Your Vision Made Possible

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1 Oslo, Norway April, Your Vision Made Possible Cisco and/or its affiliates. All rights reserved. Cisco Connect 1

2 Tomorrow Starts Here Peter Karlströmer, VP, Cisco Internet of Everything Carlos Dominguez, SVP, Cisco The Nexus of Forces Andy Butler, VP and Distinguished Analyst, Gartner BYOD Sheila Jordan, SVP, Cisco Intel Keynote: Innovation with the user in mind Henk van den Eeckhout, Intel 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Cisco Connect 2

3 Finland Cisco and/or its affiliates. All rights reserved. Cisco Connect 3

4 Lithuania Cisco and/or its affiliates. All rights reserved. Cisco Connect 4

5 Estonia Cisco and/or its affiliates. All rights reserved. Cisco Connect 5

6 Latvia Cisco and/or its affiliates. All rights reserved. Cisco Connect 6

7 Denmark Cisco and/or its affiliates. All rights reserved. Cisco Connect 7

8 Belgium Cisco and/or its affiliates. All rights reserved. Cisco Connect 8

9 Iceland Cisco and/or its affiliates. All rights reserved. Cisco Connect 9

10 Netherlands Cisco and/or its affiliates. All rights reserved. Cisco Connect 10

11 Sweden Cisco and/or its affiliates. All rights reserved. Cisco Connect 11

12 Norway Cisco and/or its affiliates. All rights reserved. Cisco Connect 12

13 Oslo, Norway April, Tomorrow Starts Here Peter Karlströmer Vice President, North Theatre, EMEAR Cisco and/or its affiliates. All rights reserved. Cisco Connect 13

14 The Internet Economy contributes $2.3 Trillion to the global economy (G-20 countries) Source: Boston Consulting Group, 2012

15 2 Billion Internet accounts for 3.4% Internet users worldwide of GDP in 13 countries we looked at, and 2.6 Jobs created for 1 job lost 21% of GDP growth in the last 5 years in mature countries 10% Increase in productivity for small and medium businesses from internet usage Small and medium businesses heavuly using Web technologies grow and export 2x as much as others Source: McKinsey & Company, Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 Cisco Connect 15

16 What would you give up for a year in order to maintain access to the internet? 77% Chocolate 73% Alcohol 69% Coffee 21% Sex Source: Boston Consulting Group, 2012

17 Northern Europe stands out in Network Readiness The Networked Readiness Index 2013 Rank Country/ Economy Score 2012 rank (out of 142) Group* 1 Finland 3 Sweden 4 Netherlands 5 Norway 8 Denmark 16 Luxembourg 17 Iceland 22 Estonia 24 Belgium 32 Lithiania 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect 17

18 Finland digital innovation hub highest number of patent applications per capita 95% of Finnish households have internet access Norway ranks 1st for average penetration of new media devices in 2012 Sweden emphasis on creating conditions for innovation led growth focus on public institutions. Estonia leading Tiger of the North strong commitment to advancing technology readiness Netherlands aggressively harnessing new technologies for productivity improvements Global Competitiveness Report, Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 Cisco Connect 18

19 Business and Societal Impact Connectivity Digitize Access To Information Web Browser Search Networked Economy Digitize Business Processes E-commerce Digital Supply Chain Collaboration Immersive Experiences Digitize Interactions (Business & Social) Web 2.0 Social Mobility Cloud Video Internet of Everything Digitize Infrastructure Immersive Experiences Business Processes Pervasive Intelligence Sensors Everywhere Machine-to-Machine Ubiquitous Automation Network as The Platform Digitize Society New Breed of Aps Big Data Relevance Personal + Virtual Communities Secure Business, Anywhere, Any Time Intelligent Connections 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19 Cisco Connect 19

20 Big Data Internet of Everything Mobility Smart Grid Social Networking Unified Data Center Software Intelligent Networks Connecting the Unconnected Security BYOD Cloud Video Next Voice PC -> Any Device Technology market Transitions > Business Relevance = Cisco Added Value 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20 Cisco Connect 20

21 Meander Medical Centre Netherlands Hi3G 3Mobile Operator (second video) - Sweden

22 Borderless Data Center Collaboration Service Provider Bring Your Own Device Unified Access Connected Industries Unified Compute Systems Cloud Solutions Easy Provisioning/ Attractive TCO Broad Portfolio End to End Solutions Device Independent NGN Mobility Video Security Services Capital 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22 Cisco Connect 22

23

24 To be the Number 1 IT company Customer Relevance Value to and through our Partners Application Centric Networking Internet of Everything Commitment to Innovation and R&D

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