CORPORATE BLUEPRINT MAJESTIC3.COM FREE. integrate anywhere NOVEMBER 2014 DOWNLOAD. The secret is in the JOURNEY

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1 CORPORATE BLUEPRINT NOVEMBER 2014 MAJESTIC3.COM integrate anywhere FREE DOWNLOAD The secret is in the JOURNEY This e-book outlines a powerfully innovative approach to sales and marketing

2 MAJESTIC INTERACTIVE Majestic Interactive is a South African internet communication company, and the pioneers of the ʻcustomer journeyʼ*. Established in 2002, Majestic Interactiveʼs customer journey software is being used by over 350 companies to date. We have a 12-year, proven track record of nurturing and growing customer relationships into valuable data, as well as converting customer insights into cumulative sales and long-term relationships. Our clients use the Majestic system to organise, manage and communicate with around eight million customers and prospects, both locally and internationally. These include Cadillac (which won Majestic Interactive a Silver Assegai award) and Brandhouse (where, in just four months, we turned a database of into fully opted-in subscribers). The system also manages an extremely large Flight Centre communication database as well as CRM, sales force management and lead tracking for Citroen, The Specialists Franchise, Renprop Properties, Seasons in Africa, Hellmann and hundreds more. Created by the team that brought Majestic Interactive into being, Majestic3 is a standalone software innovation set to change the face of business in It is breaking new ground in communication platform technology, and will magnify the effectiveness of anything it connects to. It includes everything you know and love about the current Majestic system: database marketing, lead generation, sales force/agent marketing, pipeline management and CRM all of this, plus bulk and bulk SMS, a few new channels, and much more available in one dynamic system. Majestic3 develops, owns, hosts and manages the software and infrastructure to make this happen for any business. *To learn more about the customer journey, as pioneered by Majestic Interactive, it is highly recommended that you read the e-book called The Secret is in the Journey - available on 2

3 MAJESTIC3 INTEGRATE ANYWHERE is the founding proposition of Majestic3. Majestic3 wishes to create a new paradigm where true collaboration and integration takes centre stage. We do not wish to compete with similar offerings, we simply wish to enhance, or facilitate innovation in the category by offering mutual improvement through integration. The purpose of Majestic3 is to seek out entrepreneurs, re-sellers and ultimately businesses who are able to use it as an advanced, and customisable marketing and business-process streamlining dashboard, and to seek out partners who wish to use, or build, its components. Majestic3 pulls data from any existing accounting package, point of sale, CRM, legacy software or industry specific system and allows this data to be disseminated via several communication channel options such as , SMS and social media. It also has the ability to magnify the effectiveness of call centres by providing them with a marketing plug-in to increase conversation rates and customer satisfaction levels. Majestic3 can be used by individuals or organisations as a stand-alone system, or in conjunction with any existing system. When a system connects to Majestic3, its communication capability explodes. 3

4 OUR USPʼs: On top of its ability to integrate anywhere, there are three key principles that are unique to Majestic3: PRIMARY: The Majestic Journey is a technique that we use to generate response rates for our clients which are 1,200% higher than industry average. Journeys are a series of episodes which customers and prospects are taken through to dramatically increase lead generation, sales conversion rates and existing customer satisfaction. SECONDARY: We have a proprietary implementation methodology called Relationship à Data à Sale which provides the underlying implementation framework. This is explained in detail in The Secret is In the Journey e-book. TERTIARY: Cross-Marketing Bridges allow us to bring clients together and then help them work with, and leverage each otherʼs databases to drive sales leads. This has extraordinary potential there are only a handful of people and systems world-wide that even understand this concept, never mind being able to physically do it. The solution is fully opt-in, private and ethical. BRAND VALUES The Majestic3 brand values act as a guideline for all interactions and output. These are: Versatility: flexible structure; customiseable system; adaptable team. Collaboration: integration - our promise; partnership - our passion; collaboration - our goal. Innovation: future focused business model; state of the art technology; pioneering team. Respect: authentic and real people; reputable practices; respected business. Power: effective proccesses; proven success rates; robust methodologies. Accessibility: open-source; universal; available to any business or individual. 4

5 THE MAJESTIC3 TEAM: Majestic3 has offices in Johannesburg and Cape Town. While our marketing and sales team operate from Johannesburg, our team of programmers are situated in our offices in Muizenberg, Cape Town. Each of our team members have specific qualifications and specialities this ensures that each different aspect Majestic3 has an expert at the helm. From concept, to development, to support our team members take pride in what they do and strive to live up to the Majestic3 brand values. The core team consists of Scott Cundill, Warren Haas and Ettiene Klopper, each of which have no less than 15 years experience in communication platform technology. 5

6 DEFINING MAJESTIC3 Majestic3 is an advanced, customisable, database communication platform that integrates with almost any existing database management platform and tool. It automates most digital communication requirements, and thus magnifies the communication effectiveness of anything it connects to. It can loosely be described as Salesforce.com meets Mailchimp meets Infusionsoft. However, it is more complex with the ability to be broken apart like a puzzle and rearranged, and integrated in any way the client chooses. Additional ʻpuzzle piecesʼ can be developed and then added to the solution over time, creating a unique product for every client. Majestic3 is written in Open Source primarily using the new ZEND 2 PHP framework. Majestic3 is built as an API Core, which means integration is part of its DNA. This differs to most other systems which developed unnatural bolt-ons to facilitate integration. Instead, our system is made up like a swarm of software instructions which can be shaped in any way you wish. Majestic3 is not therefore just customisable software, it is a different approach to business. 6

7 HOW MAJESTIC3 WORKS By augmenting and improving the system that facilitates the customer Journey, Majestic3 is set to take the world of communication technology, and that of streamlining business processes, by storm. Built as an API core with the capability of integrating with any marketing or business process software (such as CRM systems, web development platforms, accounting packages, POS systems and more) - integration is part of Majestic3ʼs DNA. Fully customisable, Majestic3 is built on an open API framework, allowing for each and every component to be pulled out and plugged into any structure, system or process to create an original, optimised end-result that works for each businessʼs unique situation. This solution may even be whitelabelled to become a duplicable and re-sellable solution with revenue generating capabilities for the client. Majestic3 is almost identical to its existing 12-year old sister system, except for the following: Majestic3 is built using an open API framework. The entire system is an open API, allowing for each and every component / instruction of Majestic3 to be pulled apart and customised like pieces of a puzzle. Majestic3 can be integrated into almost any other software including CRM systems and databases, web development platforms (Joomla, Wordpress, etc), accounting packages, Point of Sale systems, legacy systems, loyalty systems, etc. The Majestic3 system will be available to any company who wishes to plug our database marketing system and communication tool into their existing software. The result is that they will have their own fully skinned system, complete with their own branding and flavour. Majestic3 drives the back-end, allowing the client to create their own proprietary system and own a degree of the intellectual property that goes with it. Majestic3 allows external developers to build on top of it. They can develop their own third party plug-ins, which will be marketed to our existing clients on a revenue share basis. An example would be a mobile app, a shopping cart, or a social media plug-in. The client selects only those components they need and thus Majestic3 becomes a ʻBuild-Your-Ownʼ solution. 7

8 COLLABORATION Majestic3 is breaking new ground in communication platform technology, and whether you are a tech entrepreneur, business owner, marketing executive or a programmer, Majestic3 is the ideal collaborative partner. To see where you fit in, see the sections below. Programmers & Tech Entrepreneurs: Developers and programmers who wish to use pieces of Majestic3 to supplement their own development requirements. Entrepreneurs and intrepreneurs looking to take new products to market. These people should be looking to develop i) vertical solutions for their specific niche industry or ii) develop plug-ins and add-ons to Majestic3 that will be sold in the Majestic3 App-Store to any client who needs them. Business owners: Potential re-sellers of Majestic3. These comprise any company that has access to a technical resource. Examples include: Development houses. Advertising agencies with digital media divisions that have their own development resource. A corporation with their own in-house development team. Marketing Executives: Marketing managers of larger businesses who are looking for a more powerful marketing tool to integrate with their existing CRM, legacy or localized system. Although Majestic3 will seldom work with clients directly, we will generate leads and pass them to our re-sellers for implementation. If you are interested in more information or if you would like to collaborate, please contact scott@majestic3.com. 8

9 THANK YOU MAJESTIC3.COM integrate anywhere FREE DOWNLOAD The secret is in the JOURNEY This e-book outlines a powerfully innovative approach to sales and marketing