24-Hour Korean TV News Station LA 18.9 On Air News Y
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1 LA 18.9: Korean 24 Hour News Station 24-Hour Korean TV News Station LA 18.9 On Air News Y LA 18.9 (YTV) has been broadcasting for 2 years and serves Southern California s culturally-diverse, Korean communities. With its news programming on the channel 18.9 has long maintained its dominant leadership in audience viewership for the market. As the immigrant population grows, so grows the demand for language-specific programming to provide news. In 2012, LA 18.9 became the main News station to multicast in various Korean language on digital channel. It is 24/7 news station. ABOUT NEWS Y LA 18.9 DIGITAL The newly launched 24-hour Korean TV news station, News Y of Yonhap News Agency, brings viewers premier coverage of the top domestic and foreign headlines on a real-time basis. Yonhap News Agency is the largest news-gathering network in Korea. Yonhap keeps viewers abreast of the latest news and information by sending out fast, reliable reports. Yonhap s news service provides some 3,000 multimedia news items each day covering politics, the economy, society, culture, entertainment, sports, science, and other topics helping viewers access comprehensive global news from a single resource. Yonhap has 650 journalists and photographers posted at its Seoul head office, regional offices, and overseas bureaus. Of all the local dailies and broadcasters based in Seoul, Yonhap boasts the largest number of reporters covering provinces. Over 120 reporters posted in 13 major provincial cities write articles that help narrow the information divide between Seoul and provincial cities, balancing regional development and promoting unity. Beginning in January, the Korean population in Los Angeles can now view the latest Korean news live and free over-the-air through LA digital channel 18.9! 7894 DAGGET 3530 STREET Wilshire #201, Blvd Suite SAN 1355 DIEGO, Los CALIFORNIA Angeles U.S.A
2 DIGITAL TV & THE NEW OPPORTUNITY Coverage Area WHY LA YTV 18.9 DT IS SPECIAL LA 18.9 reaches 6.3 million TV households in the Los Angeles, Cox Cable 48 in the Orange County and San Diego 48 DMA s, including over 260,000 cable households on local station. LA 18.9 benefits from the strong branding LA 18 has in the Korean community: a long history of being positively active in the community, exclusive local shows, and highly respected on-air personalities. ABOUT LA YTV 18.9 DT Delivering on its commitment to provide FREE quality entertainment and information, LA 18 launched 18.9 DT, a 24/7 digital sub-channel serving the Korean community. As part of the LA 18 digital family, LA 18.9 DT reaches 5.65 million TV households in the Los Angeles DMA, the nation s second largest TV market and the largest Asian American market. Additionally, LA 18.9 can be viewed by nearly 260,000 Cox Cable subscriber households in Orange County. LA 18.9 provides a unique variety of news and informational variety programs straight from Korea! Ventura Oxnar d Fillmore Thousand Oaks Lancaster Palmdale Santa Clarita Los Angeles Burbank Monterey Park Pasadena Pomona Victorville Hesperia San Bernardino Lucerne Valley Redlands San Bernardino 18.9 COVERAGE AREA LA 18 occupies the lowest UHF channel position in the digital spectrum that ensures the strong signal quality. Long Beach Anaheim Orang e Newport Beach Riverside Riverside Lake Elsinore Temecula Palm Springs Oceanside Escondido San Diego Source: Nielsen Media Research, 08 Universe Estimate DAGGET 3530 STREET Wilshire #201, Blvd Suite SAN 1355 DIEGO, Los CALIFORNIA Angeles U.S.A
3 DIGITAL CHANNEL 18.9 YTV The most compelling mix of news from Korea! *as of 1/ DAGGET 3530 STREET Wilshire #201, Blvd Suite SAN 1355, DIEGO, Los CALIFORNIA Angeles, U.S.A
4 NEWS Y KOREAN PROGRAMMING ON LA 18.9 NEWS Y News Y is the main newscast broadcast multiple times throughout the day, providing the most up-to-date news regarding issues that viewers should be aware of. With in depth coverage concerning social trends, political and economic news, and other pertinent issues, News Y can be trusted to deliver the highest quality reporting. INTERVIEW Y The top experts in the fields of entertainment, politics, economics, and social issues are interviewed for the most stimulating conversations. English News Y OMBUDSMAN Y Focus on representing public interest concerns. The show focuses on opinions regarding current concerns, voiced by people from all aspects of society. ENGLISH Y Aired three times per day, Monday to Friday, English Y brings the same top quality news from Yonhap News Agency, broadcast in English. NORTH KOREA TODAY Coverage of the current economic situation in North Korea. Ombudsman Y World Clip WORLD CLIP With this current events news program, viewers can count on being well informed in regards to world affairs. SPORTS Y Highlights of sports games, scores, and top plays. Sports Y DOCUMENTARY SERIES The most interesting topics from finance to sociology are investigated in News Y s superior documentary series. North Korea Today 7894 DAGGET 3530 STREET Wilshire #201, Blvd Suite SAN 1355 DIEGO, Los CALIFORNIA Angeles U.S.A
5 LOS ANGELES KOREAN MARKET PROFILE AFFLUENT & LUXURY CONSUMERS Koreans in Los Angeles have a combined consumer buying power of $9.3 billion! Korean Americans are known to be extremely brand-conscious consumers, preferring luxury items to lower prices: Koreans index very high among Asian sub-groups for purchasing luxury vehicles (32% - Index 112). (Source: 2010 R.L. Polk Royalty Data, LA & San Diego DMA s.) South Korea s homogenous culture encourages people to distinguish themselves with highend products and pressure to keep up with those who do. (Source: Wall Street Journal, July 2010.) HIGH HOME OWNERSHIP Over 40% of Korean Americans own a home and with a median home value of $488,700, Korean homes are worth 27% more than the average owner-occupied housing unit in Los Angeles. HIGHLY EDUCATED & PROFESSIONAL Korean Americans over-index the total population with college degrees (54% - Index 192) and professional/managerial jobs (48% - Index 137). HIGH ENTREPRENEURSHIP Korean Americans boast one of the highest rates for owning businesses. In Los Angeles, Korean Americans are much more likely than the total population to be self-employed (14% vs. 9%). CONSUMERS ARE IN PRIME SPENDING AGE GROUP Compared to the total Los Angeles population, Korean Americans are more likely to be found in the age group a consumer group that makes greater expenditures and larger investments. NATIVE LANGUAGE SPOKEN AT HOME 83% of Korean Americans living in Los Angeles communicate in their native language at home. FOREIGN BORN & PREFER KOREAN LANGUAGE TV Over two-thirds of Los Angeles Korean were born outside of the U.S. The continuous influx of immigration is one of the factors that drives the demand for Korean media. Source: 2010 Census American Community Survey, Korean Alone, Aggregated Per Capita Income, LA CSA DAGGET 3530 STREET Wilshire #201, Blvd Suite SAN 1355, DIEGO, Los CALIFORNIA Angeles U.S.A
6 Advertising Rate Chart Channel LA 18.9, Cable 487, San Diego 48 Effective as of Mar. 1, DAGGET STREET #201, SAN DIEGO, CALIFORNIA U.S.A
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