2012 Chef & Sommelier SERVING YOUR TALENT

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1 2012 Chef & Sommelier SERVING YOUR TALENT

2 What is Chef & Sommelier? The Premium Tabletop Brand for Connoisseurs!! EXPERT INNOVATIVE REFINED Extensive Collections of expert products supported by innovations that serve and reveal senses. These products convey a certain French «Art de vivre»and spark inspiration for Dining and Wine Tasting Experience PRODUCTS ATTRIBUTES Innovative and Inspiring Design Adapted to professional intensive use Designed to enhance tasting experience High Quality materials

3 Chef & Sommelier has a full range of products for wine-tasting A complete Wine Tasting and Soft Drink offer!! Open Up Oenologue Arom up Cabernet Ceremony Grands Cépages Omega Millesime Sensation Carafes

4 Key brand ambassadors Wine specialists acknowledge the Chef &Sommelier collections assets and have become their ambassadors!! Sebastien Depis Wine Tasting Consultant Isabelle Legeron Wine consultant and broadcaster. France s first woman Master of Wine Dany Rolland Oenologist(Chateau Le Bon Pasteur Pomerol) Thierry Hernandez A Mixologist in a luxury hotel in Paris. Eric Boschman and Aurelie Degoul Eric Boschman, Best Sommelier Of Belgium and Aurelie Degoul, Winner at the Wine Women Award 2007.

5 Chef & Sommelier Exclusive partner of ASI C&S brand has signed a partnership with The ASI for 3 years in order to promote our products with the members of this association.

6 Chef & Sommelier Exclusive partner of ASI ASI (Association of International Sommelier), non-profit organization aims to: - Bring together National Associations of Sommeliers around the world. - Coordinate actions for the development and advancement of the profession. - Promote and educate the profession to the consumer. - Defend the ethics of the profession. The partnership is an international agreement and is signed for a period of three years.

7 Chef & Sommelier Exclusive partner of ASI ASI has the support of Chef & Sommelier in communications to aidthe development and reputation of the Association and their professional qualities. This partnership will enable the Chef & Sommelier brand to: Build our brand on the international network,including the 54 National Associations, as the main authority in the world. Enhance end user recognition, promoting the brand as the key manufacturer of glasses for wine tasting. Be present, through sponsorship, of tasting competitions held by the Association. Plan future new product developments, based on knowledge gained. Forge a strong partnership aligning ASI and Chef & Sommelier with the core benefits on wine tasting, and enjoyment, and the best glass to achieve this.

8 Chef & Sommelier Exclusive partner of ASI Minimum 3 year partnership. Visibility of our brand. Positive association with and International Sommelier organisation. Highlighting the Chef & Sommelier brand and materials. Visible in over 54 countries. Opportunities to be involved in Wine Tasting and Exhibitions under ASI control.

9 Exclusive partner of VINEXPO HK

10 What is VINEXPO HONG KONG? Vinexpo Asia-Pacific sets the standard for exhibitions in Asia Vinexpo Asia-Pacific is the international reference in Asia, built on the expertise of Vinexpo, the world leader wine fair since This is the event where trade professionals can engage in direct exchanges with major decision makers and develop exclusive commercial relationships with all the players in the wine and spirits market. An exclusive glass partnership with C&S Visibility assured

11 Exclusive partner of VINEXPO HK

12 Exclusive partner of VINEXPO HK

13 Exclusive partner of VINEXPO HK

14 Exclusive partner of VINEXPO HK

15 Exclusive partner of VINEXPO HK

16 Exclusive partner of VINEXPO HK

17 Exclusive partner of VINEXPO HK

18 Objectives and results expected Objective: Increase our brand awareness and the visibility of the brand Chef & Sommelier in the Asia-Pacific markets. Results expected: Have quality contacts over the 3 days mostly wine & spirits companies, wine distributors, contacts for export (importers and distributors) and end users. Get a very noticeable presence of Chef & Sommelier the 3 days of the fair (Events, stem glasses in the booths of winery producers and tastings)

19 Why we choose Chef & Sommelier for VINEXPO HK? Because Chef & Sommelier is the premium tabletop brand dedicated to the wine tasting or food tasting. Chef and Sommelier offers innovative collections of tasting stemware and has a presence in the major countries of the world and is distributed in the Food Service and wine shops.

20 Press coverage and communication Press coverage ing to our global file with more than 10,000 contacts, announcing our presence in the show. Special offer for all exhibitors during the fair. 15,000 leaflets with our logo during the fair. Chef & Sommelier Advertising in magazines.

21 ADVERTISING for VINEXPO HK Advertising in specialized Magazines for Open Up and Arom up in different languages: English Chinese French Publicity in ASI magazine during the show English Chinese

22 What is our role in VINEXPO? The ability to talk direct to the Sommelier, Restaurateurs and Wine buyers. The possibility to associate our brand with the world of wine and spirits. The opportunity to have quality contacts on each distribution channel: FS, CG and B2B To build our brand on the international network, including the 54 countries where ASI has presence as the main authority in the world for sommeliers.

23 Why Arom uphas been selected as the wine tasting collection for VINEXPO? Fine rims 0.9 mm-pleasant to touch Because the shape of this collection has been specifically developed to draw out the character of any great wine according to each taste. Narrower upper section of the bowl for concentration of aromas Aromatic room Angle Indicates right amount of wine Flat bases stable, no depressions in which water can gather after dishing

24 Strong presence of the C&S Brand Exclusive glass partner A 30 m²booth with the C&S commercial team to welcome the customers The loan of glasses Arom up Fruity 35 cl. / Fruity 43 cl. / Flutes 21 cl For use by exhibitors on their booths Used for all the conferences organized by VINEXPO Master class in VINEXPO 2,000 square meters for Chef &Sommelier Tasting class.

25 Our Targets Food Service Wine Professionals FS Distributors FS Importers and exporters Restaurant s owners Hotel s Owners B2B Wine companies Spirits companies Wine & Spirits Distributors Marketing Agencies Consumer Goods Specialist Retailers Independents End users Wholesalers

26 Key Figures of 2012 VINEXPO HK More than 1,000 wine and spirits exporters and producers from 30 countries. 10,500 sq. M of stand space and an exhaustive range of wine and spirits, highlighting the latest new products. 14 to 15,000 professional visitors expected from all over the APAC region. A programmeof 40 conferences, seminars and tasting within the VinexpoAcademy. Impactful well outside Asia-Pacific with 474 journalists and more than 800 press references in 29 countries in An event solely for wine and spirits buyers from the APAC region.

27 Chef & Sommelier booth Location in VINEXPO HK 2012 Chef & Sommelier Booth 36 square meters Close to main pedestrian entrance

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