From Unknown to Expert: how to establish yourself as an authority and run your own business. 30 January 2015

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1 From Unknown to Expert: how to establish yourself as an authority and run your own business. 30 January 2015

2 Entrepreneur Catriona Pollard Media Commentator CP Communications Author, From Unknown To Expert Unknown to Expert

3 Today s webinar 1. Uncovering your personal brand 2. Amplifying your personal brand 3. Tips for establishing yourself as an influencer and authority when running your own business

4

5 Your personal brand A single word that describes you: One word that is the heart and soul of your brand. Your platform: What is your niche? What you want to be known as an expert in? (Be specific) Trends in your industry/niche: What changes are happening in your platform/niche that you can use to your advantage or need to be aware of? Competitors: Who are the people in your niche that already have a profile/personal brand? Your influencers: Who needs to know about you, who can share your personal brand? Perception: How do your influencers currently perceive you? Brand voice: Think about your persona, tone, language and purpose ie funny, warm, scientific, educational, complex.

6 Your personal brand statement Be unique, creative and authentic. I use public relations and social media tools to inspire businesses and people to achieve their dreams. PR I help companies make the most of talent allowing for change with a focus on implementation. Business Consultant I energise, focus and align manufacturing organisations to reduce waste and grow profits. Consultant Using my holistic insight and innovative finance principles, I promise to help my customers realise their financial dreams. Financial Consultant I m passionate about growing teams, coaching individuals and seeing people achieve their career goals. HR

7 Amplifying your personal brand Media: Offer yourself as an expert to interview and commentator to key media. Content creation: Share your own content and expertise through online articles, blogging and guest blogging. Social media: Ensure your social media is consistent with your personal brand including profiles and content.

8 At work If you do your best at work someone will notice you. True? No. You need to market yourself. Promote your expertise within: articles on intranet, committees, seminars. Behaviours: understand that your behaviours impact your reputation. Network: Build relationships with influencers and find sponsors. Be consistent: live your brand, always.

9 Update profile Build connections Share content & images Join groups Recommendations Add publications and your blog LinkedIn Tips

10 Tips for establishing yourself as an influencer when running your own business. Accept you re an expert Start networking and building relationships Be a connector Be strategic Say YES Get off the couch

11 Make the time to create your personal brand. Do things for free. Say yes more than no. Be a giver and be authentic. Make connections and connect people. Be consistent - be who you are in real life, online. Back yourself and stand in your power. Start telling your stories people want to hear them! My tips for you

12 From Unknown To Expert: From Unknown To Expert is a step-by-step process for growing your profile, expanding your influence and increasing your income by becoming a recognised expert in your field using specific PR and Social Media strategies. Buy the book at UnknownToExpert.com Unknown To Expert Acceleration Pack: Get your additional Templates, Lists and Examples. Powerful and valuable content with will accelerate your journey From Unknown To Expert. It has 73 templates, lists and examples of media pitches and media releases, blog posts, social media calendars (even media and blogger lists!). Get your copy today!

13 Website: Blog: LinkedIn: Facebook: YouTube: Connect with me!

14 Next PRIA Webinar Integrity and Values Jennifer Elliott 20 February 2015 Unknown to Expert

15 Feedback Please stay online for a minute to give us your feedback online. Thank you and see you next month!

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