2017 MEDIA PACK.

Transcription

1 2017 MEDIA PACK It s really good to see young people using technology to create and deliver new services especially when those services are all about creating opportunities for other young people. Susan Drummond RBS

2 WHY CHOOSE US AS YOUR RECRUITMENT PARTNER? Apprenticeships in Scotland is Scotland s leading independent vacancy handling service for youth opportunities with more than 25, year olds visiting the site each month. Apprenticeships in Scotland is a trusted distribution channel amongst schools, colleges and careers centres, making us the ideal partner to advertise your youth opportunities and promote your brand amongst our audience. We exist in the market to create youth opportunities, stimulate the demand for apprenticeships and bring employers and young people together in ways that work. How can we help you? Whether it is recruitment for a one-off apprentice or trainee, recruitment across multiple locations or a nationwide bespoke campaign to support and enhance candidate attraction and brand awareness, Apprenticeships in Scotland are here to help. Your dedicated account manager will work creatively with you to ensure you get the maximum return on your investment. Clients include:

3 Apprenticeships in Scotland 2016 WEBSITE STATISTICS... AiS Growth 2016 continued to see year on year growth, with 2.3million page views and growing, average over 180,000 per month 1.8m page views 280k sessions k users 2015 Apprenticeships in Scotland are visited by all areas throughout Scotland 2 EDINBURGH... new visitors 59% INVERNESS 1 GLASGOW 5 DUNDEE 3 ABERDEEN Ranking Apprenticeships in Scotland ranks Number 1 on the top search engines Demographics Apprenticeships in Scotland is predominantly visited by young Scots aged between16-24, as well as parents, teachers and careers professionals % Gender 47% audience age group Subscribers Apprenticeships in Scotland have over 14,000 subscribers to our weekly newsletter. This consists of young people currently looking for apprenticeships. 14,000 subscribers... Opportunites are also posted to our social media channels... In 2016 Apprenticeships in Scotland helped approximately 5,000 young people into apprenticeships.... With an industry low bounce rate, visitors to Apprenticeships in Scotland are immediately engaged and find value in the content and our unique offering. 5, % bounce rate Contact us for a quote or for further information on how we can help with their youth recruitment at enquiries@apprenticeshipsinscotland.com or

4 STANDARD LISTING A standard listing is available for each of your opportunities. Listings will be live on our site within 1 business day of submission and any details can be edited by your account manager. Company logos can be added to the listing and you can choose how you would like your candidates to apply using our Apply Now feature or your own application method.

5 FEATURED LISTING Featured listings remain static in a prime location at the top of the website homepage. A continuous featured listing ensures that you have a prime place on the home page for the entire campaign period. Campaign banners can also be added to a featured listing to enhance the visual attraction of your opportunity.

6 HOMEPAGE COVERAGE Candidate attraction campaigns can be enhanced using our homepage coverage elements. These include the table of three roller bar advertisement, campaign banner advertisement, spotlight advertisement and sidebar advertisement. Taking advantage of all of these inventory elements will ensure your campaign receives maximum coverage on the Apprenticeships in Scotland homepage.

7 SECTOR SPONSORSHIP Each sector of Apprenticeships in Scotland is available for fullsponsorship. Sponsorship elements include campaign banner advertisement, spotlight advertisement, sidebar advertisement and featured video.

8 SUBSCRIBER UPDATE Apprenticeships in Scotland has proven syndication networks which we use to support all candidate attraction activity. Our subscriber update reaches over 14,000 young people and is sent weekly. Including your content as a featured item or sponsoring the update will further enhance your recruitment campaign.

9 DIRECT TO SCHOOLS SERVICE Apprenticeships in Scotland have proven digital distribution methods into schools, colleges and career centres in each of the 32 Local Education Authority areas. We can match our Direct to Schools activity to your locations and monitor impact. This would benefit those listings that are for harder to reach areas.

10 SOCIAL MEDIA All employer campaigns with Apprenticeships in Scotland include social media relay. We promote opportunities via our Facebook and Twitter channels to our audience of young people, schools, careers advisors and parents.