E-Commerce User Experience Vol. 11: Store Finders and Locators

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1 Brochure More information from E-Commerce User Experience Vol. 11: Store Finders and Locators Description: Customers often need to visit physical locations of companies to complete transactions. Your website, and any mobile apps, should help them find the most convenient location that offers the services they need. This report features locators that find stores, offices, dealers, branches and ATMs, on desktop and mobile websites and applications. This 178-page report contains 58 design recommendations based on our usability research. Discussions and 149 screenshot illustrations supplement the findings. This report also includes quantitative data on participants success in finding and using store locators. Topics covered How to present location information to reduce customer calls and to get people in your stores: - Placement and naming of locator links - Global and utility navigation bar link - Parameters based on available services and products Behavioral patterns for finding locations: - Search engine usage to find stores - Specific information people seek - Mobile and desktop considerations Directions and maps: - Interactive locator tool versus location list - Integrating maps and directions - Forms for location information - Turn-by-turn directions - Map pan and zoom functionality Location listings that are easy to scan: - Critical information people need to make decisions - International considerations - Layout of location listings - Visual design of location listings Enabling printing and ing directions Third-party directions and mapping platforms Research Method: The information in this report is based on three rounds of usability testing with representative users and 39 location-finder designs (including mobile websites and applications). The number of locations represented by each website or application ranged from a few hundred to several thousand. Contents: 1. Summary of the E-Commerce Report Series 2. Executive Summary - User Research - Trends in Locator Usability - Search as Locator Entry - Many New Guidelines 3. Guidelines List

2 4. Study Overview - Introduction - Purpose of Study - General Procedure - Websites Studied - Mapping and Directions Platforms - Determining the Integration Level - Tips for Evaluating Third-Party Directions/Mapping Platforms 5. Success Rates and User Experience - User Experience - Finding the Locator Tool - Finding a Location - Getting Directions 6. People Gravitate to Search to Find Store Locations - Most People Used a Search Engine - People Search for Store names and Often Include Specific Details - People Prefer links to a locator or Specific Location - Mobile users Rely on Mapping Apps 7. Location Information Provided Across Websites - Websites are Providing More Information - Website Owners Should Pay More Attention to Presentation and - Accuracy 8. Interactive Locator Tool vs. Location List 9. Locator Design Guidelines Compliance 10. Locator Design Guidelines - Locator Links - Finding a Location - Location Listings - Directions and Maps 11. Methodology - Overview - Participants - Website Selection Criteria - Website Order - Task Procedure - Survey and Discussion 12. Author Biographies 13. Acknowledgements Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,

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4 Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to (from USA) or (from Rest of World). If you have any questions please visit Order Information Please verify that the product information is correct and select the format(s) you require. Product Name: Web Address: Office Code: E-Commerce User Experience Vol. 11: Store Finders and Locators SC Product Formats Please select the product formats and quantity you require: Electronic (PDF) - Single User: Electronic (PDF) - Enterprisewide: Quantity USD 98 USD 198 * The price quoted above is only valid for 30 days. Please submit your order within that time frame to avail of this price as all prices are subject to change. Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: Last Name: Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free accounts when ordering (e.g. Yahoo, Hotmail, AOL)

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