Membership Retention Strategies
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- Harold Green
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1 Membership Retention Strategies DISTRICT 9800 MEMBERSHIP & MARKETING SEMINAR Trinity Grammar School, Kew, Saturday 11 August 2012
2 What is the scope of Membership? 1. The factors involved in a developing and keeping a Rotary club strong and healthy 2. Locating and inducting new members. 3. Keeping all members happy and active. 4. Forming new Rotary clubs 5. Telling the world what Rotary does.
3 The rusty bucket of membership development & retention Bringing in members Stopping the loss of members
4 Membership Recruitment Strategies DISTRICT 9800 MEMBERSHIP & MARKETING SEMINAR Trinity Grammar School, Kew, Saturday 11 August 2012
5 Rotary is not the Right option for me GOODBYE
6 We could keep doing what we have always been doing. A few people inviting guests each year People not getting engaged or not having fun People moving on Some come, some go! And we could expect to get what we ve always got: DECLINING MEMBERSHIP!
7 Doing exactly what we did yesterday and expecting a different outcome is stupidity.
8 WHY DO PEOPLE LEAVE ROTARY? 1. Personal reasons & 2. Rotary reasons
9 Why do people leave Rotary? Personal reasons: Financial constraints Job transfers Health problems Retirement / family obligations Death
10 Why do people leave Rotary? No pre-induction education about the responsibilities of membership. No new member orientation program Networking expectations not being met. Fellowship expectations not being met. Unconnected to the club s activities. No mentoring Club reasons: Attendance requirements.
11 Strategies to create Dedicated Rotarians Recruitment Retention Identify prospective members Inform About Rotary Induct into Rotary Involve In Club Educate In Rotary Excite About Rotary Retention begins before the member is inducted into the club
12 FLOW CHART of RESPONSIBILITIES to attract and retain members Membership Growth Recruitment Retention Clubs must be organized to make it happen
13 Clubs must Plan & be Organized to create membership growth Membership Growth Recruitment Retention Assign responsibility Set objectives Develop strategies Prepare action plans Offer incentives Target segments of society Monitor progress Recognize/reward performance Assign responsibility Analyze causes Set objectives Manage mentoring program Get feedback on club Build programs around new members Measure impact/ track drop-outs
14 Membership Retention Strategies Plugging the Membership Leak DISTRICT 9800 MEMBERSHIP & MARKETING SEMINAR Trinity Grammar School, Kew, Saturday 11 August 2012
15 Membership Retention Strategies Plugging the Membership Leak 1. Educate Members 2. Care about Members 3. Communicate with Members DISTRICT 9800 MEMBERSHIP & MARKETING SEMINAR Trinity Grammar School, Kew, Saturday 11 August 2012
16 Membership Retention Strategy No. 1 EDUCATION of Members Requires: New member orientation Resources paper & electronic Involvement with Club & District DISTRICT 9800 MEMBERSHIP & MARKETING SEMINAR Trinity Grammar School, Kew, Saturday 11 August 2012
17 Membership Retention Strategy No. 1 EDUCATION of Members NEW MEMBER ORIENTATION Guiding principles Membership benefits Membership responsibilities Organization of Rotary History Rotary programs Rotary Foundation DISTRICT 9800 MEMBERSHIP & MARKETING SEMINAR Trinity Grammar School, Kew, Saturday 11 August 2012
18 Membership Retention Strategy No. 1 EDUCATION of Members BOOKLETS Rotary Basics ABC s of Rotary ROTARY e LEARNING CENTRE CLUB TRAINER or NEW MEMBER Give 5 minute talk at each meeting on Rotary topics or programmes. DISTRICT 9800 MEMBERSHIP & MARKETING SEMINAR Trinity Grammar School, Kew, Saturday 11 August 2012
19 Membership Retention Strategy No. 1 EDUCATION of Members ATTEND: 1. Club Board Meeting 2. Club Committee Meeting 3. District Conference 4. District Seminar 5. District Assembly 6. Rotary Leadership Institute 7. Other Rotary Clubs DISTRICT 9800 MEMBERSHIP & MARKETING SEMINAR Trinity Grammar School, Kew, Saturday 11 August 2012
20 Membership Retention Strategy No. 1 EDUCATION of Members CONSIDER HOSTING : 1. Youth Exchange student 2. Foundation scholar 3. GSE team member DISTRICT 9800 MEMBERSHIP & MARKETING SEMINAR Trinity Grammar School, Kew, Saturday 11 August 2012
21 Membership Retention Strategy No. 2 CARE about Members CARE ABOUT THEIR IDEAS & OPINIONS New members bring new ideas about projects. New members have opinions on how the club meetings are run. New members have expectations about what Rotary can offer them. New members have questions LISTEN / ACKNOWLEDGE / CONSIDER DISTRICT 9800 MEMBERSHIP & MARKETING SEMINAR Trinity Grammar School, Kew, Saturday 11 August 2012
22 Membership Retention Strategy No. 2 CARE about Members MENTOR NEW MEMBERS Introduce them to members, partners, the AG etc. Assist them with committee / board roles Take them to District Assembly, District Conference, District Seminars, other Clubs Ask them for feedback on the Club Encourage Member Behind the Badge talk DISTRICT 9800 MEMBERSHIP & MARKETING SEMINAR Trinity Grammar School, Kew, Saturday 11 August 2012
23 Membership Retention Strategy No. 2 CARE about Members CLUB WELFARE OFFICER(s) (Almoner) Cares about welfare of members & their families in a discrete way Enquires when members are absent Keeps President and/or fellow members informed if a member has problems with health, family, business etc. Announces birthdays, anniversaries etc. If a member has issues with the club or its members the welfare officer may, where appropriate, offer to help resolve them. DISTRICT 9800 MEMBERSHIP & MARKETING SEMINAR Trinity Grammar School, Kew, Saturday 11 August 2012
24 Membership Retention Strategy No. 3 COMMUNICATION with Members COMMUNICATE WITH: Members Their families Local community Potential audience COMMUNICATE BY: Talking / Meeting announcements Club Bulletins Club Websites Social Media (Facebook, Twitter..) DISTRICT 9800 MEMBERSHIP & MARKETING SEMINAR Trinity Grammar School, Kew, Saturday 11 August 2012
25 Membership Retention Strategy No. 3 COMMUNICATION with Members COMMUNICATE ABOUT: Club events / projects District events / projects Support for community events Rotary information / achievements Member achievements DISTRICT 9800 MEMBERSHIP & MARKETING SEMINAR Trinity Grammar School, Kew, Saturday 11 August 2012
26 Membership Retention Strategies Plugging the Membership Leak 1. Educate Members 2. Care about Members 3. Communicate with Members Look after your customer, because if you don t someone else will DISTRICT 9800 MEMBERSHIP & MARKETING SEMINAR Trinity Grammar School, Kew, Saturday 11 August 2012
27 The rusty bucket of membership development & retention Plugged!
28 DISTRICT 9800 MEMBERSHIP & MARKETING SEMINAR Trinity Grammar School, Kew, Saturday 11 August 2012
29 MEMBERSHIP RESOURCES
30 Downloadable Resources to strengthen your member retention efforts: Annual Member Involvement Appraisal Mentoring Program Example Club in a Club Example STAR Program - Example Member Retention Model Membership Development Resource Guide Club Assessment Tools The Planning Guide for Effective Rotary Clubs Membership Growth and Support for Clubs Telling your story resource kit Learn about the Membership Referral program Online Training; Rotary E-Learning Center Other Resources: The Club President s Manual The Club President s Monthly Checklist Be a Vibrant Club: Your Club Leadership Plan
31
32 ROTARIANS
33 WORKSHOPS ROTARY Club of Shore Central has 32 members & has set a goal to increase to 40 by the end of this Rotary year. 1. Membership development 2. Public relations 3. Increasing Diversity 4. Making the club fit for purpose 30 minutes discussion & 20 minutes reporting
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