Visual Analytics using Spotfire and Aster!

Transcription

1 Visual Analytics using Spotfire and Aster Mike Bossom, Sr. Solutions Consultant TIBCO Spotfire Teradata User Group, San Francisco May 8 th, 2014

2 ANALYTICS a powerful way to compete The exponential pace of innovation will require companies to harness data and efficiently convert it to insights. Deloi&e Consul,ng, 2013 "Formula for Growth (Innova4on) Big Data & Analy4cs " -2-

3 From Transactions to Interactions and beyond Exabytes User Click Stream User Generated Content Mobile Web Social Network Sentiment BIG DATA Increasing Data Volumes Petabytes Terabytes Gigabytes Purchase Detail Purchase Record Web Logs Offer History Offer Details Segmentation ERP Payment Record Dynamic Pricing A/B Testing Customer Touches Support Contacts CRM WEB Affiliate Networks Search Marketing Behavioral Targeting Dynamic Funnels External Demographics Business Data Feeds HD Video Speech to Text Product/ Service Logs SMS/MMS Increasing Data Variety, Velocity, Complexity -3-

4 Big Data Approach - A Paradigm Shift I know what I need Capture only what is needed Business determines what ques,ons to ask LEGACY BI Structured Repe33ve IT structures data to answer those ques,ons Capture everything I don t know what I need IT delivers plaaorm to store, refine & analyze all data sources BIG DATA DISCOVERY Mul,- Structured Itera,ve Business explores data for ques,ons worth answering -4-

5 The Most Complete Analytics Platform Data Discovery Explore all your data with highly visual & interactive analytics Dashboards and Analytic Apps Give analytic insight to front-line decision makers while hiding underlying complexity Mobile KPIs Remain up-to-date with personalized business metrics delivered on your mobile device Predictive Analytics Deploy statistical analysis & models to anticipate trends, remove uncertainty, reduce risks, and gain opportunities Location Analytics Geo-enable you business data with intuitive mapping and analytical tools to geo-enable your business data Event & Real-Time Analytics Identify actionable events in streaming data to automate delivery of real-time analyses and programatized actions Data Access Governance Protect your corporate data assets with enterprise-class, governed data discovery Deploy On Premises or Cloud -5-

6 Leader in the Gartner Magic Quadrant LEADER 2013 & 2014 TIBCO Software sets the data discovery benchmark that traditional BI vendors are trying to emulate. Its strategy to evolve differs from those of its point solution competitors Gartner Group, Business Intelligence Magic Quadrant -6-

7 Analytics Maturity Drives Sustainable Competitive Advantage Visionary Transform Innovator Automate COMPETITIVE ADVANTAGE Leader Performer Predict & Optimize Operationalize Follower Diagnose Laggard Measure Descriptive Exploratory Proactive Repeatable Real-Time Continuous ANALYTICS MATURITY -7-

8 Teradata Unified Data Architecture Visual Analytics Predictive Analytics Operational Analytics Discovery PlaAorm Integrated Data Warehouse Data Storage- Capture, Store, Refine EVENT PROCESSING AUDIO & VIDEO IMAGES TEXT WEB & SOCIAL MACHINE LOGS CRM SCM ERP -8-

9 TIBCO Spotfire and Teradata Aster Integration Current Aster process with visualization BI tools Leverage the power of Aster with the unique Spotfire- Aster integration Spotfire advanced analytics capabilities that complement Aster analytics -9-

10 Aster npath Processing Aster merges data from various data sources and runs analysis Output of Aster function is put into separate database view for consumption by any visualization BI tool Iterate through the analysis by modifying the Aster SQL script Hadoop npath SQL Pathmap Logs Teradata -10-

11 Spotfire-Aster Integration Key Differences Spotfire data functions integrate directly with Aster Empowering more of the analyst community Reducing analysis iteration time Publish integrated Aster application to a wider audience via web browser Spotfire advanced analytic tools that complement Aster -11-

12 Direct Aster Integration Spotfire data functions embed Aster SQL and trigger Aster analytics directly Published to the Spotfire library Parameterize and dynamically select inputs via user controls or selections Spotfire reads output directly, results do not have to be put into another database view Enables more Analysts through a simple interface removes the iterative scripting loop Achieve insights faster Spotfire moves beyond desktop visualization to drive interactive analytics without scripting and pre-processing of results -12-

13 Operationalize Spotfire-Aster Applications Expands the analysis to more users in the organization in an easy to consume manner not just the single desktop analyst -13-

14 Spotfire Advanced Analytics Visualizing large data sets doesn t often lead to immediate insight Good at outliers and general trends Often need context to help you find the golden path Spotfire provides out-of-the-box tools to make an easier jump from the initial visualization to the final insights Clustering tool that is well suited to the npath data results Completed in seconds / minutes -14-

15 Out-of-the-box Advanced Analytics In addition to the clustering example, Spotfire also provides other user driven advanced analytics out of the box: Data relationships Hierarchical clustering Regression modeling Classification modeling Simple user driven inputs well suited to handle any data analytics or use case problems -15-

16 Spotfire & Aster Integration Demo

17 TIBCO Spotfire and Teradata Value Proposition Self- Service Visual and Analy,cs plaaorm for the en,re business Aster In- Database Predic,ve Analy,cs driven by more of the Analyst community using SpoAire as the front end Opera,onalized Analy,c Applica,ons for Front Line Decision Makers Real- Time Events and Streaming The deep technology integration between the two enterprise class business analytics and data warehousing platform has the potential to fundamentally transform your business -17-