Big Data Big ROI. Cathy Finney Deputy Vice President, Strategic Services. Chuck Pruitt. Kevin Moran Principal, Integral.
|
|
- Ralf Boone
- 8 years ago
- Views:
Transcription
1 Big Data Big ROI Cathy Finney Deputy Vice President, Strategic Services The Wilderness Society Chuck Pruitt Co managing Director, AB Data Kevin Moran Principal, Integral
2 Session Objectives 1. Learn how to put together a strong case to leadership for growth. 2. Understand how to monitor your acquisition progress. 3. Understand how different approaches impact your return on investment.
3 The state of the world today
4 Where we are 2012 Fundraising Effectiveness Survey Report done by the Association of Fundraising Professionals and the Urban Institute found that the net gain in giving for charities in 2011 was $0. That is, for every $100 a nonprofit gained in 2011 from new donors, higher giving fromcurrent donorsand the return offormerformer donors, it lost $100 through lower gifts from current donors and the loss of donors who gave in 2010 but not in 2011.
5 Why are we treading water? For every 100 new and returning donors added to an organization in 2011, 107 departed net gain in donors of 7.
6 PRESSURE!! 1. Economic turbulence 2. Reduce or even keep flat your expense budget year after year. 3. Bring in all your money online. 4. Expand beyond your core constituency (younger, other demographics, etc.) 5. Declining acquisitionresults results. 6. Shrinking list universe. 7. Competing priorities (advocacy vs fundraising) 8. Increased scrutiny from watchdog thd groups 9. Increased competition.
7 Why don t you just save the money you propose investing in new donor acquisition and focus on the donors we have already?
8 The Challenge As Roger Craver put it: At a time when the media and watchdogs are focused on the high costs of fundraising, particularly acquisition, we all need to get much better at explaining the increasingly expensive but essential acquisition process. The alternative is to leave donors turned off, anxious and angry.
9
10 The Wilderness Society Over the last 4 years, we ve faced a 22% decrease in investment in acquisition membership has dropped 17%
11 The Wilderness Society To further complicate matters: We know that in the past, we hadn t been breaking even on acquisition for at least 24 months Over the last fiscal year, our control package has been in steep decline. There was a real need to begin to shift our approach from short term gain to long term investment. The solutions we sought relied both on DATA and CREATIVE.
12 The Data Developing a smart, data driven strategy focusing on ROI and monitoring performance to this standard.
13 The Standard Measures
14 Quickly Understanding Investment Dynamics
15 Are Your Investments Right?
16 Is This Program Growing Smart? CPD & Subsequent Value OutsideLists $35 $30 $32.76 $33.17 $25 $26.28 Sub Val 24 $23.86 Sub Val 18 $20 Sub Val 12 $15 Sub Val 6 $10 $20.96 $21.50 $22.13 $22.42 AG $5 CPD $ Asthey grow, costs increased initial metrics suggested they would not be able to grow and stay within a 12 month ROI
17 What are the Right Measures of Success Investments focused on acquiring quality as they grew and long term metrics became the primary investment drivers. They reduced dthe percentage of donors that will never break even.
18 And the program is getting stronger Retention, Conversion, Second gift timing, value metrics etc. (whatever is important for you). These data points provide immediate insight into forecasting short and long term and help monitor investments
19 Now Compare to Other Channels to Determine the Value of Each JoinSourceId AG CPD VPD6 VPD12 Act12 NPD 12 Offline Direct Response $22.17 $33.17 $32.91 $ % $ 9.05 Offline Total $22.17 $38.74 $32.91 $ % $ 3.48 Online Conversion $64.89 $8.28 $82.63 $ % $ Website $84.11 $0.00 $ $ % $ Online Advertising $66.99 $ $92.66 $ % $ (9.64) Social Media $ $ $ $ % $ 6.15 Acquired $37.17 $ $53.48 $ % 29% $ (94.01) Online Total $75.42 $15.02 $ $ % $ Grand Total $29.28 $35.57 $38.79 $ % $30.35
20 Build Your Media Investment Map Media Investment Map Direct Marketing Module Increased Investments 1 Time Monthly Online ads Direct Mail Web Acquisition Web Conversion DRTV Face to face Major Gifts Online Ads Online Ads Planned Gifts New Initiatives Web
21 Where to Begin 1. Begin with end in mind 2.What are your measures of success? 3.Lagging, Current, Leading, Strategic 4.Don t Chase Metrics Shape Them 5.What Drives Value for YOU 6.Forget Big Data Think Smart Data 7.Compare Channels 8.Communicate, Communicate, Communicate 9.Embrace Inefficiency but move fast
22 Building the Investment Map Step 1 Step 2 Step 3 Begin with End in Mind Understand the your value driving metrics. Identify your lagging, current, leading, strategic. Incorporate these into today s strategies. Shape your Metrics don t chase them Compare the channels. Paint your media investment map. Embrace the inefficiencies, but move fast. Communicate Communicate to the Senior Management Communicate to your partners Communicate to your team. Monitor your measurements against multiple growth scenarios.
23 Creative Approaches to Improve Acquisition Performance and ROI
24 The Creative: Different creative approaches both in messaging and production and the kind of new donor acquisition you engage in both by channel and message will significantly affect your return on investment.
25 Keeping Your Promise to the Bosses Understand ROI Smart, Data-Driven Investment Strategy that is: Transparent Carefully and Continually Monitored Constantly Adjusted
26 Creative Approaches to Improve Acquisition Performance and ROI Strategies to Shorten ROI Strategies to Reduce Initial Investment
27 Big Data / Big ROI: A Case Study It s More Than a Body Count: Changing the Mix to Improve ROI
28 Big Data / Big ROI: A Case Study Value Per Acquisition Joins in their 1 st Year Value Per Member of the Overall Donor File $36.47 $38.37 $45.58 $ $ $ FY10 FY11 FY12 FY10 FY11 FY12
29 Big Data / Big ROI: A Case Study Obama for America Big Data and Big ROI on Steroids State-of-the-Art t th AtMicro-Targeting for Potential ti Donors Multi-Channel Integration to Improve ROI Cutting-Edge Donor File Segmentation Creative Strategies to Reduce Initial Investment
30 Authentic Voices
31 The Internet is Change the Direct Mail Experience: Multi- Channel Marketing
32 Breaking Your Bond with #10 Envelope
33 The Wilderness Society Old Strategy Focus was on short-term metrics Key goal was quantity not quality New Strategy Balance short and long term metrics ROI, retention Quality then quantity ROI is the primary measure of success More donors joining over $20 Testing new creative approaches Moving toward a balance of non-premium and premium offers Trying to provide some channel balance Additional half-million investment in acquisition has been approved for FY14.
34 Thank you Cathy Finney Deputy Vice President, Strategic Services Chuck Pruitt Co Managing Director of the A.B. Data Group com Kevin Moran Principal, Integral, LLC dc.com Don t forget to visit the Solutions Showcase! M f th id di d t d di l t Many of the ideas discussed today are on display at the Solutions Showcase!
NFP. Capitalizing on merge strategies to boost your return on donor marketing
NFP Capitalizing on merge strategies to boost your return on donor marketing April 2014 Contents Introduction 3 Improving your return with new merge strategies 4 The shrinking exchange universe 4 Determining
More informationDigital Trends & Insights Kim Taylor, Supervisor Digital Strategy
Digital Trends & Insights Kim Taylor, Supervisor Digital Strategy Overview Food Bank web performance Digital donors The rise of mobile & responsive design Conversion optimization Threats & Opportunities
More informationOnline Donor Acquisition and Retention Course
Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What
More informationDirector, CRM & Database Marketing Marketing Marketing & Brand Chevy Chase, MD /Other Exempt
Position Title Business Unit Home Department Location FLSA Status Full-Time or Part-Time Telecommuter Status Director, CRM & Database Marketing Marketing Marketing & Brand Chevy Chase, MD /Other Exempt
More informationVice President, Development and Communications Washington, DC
Vice President, Development and Communications Washington, DC About Rails-to-Trails Conservancy Rails to Trails Conservancy (RTC) is a nonprofit organization that builds healthier places for healthier
More informationVital Signs Analysis 101
Vital Signs Analysis 11 A guide to reading donor trends extracted from an Amergent Vital Signs Analysis A White Paper by Amergent s Analytical Experts 9 CENTENNIAL DRIVE PEABODY, MA 196-796 www.amergent.com
More informationBy Peter Schoewe, Director of Analytics Mal Warwick Donordigital
Measuring YOur return On investment in Multichannel fundraising campaigns By Peter Schoewe, Director of Analytics Mal Warwick Integrated fundraising, advocacy and marketing in a multichannel nonprofit
More informationBest Use of Direct Marketing
Best Use of Direct Marketing 2015 Nomination Form Nominations should be in respect of activity completed during the organisation s 2014 financial year. This award will recognise the campaign that demonstrates
More informationDirect Mail Marketing
Direct Mail Marketing Benefits, Strategies and Expectations Kimberly Knab President Beyond Direct Marketing What are some of the benefits of direct mail? What are some of the benefits of direct mail? Introduces
More informationDIRECT MARKETING 101: Online Fundraising
DIRECT MARKETING 101: Online Fundraising March 2014 Barb Perell Avalon Consulting Group Takeaways from this session: The foundation of any online program How to integrate online with other direct marketing
More informationBest Use of Direct Marketing
Best Use of Direct Marketing 2015 Nomination Form Nominations should be in respect of activity completed during the organisation s 2014 financial year. This award will recognise the campaign that demonstrates
More informationAvailable Candidates April 2016
Direct Marketing Available Candidates April 2016 1150527 Melbourne Skilled DM executive with experience in commercial and NFP. Solid commercial experience in customer relationship marketing conceptualising,
More informationReactivating Lapsed Donors: How to Use Loyalty and Philanthropic Segmentation to Optimize Donor Reactivation
Reactivating Lapsed Donors: How to Use Loyalty and Philanthropic Segmentation to Optimize Donor Reactivation Richard Becker, President, Target Analytics Business Challenge: Nonprofit organizations are
More informationCreating a MultiChannel Marketing Plan & Timeline for Annual Fundraising
AFP DFW Philanthropy in Action Conference June 13, 2014 Creating a MultiChannel Marketing Plan & Timeline for Annual Fundraising Jennifer Hawthorne Hawthorne@UTA.edu Hawthorne.JL@gmail.com MultiChannel
More informationEMAIL The Digital Marketing Heavyweight
To come EMAIL The Digital Marketing Heavyweight March 15, 2012 Today s Panel To come Gwen Tomasulo [Case Study: Email Aud Dev & Adv] Gwen Tomasulo is the Managing Director of Audience Development at The
More informationUpending the Pyramid: Moving Donors to Mid Level Giving Kristin McCurry. If you want to change the world, change your MIND.
Upending the Pyramid: Moving Donors to Mid Level Giving Kristin McCurry If you want to change the world, change your MIND. The Convergence Continuum Mass Marketing Broadcasted Measured on impressions Salvation
More informationBig Data. Its impact in the Fundraising World
Its impact in the Fundraising World 2 Introduction In case you hadn t heard, we officially live in the age of. Companies like Amazon, Google, LinkedIn and Facebook are not only the leading portals for
More informationUsing Analytics to Grow Your Fundraising Program
Using Analytics to Grow Your Fundraising Program Your donor database can help you raise more money. In fact, analytics may be one of the most under-utilized tools you have. At Amergent, database analysis
More informationLifetime Value A 360 Degree View of Donor Value
Lifetime Value A 360 Degree View of Donor Value Data: Your Program s Rudder Britt Fouks Director, Client Services, Paradysz A. J. Minogue Data Analyst, Direct Response, ASPCA Nancy Noble Director, Direct
More informationTarget Analytics donorcentrics Performance Analysis and Benchmarking
Target Analytics donorcentrics Performance Analysis and Benchmarking May 2010 Topics What is donorcentrics donorcentrics participants Description of the analytic reports Q & A Target Analytics Page 2 What
More informationGIVECENTRAL SURVEY REPORT. Predictions for Nonprofit Giving
GIVECENTRAL SURVEY REPORT 2015 Predictions for Nonprofit Giving Table of Contents WELCOME FROM GIVECENTRAL CEO 3 EXECUTIVE SUMMARY AND DATA INFOGRAPHIC 4-5 1 THE SURVEY POPULATION 6-7 2 DONOR GIVING TRENDS
More informationPlan 2016 The Strategic Plan of University Advancement NC State University
Plan 2016 The Strategic Plan of University Advancement NC State University Introduction Higher education across the country is under enormous pressure to change. This pressure is especially acute for public
More informationElevate Customer Experience and Engagement in the New Digital World
Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,
More informationImproving Direct Marketing Response with Online Advertising
Improving Direct Marketing Response Richard Becker, President, Target Analytics Business Challenge: Legacy online advertising models (including contextual, keyword search, and online behavioural profiling)
More informationGreater Miami Chamber of Commerce Strategic Plan. Revised & Updated by A.Villoch; M.Rosenberg; C.Barney; R. MacNamara and B. Johnson 11/19/2015
Revised & Updated by A.Villoch; M.Rosenberg; C.Barney; R. MacNamara and B. Johnson 11/19/2015 Previous Updates 2004, 2012, 2014 Table of Contents I. Executive Summary 3 II. Vision, Mission, Values 4 III.
More informationBest Use of Direct Marketing
Best Use of Direct Marketing 2015 Nomination Form Nominations should be in respect of activity completed during the organisation s 2014 financial year. This award will recognise the campaign that demonstrates
More informationREAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL
REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails
More information2011 donorcentrics Internet and Multichannel Giving Benchmarking Report
2011 donorcentrics Internet and Multichannel Giving Benchmarking Report Including an Analysis on Online Giving in the Context of an Integrated Direct Marketing Program Authored by Helen Flannery and Rob
More informationBest Use of Direct Marketing
Best Use of Direct Marketing 2015 Nomination Form Nominations should be in respect of activity completed during the organisation s 2014 financial year. This award will recognise the campaign that demonstrates
More informationCONVIO LUMINATE Q&A. Summary: Luminate is comprised of two suites: What is new:
CONVIO LUMINATE Q&A MEDIA FAQs Summary: Convio Luminate is Convio s new, cloud-based constituent engagement solution designed to support the next decade of growth for enterprise-level nonprofits. Convio
More informationStrategically Executing Your Nonprofit Communications Plan: Best Practices and Tactics
Strategically Executing Your Nonprofit Communications Plan: Best Practices and Tactics Presented at PRSSA 2015 National Conference Sunday, November 8, 10:30a.m. 11:30am The folks up front Michelle Stuffmann
More informationAutism Speaks Sees a 4x Increase in Online Revenue with IPM Advancement s Integrated Fundraising Solutions
Autism Speaks Sees a 4x Increase in Online Revenue with IPM Advancement s Integrated Fundraising Solutions Autism Speaks Sees a 4x Increase in Online Revenue with IPM Advancement s Integrated Fundraising
More informationDigital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of
Digital Marketing the better way for audience targeting Wolfgang Jaegel CEO & Founder of Topics Digital Marketing Overview About Syndacast AdBoost for Audience Targeting Our World Today It s not news.
More informationBREWER DIRECT WHITE PAPER 12 KEYS FOR A SUCCESSFUL DIRECT MARKETING PROGRAM for CATHOLIC CHARITIES
BREWER DIRECT WHITE PAPER 12 KEYS FOR A SUCCESSFUL DIRECT MARKETING PROGRAM for CATHOLIC CHARITIES Randy Brewer, President and CEO of Brewer Direct Inc., presented this paper via a webinar in the fall
More informationTHE SALVATION ARMY CASE STUDY MAIL S ABILITY TO BRING IN THE MONEY
THE SALVATION ARMY CASE STUDY MAIL S ABILITY TO BRING IN THE MONEY BACKGROUND The heart of The Salvation Army s fundraising is a focused six week marketing campaign in the lead up to Christmas. During
More informationMID-YEAR PREPARATION. 10 Simple Steps to Get You Ready for Year-End
MID-YEAR PREPARATION 10 Simple Steps to Get You Ready for Year-End IMPLEMENT SIMPLE STRATEGIES NOW THAT WILL MAZIMIZE YOUR YEAR-END FUNDRAISING EFFORTS. Did you know that most organizations receive half
More informationHow To Use Digital Media Marketing to Boost Fundraising
How To Use Digital Media Marketing to Boost Fundraising Lucy Sytov Marketing and Annual Fund Manager, Central Scholarship LSytov@central-scholarship.org Before You Jump In Determine what you want to get
More informationUsing the Internet to Raise Funds and Mobilize Supporters: Lessons Nonprofits Can Learn from the Dean for America Presidential Campaign.
white paper December, 2003 Introduction In early 2003, Democratic presidential hopeful and former Vermont Governor Howard Dean faced a challenge: How could he make the most of a small staff and a limited
More informationOn Agency Direct Mail Benchmarking Report 2012-2013 www.onagency.co.uk 2
INTRODUCTION At a time when many charities are increasing their telephone and digital activities, direct mail still remains the main investment in donor development for most non-profit organisations. As
More informationDirect Marketing Manager - London
The Royal British Legion Shoulder to shoulder with all who Serve Direct Marketing Manager - London Fundraising Division Application Pack TH ROYAL BRITISH LGION JOB DSCRIPTION POSITION: RSPONSIBL TO: STAFF
More informationCreating a Comprehensive Email Scientists Automotive Database
A Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? 2012 Email Scientists. All rights reserved. www.emailscientists.com ARE YOU USING EMAIL MARKETING TO REACH YOUR AUTOMOTIVE
More informationBuild a Powerful Database
Build a Powerful Database You want to make a difference. A big difference. However, to make that happen, you need to energize your existing donors and volunteers around your nonprofit organization s mission
More informationSenior Manager of Direct Marketing and Communications
Senior Manager of Direct Marketing and Communications Engineers Without Borders Canada is a vibrant community working to create fundamental change toward access to safe water and economic opportunity for
More informationBest Use of Direct Marketing
Best Use of Direct Marketing 2015 Nomination Form Nominations should be in respect of activity completed during the organisation s 2014 financial year. This award will recognise the campaign that demonstrates
More informationAlternative Media Research Series II: Alternative Advertising & Marketing Outlook 2006. Executive Summary
Alternative Media Research Series II: Alternative Advertising & Marketing Outlook 2006 Executive Summary June 2006 Table of Contents 1. Definitions: Alternative Media vs. Traditional Media. 5-11 2. Executive
More informationDigital Tactics for Community Engagement Marketing
A Little About Me: Patricia Wilson-Smith President and CEO, Online Media Interactive, LLC Author, Lecturer, Radio Show Host David s Mother Workaholic. Sleepy. Always. No, really. ALWAYS. About This Workshop:
More informationToday we ll talk about preparing and mining data to inform annual giving strategy
Brian Daugherty Director of Development and Alumni Relations University of San Diego School of Law Annual Giving Consultant Campbell & Company 1 Today we ll talk about preparing and mining data to inform
More informationPEER-TO-PEER SOCIAL MARKETING
PEER-TO-PEER SOCIAL MARKETING Reaching A New Generation Presented By Julie LeFils BACKGROUND BY SMILETEMPLATES.COM THE MILLENNIAL IMPACT PROJECT u Throughout the first four years of the Millennial Impact
More informationProjecting U.S. Mail Volumes to 2020
Projecting U.S. Mail Volumes to 2020 Mel Wolfgang Partner BCG Boston March 2, 2010 Objectives of BCG's assignment BCG was asked to develop base case projections of mail volumes to 2020 Base Case is a business-as-usual
More information2015 MARKETING BEST PRACTICES SURVEY RESULTS
2015 MARKETING BEST PRACTICES SURVEY RESULTS In partnership with INTRODUCTION WE HOPE THIS HELPS We asked for your help identifying today s marketing best practices, and you delivered. In four waves of
More informationSmartBanker REDPORT INTERNATIONAL
Smart Analytics You Can Bank On The new age of data is transforming business, and financial institutions are grappling with growth and profitability challenges in large part due to the increasingly competitive
More information5 Steps to CRM Success
Using Customer/Member Relationship Management for More Effective Sales, Marketing, and Membership Retention Andrew Steggles Risk and Insurance Management Society Wes Trochlil Effective Database Management,
More informationExtension of ERP for marketing: internal system + external communication Microsoft AX Dynamics. Prof.dr. Dalia Krikščiūnienė
Extension of ERP for marketing: internal system + external communication Microsoft AX Dynamics Prof.dr. Dalia Krikščiūnienė Microsoft AX Dynamics- marketing module ERP in cloud Industry trends for ERP
More informationSEM, Display & Best Practices
SEM, Display & Best Practices Elliott Wilkerson, Director of Digital Media Buying Jason Alloy, Account Director February 12, 2015 Tweet this session live with hashtag #RussReidLive SEM, Display & Best
More informationPre-Click Digital Media Strategy
Pre-Click Digital Media Strategy Elliott Wilkerson Director of Digital Media Buying January 28, 2016 We will discuss the tactics that are available within digital media to help drive potential donors to
More informationCurrent State of Marketing Measurement. Ifbyphone Survey Finds 4 Out of 5 Marketing Executives Expect Measurable Campaigns, Yet Only 29% Can Deliver
Current State of Marketing Measurement Ifbyphone Survey Finds 4 Out of 5 Marketing Executives Expect Measurable Campaigns, Yet Only 29% Can Deliver Current State of Marketing Measurement Ifbyphone Survey
More informationStop Coordinating Your Multi-Channel Fundraising and Start Raising More Money. DMAW Digital Day 10.21.2014
Stop Coordinating Your Multi-Channel Fundraising and Start Raising More Money HOW TO MAXIMIZE THE STRENGTHS OF EACH CHANNEL TO BOOST RESULTS DMAW Digital Day 10.21.2014 Welcome to our session! Introductions:
More informationPeer-to-Peer Event Fundraising Benchmark Study. Key Performance Benchmarks for the Six Primary Types of Events
Peer-to-Peer Event Fundraising Benchmark Study Key Performance Benchmarks for the Six Primary Types of Events PUBLISHED OCTOBER 2010 TABLE OF CONTENTS Introduction...3 Event Types...4 Measuring Success:
More informationAdobe Q2 FY2013 Earnings Call Script June 18, 2013
MIKE SAVIAGE Good afternoon and thank you for joining us today. Joining me on the call are Adobe s President and CEO, Shantanu Narayen, as well as Mark Garrett, Executive Vice President and CFO. In the
More informationReplace Lost Revenue: Build a Reliable Funding Stream from Individual Donors
Replace Lost Revenue: Build a Reliable Funding Stream from Individual Donors Presented By: Lisa Maska, CFRE, Partner John McArdle, Account Supervisor Giving USA: Individuals Provide the Most Stable Funding
More informationPeanut Butter & Chocolate? Combining Digital & Traditional Channels for Integrated Fundraising Success
Peanut Butter & Chocolate? Combining Digital & Traditional Channels for Integrated Fundraising Success January 30, 2014 12:30-1:30 pm Eastern Speakers: Mikaela King & Bethany Bauman Thank you to our sponsors:
More informationAdobe Analytics Premium Customer 360
Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your
More informationDevelopment Fundamentals: Cultivating Donors for Life. Kelly Pullin, Analytics Supervisor Kalina Cavallero, Senior Account Executive
Development Fundamentals: Cultivating Donors for Life Kelly Pullin, Analytics Supervisor Kalina Cavallero, Senior Account Executive Our time together New donor conversion Integrated cultivation Upgrade
More informationProspect identification Clear, repeated message
Mean Marketing Ideas for Lean Times MU Office of Gift Planning & Endowments benefits of : Prospect identification Clear, repeated message planned giving marketing objective Generating Leads 1 SURVEY: What
More informationHow Big Data is Transforming Marketing into a Strategic Function
How Big Data is Transforming Marketing into a Strategic Function The challenges are equal only to the opportunities. Savvy companies that capitalize on big data and change the way they sell can earn more
More informationHEALTHCARE MARKETING: A BODY OF WORK
HEALTHCARE MARKETING: A BODY OF WORK WELCOME TO ONEUPWEB WE RE A FULL-SERVICE DIGITAL MARKETING AGENCY Few industries are as simultaneously scientific and emotional as healthcare. That s why our approach
More information1 Which of the following questions can be answered using the goal flow report?
1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my
More informationactionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE
actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE Why read this paper? While advertisers spend more than ever before in digital, many of them lack the transparency and control
More informationOne S ource Newsletter
July 2012 Page 1 Every Door Direct Mail Since the launch of Every Door Direct Mail 2011, over one billion pieces have been printed and mailed and this number continues to grow as more companies look to
More informationIs EFT the Silver Bullet Solution to Sustainer Credit Card Losses?
Is EFT the Silver Bullet Solution Is EFT the Silver Bullet Solution to Sustainer Credit Card Losses? Nicole Stern, Appleby Arganbright Anne Ibach, Director of Membership Oregon Public Broadcasting POP
More informationMulti-Channel Acquisition: Building Your Membership through Mail, Phone, Web & Person-to-Person Fundraising Wednesday, August 17 th from 2:45 to
Multi-Channel Acquisition: Building Your Membership through Mail, Phone, Web & Person-to-Person Fundraising Wednesday, August 17 th from 2:45 to 3:45. 0 The National Parks Conservation Association NPCA
More informationIs There Future for Direct Mail Fundraising? Geoffrey Peters, CEO Moore DM Group gpeters@mooredmgroup.com +1-301-675-7741
Is There Future for Direct Mail Fundraising? Geoffrey Peters, CEO Moore DM Group gpeters@mooredmgroup.com +1-301-675-7741 Environment for NGOs More new charities every year More competition for dollars
More informationDonor Acquisition Campaigns for Small Nonprofits
SMART A N N U A L G I V I N G The Smart Guide to... Donor Acquisition Campaigns for Small Nonprofits The guide to designing and managing an affordable, small-scale direct-mail campaign that will recruit
More informationintegrated marketing, communications and branding
integrated marketing, communications and branding a new approach New Vice President for Marketing New Division of Marketing and Communications who is in the marketing area? CURRENT Vice President for Marketing
More informationdonorcentrics National and Regional Nonprofit Organizations
donorcentrics National and Regional Nonprofit Organizations 800.443.9441 solutions@blackbaud.com www.blackbaud.com/blackbaudcrm 2000 Daniel Island Drive Charleston, SC 29492 About Blackbaud Serving the
More informationOutlook 2011: Survey Report
Web Analytics Association Outlook 2011: Survey Report page 1 Web Analytics Association Outlook 2011: Survey Report Prepared by the Web Analytics Association February 2011 All Rights Reserved Web Analytics
More information2014 State of Customer Acquisition
2014 State of Customer Acquisition New acquisition survey findings by Trendline Interactive Research study commissioned by CertainSource an ewaydirect Company INTRODUCTION There is a bit of a schism amongst
More informationSpecial Report. 2009 Data on Subscription Content -- Top Challenges, Revenue Sources and Marketing Tactics Compared
Practical Case Studies & Know-How MarketingSherpa 2009 Data on Subscription Content -- Top Challenges, Revenue Sources and Marketing Tactics Compared Special Report Introduction Paid content publishers
More informationA DonorTrends White Paper September 2006. Top Ten Things Fundraisers Should Monitor
A DonorTrends White Paper September 2006 Top Ten Things Fundraisers Should Monitor At any point in time, the non-profit fundraiser probably has one of these three questions uppermost in mind: Are we ready
More informationLast summer, Randy and his colleagues, asked us to help them
Offline to Online Giving Update Presented by: Bill Jacobs Last summer, Randy and his colleagues, asked us to help them better understand the dynamics of multiple donor cultivation and acquisition offline
More informationThe 2015 Online Fundraising Report
ebook The 2015 Online Fundraising Report How donors are giving online and how to get the most from your digital strategy About this Report The growth of online giving continues to outpace the overall growth
More informationactionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2
actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data
More information10 Years of Celebrating the Very Best in Performance Marketing. Entries Close 29 th January 2016. 26 th April 2016 performancemarketingawards.co.
10 Years of Celebrating the Very Best in Performance Marketing Entries Close 29 th January 2016 26 th April 2016 performancemarketingawards.co.uk Categories Innovation Categories Advertiser Innovation
More informationDigital Marketing Manager Applicant s pack
Digital Marketing Manager Applicant s pack Dear Applicant, If you are unfamiliar with the work of our organisation, you will find a Background Note on SOS Children s Villages contained within this Pack,
More informationSolution Overview. Blackbaud CRM TM. For higher education institutions
Solution Overview For higher education institutions Blackbaud CRM Bringing industry-leading advancement solutions to constituent relationship management Solving the challenges of higher education institutions
More informationAdvancing Loyalty and CRM WHAT WE DO. HOW WE DO IT.
Advancing Loyalty and CRM WHAT WE DO. HOW WE DO IT. Dramatically profitable customer relationships At Brierley+Partners we share a single mission: Making our clients customer relationships dramatically
More informationMississippi s Nonprofit Management Certification Program
Mississippi s Nonprofit Management Certification Program A History of Excellence in Action Excellence in Action (EIA) is based on the Mississippi Center for Nonprofits Principles and Practices for Nonprofit
More informationStrategy + Experience + Execution = Results. Multi-Channel Marketing Solutions That Generate Results. Targeted, Effective Results!
Strategy + Experience + Execution = Results Multi-Channel Marketing Solutions That Generate Results ABOUT US Make the Right Move and Experience Multi-Channel Marketing Solutions etargetmedia provides its
More informationWriting a marketing plan
Writing a marketing plan 1 Contents 1 Writing a marketing plan 3 1.1 Tips for writing a marketing plan 1.2 Link to your strategy 1.3 Make it happen 2 Structure of a marketing plan 4-7 2.1 Introduction
More informationCustomer Experience Management
Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction
More informationAbout The CMO Survey. Mission. Survey Operation. Sponsoring Organizations
About The CMO Survey Mission - To collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms
More informationSYLLABUS. B.B.A. V SEM Subject Customer Relationship Management
SYLLABUS B.B.A. V SEM Subject Customer Relationship Management UNIT I Introduction to CRM: Definition and concepts of CRM, Components of CRM, Understanding the goal of CRM and Customer Touch Points. UNIT
More informationPREDICTIVE MARKETING, DIGITAL ATTRIBUTION, OPTIMIZATION, AND DATA-DRIVEN PERSONALIZATION
PREDICTIVE MARKETING, DIGITAL ATTRIBUTION, OPTIMIZATION, AND DATA-DRIVEN PERSONALIZATION A m a r t y a B h a t t a c h a r j y a & S u n e e l G r o v e r P r i n c i p a l S o l u t i o n A r c h i t
More informationThe Increasing Role Data is Playing in Travel Marketing
The Increasing Role Data is Playing in Travel Marketing Bruce H. Rogers Chief Insights Officer and Head of the CMO Practice Forbes Media Computers are incredibly fast, accurate and stupid. Human beings
More informationSocial Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity.
Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. This is compilation of some of the advice and guidance found online to help organisations
More informationOmnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans
Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential
More informationwww.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011
www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing
More informationWelcome to Direct Mail Marketing: Do s & Dont s. Nick Day. Direct Marketing Practitioner Consultant Trainer
Welcome to Direct Mail Marketing: Do s & Dont s Nick Day Direct Marketing Practitioner Consultant Trainer We ll cover Managing resources time and money Creating effective direct mail packs design and letter
More informationAbout The CMO Survey. Mission. Survey Operation. Sponsoring Organizations
About The CMO Survey Mission - To collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms
More informationThe Future of Digital Publishing in Enterprises
Listen Now A Questex Company The Future of Digital Publishing in Enterprises Bringing Mobility, Personalization, & Data to Corporate Publishing Digital Marketing & Media Trends T h e F u t u r e o f D
More information