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1 2015 MEDIA KIT

2 The scientists and engineers who read Physics Today are HIGHLY EDUCATED (74% PhD), multi-disciplinary, and primarily involved in CONDUCTING RESEARCH (84%). Source: Changing Dynamics in the Adoption of Research Technology, Akel & Associates, June WHY DO RESEARCHERS READ AND VALUE PHYSICS TODAY? Researchers MUST read journals to keep up in their field. Physics Today is refreshingly different for them. Our readers engage with each issue to find out what s going on in physics OUTSIDE their specialty. Like, what are their colleagues in other fields doing? What s different now about the research they did years ago in grad school? And so on. 87% are sought after for their ADVICE on products, systems, and vendors. have POSITIVE impressions of vendors who advertise in Today. 80%Physics You can piggy-back on this relationship by advertising regularly in print or online. Contact your ad sales consultant to get started see the back cover (page 20). 2

3 PHYSICS TODAY readers use many different instruments and buy a lot of equipment. Analytical equipment & diagnostics Bioinstrumentation & biotechniques Lasers & imaging Materials Nanoscience & nanotech Photonics & biomedical optics Semiconductor equipment Sensors Software & data acquisition Spectroscopy Vacuum & cryogenics # OF READERS BUYING EQUIPMENT 95,512 31,927 83,305 94,975 52,719 50,036 51,914 93, ,524 66,000 56,610 AVERAGE SPENDING PER LAB ON THAT EQUIPMENT $183,740 $167,540 $190,560 $121,680 $215,320 $125,160 $233,720 $151,430 $114,520 $107,500 $156,290 The SUBSET of Physics Today readers that buy products like yours might be larger than the TOTAL CIRCULATION of the niche vertical publications you advertise in. Source: Changing Dynamics in the Adoption of Research Technology, Akel & Associates, June

4 PHYSICS TODAY REACHES RESEARCHERS IN ALL MARKET SECTORS 26% GOVERNMENT/ NON PROFIT WHERE PHYSICS TODAY READERS WORK 23% COMMERCIAL 51 % UNIVERSITY/ COLLEGE The average reader SPENDS $1.2 MILLION each year on scientific equipment and services. Source: Signet Research Total Audience Survey, June 2013 Source: Changing Dynamics in the Adoption of Research Technology, Akel & Associates, June PHYSICS TODAY READERS ARE MEMBERS OF MANY SCIENTIFIC SOCIETIES, INCLUDING Acoustical Society of America American Association of Physicists in Medicine American Association of Physics Teachers American Astronomical Society American Crystallographic Association American Meteorological Society American Physical Society AVS: Science & Technology of Materials, Interfaces, and Processing The Optical Society The Society of Physics Students The Society of Rheology 4

5 PHYSICS TODAY delivers your message to more researchers 84% OF RESEARCH. PHYSICS TODAY READERS ARE CONDUCTING 65,732 UNIVERSITY LABS RESEARCHERS AT OTHER PUBLICATIONS INDUSTRIAL LABS 12,885 14,331 17,619 15,427 8,954 GOVERNMENT LABS PUB L PUB N PUB P PUB V PUB W Source: BPA statements and websites, Signet Research Total Audience Study, June % of university labs now CONDUCT RESEARCH that was outsourced to them by government and industrial labs. Source: BPA statements and websites, Signet Research Total Audience Study, June Physics Today has more researchers in government and industrial labs than the total number of researchers in other publications. RESEARCH SPENDING MARCHES ON 91% of Physics Today readers say their labs are currently MOVING FORWARD with important INVESTMENTS in research-related products, systems and facilities. 5

6 Duplication is LOW Nature 8% Physics Today offers exposure to at least 103,000 scientists that you would not reach with another title. Laser Focus World 8% Vacuum Technology & Coating 1% NASA Tech Briefs 9% Photonics Spectra 12% Physics World 4% Source: Signet Research, AdStudy June 2014 INVOLVED READERS 77 % 62 MIN. 72% READ 3 OF THE LAST 4 ISSUES AVERAGE TIME SPENT WITH EACH MAGAZINE SAY THEY ARE INSPIRED BY PHYSICS TODAY Source: Signet Research Total Audience Survey, June

7 2015 EDITORIAL CALENDAR In every issue, no matter what time of year, you re reaching 120,000 scientists. ISSUE AD DEADLINES NEW PRODUCT FOCUS BONUS DISTRIBUTION JANUARY December 1 Recruitment Dec 12 Bioinstrumentation and biotechnologies American Association of Physics Teachers Jan 3-6, San Diego, CA American Meteorological Society Jan 4-8, Phoenix, AZ American Astronomical Society Jan 4-8, Seattle, WA FEBRUARY January 2 Recruitment Jan 14 Biomedical optics, photonics and microscopy Biophysical Society Feb 8-10, Baltimore, MD Society of Lab Automation & Screening Feb 8-10 Washington, DC Photonics West Feb 10-12, San Francisco, CA MARCH February 2 Recruitment Feb 13 Test, measurement, data acquisition and materials American Physical Society Mar 2-5, San Antonio, TX Optical Fiber Conference Mar 24-26, Los Angeles, CA Materials Research Society Spring Apr 6-10, San Francisco, CA APRIL March 2 Recruitment Mar 13 Vacuum and cryogenics, nanotechnology Defense & Security Apr 21-23, Baltimore, MD Society Vacuum Coaters Apr 28-29, Santa Clara, CA MAY April 1 Recruitment Apr 14 Lasers and imaging Conf Lasers & Electro-Optics (CLEO) May 12-14, San Jose, CA Acoustical Society of America May 18-22, Pittsburgh, PA JUNE May 1 Recruitment May 14 Analytical equipment and sensors All advertisers get verbatims from a 3rd-party AdStudy free! Sensors Expo June 9-11, Long Beach, CA TechConnect World Jun 14-18, National Harbor, MD Laser World of Photonics Jun 22-25, Munich, Germany Cryogenic Engineering Conference Jun 28-Jul 2, Tucson, AZ JULY June 1 Recruitment Jun 12 Software and semiconductor equipment Semicon West Jul 14-16, San Francisco, CA American Crystallography Association Jul 25-29, Philadelphia, PA AUGUST July 1 Recruitment July 14 Microscopy and photonics Microscopy & Microanalysis Aug 2-6, Portland, OR Optics & Photonics Aug 11-13, San Diego, CA SEPTEMBER August 3 Recruitment Aug 14 Spectroscopy Advertise now to stake out your share of new university budgets. OCTOBER September 1 Recruitment Sep 14 Vacuum and cryogenics Society of Rheology Oct 11-15, Baltimore, MD AVS Oct 18-23, San Jose, CA NOVEMBER October 1 Recruitment Oct 14 Materials, test and measurement Materials Research Society Fall Nov 29-Dec 4, Boston, MA DECEMBER November 2 Recruitment Nov 13 Software and data acquisition All advertisers get verbatims from a 3rd-party AdStudy free! 7

8 SNAPSHOT ADS Even a small ad reaches 120,000 buyers at top university, government and industry labs. ot ads,000 ERS! An economical print ad that can... tch Promote your product catalog Launch a new product Market an existing product that... Market an existing product that is better than other solutions but no one has heard of it. et 1x 3x 6x 12x NO PRODUCTION OR DESIGN REQUIRED! Ad shown to size. ad reaches 120,000 ity, government Simply send an image each spending an of your product with a per year in scientific ces. 5-word headline and 40 words of text to 8 $1570 (net) $1460 $1360 $1150 These rates are non-commissionable $1,480 can... Promote your product catalog No production or design required! Simply send an image of your product with a 5-word headline and 40 words of text to Market an existing product that......only had a PR budget

9 PRINT CIRCULATION Since most readers of Physics Today prefer to receive it in print, shouldn t most of your advertising efforts be in print as well? PHYSICS TODAY READERS PREFER PRINT! 17% DIGITAL EDITION 6% WEB 64 % PRINT 7% MOBILE Source: Signet Research, AdStudy June % TABLET 30,000 OUTSIDE THE USA 100 Beard Sawmill Road, Sixth Floor Shelton, CT USA Phone: Fax: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than BPA-AUDITED 120,000 BUSINESS PUBLICATION CIRCULATION STATEMENT FOR THE 6 MONTH PERIOD ENDED JUNE 2011 PLUS 84,000 PASS-ALONG READERS QUALIFIED READERS No attempt has been made to rank the information contained in this report in order of importance, since BP believes this is a judgment, which must be made by the user of the report. American Institute of One Physics Ellipse College Park, MD 207 Tel.: (301) Official Publication of American Institute of (See Additional Data) Established: Issues Per Year: 12

10 ONLINE ADVERTISING Three ways of engaging researchers on their electronic devices: l BrandBlocks (p. 11) l Alerts (p. 12) l Journal Article Downloads (pp ) GENERAL STATS WEB 380,000 page views/month 110,000 unique visitors/month Half of the unique visitors are NOT Physics Today subscribers. So, adding online advertising to your media mix adds 50,000 more scientists to your advertising impact. ALERTS Table of Contents 85,000 inboxes, 1x/month The Week in Physics 75,000 inboxes, 1x/week JOURNAL ARTICLE DOWNLOADS Weekly downloads range from ,000 10

11 BRAND BLOCKS BrandBlocks give your company exclusive exposure. That means no other companies will appear on your BrandBlock web pages during your week! THE TWO ADS TOGETHER MAKE UP A BRANDBLOCK. 36 % OF ONLINE READERS VISITED ADVERTISERS WEBSITES LAST YEAR! 3 DIFFERENT BRANDBLOCKS DAILY BRANDBLOCK Like all BrandBlocks, this runs for a week. Your Daily BrandBlock appears on pages that are updated every day, such as: The DaySide, Physics Update, Science & the Media, Down to Earth, Enterprise and more. Avg impressions/week = 28,000 $700/week (net) HOME PAGE BRANDBLOCK Avg impressions/week = 13,000 $600/week (net) MAGAZINE BRANDBLOCK All the content of the print magazine, including archives Avg impressions/week = 35,000 $800/week (net) ART BrandBlocks consist of two ads, a leaderboard (728 x 90 pixels) across the top and a wide skyscraper (160 x 600 pixels) along the right side. Send art as GIF, HTML or JPG files less than 40kB to Please indicate a click-to URL, and send your files 1 week prior to the start of your ad run. Flash files must include a click tag and a secondary creative (GIF or JPG) in case there are production problems. Maximum loops = 3. 11

12 ALERTS THE ONLY WAY TO REACH THE INBOXES OF 75,000-85,000 SUBSCRIBERS THE WEEK IN PHYSICS (TWIP) 75,000 s sent each Monday TABLE OF CONTENTS (TOC) 85,000 s sent the 1st of each month BANNERS $700 each ART Send 728x 90 pixel art as GIF, HTML or JPG files less than 40kB to Please indicate a click-to URL, and send your files 1 week prior to the start of your ad run. Sorry, Flash files cannot be used in alerts. Because it is not supported by Microsoft Outlook, we recommend avoiding animation. 35% of recipients visited advertisers websites in the past year! 12 Source: Signet Research Total Audience Survey, June 2013

13 RECRUITMENT ADVERTISING Use print & online to find top scientists and engineers. A WEDDLES TOP100 JOB SITE WHY ONLINE? 325,000 page views/month (network total)* Hundreds of science, engineering and computing jobs posted monthly 10,000 Active job seekers Immediate posting and rapid response ONLINE Contact us at or Job seeker education levels: PhD or higher 47% Masters 21% Bachelors 24% Student 8% Source: AIP, Employer Survey, July WHY PRINT? Recruit the best candidates from 120,000 subscribers worldwide (30,000 readers outside the USA). Keep your search focused on scientists and engineers actually trained and working in the physical sciences. Make sure your most important positions get the full impact and respect a print ad provides. FREE 30-day online listing with your printed display or line ad! PRINT Contact Kelly Winberg, or Ken Pagliuca, for Frequency discounts Other personalized services Immediate online activation of your print ad 40% of employers filled their job opening with a candidate from Physics Today. * Physics Today is the managing partner of the AIP Career Network, a collection of online job sites for scientists, engineers and computing professionals. Other partners include AAPM, AAPT, APS, AVS, IEEE Computer Society, Sigma Pi Sigma and the Society of Physics Students. 13

14 JOURNAL ARTICLE DOWNLOAD ADS In addition to Physics Today, AIP publishes 17 journals, some of which have the highest impact factors in their disciplines. AIP created a unique advertising opportunity by adding a cover page to the articles that researchers download (see the sample cover page at right, p. 15). When you purchase a 1-week ad in Journal X (say), your ad appears on every cover page attached to every article downloaded from Journal X that week. It s exclusive exposure that cannot be overlooked by this premium audience. Researchers spend 168 minutes each month reading AIP journal articles. Downloads vary greatly from journal to journal, ranging from 200/week to 67,000/week! That means there is a journal to fit every advertising budget ,000 DOWNLOADS PER WEEK 30% Asia 43% Europe 21% United States 6% Other 79 % work outside the United States Average age of researchers downloading journal articles = 37 years old 14 Signet Research, AIP Journals Reader Study, June 2012

15 GRAB the attention of researchers on the front page of the journal article they just downloaded! YOUR AD HERE! Article download ads are an ideal advertising medium because: The ads are clickable, trackable and 10 times larger than other online ads Your message is associated with the top journals in the field The cost to reach 1000 prospects (CPM) is less than typical print CPMs 15

16 MATCH YOUR PRODUCT TO THE BEST AIP JOURNAL. AIP JOURNALS PRODUCTS AIP Advances Applied Physics Letters APL Materials Biomicrofluidics Chaos J Applied Physics J Chemical Physics J Math Physics Low Temp Physics Physics of Fluids Physics of Plasmas Physics Today Review Scientific Instruments Books & journals Chemicals Computer hardware Cryogenics Data acquisition Deposition equipment Detectors & cameras Etching Fiber optics Gases/gas handling Instrumentation Lasers Materials Microscopy Motion control/ positioning Optical components Power supplies Sensors Software Spectroscopy Test & measurement Vacuum equipment Avg downloads/week 1,800 67,000 1, ,100 45,000 34,000 2, ,500 5,600 3,500 8,500 Cost/week $100 $2,200 $70 $40 $50 $1,600 $1,200 $140 $20 $300 $280 $200 $ GREAT FIT BEST FIT

17 2 015 AD RATES JOURNAL AVG DOWNLOADS/WEEK COST / WEEK 1,800 $ ,000 $ 2,200 1,400 $ $ 40 1,000 $ 50 45,000 $ 1,600 34,000 $ 1,200 2,800 $ $ 20 6,500 $ 300 5,600 $ 280 3,500 $ 200 8,500 $ 450 Descriptions of each AIP journal and URL can be found at scitation.aip.org/content/aip 17

18 PRINT AD SIZES Publication Trim Size: 8 wide x 10-1/2 high (203 mm x 267 mm) Space Unit Width Depth AD SPECIFICATIONS Spread All type and live matter must be kept at least 5/16 (8 mm) from the outside trim edges and 9/16 (14.3 mm) from the gutter. 15-1/4 387 mm 9-3/4 248 mm PRINT Spread with bleed Keep live matter at least 1/2 (13 mm) from bleed edges. Extend bleeds at least 3/16 (4.8 mm) beyond all trim edges. 16-3/8 416 mm 10-7/8 276 mm ACCEPTABLE FILE FORMATS: PDF files that have been flattened (no transparencies) with all fonts embedded EPS files Full Page All type and live matter must be kept at least 5/16 (8 mm) from the outside trim edges and 9/16 (14.3 mm) from the gutter. 6-7/8 175 mm 9-3/4 248 mm TIFF files Physics Today prefers to receive PDF files electronically. REQUIREMENTS: Full Page with bleed Keep live matter at least 1/2 (13 mm) from top and bottom bleed edges and ¾ (19 mm) from the left and right edges. Extend bleeds at least 3/16 (4.8 mm) beyond all trim edges. 2/3 Page 8-3/8 213 mm 4-9/ mm 10-7/8 276 mm 9-3/4 248 mm All digital art must be in finished, press-ready form, properly sized, cropped, and tooled. Advertisers are wholly responsible for the quality of their material, including color and halftone accuracy. Images must be CMYK, grayscale, or black and white. RGB images are not acceptable. Resolution must be at least 300 dpi at size, 1200 dpi for type, and 1200 dpi for line art. 1/2 Page island 4-9/ mm 7-1/4 184 mm Pantone (spot) colors must be converted to CMYK if the ad is to run as 2- or 4-color. All fonts must be embedded. 1/2 Page horizontal 1/2 Page vertical 1/3 Page square 1/3 Page horizontal 6-7/8 175 mm 3-1/4 83mm 4-9/ mm 6-7/8 175 mm 4-3/4 121 mm 9-3/4 248 mm 4-3/4 121 mm 3 76 mm Transparency is not supported. Ads that are improperly sized will be reduced, enlarged, or floated to achieve the best fit possible. Reformatting: Files that do not follow the above specs will be sent back to the advertiser for correction. If the advertiser cannot make the correction, Physics Today will convert RGB files to CMYK and flatten files with transparencies at the advertiser s expense. Physics Today will not be responsible for color accuracy or flattening artifacts. Reformatting charges: $250. 1/3 Page vertical 1/4 Page 1/4 Page horizontal 1/6 Page ART 2-3/16 56 mm 3-1/4 83 mm 6-7/8 175mm 2-3/16 56 mm 9-3/4 248 mm 4-3/4 121 mm 2-3/8 60 mm 4-3/4 121 mm PRINT: (for files up to 10 MB) FTP: point your web browser to ftp://ftp.acp.org, log-in as anonymous and use your address as the password. Once in, select the PT directory and then the sub-directory incoming for posting. We will send confirmation within 3 days; if you don t receive confirmation, please call ONLINE: Caveats ONLINE ACCEPTABLE FILE FORMATS: GIF, HTML and JPG files less than 40 kb SIZES: 728 x 90 pixels and 160 x 600 pixels Please indicate a click-to URL, and send your files 1 week prior to the start of your ad run. 1: Flash files can be used for BrandBlock ads. However, tablet users will not see them, and the click tags have to be set up a certain way so that clicks can be counted. 2: Flash files CANNOT be used for alert ads. 3: Because Outlook does not support animation, we recommend that you AVOID ANIMATION in alerts. INSERTS & SHIPPING All pre-printed inserts must be sent to the Publisher for prior approval. Include 1/8 extra on all sides for a final saddle-stitched size of 16-5/8 wide x 10-3/4 high. 2-page inserts (a single sheet) are possible provided there is a 4 hanger. The final size would be 12-1/8 x 10-3/4 folded to 8-1/8 x 10-3/4. Approved inserts should be FOLDED in cartons or skid-packed and sent directly to: Bill Gaydosh, Fry Communications, Building 4, 101 Fry Dr, Mechanicsburg, PA Mark packages: Physics Today, Issue Date. Please note the quantity of inserts on accompanying paperwork. PRODUCTION QUESTIONS? UNIQUE CARTER AD TRAFFIC PRINT & ONLINE Direct Physics Today One Physics Ellipse College Park, MD

19 2015 PRINT & RECRUITMENT DISPLAY RATES ($US, Gross) Physics Today Rate Card Ad size 1x 3x 6x 12x 18x 24x 36x Full 2/3rd 1/2 island 1/2 pg $10,650 $8,150 $7,380 $6,700 $9,940 $7,620 $6,900 $6,290 $9,290 $7,130 $6,460 $5,870 $8,690 $6,650 $6,050 $5,490 $8,110 $6,220 $5,640 $5,140 $7,570 $5,810 $5,280 $4,800 $7,110 $5,420 $4,920 $4,480 1/3rd $4,830 $4,530 $4,220 $3,960 $3,710 $3,470 $3,240 GENERAL ADVERTISING RATE POLICY Frequency is earned by the total number of insertions, not issues, in a 12-month period. Short Rates and Rebates Advertisers who do not use the amount of space on which their billing rate is based within the 12-month contract period will be short-rated. Advertisers who, within the 12-month contract period, use sufficient additional space to earn a rate lower than their billing rate will be rebated. Cancellation Policy Cancellations will not be accepted after the space reservation deadline, e.g. August 1 for the September issue. All cancellations must be in writing. COMMISSION AND DISCOUNTS Recognized agencies receive 15% of gross billing on space, color and preferred position only if the account is paid within 30 days of the invoice date. Product & Catalog Guide ads, recruitment line ads and reformatting charges are non-commissionable. Physics Today does not give cash discounts. 1/4th 1/6th Standard 2-color 4-color 5-color $3,890 $2,770 Additional for Color $3,660 $2,560 Per Page $900 $1,600 $1,700 Display Ads: Available and commissionable at the 1x-36x rates above. $3,410 $2,410 $3,190 $2,240 Cover 4 (Back) print recruitment $3,000 $2,110 Cover 2 (inside front) Cover 3 (inside back) SNAPSHOT ADS (Net) Ad size 1x 3x 6x 12x 1/8 page ad $1,570 $1,460 $1,360 $1,150 $2,810 $1,970 $14,360 $13,800 $13,200 $2,640 $1,840 Cover Rates 6x 12x $13,500 $12,990 $12,410 Line Ads (2-column): $54 per line or fraction thereof. 88 characters per line. Minimum charge for 9 lines or less is $525; maximum length is 60 lines. These rates are non-commissionable. PUBLISHER S COPY PROTECTIVE CLAUSE All advertising is subject to approval. The publisher reserves the right to reject any advertising that is not in keeping with the publication s standards. Advertisers and their agencies assume liability for all content of advertisements both printed and online and assume responsibility for any claims that may arise against the publisher for their advertising. The publisher is not liable for errors in the index to advertising or reader service URLs. Publisher states that both advertisers and advertising agencies are equally responsible for payment of advertising appearing in this publication. Default by either party does not remove the burden of payment by the remaining party. Physics Today will not accept advertising for an upcoming issue where the advertiser and/or the advertiser s agency has not paid for advertising in a prior issue ONLINE ADVERTISING RATES ($US) BrandBlocks Impressions Cost (net) Daily Home page Magazine 28,000 / week 13,000 / week 35,000 / week $700 $600 $ ONLINE RECRUITMENT RATES ($US) Product Cost (net) Savings 30-day job posting 60-day job posting 90-day job posting $525 $725 $900 Three 30-day postings Five 30-day postings Ten 30-day postings $1,500 $2,350 $4,200 5% 10% 20% Alerts Table of Contents (TOC) (Top, middle or bottom banners) The Week in Physics (TWIP) (Top, middle or bottom banners) Free access to 6,000 resumes when you purchase any of these packages. Cost (net) $700 $700 Upgrade to Featured Job $200 19

20 CONTACT US Advertising Sales Consultants West USA, West Canada AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, TX, UT, WA, WY Mike Sabo Midwest & Southeast USA AL, AR, DC, DE, FL, GA, IA, IL, IN, KS, KY, LA, MD, MI, MN, MS, MO, NC, ND, NE, OH, OK, SC, SD, TN, VA, WI, WV Mike Shevlin Northeast USA, East Canada CT, MA, ME, NH, RI, VT Merrie Lynch NJ, NY, PA Jody Estabrook UK, Belgium, Denmark, Finland, France, Ireland, Italy, Netherlands, Norway, Spain, Sweden John Gold Germany, Austria, Switzerland, Central and Eastern Europe Leopold Ploner +49-(0) Israel Ruth Korech 972-(0) Australia, China, Hong Kong, Indonesia, New Zealand, Singapore Jake Wilson IMR Pty Ltd Japan, Korea Akiyoshi Ojima +81(3) Recruitment Online: Bonnie Feldman Justin Stewart Kelly Winberg Print: Ken Pagliuca Kelly Winberg Staff Randolph A. Nanna Publisher Christina Unger Marketing Unique Carter Ad Traffic & Production The full complement of Physics Today advertising materials are available online at org/advertising

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