+ 100 % coverage. of grey hair + improved innovative formula

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1 + 100 % coverage of grey hair + improved innovative formula + choose permanent hair color cream Impression Plus for hair with deep color and pearl shine

2 + 3D Colors & Pearl Shine is the secret of my beautiful hair 2

3 Impression Plus 100% coverage of grey hair Since its creation 50 years ago, permanent hair color cream Impression Plus possesses stable formulation, which constantly improves in correspondence with the world cosmetics trends. The coloring molecules of the new formula deeply penetrate in hair and protect it from damaging. Your hair acquires natural and even color. It does look beautiful and healthy. The regenerating conditioner ensures amazing brilliance and incredible volume! With Impression Plus you should not bother any longer for your color during two consecutive dyes. Can you imagine that you can control the beauty of your hair? 3

4 What is NEW? ü NEW IMPROVED FORMULA ü 3D COLORS THAT MATCH ALL FACE TYPES! The improved formula of hair color cream Impression Plus possesses high concentration of coloring pigments from new generation. It gives you live and shimmering 3D colors- bright, saturated and incredible. It is especially created to highlight your natural beauty. ü LONG-LASTING DEEP COLOR The creamy formula of the hair dye is easy to prepare and spreads evenly over hair from root to end. It ensures 100% coverage of grey hair. ü PEARL PROTEINS FOR FASCINATING SHINE Keratin and pearl proteins in the regenerating conditioner deeply nourish hair, make it smooth, control ph level and ensure amazing brilliance. 4

5 Especially for You: We improved the formula we offer You the same long-lasting and saturated color, but with more care for the hair We added new active modern ingredient pearl proteins for fascinating shine We guarantee 100% coverage of grey hair We offer You vivid 3D colors they are live, shimmering and bright shades which match all types of faces and style We created new modern and attractive vision of the packaging we know that every woman has different requirements to her hair dye. After long analysis of customer behavior, we grouped the basic 4 types of hair dye consumers and selected the most suitable colors from our palette for each of them. 5

6 Type 1: Pure & Natural fresh spring type- natural shines underline the beauty of your hair Skin- light gold-peach or ivory color Hair color- light brown, chestnut or with orange shades Eyes- green-blue, light green or grey Pink lips Bright and natural eyebrows and eyelashes Make-up- choose beige, bronze, golden or pale nuances, as well as warm shades of grey, green and pink Favorite fragrances- soft, floral and romantic scents Impression Plus permanent hair color cream makes your hair natural looking, gives it dazzling shine and provides full coverage of grey hair We recommend: blondes should choose natural nuances with light ash-gold and platinum shades; suitable for the brunettes are copper or fire-red nuances Suitable shades from our palette: 1, 6, 8, 10 and 13 6

7 Type 2: Classical Nobility cool summer type- enhance your elegance with the classical nuances of Impression Plus Skin- pink, transparent with grey shade Hair color- from light ash to dark brown with silver shade Eyes- pastel, of all nuances, but with grey shade Light pink lips Dark natural eyebrows and eyelashes Make-up- choose violet, grey, dark blue or cold pink shades, as well as cold nuances of dark pink or red Favorite fragrances- fresh energizing scents Impression Plus permanent hair color cream provides high-class coloring, rich palette of elegant shades and 100% coverage of grey hair We recommend neutral shades from light to dark colors, as well as copper nuances Suitable shades from our palette: 3, 5, 11 and 12 7

8 Type 3: Romantic Feminity warm autumn type- enhance your charm with beautiful new color Skin- light gold, bronze, with freckles, getting easily tanned Hair color- from gold, copper-red to dark chestnut brown with golden shade Eyes- hazel, dark brown or dark green Lips- from pink to bright red Make-up- choose bronze, gold, copper, brown, azure or coral tones Favorite fragrances- strong interesting aromas with pepper or lily scents Impression Plus permanent hair color cream possesses a rich palette of nuances and offers extra long-lasting colors and vivid shine We recommend bright nuances close to your natural color, as well as golden-platinum blond nuances or copper-chocolate brunette shades Suitable shades from our palette: 4, 4/5, 9 and 14 8

9 Type 4: Provocative Beauty hot winter type- detach youth and freshness, grab attention and provoke admiration Skin- light or medium with olive tint Hair color- straw blond, black, auburn Eyes- deep blue or black Lips- blood red or ruby Make-up- choose black, silver, violet, dark blue or azure green shades Favorite fragrances- very strong and even toxic aromas with musk or moss scents Impression Plus permanent hair color cream possesses bright fashion colors, which reveal your individuality We recommend modern bright shades and deep and vivid 3D colors Suitable shades from our palette: 0, 2, 7, 15 and 17 9

10 Packaging Main Benefits Brand name Large number of the hair dyea comfort for our loyal clients Beautiful, attractive face with expressive look 4 types of faces depending on the psychological profile of the consumer of a hair color cream Pearl proteins for fascinating shine 3D colors- live and shimmering that match all face types 100% coverage of grey hair 10

11 Packaging Main Benefits Brand name Pearl proteins for fascinating shine Beautiful, attractive face with expressive look 4 types of faces depending on the psychological profile of the consumer of a hair color cream 3D colors- live and shimmering that match all face types Large number of the hair dyea comfort for our loyal clients 11

12 Shelf Look 12

13 popular brand improved formula улучшенная формула contemporary design 13

14 Thank You! улучшенная формула 14