. To join our Growth Partnership, please visit ABOUT MACQUARIE TELECOM Founded in 1992, Macquarie Telecom (ASX:MAQ) is Australia s only integrated Managed Hosting, Cloud and Telecommunications company focused solely on mid-size businesses, corporate IT and government. Working with and supporting some of Australia s best-known organisations, Macquarie Telecom is a full service hosting provider offering managed dedicated servers, managed co-location, and managed private, hybrid and public clouds. Our fully owned, Australian based data centres are the most secure and accredited data centres in Australia with ISO27001, PCI Compliance, DSD Gateway and ASIO Intruder Resistant accreditation. Macquarie Telecom s offerings are underpinned by world-class customer care which is delivered by our fully owned and managed customer service centre, MacquarieHUB. Combining Business-Grade Full line (Voice, Data & Mobile) Telecommunications with Hosting services to offer truly integrated end-to-end communications solutions, Macquarie Telecom is best placed to help transition businesses to the new online NBN era, enabling greater agility and growth. Contact apacfrost@frost.com Website: DISCLAIMER These pages contain general information only and do not address any particular circumstances or requirements. Frost & Sullivan does not give any warranties, representations or undertakings (expressed or implied) about the content of this document; including, without limitation any as to quality or fitness for a particular purpose or any that the information provided is accurate, complete or correct. In these respects, you must not place any reliance on any information provided by this document for research, analysis, marketing or any other purposes. This document may contain certain links that lead to websites operated by third parties over which Frost & Sullivan has no control. Such links are provided for your convenience only and do not imply any endorsement of the material on such websites or any association with their operators. Frost & Sullivan is not responsible or liable for their contents. INDEPENDENCE Although Frost & Sullivan was commissioned by Macquarie Telecom to write the whitepaper, the analysis contained in this report reflects the views of Frost & Sullivan analysts without any bias or influence from any third party. COPYRIGHT NOTICE The contents of these pages are copyright Frost & Sullivan Limited. All rights reserved. Except with the prior written permission of Frost & Sullivan, you may not (whether directly or indirectly) create a database in an electronic or other form by downloading and storing all or any part of the content of this document. Auckland Bangkok Beijing Bengaluru Bogotá Buenos Aires Cape Town Chennai Colombo Delhi / NCR Dhaka Dubai Frankfurt Hong Kong Istanbul Jakarta Kolkata Kuala Lumpur London Mexico City Milan Moscow Mumbai Manhattan Oxford Paris Rockville Centre San Antonio São Paulo Seoul Shanghai Silicon Valley Singapore Sophia Antipolis Sydney Taipei Tel Aviv Tokyo Toronto Warsaw Washington, DC