2015 Advertising Rates and Information

Transcription

1 2015 Advertising Rates and Information 1133 Nineteenth Street, NW, Suite 400, Washington, DC T: (202) ; F: (202) ;

2 Reach Your Target Every Time Policy & Practice puts you in touch with thousands of top-ranking human service decisionmakers. Advertising in Policy & Practice can secure your share of the multibillion-dollar human service market. Position new products, motivate prospects to take action, drive traffic to your web site, and build your brand Policy & Practice delivers your message directly to your audience. Policy & Practice features comprehensive coverage of the latest legislation, cutting-edge technology, and proven best practices in human service administration and delivery. Our contributors are leaders in the field and provide in-depth coverage of topics such as child welfare, TANF, SNAP, health care, and child support. Our readers consistently rank Policy & Practice as the single most important source of health and human service news, up-todate policy decisions, and industry-specific technological innovations. Policy & Practice is the publication of choice for executives who influence purchasing decisions for agency operations. Our Readers Represent a Valuable Niche: Our subscribers include state and local health and human service agency program directors, managers and administrators, nonprofit and for-profit executives and managers, college and university leaders, human service students, and more. Published six times a year, Policy & Practice delivers up-to-date news, research, and commentary on current human service issues and future trends. Special Frequency Incentives: As the only association of the nation s top government human service professionals, APHSA can help you spend your advertising dollars more efficiently through a recognized and respected brand and direct access to a targeted audience. You can pay for one ad and get multiple advertising opportunities in our printed, online, and electronic publications, providing both (electronic and printed) media outreach that blankets every segment of the health and public human service world.

3 Policy & Practice is our bimonthly industry magazine created for state and local agency CEOs, chief technology officers, program administrators, chief information officers, and many other stakeholders in the human service field. This Week in Washington is our weekly electronic newsletter that captures the latest policy news and updates from the nation s capital. Our policy analysts keep track of all that is happening in Congress and at federal agencies so you will never miss critical legislation or regulations. Here s how it works: If you take out a cover ad in Policy & Practice, you will also receive a banner ad for two weeks in This Week in Washington. If you take out a 6-issue contract for any ad in Policy & Practice, you will also receive a banner ad for four weeks in This Week in Washington. Advertising Rates and Sizes (all ads are full color) Ad Size 1x 6x (rate per issue for full year) Two-page Center Spread $8,000 $7,200 Back Cover (C4) $5,000 $4,500 Inside Back Cover (C3) $4,500 $4,050 Inside Front Cover (C2) $4,000 $3,600 Full Page $2,500 $2,250 Half Page $1,000 $ 900 Quarter Page $ 700 $ 675 Mechanical Requirements for Policy & Practice Policy & Practice accepts most formats, but we prefer TIFF or EPS image formats. All files should be CMYK, 600 dpi or higher. Ad materials should be delivered via and in PDF format. Advertisers are billed at cost for alterations or additional mechanical preparation, including typesetting, camera work, art and design, and borders. Additional specifications include: Printed offset, 4/4 color, 133-line screen maximum. Advertisement Dimensions for Policy & Practice Without Bleeds: Ad Size Width/Inches Depth/Inches Full Page 7 1/4 9 3/4 Half Page 7 4 5/8 Quarter Page 3 7/16 4 5/8 With Bleeds: Ad Size Width/Inches Depth/Inches Full Page 8 1/2 11 Trim Size 8 1/4 10 7/8 Mechanical Requirements/Dimensions for This Week in Washington Horizontal Banner: GIF file format, maximum size: 30 kb (610 pixels wide x 90 pixels high) Vertical Banner: GIF file format, maximum size: 30 kb (120 pixels wide x 240 pixels high)

4 2015 Advertising Calendar Issue Theme Deadlines February 2015 Leading Change Ad reservations: Materials due: April 2015 Consumer Voice Ad reservations: Materials due: June 2015 Building Transformation Ad reservations: Materials due: August 2015 Marketplace of the Future Ad reservations: Materials due: October 2015 Healthier Families/ Ad reservations: Stronger Communities Materials due: December 2015 Public-Private Partnerships Ad reservations: Materials due: Contact: Brittany Donald, Manager of Membership & Marketing, APHSA 1133 Nineteenth Street, NW, Suite 400 Washington, DC T: (202) x276 F: (202) E:

5 ADVERTISER INFORMATION Company/Organization Contact Name Title Street City/State/Zip Tel/Fax ( ) /( ) AGENCY INFORMATION (if applicable) Company/Organization Contact Name Title Street City/State/Zip Tel/Fax ( ) /( ) PAYMENT INFORMATION Authorized Signature Title Date Payment Type: Check MasterCard VISA American Express Advertising Contract (all contracts must be prepaid and signed) Credit Card Number Expiration Date: ISSUES February April June August October December FREQUENCY 1x 2x 3x 4x 5x 6x AD SIZES Full Page Full Page with Bleeds Two-page Center Spread Half Page Quarter Page SPECIAL POSITIONING Inside Front Cover (C2) Inside Back Cover (C3) Back Cover (C4) Two-page Center Spread Name of Cardholder CVV Code: Cardholder s Signature: Please send contracts to Brittany Donald bdonald@aphsa.org Tel: x276 Fax: Rate/insertion: Discount (if applicable): Net cost/insertion: Total Net Due:

6 Terms and Agreements It is assumed that advertisers have read this contract and agree to its conditions without any further contract or notice. Policy & Practice reserves the right to review and consider rejection of any advertising. The advertiser and agency assume liability for all content, including text and illustrations of advertising published. All advertising copy that might be mistaken for an article, commentary or other non-advertising material must be clearly marked advertisement. Policy & Practice shall be under no liability for its failure, for any cause, to insert an advertisement. Charges for changes from original layout and copy will be based on current composition rates. Conditions and Policies PREPAYMENT IS REQUIRED FOR ALL ADVERTISERS All advertising must be paid in advance with credit card or check. LATE PAYMENT If payment is not received by the time of the insert order, a late payment charge of 10 percent will be accrued for each 30-day period beginning the day the insert order is received. CANCELLATION POLICY Space cancellations must be received in writing prior to the space closing date. If space is canceled after the deadline or not canceled at all, or materials are received too late to be used, the advertiser will be charged for the insertion. If, for any reason an advertisement is canceled after the closing date, the publisher reserves the right to repeat a former advertisement at full rate. If the advertiser has not previously run an ad, the advertiser will be charged the full rate. Special contract schedules will not be canceled. By signing the contract, the advertiser agrees to abide by these terms. AD MATERIAL POLICY Advertising materials not conforming to above-stated specifications will be subject to a $ surcharge. Advertising materials will be returned upon request.