ECOMMIS April Berlin

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1 ECOMMIS April Berlin

2 Introduction Ad Vermeulen Senior Advisor Faculty of Marketing Management Fontys University of Applied Sciences Erdinç Saçan Lecturer Faculty of Information & Communication Technology Fontys University of Applied Sciences 2

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5 Subjects demanded according to doc. The Academic Content Ecommis 1. E-commerce concept and essence. 2. Basis technologies of commerce. 3. E-commerce ethics. 4. Automatic control systems of enterprise s resources. 5. Ecommerce systems in corporate sector. (B2B) (SAP) 6. E-commerce systems in costumer s sector (B2C) 7. E-commerce systems in the sector of natural persons (C2C) 8. E-commerce systems in sectors, associated with interaction between natural/legal persons and government concept. 9. Internet Marketing 10. Cybercrime. E-commerce perspectives. 5

6 Module E-payment technologies Review of e-payment systems. Plastic cards. Basic technologies of mutual payment system functioning by means of plastic cards. Technologies of mutual card payment usage in the internet-commerce. Internet banking. E-cheques E-Money. Development perspectives of e-payments systems. 6

7 Name of Module: E-Marketing A course of 8 lessons about E-Marketing, history/ general picture of e-marketing, e- mail marketing, mobile marketing, ingame marketing and market research. Tempus Curriculum E-Commerce 1. E-Commerce concept and essence 6. E-Commerce systems in consumer s sector (B2C) 9. Internet marketing planning 9

8 Contents E-Marketing introduction E-Marketing online research E-Marketing online strategy E-Marketing process E-Marketing search engine marketing Mobile Marketing and In-game Advertising Website & Conversion Marketing 10

9 Materials Book: Marketing.com (Wim van der Mark, EAN: ) 11

10 Teaching Methods Students must write a Business Plan for your conceived own website concept. Here the following content of the Business plan: Choice of product / service Functional Plan 5 sample pages included content Manual layout strategy (colors, images etc.) Search term research Plan how to generate traffic and conversions Up to 25 pages. Peer Assessment: The business plan should first be assessed by a fellow student. When the fellow student appreciates the plan with an 8 it may be returned to the teacher. The evaluating student self is judged on the quality of its assessment. The semester ends with a multiple choice test Rating: Students will receive an end exam + assignments 12

11 Name of Module: E-Business E-Business and E-Commerce Management: Strategy, Implementation and Practice Tempus Curriculum E-Commerce 1. E-Commerce concept and essence 5. E-Commerce systems in corporate sector (B2B) 6. E-Commerce systems in consumer s sector (B2C) 9. Internet Marketing 13

12 Contents Chapter 1: Chapter 2: Chapter 3: Chapter 4: Chapter 5: Chapter 6: Chapter 7: Chapter 8: Chapter 9: Chapter 10: Chapter 11: Chapter 12: Introduction to e-business and e-commerce E-commerce Fundamentals E-business Infrastructure E-environment E-business strategy Supply Chain Management E-procurement E-marketing Customer relationship management Change management Analysis and Design Implementation 14

13 Materials E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition) Dave Chaffey 15

14 Teaching Methods Tasks for students: Make groups, choose e-com. presentation subject and case study Search for a (ready-made) web shop application, build a web shop. Handover document for the management of the web shop Make and perform a presentation about this case study. Rating: They will receive an end exam + assignments (presentation) 16

15 Name of Module: Legal aspects in E-Commerce 7 lectures about Legal aspects in E- Commerce Tempus Curriculum E-Commerce 2. Basic technologies (legal framework) 3. E-Commerce ethics 10. Cyber-crime, E-Commerce perspectives 17

16 Contents Introduction of International and European Business law e-commerce (internet law) e-contracts (internet law) internet law from a comparative perspective (US and Chinese law) and ISP liability Privacy and data protection from a comparative perspective Social Media and Cyberspace The interrelationship within internet law 18

17 Materials A Basic Guide to International Law, H.Wevers, chapter 3 and 4. 19

18 Teaching Methods Students: Hand in 3 cases before the deadline of sufficient quality (40 %) Exam: Open questions (60 %) 20

19 Name of Module: Search Engine Marketing Search Engine Marketing with attention to E-Marketing. Tempus Curriculum E-Commerce 1. E-Commerce concept and essence 6. E-Commerce systems in consumer s sector (B2C) 9. Internet Marketing 21

20 Contents Introduction and assignment description Search engine marketing and usability engineering phase Search engine marketing phase content Search engine marketing phase popularity 22

21 Group assignment: Teaching Methods Make a project of up to 3 students. You are going to optimize the website of a friend or relative of one of the project members Rating: Students make a project report with the following contents: Description of the company / site and objectives. Improvement plan for the phase technique What technical adjustments are needed? The adjustments on the basis of the usability studies. Any new page addition. Improvement plan for the phase content Elaboration of keywords research. Which pages should be rewritten? Includes new web texts. Improvement plan for the phase popularity Overview of link building activities. Elaboration of a link baiting action. 23

22 More Social Media & Business Smart Mobile (30 ECTS) Internet Management & Security (30 ECTS) Affiliate Marketing ERP Systems 24

23 Faculty of Information & Communication Technology ICT & Business ICT & Digital Publishing ICT & Game Design and Technology ICT & Lifestyle ICT & Management and Security ICT & Media Design ICT & Smart Mobile ICT & Software Engineering ICT & Technology 25

24 More information? 26

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